Johnson & Johnson
Sandra S. Lee “How Johnson & Johnson Used the
NETS Benchmark Survey to Improve
Fleet Safety Policies, Practices and
Results”
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Lost out on celebrating Birthdays of their dear ones
families
1,200,000
3
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permitted only with expressed consent.
Lost out on the experience of vacationing together
families
1,200,000
4
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permitted only with expressed consent.
Lost their loved ones to vehicle-related injuries
families
1,200,000
5
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permitted only with expressed consent.
The SAFE Fleet journey began 20 years ago and continues today.
It’s our mission to change the number.
ZERO Crashes, Injuries, Incidents
6
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Safety is rooted in our Johnson & Johnson heritage, written in Our
Credo.
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
We believe our first responsibility is to the doctors, nurses and patients,
to mothers and fathers and all others who use our products and services...
…We are responsible to our employees,
the men and women who work with us throughout the world…working
conditions clean, orderly and safe…
…We are responsible to the communities in which we live and work…
Our Credo Our Credo
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permitted only with expressed consent.
Safety is fundamental to our
business
In 1994, under the direction of our Executive Committee and the Office of the Chairman, J&J created SAFE Fleet. Objective: Protect our employees and ensure they arrive home safely at the end of each day.
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
SAFE Fleet Vision: Drivers return home safely at the end of each day. How have we sustained this Vision?
11
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permitted only with expressed consent.
SAFE Fleet Core Elements
1. Management Involvement 2. SAFE Fleet Teams 3. Worldwide Fleet Safety Standards 4. Training and Education 5. Marketing and Communications/Recognition 6. Community Outreach 7. Assessment and Assurance 8. Benchmarking
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Benefits of Annual Benchmarking (Network of Employers for Traffic Safety)
GLOBAL
METRICS Fleet sizes, mileage, crashes, injuries By country By vehicle type
PROGRAM ELEMENTS
By country/world area
• Raise visibility to where we stand
• Learn from Leading Companies – Within and outside of
our industry
• Network – NETS Road Safety
Benchmark Conference
Copyright 2014 Johnson & Johnson
Services, Inc. All rights reserved. Use permitted only with expressed
consent.
Areas of Improvement
Resulting from NETS Benchmarking
Three Examples
1. Mobile Phones and Other Electronic Devices Policy
2. Telematics Intervention Launch
3. Vehicle Safety Requirements
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Full Ban Mobile Phone Policy Effective January 1, 2014
“Early Adopters” made the path to a Full
Ban Policy easier.
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permitted only with expressed consent.
Johnson & Johnson Worldwide Mobile Phone
Policy Harmonization (effective 1-1-2014)
J&J employees or Authorized Drivers may not use hand-held
or hands-free mobile electronic devices while operating a motor vehicle…
When employee or Authorized Driver is operating a vehicle, on company business or on personal time, that is owned or leased by J&J
When employee or Authorized Driver is operating a rental vehicle paid for by J&J.
When employee is driving a personal vehicle, for which he/she receives financial subsidy (e.g., monthly allowance for fuel costs, maintenance and other vehicle expenses), in the course of company business.
Copyright 2014 Johnson &
Johnson Services, Inc. All rights reserved. Use permitted only
with expressed consent.
J&J Mobile Phone Policy Considerations and Research
What does the data say about distracted driving?
Productivity Concerns?
List of Companies with Full Ban Mobile Phone Policies
Sources: National Safety Council, WHO, NHTSA, Governor’s Highway
Safety Association, Network of Employers for Traffic Safety (NETS)
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Executive Management Led the Way
Forward
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permitted only with expressed consent.
Worldwide SAFE Fleet Champion
Asia-Pacific Regional Executive Champion
Europe Middle East Africa Regional
Executive Champions Americas Regional
Executive Champions
Country/Franchise
Champions Ambassadors
Country/Franchise
Champions Ambassadors
Country/Franchise
Champions Ambassadors
100 Country and/or Franchise Champions and Teams Worldwide
Corporate SAFE Fleet Team
GABRIEL T. KARDOS Senior Manager, Fleet Safety,
AP and EMEA
Joseph Pattison Manager, Fleet Safety, Americas
SANDRA S. LEE Director, Worldwide Fleet Safety
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permitted only with expressed consent.
Country Management led the way in spreading
the global policy of ‘No mobile while driving’
• Team India themed the initiative
• Kicked off the program with a message from the Presidents’ Council
• Used various communication channels to convey the message on a regular basis
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.
In-Vehicle Monitoring System/Telematics
“Early Adopters” led the path to
Telematics Implementation.
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permitted only with expressed consent.
US Program Telematics Capabilities
• Harsh - acceleration, braking and turning
• Speeding 1 – 10 miles over state speed limit
• Speeding 2 – speed vs speed limit of the road*
• Idling*
• Reversing – time and distance*
• Seat Belt usage – time and distance
* No audio alarm
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permitted only with expressed consent.
Manager Comments
• “My driver has become much more aware of the speed limits as a result of the coach. Additionally, he has become more aware of his harsh acceleration events.”
• “The [device] has made my driver very aware of her current turning practices. Additionally, it has made her aware of seatbelt usage for all passengers as well as her idling practices at the bus stop.”
• “XXXX has made drastic improvement in idling and speeding issues. She is rated now a low risk.”
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permitted only with expressed consent.
Points to Consider
• Define Purpose and Scope
• Involve stakeholders in early conversations
• Define criteria for program entry and exit
• Launch with transparency and communicate!
– Driver Agreement: what data will be collected and how will it be used?
• Conduct manager workshops
– Reinforce objectives; how to interpret reports and coach the driver
• Consider subsidizing to “jump start”
Copyright 2014 Johnson & Johnson
Services, Inc. All rights reserved. Use permitted only with expressed
consent.
Improving Vehicle Safety Requirements
From Safety Belts to…
Q11. Which of the following safety features do you currently require on passenger vehicles in your company fleet? (Choose all that apply.) *
»Seat belts
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permitted only with expressed consent.
Vehicle Safety Features
25A.9 Vehicle Safety Features The following minimum vehicle safety features are required in all company purchased or leased vehicles:
– 4 or 5 star ratings based on reputable new car rating systems (e.g., NHTSA, IIHS, ANCAP, Euro NCAP, and other established organizations that publish vehicle safety ratings.)
– Safety belts (three-point) for driver and all passengers, front and back seats
– Anti-lock brakes (ABS)
– Dual front driver and passenger airbags
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Services, Inc. All rights reserved. Use permitted only with expressed
consent.
Evaluate Efficacy of Interventions
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Behind the Wheel Training
Global requirement for New Hires and Tenured Drivers – once every 3 years.
Focus on knowledge and attitude in classroom coupled with hands-on practice. Tailor-made to suit country-specific requirements.
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permitted only with expressed consent.
5.0 5.1
5.0
5.0 4.9 5.0
4.6 4.6
4.5 4.5 4.4 4.4
-36-0 -30-0 -24-0 -18-0 -12-0 -6-0 0-6 0-12 0-18 0-24 0-30 0-36
Cra
she
s /
MM
Impact: BTW Refresher Driver Training
Key points • Experienced employee typically the better driver • Participates in driver training every 3 to 5 years • Training reduced Crashes/MM by 11.6% on average
Months Before Class Months After Class
Crashes Day of Training
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permitted only with expressed consent.
Annual Benchmarking
Drives Improvement and Innovation
• Catalyst to improve our policies and interventions.
• Integrated as part of annual business process – regular rhythm.
• Vaccine for “complacency!” Challenges us to strive to be the safest fleet…and to strive for Mission ZERO!
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permitted only with expressed consent.
Let’s work together to
change the Number…
Mission ZERO!
Copyright 2014 Johnson & Johnson Services, Inc. All rights reserved. Use
permitted only with expressed consent.