Date post: | 21-Jan-2018 |
Category: |
Marketing |
Upload: | brooke-boyle |
View: | 1,138 times |
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EMAIL delivers the highest ROI for Marketers
@johnethies | @EmailonAcid*According to VentureBeat, email is the channel generating the highest ROI for marketers.
v
@johnethies | @EmailonAcid
Email vs. Social on Black Friday
Email drove 18% of Black Friday sales this year while social only accounted for 1%.
Source: MediaPost
@johnethies | @EmailonAcid
68%OF TEENS OF MILLENNIALS
Prefer to receive communication from a business via email.
Source: Adestra
73%
RESOURCES are shifting…
@johnethies | @EmailonAcid
68.9% will spend more time 86.9% will spend more money
The average shopping cart abandonment rate is
approximately
PURCHASE CYCLE A
@johnethies | @EmailonAcid
67%
Where the message ends up once its accepted:
inbox, spam folder or another folder.
DELIVERABILITY
@johnethies | @EmailonAcid
v
@johnethies | @EmailonAcid
SUBJECT LINES
of email recipients open an email based on subject line alone.35%
Subject lines with 61-70 characters get more reads.
KEEP THE SUBJECT SIMPLE
@johnethies | @EmailonAcid
WHAT ABOUT EMOJI?Brands using emoji’s in
their subject lines saw a
45% increase in their unique
open rates.
Preheader Text: CODE EXAMPLE
@johnethies | @EmailonAcid
<td style="display: none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
This is preheader text.</td>
v
285MPeople are estimated to be visually impaired worldwide. (over 5% of the
worlds population)
People live in the United States325M
DID YOU KNOW…
@johnethies | @EmailonAcidSource: World Health Organization
<html>
<head><title>Accessibility Title</title>
</head>
<body>The content of the document......</body>
</html>
Title TAG
@johnethies | @EmailonAcid
<table border=“0” role=“presentation”><tr><th>Email</th><th>Accessibility</th>
</tr></table>
TABLE Presentation
@johnethies | @EmailonAcid
Email on Acid
No styling or background color
Email on Acid
Background color
Email on Acid
Styled alt text
Email on Acid
Background color + styled alt text
StyledALT TEXT
<img src="image.jpg" width="200"
height="200" alt="Email on Acid"
style="font-family: Veranda;
color: #697c52; font-style: bold;
font-size: 25px;">
STYLED ALT TEXT [continued]
@johnethies | @EmailonAcid
Outlook 2007+ shows the 1st frame Other programs show the animation
Animated GIFS
@johnethies | @EmailonAcid
[continued]
NOT supported in Outlook 2007,
2010, 2013, 2016 for Windows
First frame should include
crucial info & CTA
Animated
GIFS[continued]
You have approximately 8.25 seconds
to capture someone’s attention.
@johnethies | @EmailonAcid
Keep it SIMPLE