DSA gets digital

John PloughmanDSA digital communications manager

Driving Standards Agency (DSA)

executive agency of the Department for Transport

our mission is ‘safe driving for life’

‘Learning to Drive’ programme to improve how people learn and are tested

Our web 2.0 timeline

May2009

Twitter channel launched

September2009

YouTube channel launched

January2010

DSA Direct email alerts launched

August2010

Facebook pages pilot

DSA and Twitter

launched May 2009 – twitter.com/DSAgovuk

over 3,300 followers

use bit.ly to measure clicks

broadcast news and talk to followers

DSA and Twitter

DSA and YouTube

launched September 2009 – youtube.com/dsagov

over 1.6 million video views

encourage sites to embed our videos

worked with Directgov to link to our videos

DSA and YouTube

DSA and YouTube

DSA and YouTube

DSA and YouTube

Sep-09

Oct

-09

Nov-09

Dec-09

Jan-1

0

Feb-10

Mar-1

0

Apr-10

May-

10

Jun-1

0

Jul-1

0

Aug-10

Sep-10

0

50,000

100,000

150,000

200,000

250,000

YouTube video views

DSA and GovDelivery: DSA Direct

launched January 2010

over 24,000 subscribers

promoted online and offline

collaboration with Highways Agency

DSA and GovDelivery: DSA Direct

Sign-up screens on DSA website and Directgov

DSA and GovDelivery: DSA Direct

DSA and GovDelivery: DSA Direct

YouTube video

DSA and GovDelivery: DSA Direct

Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-100

1,000

2,000

3,000

4,000

5,000

6,000

DSA Direct subscriptions

DSA and Facebook

launched August 2010 as pilots

two pages: Driving tests are changing – and I know how

facebook.com/newdrivingtest Trevor Wedge, Chief Driving Examiner

facebook.com/trevorwedge

early feedback positive

DSA and Facebook

Case study: ‘independent driving’

biggest change to the practical test in a generation

mix of Twitter, YouTube, DSA Direct, Facebook, Directgov and Business Link

responded to inaccurate media coverage and answered citizens’ questions

The futureReporting on driving test changes

YouTube video report

communicated using Twitter, DSA Direct and Facebook

The futureDSA magazine online only

was hardcopy with distribution of 50,000

new online version using Yudu publishing - interactive and engaging

sign-up using DSA Direct

The futureDSA magazine online only

The futureFacebook pages

pages for learner drivers and newly qualified drivers: I can’t wait to pass my driving test Yes! I passed my driving test

communicating relevant messages from other government agencies

The futureMobile site using Widgetbox

available on smartphones

delivers feeds from DSA Direct, YouTube and Twitter

The futureMobile site using Widgetbox

Get in touch

John Ploughmanjohn.ploughman@dsa.gsi.gov.uk0115 936 6043twitter.com/johnploughman

DSAdsa.gov.uktwitter.com/dsagovukyoutube.com/dsagov