1. Going Mobile: How it Pertains to Social Media and Your Schools Website
Presented by Jonathan Moser Hashtag: finalsite + edsocialmedia
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2. Before the Phone
smart
3. Is it a Smart Phone or a Cloud
Computing Device?
4. 5. 6. Growth of Mobile
7. What are we using these Mobile Devices
4
8. "The biggest change in devices will be 'beyond phones' in what we call 'connected devices' from tablets to wirelessly-connected machines of all kinds, like medical monitors, cameras, smart meters, and vehicles. Its projected there will be over 2 billion of these connected devices worldwide by 2020.
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9. Your mobile device will touch every part of your life: it will be your wallet, your identity, your car keys, house keys, communication, social life and far more. All of these technologies already exist, but they will become more pervasive and engrained in everyday society in just a few short years.
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10. The mobile future of money, health, information gathering will come from brands that we have yet to discover (or create).
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11. "I think the biggest (and most important) change coming to mobile technology is in mobile payment systems
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12. "The next few years of mobile will be very exciting. We'll see a lot less 'Hey phone, let me ask you a question' and a lot more 'Hello from your phone! I found something awesome nearby you should know about'.
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13. "Also, 5 years from now, I predict the general shape and UI of most phones will still be a lot like the current iPhone.
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14. "Smart phones give us [as developers] access to a whole new world of data. Never before have we known where you are, what you're enjoying, how fast you're moving, or where you're headed. This is kicking off a huge wave of location driven applications.
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15. "What I'm particularly interested in is this shift from search to discovery that is happening. Instead of telling the phone exactly what we are looking for ('Bob's Donuts'), you can now simply launch the device and see good things around you, see where your friends have been nearby and what they've been eating.
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16. "The present of mobile represents the triumph of ubiquitous computing. What we call 'smartphones' are only incidentally phones -- they're more accurately described as cloud-connected computers, available at the ready.
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17. "Our mobile device will be our primary computer and we will be able to use it to take over and control other devices like TVs, car dash, tablets, thermostats, etc.
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18. "I think the biggest change, and one that we're already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary -- if not their only -- way of experiencing the internet. For a lot of businessSchools that'll mean designing for the mobile web first and for the regular web second, and there will be increasing numbers of sites, apps, and services that exist only for the mobile web.3
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19. "We fundamentally believe that location will become an integral part of all mobile experiences and that location usage data will revolutionize our understanding of human behavior.
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20. "Mobile will become the convergence of anything that requires an external connection for us. Social, commerce, entertainment, and more. It becomes an extension of your mind -- and the ability to interact with the device without even looking at it will be the key focus of a lot of hardware innovations.
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21. "The term 'mobile' will become an anachronism.Remember 'desktop computing'?All computing will be considered mobile.
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22. "Near Field Communication (NFC) will open the floodgates for profound changes in the way we use our mobile devices.
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23. 24. Changing the way we think about Web Design and School Communications.
Mobile Web Design
Full Desktop Web Design
Print Publication Design
25. 26. 27. 28. 29. 30. Mobile First
Mobile First is a philosophy created by Luke Wroblewski that highlights the need to prioritize the mobile context when creating user experiences.
Great Book
31. The Mobile Social
32. LiveProfile LiveProfile helps you stay connected with friends and share in real-time. Use your iPhone to send free mobile to mobile messages, status updates, photos, videos, and more! You can use it on iPhone, Android, and BlackBerry devices, it even works on the iPod Touch. Now with picture and video messaging!
33. Convore Convore is the easiest way to have group conversations about topics you like! Its a fun mix of chat, forums, and instant messenger. Create or join new groups and invite your friends to join the conversation in no time at all. Best of all: its free!
34. Google Latitude With Google Latitude, see where your friends are right now. Latitude lets you stay in touch with your friends and family by making it easy to share where you are and see each other on a map.
35. Prowl Owl Prowl Owl is a geolocation app for the iPhone that sends push alerts when your Facebook friends are nearby. Whether youre at a park, at a bar, or on campus, Prowl Owl lets you spend less time pulling out your phone and more time hanging out with friends.
36. Foodspotting Foodspotting is a visual guide to good food and where to find it. Instead of reviewing restaurants, you can find and share where to find your favorite dishes using photos.
37. DailyBooth DailyBooth is Your Life in Pictures. Document and share your life with others. Get real-time updates on what your friends and family are doing every day. Its a great way to keep in touch with friends and family. Watch the live feed and see whats going on in the world around you. Spark up conversations with strangers and make new friends. DailyBooth is the absolute best app in the App Store to show off the iPhone 4s front facing camera.
38. Meedeor Meedeor: a healthy ecosystem for your mobile photography. Post photos to your Media Feed from your mobile device. Connect to Facebook and Twitter to share and find friends. Subscribe to feeds from all over Meedeor, or find content posted near you. Dont have an account? Sign up directly from the app.
39. DailyBooth DailyBooth is Your Life in Pictures. Document and share your life with others. Get real-time updates on what your friends and family are doing every day. Its a great way to keep in touch with friends and family. Watch the live feed and see whats going on in the world around you. Spark up conversations with strangers and make new friends. DailyBooth is the absolute best app in the App Store to show off the iPhone 4s front facing camera.
40. Postman Why spend much more on generic, bland and overpriced postcards from the local tourist shack? With your iPhone and Postman, creating professional virtual postcards from your photos is a snap, and sharing them with your friends is even easier and totally eco-friendly!
41. TuneTweet TuneTweet does one thing and one thing only: it allows you to post what youre listening to on youre iPhone or iPod Touch to Twitter. Each Tweet is entirely customizable, and in fact, if you decide that you actually dont want to tweet about what youre listening to, you can just use the app as a simple tool to post anything to Twitter. Also, using new capabilities in iPhone 3.0, the app allows you to navigate within your playlist.
42. BeejiveIM for Facebook BeejiveIM for Facebook Chat lets you access Facebooks chat service on the go, with the proven reliability of BeejiveIM. Now you can chat with your Facebook friends anywhere you go!
43. Cloudy Need help making a decision? Let your friends decide for you! Cloudy lets you quickly and easily ask groups of friends for their opinions.
44. comscore 2011
45. 46. 47. 48. 3 big Mistakes To Avoid in your QR Code marketing Campaign
Reference : http://mashable.com/2011/08/02/qr-code-mistakes/
49. Mistake 1 Always Test your QR Code
50. Mistake 2 Make sure you have a good WIFI Signal
51. Mistake 3: Make sure you have enough Value.
52. 53. http://kimtag.com/s/personal_qr_code
Whereshould I create QR Codes?
54. More option for QR Codes
Campus Tours (Scan QR Codes on Buildings)
Alumni Reunions Sign-ups
Online Giving links for Post Cards or Posters
Add QR Codes to your Business Cards
Quick Call
Link to Videos
Link to Social Media
55. QR Codes in the Classroom
Link to resources on class handouts
Mobile Assignment Reminders when they leave or enter the classroom
Study Cards with QR code Answers on the back
Self Guided Tours
Link to school news and the teachers newsletter/blog
Link to surveys and Quizzes
Add vCard to the teachers business card
Link to Videos
56. 57. 58. 59. More Qualified Inquires
60. 61. 62. 63. 64. How important is the speed of your website?
65. Speed Matters

400ms delay results in 5-9% drop in full page traffic

66. 100 ms delay results in 1% sales loss (potential $191M in lost revenue in 2008) 67. 1s delay results 4% drop in revenue 68. Fastest 10% of users stay 50% longer than slowest 10% 69. 500ms delay drops search traffic by 20% (The cost of slower performance increases over time)