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Joker/ViaVia Network A Best Practice in Sustainable Tourism 1. Network 2. Vision 3.Business Model 4.Publications 5.Contacts Bob Elsen, CEO [email protected]
Joker/ViaVia NetworkA Best Practice in Sustainable Tourism
1. Network 2. Vision 3.Business Model 4.Publications 5.Contacts
Bob Elsen, CEO [email protected]
1. Joker/ ViaVia Network• Clusters organizations with an historic
connectedness and a shared strategy in tourism: Sustainable, Innovative, Enriching, Independent
• The result of 40 years responsible entrepreneurship build on worldwide activities, expertise and contacts
• Growth based on 4 values: Openness, Equality, Dialogue, Amazement
2. Joker/ViaVia Vision
• Tourism as leisure but even more as a way to bridge cultures and connect people: “As knowledge about and contact with the others increase, understanding and tolerance will grow”
• Integrating ‘People, Planet, Profit and Pleasure’ Committed to local wealth creation through entrepreneurship.
3. Joker/ViaVia Business Model>>>
• JOKER, 1981
• Expand your Boundaries– Active experience– Contact- oriented– Small groups (8-12pax)– Dutch, English & French– Tailor made for individuals
• Business Units– Tour operating– Flight department– Sales offices (10)
• Pioneer Sustainable Tourism Award Winner 2007/2009/2010
• ANDERS REIZEN, 1984Walk into another world
– Walking Tours – Trekking & expeditions– Active Culture Tours
• MANDARIN JOURNEYS, 2010Tailor made service to China, Japan,
Laos, Cambodia, Vietnam…. Hong Kong based
Targets 3 TO’s: - Active group Travelers - Individual Travelers - Families
- Business Travelers (66.000 clients/year)
Worldwide Network of Meeting Placesfor Travelers and Residents
Embryo for local development:• Social-economical• Cultural • Education • Internat. Exchange
•Belgium (Leuven, Brussel, Antwerpen, Mechelen)• Argentina (Buenos Aires) • Chile (Valparaiso)• China (Chengdu)• Ecuador (Tonsupa)• Honduras (Copan)• Indonesia (Yogyakarta)• Mali (Mopti)• Nepal (Kathmandu)• Nicaragua (Léon)• Peru ( Ayacucho)• Senegal (Dakar)• Tanzania (Arusha)
1. KaravaanTour Leader Institute (1971) (Certified by Governement)
2. ViaVia Tourism Academy Sustainable Tourism as tool for
Development (2001))
3. Living Stone Intercultural Entrepreneurship
Spin-off Leuven University, Joker, Cera (2005)
• KARAVAAN•Certified Tour Leader- training, recognized by Government of Flanders
• 400 Tour Leaders active worldwide
• Awareness building for Responsible Tourism
• VIAVIA TOURISM ACADEMYLeverage Sustainable Tourism for
development and more solidarity
Vocational education & training •Tourism Product Development•Strategic T Destination Mgmt •Strategic T Business Planning•Marketing & Social Media for SME•Tour guiding•Intercultural Service design
Learning Network Coördinator of High Schools Tourism in Flanders
LS INTERCULTURAL ENTREPRENEURSHIP Leuven University, Joker and Cera
Intercultural competenceThe ability to generate appropriate and effective behavior in a given context
Intercultural praxisExecutive Education, Global Leaders Travel Added value by cross-fertilization, expanded thinking patterns, innovation, new solutions
Intercultural entrepreneurshipDeploy the integration of cultures as source for wealth creation and harmony “Entrepreneurs, Remap your Knowledge”
4. Publications
.
Bob ELSEN, Ignace POLLET, Patrick DEVELTERE, Introduction by Koenraad DEBACKERE
A thought provoking book to deploy the integration of cultures as a source of welfare and
tolerance in a glocalising worldLeuven University Press 2007, 161p.
ISBN 978 90 5867 6078.
The Joker/ ViaVia Story 2011, 195pISBN 978 94 6131 0385
BOB ELSEN
JOKER GRENSVERLEGGEND
ONDERNEMEN De wereld als speelveld
Uitgeverij VAN HALEWYCK
s
5. Joker/ViaVia Contacts• Joker Tourism
www.joker.be [email protected]
• ViaVia Traveler Cafés
www.viaviacafe.com [email protected]
• ViaVia Tourism Academy vzw www.lsdialoog.com
• Living Stone Intercultural Entrepreneurship. www.lscoop.com
Address: Geerdegemvaart 96, 2800 Mechelen, Belgium
Connecting People,Bridging Cultures
