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A Presenta*on from The NewMR Mobile Event 22 February 2012
Event sponsored by Vision Cri1cal All copyright owned by The Future Place and the presenters of the material For more informa1on about Vision Cri1cal visit www.visioncri1cal.com
For more informa1on about NewMR events visit newmr.org
Driving Mobile Research To Its Tipping Point John Williamson, Qualvu
Driving Mobile Research To Its Tipping Point
Presented by John Williamson CEO & Founder, Qualvu
Email: [email protected] Twitter: @qualvu
The Proposition:
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
ADOPTION & ACCESSIBILITY
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Portable Video Available anytime, anywhere
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
real moment real lives no recall anywhere, untethered
THE TRUTH
The Promise: Capturing The Moment
Redefining Researchers’ Purpose: Getting our clients closer to their consumers than ever before possible, driving better business decisions.
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Purpose-built Qualitative Analytics
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Turnkey Execution Key Dials Turned To “11”
Definition Recruiting Collection Analysis Insights
• Global • Controlled • Knowledge
immemorial
• Online • Geo-location • Instant • Anywhere,
anytime, anybody
• Richness • Candor • Accessibility • Real time • Visceral, candid • Voyeuristic truth
• Integrated platform
• Analysis suite
• More accurate
• More actionable
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
…Except One
Definition Recruiting Collection ? Analysis Insights
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
The Back Room
Collaboration And Data Immersion
Definition Recruiting Collection Collaboration Analysis insights
A window into your consumers’ lives where you can… • Share • Comment • Rate • Collaborate
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Consumer Researcher
Most Valuable Person In The Room
?
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Researcher
Client!
Client
Client at the Center in the Research
…THE CLIENT’S DECISIONS.
Challenge: Replicate the Back Room …ONLY BETTER!
CUSTOMER KNOWLEDGE
PAST RESEARCH
R&D
COMPETITIVE LANDSCAPE
CATEGORY DYNAMICS
Next Steps
Give them access to the data in a simple, elegant way
Solicit their input early and often
Engage their hypotheses and leverage their knowledge
Write their report
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
The future role of market researchers requires a shift in how they define their purpose, in what they provide their clients, in how they define value, in how they work, and in their
ability to influence people.
From New Roles For Marketing Researchers, S. Chadwick And I. Lewis Leading Edge Marketing Research, Sage Publishing
Publishing Date Nov 2011
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
…a shift in how they define their purpose, work,
and define value.
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
…a shift in how they influence people.
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Thank you.
Presented by John Williamson CEO & Founder, Qualvu
Email: [email protected] Twitter: @qualvu
Q & A
Ray Poynter Vision Critical
John Williamson Qualvu
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
A Presenta*on from The NewMR Mobile Event 22 February 2012
Event sponsored by Vision Cri1cal All copyright owned by The Future Place and the presenters of the material For more informa1on about Vision Cri1cal visit www.visioncri1cal.com
For more informa1on about NewMR events visit newmr.org
Driving Mobile Research To Its Tipping Point John Williamson, Qualvu
