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JOAJohn O’Maley & Associates

National Sales & Marketing Consultants

Since 1994J O A

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Complete, outsourced, turnkey Sales/Marketing Management

Total national account coverage5 clients at a time

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`34 years

Launching new productsBuilding Profitable Businesses

Drug, Food, Mass MerchandisersC-Stores, Military, Distributors

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Trade Show ExperienceECRM – EPPS 250 eventsNACDS Marketplace 26GMDC 31NACDS Pharmacy 10HDMA (NWDA) 10FMI 9NACS 8Hardware 8Houseware 8CDMA 8

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125 new successfulproduct launches

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West Point

United States Military Academy2nd Lieutenant

US Army

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http://www.omaley.com/westpoint/2.htm

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Captain U.S. Army

Tank Company CommanderRangerAirborne

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Procter & Gamble

“THE REAL ARMY”Recruited from the ArmyManufacturingMarketing (Brand Management)Marketing Liaison to Sales

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• VP Marketing & Sales for 4 years• Most gross sales and profits in CO. history• Successfully defended against Pepperidge Farm

aggressive entry into category• Category Grew +39%• Managed

– 4 regional managers– 65 food broker– $1 million demo/sampling budget

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PacificHealth Laboratories, Inc.

Endurox34,000 stores$0 to $7 millionJoe Montana

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SINUPRET 34,000 US Stores

in 6 months#1 Kid’s cough/cold in Germany

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Sunsource

GinsanaGinkoba65,000 Stores$60 million business

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BreathRx 54,000 Stores

http://www.ulta.com/control/main

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$59.90 ValueComplete Diet System

40,000 Stores in 4 months

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Sold BloodSTOPTo CVS and Medline forVicky Feng.

Also help her currently with

Dept of Defense,Military, First

Responders andSporting Goods

Markets

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200 Million pairs sold

J O AFinally…Something That Actually Works!

May, 2016 Distribution Update84 countries, 37 languages, 13 years

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Unique Tailored Sales Network

Fully Integrated National Sales ForceSpecialty Club Store BrokersSpecialty C-Store BrokersFood Broker NetworkGM/HBA/OTC Broker NetworkMilitary BrokersNational Merchandising ForceTailored to best meet product needsTake the lead at ALL trade showsI make the presentation in ALL major account

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National Broker Network25-200 Experienced Sales Executives

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Rick Litt

Elias Shaker

Pamela Thomas& Albertsons

Boise**

C S Sales

Morgan&

SampsonUSA

& Hawaii & Alaska

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BreathRx Broker Map145 person sales force

*DIVERSE MEDIA GROUP:Wal-Mart/Sam’s/BBB/L’NThings

FELDKAMP MARKETING: Kroger

AMS: AAFES & NEXCOM

SALVATORI SCOTT: CVS & Rite AidTNT MARKETING: National C-Stores

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Broker Career Sales Training

http://www.pg.com/en_US/index.jhtmlhttp://www.jnj.com/home.htm?textOnly=truehttp://www.jnj.com/index.jsphttp://www.neutrogena.com/home.asp

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What Brokers ExpectDealt with 100 brokersProfessional sales materialsCompelling Sales Story, reason for being:

Patent, previous success, strong advertisings, excellent packaging and displays, timely shipping

7-10% commissionPayment on timeLong Range growth opportunitySomeone in the field with them

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What Brokers DoRepresent 50-100 different companiesRegular sales calls FDM accounts Handle all paperworkCheck stores for distribution, pricing, location Speak to buyers every week“Eyes, Ears, Feet”—extension of manufacturerBrokers respect what manufacturers inspect

BREATHRX UpdatedAccount # Ty pe Category Broker Status

stores Acct Manager or Nex t StepsAppt Comments

AAFES 500 Mil Jennifer Little Laura Anderson Approv edAHOLD/Stop n 850 F Mike McGow an Rick Litt Approv edAlbertsons 1600 F Dav e Janow icz John Madland OrderedAmazon.com NA .Com Melissa MurdickJohn O'Maley Jr pendingAmerisource-Be NA DR/W Kathy Passarett Don Chample OrderedAssociated Pha NA DR/W Mark Metzger Don Cormell pendingBartell 53 DR Phil Burke Judy Lutz Approv edBashas 54 F Sue Vodika John Madland Approv edBig Y 55 F Linda Schmidt Rick Litt OrderedBilo/Bruno 285 F Alan Smith Don Cormell Approv ed Bi-Mart 64 D Zuriel Fleischaue Gary Guise OrderedBrooks/Eckerd 1900 DR ary Ann Telhada Rick Litt OrderedBrookshire Brot 75 F Mike Forrest Lisa Torcasio turned dow nCardinal NA DR/W Randy Tracey Don Chample Approv edCatalog Solution NA Cata Katie Bov a John O'Maley Jr OrderedCDMA 600 Assn Tony Piper Dav id Boy d OrderedCommunity Dis 52 DR Jeff Rubin Rick Litt OrderedCostco 351 CL Dav e Shav ey Gary Guise turned dow n

BreathRx

Sheet1

BREATHRXUpdated

Account#TypeCategoryBrokerStatus

storesAcctManagerorNext Steps

ApptComments

AAFES500MilJennifer LittleLaura AndersonApproved

AHOLD/Stop n Shop/Giant850FMike McGowanRick LittApproved

Albertsons1600FDave JanowiczJohn MadlandOrdered

Amazon.comNA.ComMelissa MurdickJohn O'Maley Jr.pending

Amerisource-BergenNADR/WKathy PassarettiDon ChampleOrdered

Associated PharmaciesNADR/WMark MetzgerDon Cormellpending

Bartell53DRPhil BurkeJudy LutzApproved

Bashas54FSue VodikaJohn MadlandApproved

Big Y55FLinda SchmidtRick LittOrdered

Bilo/Bruno285FAlan SmithDon CormellApproved

Bi-Mart64DZuriel FleischauerGary GuiseOrdered

Brooks/Eckerd1900DRMaryAnn TelhadaRick LittOrdered

Brookshire Brothers75FMike ForrestLisa Torcasioturned down

CardinalNADR/WRandy TraceyDon ChampleApproved

Catalog SolutionsNACataKatie BovaJohn O'Maley Jr.Ordered

CDMA600AssnTony PiperDavid BoydOrdered

Community Dist52DRJeff RubinRick LittOrdered

Costco351CLDave ShaveyGary Guiseturned down

The Army and Air Force Exchange Service (AAFES) is also known as the PX/BX on Army posts (PX) and Air Force Bases (BX). We operate exchanges wherever service members are stationed or deployed around the world. FY04 Revenues were 8.3 Billion. AAFES operates 3100 facilities worldwide with 160 being retail. AAFES provided 242 million to MWR in support of military troops and families worldwide. Our goal is to offer the best merchanidise at the best price for this target market while generating good earnings to provide to MWR.

Marketing Profile: AAFES advertises heavily for Back-to-School (BTS) Jul-Aug. We feature weekly tabloids and will bring in unadvertised one time buys that offer excellent value to our customers. Trends are of importance.For this category, AAFES must obtain the best cost/FOB in order to advertise at/below what other major retailers offer for same products and maintain margins.

Met at NACDS, interest, hired new military specialist broker, AMS, who has appt July 13. Broker met with Buyer who I saw at recent show as well. Jennifer said she has approved 4 SKU's. Awaiting order.

The Stop & Shop Supermarket Company, headquartered in Quincy, Massachusetts, is New England’s largest supermarket chain. The company operates Stop & Shop supermarkets in Connecticut, Massachusetts, Rhode Island, New Jersey and New York. Stop & Shop employs more than 50,000 associates. Stop & Shop’s web site can be found at www.stopandshop.com.Marketing Profile: Weekly roto's. Use clip strips, floor displays.

American Sales Company is a wholly owned subsidiary of Ahold USA. It's 500,000 sq ft facility, which serves as the primary non-foods distribution center for Ahold USA, is located near Buffalo, NY. We carry approximately 32,000 skus of HBC & GM merchandise. Ahold USA, our $37 billion parent company, ranked #4 among US food retailers, operates approximately 1700 supermarket and conveniences stores in the eastern United States. Retail chain banners include: Giant Carlisle (PA), Giant Foods Landover (MD), Stop & Shop, Tops. Ahold operates approximately 700 pharmacy and 350 convenience stores (Wilson Farms, Sugar Creek and Golden Gallon) in our current 16 state geography globally, Ahold is considered to be the #2 food provider in the world, with estimated 2001 sales of approximately $60 billion.

Marketing Profile: The American Sales buyers are specifically involved with product procurement, cost file and inventory management as well as the publication of 'opportunity buys' and 'Ahold exclusive' programs to the Ahold USA operating companies. We seek to negotiate the lowest possible costs and most favorable terms available. Our category managers facilitate Ahold joint promotions, joint category business plans, and frequently publish category reviews that deal specifically with efficient item assortment recommendations to the chains. We are directly involved in facilitating and negotiating synergy programs on behalf of the Ahold USA operating companies. In addition, ASC is responsible for the publication of seasonal and promotional catalogues as well as the coordination of various non-foods merchandising programs. We are specifically interested in your company's new items, merchandising programs, deal opportunities and category expertise. Where as American Sales is a cost center, invoice costs and promotional monies are passed directly to the Ahold chains.

5 SKU's - trouble and delay with D&B -- evaluting upfront payment to overcome D&B rejection. Rick submitted final upfront payment proposal to gain distribution. Awaiting final approval from Discus.

Supervalu (previously Albertsons) HBC/GM merchandising staff located in Boise, Idaho represents 1,600+ grocery stores in 27 states under the banners Acme Markets, Albertsons and Jewel. Supervalu operates approximately 860 of these stores in 16 states (Acme [PA, MD, DE and RI]; Albertsons [WA, OR, ID, MT, ND, UT, Southern NV and Southern CA]; Jewel [IL, WI, IA and IN]). Albertsons LLC operates approximately 740 of the 1,600 stores in 13 states (Northern CA, Northern NV, AZ, NM, TX, LA, OK, AR, FL, CO, NE, SD and WY).

Excellent meetings with Dave and his boss Ralph. "Business as usual" with 1600 Albertsons Food stores. Buyer apologized for getting order to us late. Still "loves" BreathRx. Plans to ad more SKU very soon. Promotion plans recommended and awaiting final approval from Dave. Power Wing order now delayed to possible Q1 time table

Large: 8.5 billion in FY 2005 sales Growing: 23% sales growth Profitable: $529mm in free cash flow Global: 45% of sales outside of US Dominant: 60+ million unique visitors per month

Marketing Profile: Circulars, internet placements (MSN, AOL), e-mail campaigns (see active customers above), Amazon.com Promotional Certificates

only wants to buy starter kit initially so product ships in "3's" and gets higher ring to justify shipping cost

Amerisource Bergen is the nation's largest drug wholesaler servicing all 50 states via 34 distributions centers. Primary customers include independent drug, small chains, hospitals, and other institutional customers. ABC offers a co-op program to the independent base, Good Neighbor Pharmacy, which is designed to give stores the look of a chain while maintaining their autonomy.

Marketing Profile: Amerisource Bergen offers a front end program for OTC/ HBC products that incorporates everyday low pricing, planograms, and promotions.

For Longs; Longs is now buying via new Patterson warehouse vs ABC effective July 1

API has 1,049 pharmacies located in 43 states with primary concentraction in the Southeastern states and generates 1 Billion+ annually in direct and contracted indirect sales.

Marketing Profile: API is a cooperative that operates as a warehousing chain for its members and customers. Understanding compliance is a key component of our businesss. API has developed several mechanisms and programs to monitor and ensure compliance.

Good NACDS meeting. Order pending.

Bartell Drugs is the oldest family owned drugstore chain in the nation. It strives to satisfy its customers by offering them personalized service and by providing its associates with a stable and rewarding work environment. Bartell Drugs operate 53 stores in the greater Seattle area.

Marketing Profile: We are promotionally minded with ads running weekly. Our print advertising features newspaper inserts as well as coupon books and ROP ads. We also have a strong TV and radio campaign reaching 3.2 million consumers.

Direct 3 SKU's, awaiting order, expected in August

We have 54 Pharmacies throughout Arizona. We offer 3 different shopping formats. Our AJ's division is high end specialty, the Bashas' locations are traditional and our Food City format are largely Hispanic.

Marketing Profile: Weekly newspaper inserts, radio/tv, loyalty/compliance and electronic media

broker presented, buyer approved 3 SKU's, awaiting order

We have 24 Pharmacies and 52 supermarkets in the Northeast primarily MA and CT. We use a distributor Amerisourcebergen

Marketing Profile: We use radio,television, and newspapers for advertising.

Ordered through Imperial Distributors

Bi-Lo, LLC has 285 stores (167 RX) - 4 states - Tennessee, Georgia, S. Carolina and N. Carolina. We also have 6 alternative format outlets called Food$mart that are focused on the 'extreme value' spectrum of the market. We currently buy most of our HBC items through a subsidiary of our company, 'American Sales' out of Buffalo, NY. We are interested in viewing any and all meaningful promotional and everday assortment opportunities and are especially interested in unique/special Bonus/Value packs that will aid us in growing our market share and overall sales.

Marketing Profile: Bi-Lo has an Alternative Channel format called Food$mart that is an extreme value format. We drive the business with hot-buy feature prices and Extreme value EDLP retails that index +/- 70% of Supermarket retails. While products are control label focused, we look for Opportunity Buys (close-outs, value added, etc) items to compliment the mix. We also have a store-within-a-store $1.00 section of approx 3000 sq ft that encompasses a full variety of General Merchandise and Health/ Beauty care. We utilize PDQ pallet mods, shipper mods, end-cap, wing, clipstrips, power panels, free-standing floorstands/rack displays, etc. to support our ad feature and everyday assortment.

They have accepted 5 SKU's’s. D&B failed. Trying to "negotiate" around failed D&B with DMM, Terry Cerwick

We are a 64 store, 30,000 square foot Drug/Mass membership discount store in the Oregon, Washington and Idaho markets. We are also Employee owned and Operated.

Marketing Profile: We use newspaper inserts, direct mail coupon books and in-store Buying Guides to advertise our merchandise. We do not use floorstands, clip strips or powerwings but can use most types of shippers that would set directly on our shelves.

Excellent NACDS meeting even though product DC'ed. Buyer said we were too early and should not have put in 8 SKU's but that is why we test. She said she would be very receptive to reconsider 3 SKUs in Q1 07.

Brooks Pharmacy with the acquistion of the Eckerd Corporation now operates 1900 pharmacies in 18 states with 6 billions dollars in annual sales. Brooks employs a complete menu of DTC programs such. Eckerd On Call Therapeutic Support Center Compliance and Persistency Programs RxConnection POS messaging

Marketing Profile: Brooks Pharmacy uses circulars, TPR program, new item endcaps, in-store flyers. Estimated 52 circulars per year. Merchandising vehicles are used: (i.e. microwings, counter displays, floorstands, powerwings

Added additional SKUs and order amounts have recently imcreased

71 stores in 2 states Texas and Louisiana

Marketing Profile: Weekly ads, monthly long shoppers guide, website, radio, television, item & price, display & promotional programs. Fiar/low operators with predominately E.D.L.P. competition

Concerned about price

Cardinal Health is the largest pharmaceutical wholesaler in the country with over $40 billion in sales to hospitals, independents, and chains. This group is responsible for marketing programs for Branded and Generic companies to increase product stocking, pharmacy awareness, physician utilization and patient utilization. In addition, we have responsibility for all DDD data sales to manufacturers.

Marketing Profile: We offer over 30 types of marketing programs geared to six main areas: pre-launch, distribution influence, pharmacy influence, patient influence, physician influence, and data tracking.

Excellent meeting. 5 SKUs set up and will be sold at July Las Vegas Trade Show. Orders will come from booked orders there. We are working on scheduling promotions and will certainly do so after the upcoming RBC Show. The orders will be placed and we can then move forward with promotions. We should be scheduling a Leader Promotion possibly with the Freebate Program on the Counter or Power Wing Display to start out with.Since Cardinal owns Medicine Shoppe, Cardinal will also ship orders from MS' buyer, Cliff, survey to Medicine Shoppe stores. Cardinal is also backup distributon for Kerr which is currently buing direct.

8/2/06 CARDINAL HEALTH - We were able to sell some product at the show. The open stock items were available. We set it up that customers could buy 2 of each of the open stock items and then we would send them a Counter Display. I am working on scheduling an ad with the Freebate on the INTRO KIT. I am going to try and utilize the CD and PW to support. We have a new buyer - Michelle Long. I have already been in contact with her.

Chain Drug Consortium, LLC is comprised of ten retail drug chains combining purchasing power into building a variety of programs including private label, national brand, import & domestic seasonal, pharmacy purchasing & services, and freight (international and domestic). The 10 CDC member inlcude: Bartell Drugs, Happy Harry's, Kerr Drug, Kinney Drug, Lewis Drug, USA Drug, Navarro Discount Drug, Duane Reade, Pharmacias El Amal, and Community Distributors.

Marketing Profile: The Consortium directs the collective purchasing activities of its member chains to effect economy of scale to manufacturers. The Consortium creates promotional and marketing programs for its 1,900 plus stores which produce over $7 billion dollars in annual retail volume.

Community Distributors currently operates 38 'Drug Fair' and 14'Cost Cutters' stores in New Jersey. One distrubution center services all stores on a weekly basis. The size for Drug Fair is between 12,000 and 20,000 sq feet. Cost Cutters is between 20,000 and 30,000 sq feet.

Marketing Profile: Both Drug Fair and Cost Cutters run ads about 25-30 times a year. These ads usually start on Friday and run thru the following weekend. These ads feature promotional in/out merchandise as well as everyday items at a value price. Customer's have the ability to go onto the company website-www.DrugFairNJ.com to find store locations, refill prescriptions, find health related information and view the circular, with the ability to print circular coupons which are then redeemed directly at the store.

Also referred to as Drug Fair.

For Test. Did not sell well in test. Considering next steps.

Warehouse Clubs - 310 warehouses in 36 states plus Puerto Rico with an additional 100+ warehouses in Canada, Mexico, United Kingdom, Japan, Korea & Taiwan. Company sales in excess of $38B.

Marketing Profile: Displays primarily in pallet displays. Marketing vehicles vary and would be discussed individually once potential for business is determined.

The buyer likes our product but said the brand is too small. Keep him posted on our progress.

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No Substitute for “Being There”

4.0 Million Life-Time Delta Miles100 Air Plane Flights in 2016“In the trenches” CLOSING ACCOUNTS

Platinum

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Role & Responsibilities

National Sales ManagerField Sales GENERAL!Help develop sales & marketing planHire, train & manage all national broker

networks, sales & distributor networksPersonally close top accounts

Slide Number 1``Trade Show ExperienceSlide Number 5West PointSlide Number 7Captain U.S. ArmyProcter & GambleSlide Number 11PacificHealth Laboratories, Inc.SINUPRET �34,000 US Stores�in 6 months��SunsourceBreathRx �54,000 Stores� Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Unique Tailored Sales NetworkSlide Number 22Slide Number 23Broker Career Sales TrainingWhat Brokers ExpectWhat Brokers DoSlide Number 27No Substitute for “Being There”Role & Responsibilities