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John Player

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    DISSERTATION REPORT

    ON

    JHON PLAYER AND COMPARATIVE STUDY

    UTTARAKHAND TECHNICAL UNIVERSITY DEHRADUN

    MASTER OF BUSINESS ADMINISTRATION

    Session (2012-14)

    Submitted to: Submitted By:

    Dr. Praveen Kumar Ale Guddu Singh

    Faculty of Marketing MBA-IVTHSem.

    Roll. No: 120990500010

    UPES Institute of ManagementNagal Hatnala, P.O Kulhan, Sahastradhara Road, Dehradun, 248001

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    UPES INSTITUE O MANAGEMENT, DEHRADUN

    APPROVED BY ACITE, MINISTRY HRD, Govt., of IndiaAffilated to UGC Approved Uttarakhand Technical University Dehradun

    CERTIFICATE

    This is to certify that Mr. Guddu Singh Student of UPES institute of Management Dehradun

    Bearing University Roll No. 120990500010 of MBA IVth semester has successfully

    completed his dissertation report title buying Jhon Player and Comparative Study

    Fot the partial fulfillment of the required degree of MBA.

    Under Uttarakhand Technical University Dehradun.

    Is a record of his own work carried out by him under my guidance and supervision.

    Praveen Kumar Ale

    Faculty Maketing

    UPES Institute of Management, Dehradun

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    DECLARATION

    I hereby declare that the study entitled JHON PLAYER AND COMPARATIV STUDY

    submitted by me in the partial fulfillment of the requirement for the Award of master of

    business MARKETING by UPES a record of my own work.

    The matter embodied in this project report has not been submitted to any university or

    institution for the award of degree.

    GUDDU SINGH

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    ACKNOWLEDGEMENT

    We need the support of the people to achieve any worthwhile goal.

    As we persevere, we go on leading .. We cross out paths with so many persons andwe seldom remember most of them.

    I take this opportunity to express my gratitude to all people who have guided and helped

    me directly or indirectly in the course of completion of my project.

    I would also thankful to my faculty guide MR. PRAVEEN KUMR ALE

    for his constant support and guidance. His valuable suggestions and helping hands has helped

    me to complete my project successfully.

    Finally yet importantly I would like to express my heartfelt thanks to my belovedparents for their blessings. My friends classmates for their and wishes for the successful

    completion of this project.

    With sincere

    GUDDU SINGH

    MBA IVTHSEM

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    INTRODUCTION

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    INTRODUCTION

    APPARELS FASION

    Apparel fashion has always changed no matter what category of apparel it is, and

    mens business wear is no exception. Social forces are believed to influence

    fashion including mens. Ones spouse, family and culture are some of the forces

    that change fashion.

    An example of ones spouse influencing an individual, when he buys apparel, is

    that she may accompany him and offer suggestions when he purchases items of

    apparel. A male consumers family and culture can influence his purchase

    decision because of the social interaction he has with them, including whether

    his dress is acceptable to the group

    Identification of the role of apparel as a sign of business success is not a new

    concept. A review of related literature revealed that self-image/product image

    congruity was related to an individuals behavior to a particular item and that

    apparel products had symbolic meaning. Studies have considered the

    relationship between the self and apparel and have taken into account the various

    aspects of the self such as actual self-image and ideal self-image.

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    If the image of an outfit were a positive match with the self-image, including

    both the actual self and the ideal self, the apparel item would be worn most of

    the time.

    Statement of the Problem

    Market segmentation has become an important tool used by retailers and

    marketers for identifying target customers. Segmentation as the process of

    partitioning markets into segments of potential customers who have similar

    characteristics and who are likely to exhibit similar purchasing behavior .

    Segmentation has become a major tool of companies for planning marketing

    strategies. Segmentation research has several objectives that include analyzing

    markets, finding a niche, and developing and capitalizing on a superior

    competitive position.

    This research investigates

    Cultural factors such as apparel involvement, media, and reference group

    influences, self-esteem and social class. It also investigates demographics such

    as income and age.

    Do cultural influences, how much money they earn, and their age make a

    difference in their apparel choices? Do they let their wives chose their clothes or

    do they make these choices?

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    Consumer Behavior is defined as the behavior that consumer displays in the

    searching for, purchasing, using, evaluating, & disposing of the products &

    services that they expect will satisfy their needs. Consumer Behavior focuses on

    how consumer make the decisions to spend their available resources (Time,

    Money, Efforts) on consumption related items. That includes what they buy

    ,why they buy it , when they buy it, where the buy it , how often they buy it ,how

    often they use it ,how often they evaluate it after the purchase & the impact of

    such evaluations on future purchases.1

    Market segmentation in Consumer Behavior: Market Segmentation is

    defined as the process of dividing a market into distinct subsets of the consumers

    with common needs or characteristics and the selecting one or more segments to

    target with a distinct marketing mix. Segmentation studies are designed to

    discover the needs & wants of the specific groups of the consumers so that the

    specialized goods & services can be developed & satisfy each groups need

    To understand the consumer buying behavior we have two consumer decision

    making models on the basis of which we can study the buying behavior of the

    male towards branded apparels

    These models are NICOSIA MODEL & EKB MODEL of consumer decision

    making:

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    The history of textiles in India dates back to the use of mordant dyes and

    printing blocks around 3000 BC. The diversity of fibers found in India, intricate

    weaving on its state-of-art manual looms and its organic dyes attracted buyers

    from all over the world for centuries. The British colonization of India and its

    industrial policies destroyed the innovative eco-system and left it technologically

    impoverished. Independent India saw the building up of textile capabilities,

    diversification of its product base, and its emergence, once again, as an

    important global player. Today, the textile and apparel sector employs 35.0 mn

    people (and is the 2nd largest employer), generates 1/5th of the total export

    earnings and contributes 4 per cent to the GDP thereby making it the largest

    industrial sector of the country. This textile economy is worth US $37 bn and its

    share of the global market is about 5.90 per cent. The sector aspires to grow its

    revenue to US $85bn, its export value to US $50bn and employment to 12

    million by the year 2010 (Teaming 2005).

    In the Indian Market so many National as well as International brand in

    different apparel segment which include:

    Corporate Wears

    Ethnic WearsSports WearsCasual Wears

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    PLAYERS IN APPARELS MARKET

    As we have discussed that there are so many players are ruling in the Indian

    apparels industry out of which some players are national Players & some players

    are of International standards

    Every player have their different product portfolio in a particular apparel

    segment Or there are many players in each apparel segment which we have

    discussed above i.e. corporate/formal wears, ethnic wears, Sports wears & casual

    wear segment

    PLAYERS

    Corporate Wears segmentLOUIS PHILLIP

    JOHN PLAYERS

    COTTON COUNTYPROVOGUEPETER ENGLANDPARK AVENUEDONEARMAYUR

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    JOHN PLAYERS

    Casual Wears SegmentSPYKARPEPELEE COOPERMONTE CARLOLEVISCHARLE OUTLAWKUTONSDUKE

    Ethnic Wears Segment

    TIMBERLANLIBASFAB INDIA

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    MILLIONAIRHERITAGEDIWAN SAHEBAMARSONSSIYARAMS

    VIMAL

    CAMBRIDGE

    Sports Wears Segment

    REEBOKNIKEADIDASFILAYONEXHEAD

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    PUMAPOLO

    In todays competitive scenario where more and more players are coming into

    the picture, there is a need to look into the customer or client behavior to know

    your client well. And also there is a need to spread their business like this in

    which one can choose the best for them. Till now here in India most of people

    prefer unbranded clothing and they buy clothing from traditional apparel stores

    but after entrance of big giants in this segment, todays emerging retailing

    environment, peoples income level and spendingpower, increasing preference

    For fashion & new trends; hence there is a wide scope in India for apparel

    industry and till now it is at the flourish stage.

    The variety and assortment of merchandise offered by a store play a major role

    in attracting customers. Merchandise comes in a variety of sizes, colors, makes

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    and models. So any retailer, big or small, take many decisions regarding what to

    purchase and what to made the goods available to customers. This is called

    systematic merchandise planning. So basically merchandise decisions are related

    to what type of product they are going to offer and assortment planning is related

    to the varieties of product and goods offered by them in their outlets.

    Because of high cut-throat competition, when all market players are fighting

    with each-other for attracting and retaining customers. But today customers are

    also very smart and they know the value of their money; and a lot of choices are

    available in the market for them. Especially in apparel industry, a lot of brands

    and a wide range of fashion are available so its too difficult for customers to

    taking the purchase decision.

    So its necessary for every retailer to provide the best and biggest possible range

    of product to customers. And researcher studied these all in preparing this thesis

    and found that these decisions and planning are continuously adopting by every

    big and small retailer; because it is the demand of current time.

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    OBJECTIVE OF THE STUDY

    Objective behind this capstone project which we are going to conduct on the

    buying behavior of the male towards branded apparels are:

    To study & analyze the brand preference of youth in buying brandedapparels.

    To study the most preferred brand in the apparels segment amongst theyouth

    To study impact of psychological factors on buying of youth regardingapparels.

    To study the factors which influence the buying behavior for brandedapparels

    Need of the study:

    As in this competition era you must be aware about the customer needs & wants

    & what a consumer expects from the company. You must have this information

    or a customer data base if u wants to stay in the market to competitive edge in

    the market. After conducting this study we must be able to under stand what

    customers wants from a brand, why he switches to other brand, what are the

    factor which force him to purchase branded apparels. By which company can

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    formulate the strategies as per the customer needs & deliver them the products

    which consumer want from the company which will be profitable for the

    company.

    Scope of the study

    Scope of the study is that after gathering the information about the youth who

    like to purchase the branded apparels & after studying the factors which

    influence them to go with that specific brand ,it includes demographic factors,

    cultural influences, & social class .This study will be helpful for the companies

    who are in this business segment of appearals . They will be able to know the

    taste & need of the consumer & what will be the products & services which

    will help them to change the non user into user of their brand & retain their

    existing customer by providing them the products which they want from the

    company. This study will help them to formulate & implementing the marketing

    strategies.

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    Companyprofile

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    COMPANY PROFILE

    About Our John Players

    John Playersis an ITC Company who opened its first store in Fun Republic in July 2007.

    ITC forayed into the youth fashion segment with the launch of John Playersin

    December 2002 and John Playersis committed to be the No. 1 fashion brand

    for the youth. This foray leverages ITCs proven competencies in understanding

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    consumer insights, brand building and design capabilities.

    John Players offers a complete and vibrant wardrobe of Casual wear, Party

    wear, Work wear, Denims, Outer wear and Suits & Jackets, incorporating the

    most contemporary trends, an exciting mix of colors, playful styling, trendy

    textures and comfortable fits.

    The brand is available across the country through a nation-wide network of over

    240 exclusive stores and over 1500 multi-brand outlets.

    At the Images Fashion Awards 2005,John Playerswas declared 'The Most

    Admired Shirt Brand of the Year'.

    At the Images Fashion Awards 2007, John Players was awarded the 'The

    Most Admired Fashion Campaign of the Year' award.

    The launch of Miss Players has added to ITCs youthful portfolio. The

    range which spans trendy tops, funky denims, smart trousers and stylish dresses

    along with a whole range of cool fashion accessories has been designed keeping

    in mind the tastes of the young Indian woman.

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    Miss Playersis currently available at select exclusive stores and at leading John

    Players stores in key cities. The availability of the brand will be rapidly

    enhanced to reach exclusive stores and multi-brand outlets in malls & high-street

    locations in the key consumption centers of the country.

    John Players - Mens Cargo Shirts, Sweatshirts, Office Shirts, Formal

    & Fashion Shirts, Mens T-shirts India

    Inspired by the freshness of nature, John Player shirt collection is an exotic

    retreat that makes it all the more exclusive and exquisite. Targeted at the young,

    trendy and hip-hop crowd as well as the upwardly mobile youth, this T-shirts

    India collection exhibits an exciting combination of colors, designs and styles in

    stripes, prints, plains and denim lending a very sophisticated and funky look to

    the entire range.

    Cargo shirts have been introduced for the first time in the arena of India shirts . Targeted at

    generation next, the collection of cargo shirts are back in full blast, creating a overall

    impression of style, while contrast stitching marks the collections gutsy edge, by creating lots

    of play even in the more basic looks. The collection gives a fashion-conscious man the

    freedom to choose his own adventures while giving him the wardrobe that compliments his

    dynamic lifestyle.At John Players we offer you a wide variety of Cool t-shirts, Custom

    sweatshirts, Custom t-shirts, Designer T-Shirts, cardigans, pullovers, jackets etc.

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    T-shirts are amazing. You name a color and you can get John Players t-shirts

    right plain collar t-shirts that are available in 35 exciting colors and

    combinations to round neck T-shirts. The shirts collection comes in a range of

    carefully selected colors, styles and first-class fabrics. Wrinkle free cotton lets

    you and your shirt

    Look immaculate all day long. After a few minutes on your body, the shirt mixes

    business with pleasure.

    Now you can buy t-shirts & shirts from our Wholesale Mens t-shirts, Wholesale

    Shirts, Wholesale t-shirts collection of mens wear that mainly consists of Mens

    Fashion Shirts, Man Fashion Shirts, Mens Formal Shirts, Mens Office Shirts,

    Mens Shirts, and Mens T-shirts.

    The Nahar I ndustr ial Enterpri ses fr anchise- a proud par t of the Nahar Group

    TheNahar Industrial Enterprises franchise is a part of the Nahar Group which was

    established in 1949. The Group has gained recognition as a reputed Industrial

    conglomerate with a wide ranging portfolio from spinning, knitting, fabrics and

    hosiery garments to sugar. Thegarment makingfranchise is a part one of the four

    operations of the Nahar Group.

    http://www.franchisebusiness.in/Franchise/Nahar-Industrial-Enterpriseshttp://www.franchisebusiness.in/Franchise/Nahar-Industrial-Enterpriseshttp://www.franchisebusiness.in/Franchise/Nahar-Industrial-Enterpriseshttp://www.franchisebusiness.in/Franchises/Retail-3531http://www.franchisebusiness.in/Franchises/Retail-3531http://www.franchisebusiness.in/Franchises/Retail-3531http://www.franchisebusiness.in/Franchises/Retail-3531http://www.franchisebusiness.in/Franchise/Nahar-Industrial-Enterprises
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    The Nahar group comprises of Nahar Industrial Enterprises Ltd., Oswal Woolen

    Mills Ltd., Nahar Spinning Mills Ltd. and Nahar Exports Ltd. The group has

    spinning capacity of 0.4 million spindles with turnover of $450 million inclusive

    of export turnover of $115 million. The production facilities have been awarded

    ISO 9002/IS 14002 Certification and Okotex Certification.

    The Nahar group has markets that are crisscrossed all over the globe. It operates

    on the objective of meeting the buyers expectations with consistent quality

    backed by research and development divisions equipped with the latest

    equipment, cream of highly qualified technocrats who adhere to timely

    schedules.

    The products manufactured by the Nahar Group are yarns, woven fabrics,

    knitwears and garments. The group also manufactures sugar and other products.

    The group is an approved fabric vendor for global brands such as The Gap,

    Tommy Hilfiger, Marks & Specer and domestic brands such as Color plus, Allen

    Solly and Louis Phillips.

    Currently, Nahar Industrial Enterprises has 159,408 spindles and 6320 rotors to

    produce different counts of yarn. Its weaving capacity with 426 looms, modern

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    processing plant with capacity of 1, 15,000 metes per day. It has a modern

    dyeing house with a capacity to dye 6 tones yarn per day and has a garment

    facility for manufacturing 20, 00,000 pieces per annum.

    Today, Nahar Industrial Enterprises has 150 retail outlets that sell readymade

    garments under the John Players Brand and a 2500 TCDs Sugar Mill.

    The year was 1949; while our beginnings were small, the vision was big. The

    burning desire to evolve, grow & one day position our self as a responsible &

    reputed corporate entity playing out its role in improving the peoples quality of

    life through our products & service remained a driving force. It is our relentless

    spirit of enterprise, boundless enthusiasm, grit & determination to live the dream

    that enabled us to add a new dimension to our philosophy- where commitment

    leads, achievement follows.

    A retail venture of Nahar Industrial Enterprises Limited, John Playersis

    manufactured in the state-of-the-art in-house manufacturing facility. The

    company has complete in-house hi-tech knitting, dyeing, mercerizing, finishing,

    compacting, embroidery and manufacturing facilities that ensure total quality

    control at all levels of manufacturing. The in-house design studio is also well

    equipped with expert professionals and latest software.

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    Nahar Industrial Enterprises has floated a wholly owned subsidiary Nahar

    Retail Ltd.for its foray into retailing.

    The parent company is already involved in spinning, weaving, processing and garmenting and

    supplies to some of the biggest brands in the world like Marks and Spencer, GAP,

    Tommy Hilfigerand Armani.

    ABOUT THE COLLECTION

    Inspired by the freshness of nature, John Players collection is an exotic retreat

    that makes it all the more exclusive and exquisite. Targeted at the young, trendy

    and hip-hop crowd as well as the upwardly mobile youth, this collection exhibits

    an exciting combination of colors, designs and styles in stripes, prints, plains and

    denim lending a very sophisticated and funky look to the entire range.

    Cargo shirts have been introduced for the first time. Targeted at generation next,

    the collection of cargo shirts are back in full blast, creating a overall impression

    of style, while contrast stitching marks the collections gutsy edge, by creating

    lots of play even in the more basic looks. The collection gives a fashion-

    conscious man the freedom to choose his own adventures while giving him the

    wardrobe that compliments his dynamic lifestyle.

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    T-shirts are amazing. You name a color and you can get John Players t-shirts

    right plain collar t-shirts that are available in 35 exciting colors and

    combinations to round neck T-shirts. The shirts collection comes in a range of

    carefully selected colors, styles and first-class fabrics. Wrinkle free cotton lets

    you and your shirt look immaculate all day long. After a few minutes on your

    body, the shirt mixes business with pleasure.

    MARKET POSITION

    Gaining brand recognition as a result of the expansion mode that the company

    is in with the foray in Tier II and Tier III cities.

    Benefit of First Mover Advantage

    A truly Mass Volume Brand

    Also known for selling a lot more than many popular brands

    Catches the eye of the customer with attractive offers of heavy discounts

    Advanced and in-depth planning and research and also considering the latest

    trends and customer demands in mind.

    Highly motivated staff.

    MISSION

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    We aim to be recognized as the fastest growing retail chain in the Everyday low pricing

    business model. We will offer our customers satisfaction in terms of quality, variety and price.

    We will also ensure a consistent return on investment and growth rate through employee

    motivation and satisfaction.

    WHY JOHN PLAYERS

    John Players is noted for its versatility, appearance, performance, and above all

    its natural comfort. From all types of apparel, cotton in todays fast moving

    world is still natures wonder fiber. It provides thousands of options to

    experiment with style and look.

    John Player is a style statement for the season. With the dynamism in lifestyle,

    people are changing, so is the outlook and attitude towards fashion and lifestyle.

    Youngsters are always looking for apparels that are high on fashion, but

    affordable on prices. With the same ideology, John Players always strives to

    offer the international clothing concepts at highly affordable prices. Over a

    period of last three years, John Players has been successful in creating a distinct

    niche for its brand in the highly cluttered and competitive readymade garments

    market in India. Being a value for money brand, John Players main focus is to

    penetrate in Tier- 2 and Tier-3 cities. The Company has a franchisee route and

    within one year, it has over 120 exclusive outlets.

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    Quality can be mainly seen in 3 different spheres of the Company

    1.Customers

    We aim to do everything that satisfies our customer needs and expectations.

    We make only those commitments that we fully understand and we believe we

    can meet them.

    Also, meeting our commitments made with customers on time.

    2.Performance Driven

    We confirm that all our garments meet the agreed requirements.

    We constantly monitor and improve our businesss garmen ts, services, and

    organization and employee performance.

    We make sure that we achieve the goals set by us for the future.

    We confirm that our working environment is 100% employee friendly

    In short, Our Commitments are towards our customers, business and society.

    3. ANF FINALLY SATISFIED EMPLOYEES.

    CHARLIE OUTLAW

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    CHARLIE OUTLAW is one of the youngest brands in the Indian menswear

    market. It was launched on October 06 with the simultaneous opening of 104

    stores in one day. The Brand is Youth Centric with Affordable Fashion as its key

    Mantra. The product range includes all casual wear items for a young man and

    includes shirts, T-shirts, sweaters, sweatshirts, jackets, trousers, jeans, cargos

    etc.

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    The Brand has been launched by JOHN PLAYER

    COTTON COUNTY COMPANY

    Nahar Industrial Enterprises Limited is an Integrated Textile Player. The

    company is engaged in manufacturing right from yarn to griege fabric to

    processed fabric to readymade garments in the domestic market. Processed

    fabric is sold to companies/brands like Madura Garments, Raymonds Color

    Plus, Allen Solly, Louis Philippe, Provogue, Pantaloon. In the export market,

    NIELs clientele includes names like GAP, Oshkosh, Ann Taylor, M&S, Liz

    Claiborne, Timberland, Algle, Tommy Hilfiger etc.

    Nahar Industrial Enterprises has floated a wholly owned subsidiary Nahar

    Retail Ltd. for its foray into retailing.

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    The parent company is already involved in spinning, weaving, processing and

    garmenting and supplies to some of the biggest brands in the world like Marks

    and Spencer, GAP, Tommy Hilfiger and Armani.

    The parent company Nahar Retail Ltd. is a wholly owned subsidiary of Nahar

    IndustrialEnterprises which was set up in1949

    The promoters belief of Where commitment leads, achievement follows has

    led to tremendous growth with the company involved in spinning weaving,

    processing and garmenting and supplies to some of the biggest brands in the

    world like Marks and Spencer, GAP, Tommy Hilfiger and Armani. Nahar

    Industrial Enterprises Limited is an Integrated Textiles Player. The company is

    engaged in manufacturing right from yarn, griege (?) fabric to processed fabric

    to readymade garments in the domestic market. Processed fabric is sold to

    companies/brands like Madura garments, Raymonds Color Plus, Allen Solly,

    Louis Philippe, Provogue, and Pantaloon. In the export market, NIELs clientele

    includes names like GAP, Oshkosh, Ann Taylor, M&S, Liz Claiborne,

    Timberland, Algle (?), Tommy Hilfiger etc.

    In NIEL., a wholly owned subsidiary Nahar retail Ltd. was set up for its foray

    into retailing. The Brands Cotton County, Femme, Tazo etc. are retailed through

    Executive Brand Outlets under the name and style of Cotton County and as on...

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    carefully selected colors, styles and first-class fabrics. Wrinkle free cotton lets

    you and your shirt look immaculate all day long. After a few minutes on your

    body, the shirt mixes business with pleasure.

    MARKET POSITION:

    Gaining brand recognition as a result of the expansion mode that the company

    is in with the foray in Tier II and Tier III cities.

    Benefit of First Mover Advantage

    A truly Mass Volume Brand

    Also known for selling a lot more than many popular brands

    Catches the eye of the customer with attractive offers of heavy discounts

    Advanced and in-depth planning and research and also considering the latest

    trends and customer demands in mind.

    Highly motivated staff.

    Missions

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    We aim to meet the aspirations of our customers through our offerings of

    contemporary fashion and international quality at affordable prices. We look at

    every Indian as our customer and will operate on a Pan-India basis in Metro,

    Tier I, Tier II and Tier III cities and towns. We will create a leadership position

    in this field by growing faster than competition. We will achieve our goals of

    customer satisfaction through product excellence and our growth objective

    through employee motivation and prudent financial policies for investor

    satisfaction.

    Vision

    To be pro-active in assessing customer needs and to deliver qualityproducts.

    To grow as a leader ahead of the competition through internalperformance achievements.

    To stand by our commitments to our Vendors, Franchisees andEmployees.

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    JOHN PLAYERS PRODUCTS

    SHIRTS:

    John Players Formal Shirt - JWFFS1291A1

    Price: Rs. 1099

    Seller : John Players

    John Players Formal Shirt - JWNFS029D46

    Price: Rs. 745

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    John Players Formal Shirt - JWNFS030Q70

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    John Players Formal Shirt - JWNFS029S54

    Price: Rs. 745

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    John Players Formal Shirt - JWFFS1041A3

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    Seller : John Players

    John Players Semi Formal Shirt - JWSFS0731A8

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    John Players Casual T-Shirt - JCNHH013B62

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    John Players Casual T-Shirt - JCNHH013ZY5

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    Seller : John Players

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  • 8/12/2019 John Player

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