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Jonathan MacDonald @jmacdonald
Jonathan MacDonald @jmacdonald
Understanding Citizen Empowerment
Understanding Citizen Empowerment
Identifying Major Opportunities
Understanding Citizen Empowerment
Identifying Major Opportunities
Implementing Strategic Change
Understanding Citizen Empowerment
2 Key Requirements
Something to believe in
Mutual value exchange
Understanding Citizen Empowerment
Identifying Major Opportunities
3 Key Requirements
Provide the tools for
involvement
Treat interpretation as valid
for consideration
Feedback data to enhance
strategy
Understanding Citizen Empowerment
Identifying Major Opportunities
Implementing Strategic Change
86% of innovation is low risk and generates
around 30% of company profits.
14% of innovation is radical and generates
around 70% of company profits.
Source: Insead 2014
ROI
ROI
Risk Of Inaction
