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Joint Organization Committee MeetingFebruary 16th, 2011, 8:00 a.rn., Kaiser Center2nd f~oor Conference Room, 300 lakeside Drive

1. Update from Staff on a variety of issues:a. Hanging Plant installation;b. Median planting;c. Parcel4 and the Foxexpansion;d. InOak evente. Meeting with Mayor Quanf ChangesatCEDAg. Other

2. Discussionon Shuttle funding and supplemental funding Action Item3. LandUseCommittee overview, prioritization

4. Set date for Annual meeting/breakfast Action Item5. Adjustments to budget basedupon new projections6. Other7. Next Joint Org MeetingBROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be transactedor discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts Agendas at388 is"Street, Oakland CA 94612. Action may not be taken on items not posted on the agenda.Meeting facilities are accessible to persons with disabilities. If you require special assistance toparticipate in the meeting, notify Steve Snider at 510 238-1122 at least 48 hours prior to the meeting.

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Joint Organization Committee MeetingWednesday, January 19th, 2011 8:00am~(OJiserCenter 2nd floor Conference Room

300 LakesidePresent: Deborah Boyer, JC Wallace, Indrajit Obeysekere, Robert Wilkins, Chris

Curtis, Sara May, John BrunoMarco L i Mandri, Steve Snider, Andrew Jones, Elizabeth Clark, VictoriaDecker, Fiona Simms

MinutesItem Discussion Action faken?

Introductions Deborah and JC welcomed everyone to themeeting and wished everyone a Happy New Year.

Discussion of Mayor It was reported that Mayor Quan will not have a No action takenQuan and changes to Chief of Staff; rather she will appoint 4 deputyCity government mayors. Chief of Police Anthony Batts is

entertaining a job offer from San Jose. MayorQuan has appointed Dan Siegel to be a pro bonoattorney to work on her staff. If he volunteers, hecan sit in on meetings and advise her because he isnot a City emQloyee.

Review of Staff Marco referred to page 2 of the agenda packet No action takenTransition Report and referenced the staff transition report. The

report isan overview of tasks or functionsperformed, the person responsible, the date for thetransition, and the anticipated number of hoursNCA will dedicate per task. Marco isstill trying towork out the situation with regards to relations withthe Mayor's Office and with Redevelopment andCEDA Senior Staff. We don't know yet if theRedevelopment Agency is going to be dismantled,as per the Governor's proposal, or what AlizaGallo's role will be.In regards to the possible expansion of the district,Marco explained that a letter had been written tothe Fox, and its various entities, and will be givenuntil the end of February or March to decide whatthey are going to do. We have delayed the

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expansion by eight to ten months, and althoughthey are a critical piece, we cannot continue tohold everything else up while they decide whatthey are going to do.Deborah asked Marco if it would be worthwhile tomove ahead with the expansion of the districtwithout The Fox.For Downtown, the Clarion Hotel wants to be inand possibly the building next door owned by theCounty. In Old Oakland, expansion would include

I two blocks that were left out of the originalI formation.Marco further explained that it makes sense to doall of the expansion together and to be done with itby the end of July.We would just need to amend the existingordinance by putting out a petition and a vote ofthe expansion area. Marco tasked Steve withgetting everyone's assessment to them andexplained that Tori would work with Monica andShirley on the creation of the database and tolearn how to update land use changes.Deborah asked Marco to circulate the final NCAcontract to the Organization committee membersso all can see how the backup isstructured beforeit issigned and put into place. Elizabeth Clark saidthat she would distribute the contract asrequested.

Review of new staff M_arcoreferred to pages 6 and 7 of the agenda No action takentirneline and options packet and briefly reviewed the new staff timeline

and options for management of the districts in2012. Options include the hiring of a new ED,elevating OVM to the position of EDand hiring adistrict management company to oversee bothdistricts, terminating contracts with both NCA andOVM.

Review of Audits tor Marco distributed the Report of Independent No action takeneach corporation Auditors for each district and asked the committee

to review. Marco informed the committee thatthey have one week to review the document andsubmit changes to the CPA to make if determinedto be appropriate.

NCA long range plan One thing that Marco would like to do this year is tofor dlstrict-Jcnucrv-July come up with a plan for what we would like to see

accomplished in the next 7 years. Marco hascreated a conceptuol document, essentially abusiness plan, that serves as a timeline for oil of theprojects we would like to see implemented. It willstart in the Lonel UseCommittee and then it can besent to the rest of the Boarel.

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Issuesto be addressed include acceptable vs.unacceptable land uses, key corridors we want toemphasize and how we affed parking-a totalapproach to Land Use.Marco will be meeting with Anagha to have herconsider taking Charlie Leonard's place as DOALand Use Choir.Marco will send his document to Indrajit andAnaqha first for review.

Grant Task ForceOutline for District UrbanEcology

Marco referred to the Grant Task Force Summationof Intent document on pages 8-13 of the agendapacket and explained that the document was notfor approval. but review. Marco explained theGrant Task Force plans to look for more concreteimprovements and grants more consistent with thedistricts' articles of incorporation. Urban Ecologyand Workplace Training and Development projectswill be the emphasis going forward.Thiswill set the orientation for where we are goingto be looking for grants and it identifies a series ofprojects for which we will be seeking those grants.

No action taken

Visionary statement forland Use Committee

This ispart of the long-range plan for the district asdiscussed above.

Discussion oncllocofinq funds for the"B" Shuttle

Marco referred to CEDA's request for 2011Broadway Shuttle sponsorship on pages 15-20 ofthe agenda pocket. CEDA isrequesting funding inthe amount of $32K for daytime service (same levelas 2010) and on additional $30k to fund the newnighttime shuttle service. The $62k requestedwould be split between the two districts.Marco explained that Jack London is contributing$130k.Marco indicatecl that the Org. Committee needsto determine if they wish to continue sponsorshipand if they wish to contribute to Friday andSaturday evening hour expansion.Much discussion occurred regarding the perceivedbenefit of the shuttle to the districts.Steve Snider indicated that expansion of the shuttlehours into the evening would tie into FirstFriday.Marco expressed the concern over bringing morepeople into the districts (via the shuttle) without theinclusion of The Fox Theater. It was suggested thatfurther discussion with the City should occurregarding district expansion to include The Fox,which in turn would make the continuedsponsorship of the Shuttle project more worthwhilefor the CBD's. Marco will follow-up with Aliza andZach about the district's potential contribution.

No action takenNo action taken

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FirstJoint Board It was decided at the December Board meetings No action tokenmeeting with Jean of both organizations that Jean Quan would beQuem invited to speak at the first Joint Board Meeting of

2011. Staff has contacted her office via email tosuggest possible dates to meet. February 9th and23rd have been proposed. CBD staff will inform theBoards when a date isset.Meeting Schedule for At the December Board meetings for both Meeting20n organizations, a motion was passed unanimously to schedule wasauthorize the Org. Committee to set the meeting set byschedule for 2011. consensus.The following dates were proposed for 2011 DOABoard, LMUDA Board and Joint OrganizationCommittee meetings:Joint Org-February 161h, 2011DOA Board-March 2, 2011LMUDA Board-March 3, 2011

I Joint Org-April 13,2011DOA Board-May 4, 2011lMllDA Boord-May 5,201 1Joint Org-May 11, 2011Annual Breakfast-June 9, 2011DOA Board-Aug. 3, 2011lMUDA Board-Aug. 4, 2011DOA Board-Oct. 5,2011lMliDA Board-Oct. 6, 2011DOA Board-Dec. 7,2011LMUDA Board-Dec. 8,2011"Joint Board Meeting with Mayor Quan-TBD

Other ---.Next Joint Org Meeting February 161h, 2011 at 8:00 o.rn-Koiser Center 2ndFloor Conference Room

Minutes token by Victoria Decker, staff.

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CI3D Orguniz.uion CommitteeD eborah B oyer. P resident.Ie: W.dlaccC hristopher C urtisIndrajit ObcysekcrcRobert WilkinsL au ri c B erb eri chC f3D Organizational C om mittee :Since its launch this August. th e Broudwav Shuttle ("the B") has hccn w ell re ce iv ed b)'Downtown. Uptown and Lake M erri tt offic e workers. v isi tors and business owners.Average daily ridership has trended up during each ofthe first three months. from 1.3 24 inA ugust. to L72() in September. and 1 .9 I I) i n O c to be r.While local businesses and 13 passengers mostly praise the service. many people are alsoc ri tic al bec ause the shuttle doc s not run 011 Friday and Suurrday nights . ill partic ular. offic eworkers ill the two CBD areas have expressed a strong desire Ior nightt ime weekday serv ice-- especially 011 Fridays -- to patronize (heir (i lV (lri le rcstuurants, bars. clubs or ar l galleriesafter work, and then return v ia the shu ttle to their cars or F3 /\RT .

1 1 1 response to h is feedback . and to further inv igorate Oaklands nighrlilc and restaurantsc enes. the C i ty is c om rn iu i ng S 1< l7 ,0 0 0 each year ['(II' the ncx l t wu years to cover m ost 0 rthe c ost to provide B roadway' Shuule serv ic e 011 Fridays and Saturdays unti l I am . when (heLIs! 13 ;\RT train leaves downtown Oakland. II ' Friday und Saturday extended B servic e 'proves succes s I ! . ! ! . . the C ity would seck arld i tionul funds III expunc] serv ic e hours M onday-Thursday ;IS well.The extended hour l3 1'0111(' would dC\'i;IIC [rom tile c.\jslil}::~ daytime route 10 moreconvcnienrly serve the Fox Theater ami the c stuhlishm cnts just north o iG rand Avenue.inc luding Luca 's o OI.lII110 lind P ic an an d (se attuch ed route utap ).Our comm itm ent of' $] 67.()OO leaves the proposed new servic e w ith a budget shortfall o rS45,500 . of whic h the C ity is requesting c onsideration of a S30J)() ( ) c om bined c ontributionirom the two CBD's ill 20II. This amount is in addition to our request that the C BD 'scontinue the ir S:W.OOO sponsorship ofthe existing daytim e B serv ic e (please sec tables onI TIll' J 3 currently operates :vJ-F 7aI1l-7pll l . Under Ihis proposal. lridav SCI"\jc,. would he extended um i] 1;11'1"1an.l 1lC"\\' S:JllIl"(i;}y service would he created trorn Ilpl1lll) Ia Ill.

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J1"gc 3). W ith th is to tal S62.0 00 contribution for 2{J I L the C F3D 's would continue to heidentified as a Iund er lor ti le existing daytim e sen' i cc , :lI1d would also become the offic ia]sponsor ofBroadway Shuttle nighttim e servic e. As pan of this agreement, we would l ike toexplore ways that the CBD's can promote themselves ,IS well as market individualbusinesses inside the Broadway Shuttle buses .Thank you in advance for your consideration ofthis luuding request < 1 I 1 c l y our o penn ess togrowing this puhlic /privatc partnership. \Ve hupe you agree that n ighttime f3 service wouldenhance Oakland 's image and raise its profile by further bolstering the cutc rraimucnt aminightlife scenes in Downtown and Uptown. l.ook in g i iuo tile future. th e ongoing successam i grow th of the B will make the case to regional. slate alltl federul o ffi cials that an electrivstreetcar is viable for the Broadway corridor.PkaSL~ f ee l Cree to contact LISwith ;IIlY questions you mav IW\'8 and/or to arrange a meeting10 discuss the proposal outlined in ihc letter.

Sincerely,: !,. . ,:I'\... /

i.. !- O ? l ' < ' " - !,ldT Scu lBroudwuv Shuttle P rojec t M anagerr~llsilless Lk\,cl\)PI11Clll

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. ..\ li 7 a Ga l' loLconornic IkvcloP111Cl1[ Coordinator

cc: Marco Li iVl:lIldri. FXL~cLltivc DirectorSteve Snider, District Manager

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Broadway Shuttle Extended Hours (Fri & Sat 6pl11-1al11)BudgetVehicle Operating Costs $169,000Start-up Costs: shuttle signs, curb painting, NextBus.automated announcements $6,500Marketing/Public Education: 75,000 brochures/maps,information cards, restaurant guides; interior bus information $24,000Advertising $13,000fS- :~ .~ ; :.~ ? ]: - f ' 7 i : ; _ ' 7 . ; : . i ; ~ : . . ~ ~ ~ " _ ~ : ' , ~ I:~.~-.,~~'.~.~..:::~", ...-.~,:"., ': '. ,~. ;,',~." ~ .. ~ .-: .-~ I~: ; f S ~ ~ : :; : ,O f t i f uota , 'l InnuaJ .C ios t - . w ' ,"e: .' '.' ." . ,.'~.-. .,'j ,-.;.""....' .,.. ",- :''', 2!Sl ll f ..~ t J .J ' J; , . t . .. ; . . . .. . . I J l l li \ . :i _ .a . . . . ~ J , . o. ; . : r :. :.L\ 'l . , ;;;,~~!..L.:. .I.z'_'~~-r. . . . . . t - . . : . . . . ~ . .~ -"I ....i: "'~:/'_f( .....gCity of Oakland commitment $167,000

2011 CBDBroadway Shuttle Funding RequestI - H ; : ; ; d ' ~ : ; ; ~ - S i ~ L - ; t t i ; - c l ~ ~ , t ' ~ ~ ~ - ~ ~-~i~e s a n ~e a 111 0 U 1 ~ ~ ' : ~ - ' 2 0 ' i O ) ' r '3 2, 000 .B~~~d;:; ' ; ;~S-I~~~~~i~,~i~ht iIII e s e rv ic e (ne . :v - ) _ _ . ._ _ - _ - j - S 3 - 0 - - : O O c Y Total $62,000

*The City's $167,000 commitment combined with a $30,000 contribution from the eGD's wouldleave a$15,500 project shortfall. This amount will be sought from the Oakland-San Francisco-Alameda Ferry Authority and Forest City Enterprises.