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Jordan Consumer Sentiment Index (Q1)
JordanMay, 2020
Data Collection Occurred From March, 15th Till April, 30th
COVID-19 Edition
Introducing the Jordan Consumer Sentiment Index
Ipsos’s Jordan Consumer Sentiment Index (JCSI), is a quarterlynational survey of consumer attitudes on the current and futurestate of the local economy, personal financial situation, as wellas confidence to make large investments and ability to save.
Consumer sentiment is a key predictor of purchase trends in themarket. Despite it being a lagging indicator, if consumersentiment is high, people will make more purchases and theeconomy will expand.
Businesses and Policy Makers can monitor changes in the indexto factor the data in their decision-making processes. A wave-on-wave decreasing trend suggests consumers have a negativeoutlook on their ability to spend. Thus, manufacturers mayexpect consumers to avoid retail purchases, particularly itemsthat require financing. Likewise, banks can anticipate a decreasein lending activity, mortgage applications, and credit card usage.
JCSI Employment Confidence
JCSI Economic Expectations
JCSI Investment Climate
JCSI Current Personal Financial Conditions The quarterly JCSI result is
driven by the aggregation of
four, weighted, sub-Indices
Overall Jordan Consumer
Sentiment Index
Introducing the Jordan Consumer Sentiment Index
Overall JCSI Survey Questions
1. Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy todayand 1 means a very weak economy.
2. Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger,about the same, somewhat weaker, or much weaker than it is now?
3. Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strongtoday and 1 means it is very weak.
4. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger,about the same, somewhat weaker, or much weaker than it is now?
5. Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car?6. Compared to 6 months ago, are you NOW more or less comfortable making other household purchases?7. Compared to 6 months ago, are you NOW more or less confident about job security for yourself, your family and other people
you know personally?8. Compared to 6 months ago, are you NOW more or less confident of your ability to invest in the future, including your ability to
save money for your retirement or your children’s education?9. Thinking of the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result
of economic conditions?10. Now look ahead at the next six months. How likely is it that you, someone in your family or someone else you know personally
will lose their job in the next six months as a result of economic conditions?
Demographics
49.0%Females
51.0%Males
23.0%
25.0%
21.0%
16.0%
15.0%
18 - 24
25-34
35-44
45-54
55 +
RegionsGender Age
39.0%
20.0%
14.0%
6.0%
5.0%
4.0%
3.0%
2.0%
2.0%
2.0%
2.0%
1.0%
Amman
Irbid
Zarqa
Balqa
Al Mafraq
Kerak
Jerash
Madaba
Aqaba
Ma'an
Ajloun
Al Tafielah
8.1%
20.5%
24.0%
45.9%
A B C DE
Socioeconomic
Class*
Demographics
*Based on Household Income*Excluding Don’t Know/ Refused To Answer
Data Collection Occurred From March, 15th Till April, 30th
Jordan Consumer Sentiment Index
Q1, 2020 Summary
Prelude
The end of 2019 was marked by a slight diffusion of negativity with Jordanians showing some signs of optimism regarding long-term implications of newly introduced government measures and economic packages. However, the repercussions of the global COVID-19 pandemic has taken the country by storm, halting 2020 economic plans, and forcing the government to focus on the imminent health and economic threats posed by the pandemic. Uncertainty regarding the country’s economic future has led to a 3-point decrease in the Jordanian Consumer Sentiment Index (JCSI) for this quarter.
As people grappled with the impact of the pandemic on their lives and livelihoods, Jordanians turned their attention to the government’s response to the current crisis. In fact, as a result of the government’s early adoption of strict measures to prevent the spread of coronavirus coupled with measures that alleviated immediate financial pressures posed by the lockdown, Jordanian’s trust in the government reached an all-time high with almost 1 in 2 expressing high confidence towards government actions.
Nonetheless, despite immediate relief measures, the strict lockdown has brought the country’s aid-dependent economy to a standstill causing Jordanians to share a bleak outlook regarding the future. In fact, Ipsos was able to track the evolution of sentiments as the situation unfolded. While initially, Jordanians were optimistic that the crisis will be short-lived, as the situation progressed, people turned their attention to the economic impact posed by the virus, leading to a more pessimistic view regarding future personal finances and the country’s economic situation.
Furthermore, many continue to voice their concerns about their deteriorating ability to spend, with around 8 in 10 feeling less comfortable making household purchases and 84% feeling less capable of committing to major purchases at this point in time. This along with a heightened uncertainty regarding future job security, have dwindled Jordanian’s positive expectations of better economic and financial conditions in the coming 6 months.
As Jordanians demonstrate lower degrees of confidence in the prospects for economic recovery, striking a balance between protecting Jordanians’ lives and their livelihoods will continue to be the governments biggest challenge in the months to come.
JCSI Q1 Summary
JCSI, Q1 2020
35.4
Personal Financial Situation Top 3 Concerns For Jordanians
19.4%
21.8%
58.8%
Strong
Neither Strong Nor Weak
Weak
Poverty & Social Inequality
37.8%
Versus Previous
Wave
38.5
Q: Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strong todayand 1 means it is very weak.
Unemployment49.7%
High Cost of Living52.9%
Future Personal Financial Situation
34.4%
36.4%
29.1%
Stronger
About The Same
Weaker
Q. Looking ahead six months from now, do you expect your personalfinancial situation to be much stronger, somewhat stronger, about thesame, somewhat weaker, or much weaker that it is now?
Impact of COVID-19 On The CountryDuring the Month of March, despite believing that the virus posed a serious health risk, the vast majority of Jordanians were extremely optimistic, believing that the impact of the of the crisis will be short lived. Nonetheless, as the situation progressed, Jordanians became less likely to believe that the virus poses a big health risk on the country, but instead people became more anxious about the impact duration and the country’s readiness to deal with the virus’ economic repercussions.
Q: Based on what you have seen, how confident are you aboutthe overall preparation to effectively deal with COVID-19?
Q: What level of threat does the coronavirus pose to yourcountry ?
Q: “COVID-19 is being contained and will soon be over”, towhat extent do you agree or disagree with the statement?
50.8%
10.6%
38.6%
Agree
Neutral
Disagree
37.8%
28.1%
34.1%
High Threat
Moderate Threat
Low Threat
49.3%
3.9%
46.9%
Prepared
Neither Prepared orUnprepared
Unprepared
91.5%
9.2%3.7%
74.2%
March April
Agree Disagree
Results Broken Down by Month: Results Broken Down by Month: Results Broken Down by Month:
Preparedness to Deal With COVID 19Level Of Threat On JordanDuration of COVID 19
60.8%
14.0%19.4%
47.5%
March April
High Threat Low Threat
93.4%
5.9%4.4%
88.3%
March April
Prepared Unprepared
52.9%
49.7%
37.8%
30.0%
21.8%
18.0%
16.3%
15.3%
14.5%
8.3%
5.8%
5.3%
4.1%
3.3%
3.0%
Jordanians’ Top Concerns
Q: Which of these are your top three biggest concerns as a Jordanian citizen, whether they are economic, social or political?
Compared to Q4,19
8%
0%
3%
-3%
2%
-3%
-1%
-3%
2%
-5%
2%
2%
0%
-1%
-1%
High Cost of Living/Inflation
Unemployment
Poverty & Social Inequality
Corruption
Weak Economy
Taxes
Healthcare
Education
Moral Decline
Crime & Violence
National Security
Scarcity of Natural Resources
Immigration
Environment
Political Instability
0
10
20
30
40
50
60
70
80
90
100
Sau
di A
rab
ia
Ch
ina
US
Swed
en
Ind
ia
Gre
at B
rita
in
Ger
man
y
Can
ada
Po
lan
d
Bra
zil
Au
stra
lia
Spai
n
Mex
ico
Bel
giu
m
Hu
nga
ry
Fran
ce
Arg
enti
na
Sou
th A
fric
a
Ital
y
Ru
ssia
Turk
ey
Sou
th K
ore
a
Jap
an
Jord
an
56.253.6 55.5
52.749.2 49.7
39.0
31.734.9 36.4 35.5
38.535.4
0
10
20
30
40
50
60
70
80
90
100
Q2
20
16
Q3
20
16
Q4
20
16
Q1
20
17
Q3
20
17
Q2
20
18
Q3
20
18
Q4
20
18
Q1
20
19
Q2
20
19
Q3
20
19
Q4
20
19
Q1
20
20
35.4
Avg. 50.0
JCSI- Trending JCSI- Global Comparison
Overall JCSI
Sentiments Towards the Current Government
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q3 Q4 Q1 Q2 Q3 Q4 Q1
Confident (Top Three Box Score) Neutral Not Confident (Bottom Three Box Score)
Confidence in the Government’s Role
Q: How confident are you on a scale of 1 to 10, where 1 is not confident at all and 10 is extremely confident, with the government’s overallability to improve the situation in Jordan?
39.7%
46.5%
13.8%
2018 2018 2019 2019 2019 2019 2020
Personal Financial Situation
46.6 43.7 44.741.1
36.8 35.0
25.018.9
22.6 25.0 23.7 26.2 25.2
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
0
10
20
30
40
50
60
70
80
90
100
Sau
di A
rab
ia
Ch
ina
US
Ind
ia
Swed
en
Gre
at B
rita
in
Ger
man
y
Can
ada
Bra
zil
Po
lan
d
Au
stra
lia
Spai
n
Mex
ico
Bel
giu
m
Sou
th A
fric
a
Fran
ce
Hu
nga
ry
Arg
enti
na
Turk
ey
Ru
ssia
Ital
y
Jord
an
Sou
th K
ore
a
Jap
an
Avg. 50.0
25.2
JCSI PersonalFinancial Conditions
This quarter’s index on financial conditions has seen a 1 pointdecrease in comparison to last quarter pushing Jordan down the scaleto rank country number 22 out of 24, as there is a general decreasewitnessed across countries in people’s financial sentiment whencompared to last quarter.
1. Compared to 6 months ago, are you NOW more or lesscomfortable making other household purchases?
2. Compared to 6 months ago, are you NOW more or lesscomfortable making a major purchase, like a home or car?
3. Compared to 6 months ago, are you NOW more or less confidentabout job security for yourself, your family and other people youknow personally?
4. Compared to 6 months ago, are you NOW more or less confidentof your ability to invest in the future, including your ability to savemoney for your retirement or your children’s education?
5. Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strongtoday and 1 means it is very weak.
6. Rate the current state of the economy in your local area using ascale from 1 to 7, where 7 means a very strong economy todayand 1 means a very weak economy.
Avg. 50.0
2016 2016 2017 20172016 2018 20182018 2019 2019 20192019 2020
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Strong (Top 3 Score) Neither Strong Nor Weak Weak (Bottom 3 Score)
Q: Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak.
21.8%
19.4%
58.8%
Current Personal Financial Situation
-0.1%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Stronger About the Same Weaker
Q. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same,somewhat weaker, or much weaker that it is now?
36.4%
34.4%
29.1%
Future Personal Financial Situation
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Jordan’s Economic Situation
0
10
20
30
40
50
60
70
80
90
100
Sau
di A
rab
ia
Ch
ina
Bra
zil
Ind
ia US
Swed
en
Arg
enti
na
Mex
ico
Gre
at B
rita
in
Po
lan
d
Can
ada
Ger
man
y
Hu
nga
ry
Spai
n
Au
stra
lia
Fran
ce
Bel
giu
m
Ru
ssia
Sou
th A
fric
a
Jord
an
Ital
y
Turk
ey
Sou
th K
ore
a
Jap
an
63.5 62.2 63.2 62.759.4
64.2
55.0
46.850.1 51.4 50.8
55.049.0
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
49.0Avg. 50.0
Avg. 50.0
JCSI Economic Expectations
Jordanians’ expectations regarding their country’s economyhave been less positive this quarter given the COVID-19situation. Their pessimism has repositioned Jordan to be the20th country (down from the 13th) out of 24 countries.
1. Now look ahead at the next six months. How likely is itthat you, someone in your family or someone else youknow personally will lose their job in the next six monthsas a result of economic conditions?
2. Looking ahead six months from now, do you expect theeconomy in your local area to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?
3. Looking ahead six months from now, do you expect yourpersonal financial situation to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?
2016 2016 2017 20172016 2018 20182018 2019 2019 20192019 2020
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Stronger About The Same Weaker
Q: Looking ahead six months from now, do you expect the economy in your local area to be stronger, somewhat stronger, about the same, somewhat weaker, or muchweaker than it is now?
Future State of the Economy
35.9%
32.5%
31.6%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Employment
0
10
20
30
40
50
60
70
80
90
100
Swed
en
Gre
at B
rita
in
Ger
man
y
US
Can
ada
Po
lan
d
Jap
an
Au
stra
lia
Hu
nga
ry
Bel
giu
m
Ch
ina
Fran
ce
Ind
ia
Sau
di A
rab
ia
Ital
y
Spai
n
Sou
th K
ore
a
Mex
ico
Bra
zil
Arg
enti
na
Ru
ssia
Sou
th A
fric
a
Turk
ey
Jord
an
66.962.8 64.6
61.5 60.0 60.3
46.240.8 41.7 42.3 42.3 44.0
39.0
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
39.0
Avg. 50.0
Avg. 50.0
The employment index has also seen a deteriorationin comparison to other indices this quarter. This maybe related to COVID-19 as it had a negative effect ona global scale, including Jordan, pushing its’ positiondown in comparison to the previous wave.
1. Compared to 6 months ago, are you now more orless confident about job security for yourself, yourfamily and other people you know personally?
2. Thinking about the last 6 months, have you,someone in your family or someone else youknow personally lost their job as a result ofeconomic conditions?
3. Now look ahead at the next six months. Howlikely is it that you, someone in your family orsomeone else you know personally will lose theirjob in the next six months as a result of economicconditions?
JCSI Employment Confidence
2016 2016 2017 20172016 2018 20182018 2019 2019 20192019 2020
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
More Confident Less Confident
Q. Compared to 6 months ago, are you now more or less confident about job security for yourself, your family and other people you know personally?
Job Security
71.1%
28.9%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Yes No
Q. Thinking about the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result of economic conditions?
Job Losses in the Past Six Months
56.0%
44.0%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Likely Unlikely
Q. Looking ahead at the next six months, how likely is it that you, someone in your family or someone else you know personally will lose their job in the next six months asa result of economic conditions?
74.4%
25.6%
Job Losses in the Next Six Months
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Investment Climate
0
10
20
30
40
50
60
70
80
90
100
Sau
di A
rab
ia
Ch
ina
Ind
ia US
Swed
en
Bra
zil
Gre
at B
rita
in
Can
ada
Ger
man
y
Mex
ico
Spai
n
Po
lan
d
Au
stra
lia
Sou
th A
fric
a
Arg
enti
na
Bel
giu
m
Hu
nga
ry
Fran
ce
Ru
ssia
Turk
ey
Ital
y
Jord
an
Sou
th K
ore
a
Jap
an
48.0 45.549.0
44.639.1 40.0
28.821.8
25.5 28.2 26.930.9 27.4
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
27.4
Avg. 50.0
Avg. 50.0
JCSI Investment Climate
Jordanians’ cynicism towards their ability to currently investhas decreased this quarter, resulting in a 3.5 point decreasein the first quarter of this year.
1. Compared to 6 months ago, are you NOW more or lesscomfortable making a major purchase, like a home orcar?
2. Compared to 6 months ago, are you NOW more or lesscomfortable making other household purchases?
3. Compared to 6 months ago, are you NOW more or lessconfident of your ability to invest in the future, includingyour ability to save money for your retirement or yourchildren’s education?
4. Rate your current financial situation, using a scale from 1to 7, where 7 means your personal financial situation isvery strong today and 1 means it is very weak.
5. Looking ahead six months from now, do you expect yourpersonal financial situation to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?
2016 2016 2017 20172016 2018 20182018 2019 2019 20192019 2020
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
More Comfortable Less Comfortable
Q. Compared to 6 months ago, are you NOW more or less comfortable about your ability to invest in the future, including your ability to save money for your retirementand your children’s education?
Ability to Invest in The Future
71.3%
28.7%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
More Comfortable Less Comfortable
Q. Compared to 6 months ago, are you now more or less comfortable making a major purchase, like a home or car?
Ability to Make a Major Purchase
84.7%
15.3%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
More Comfortable Less Comfortable
Q. Compared to 6 months ago, are you now more or less comfortable making other household purchases?
Buying Household Durables
78.2%
21.8%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019 2019 2020
Conversations on COVID-19 on the Social Web
Methodology
Using an application of social intelligence and analytics, this section sheds light onto the
conversations happening online on COIVD-19, with a focus on organic posts regarding the
economy.
38,658Organic Public*
Conversations
Analyzed
TimeframeMarch 16th till
April 30th 2020
ToolIpsos’ Social
Intelligence Platform
Synthesio.
*Our SIA tool adheres to GDPR guidelines which inhibit the access to personally identified data, including private profiles.
All the data that is analyzed by Synthesio only cover public pages and accounts.
Share of Topics Online
24.8%
22.6%
21.3%
20.1%
19.4%
16.9%
10.2%
Social
Humor
Health Awareness
Economy
Government
Educational
Turning To Religion
Period March 16th to April 30th
These citizens are mainly berating fellow citizens that disregard social distancing and quarantine.
People trying to lighten the situation and people's moods by making jokes. Some however, are not taking COVID-19 seriously.
Citizens are afraid of COVID-19 spreading and losing loved ones. Others are discussing the symptoms and proper sanitation measures.
At one end, people are praising the government for their quick and strict measures protecting citizens. At the other end, citizens are frustrated with the economic situation and are against the government’s actions.
Students are asking universities to change the system to pass/fail for the term and that grading be more lenient due to the situation.
People relying on their faith are being more optimistic and are prayingfor a solution to be found soon and the safety of everyone.
Conversations on COVID-19 on the Social Web
Economy Conversations Deep Dive
*Verbatims were translated from Arabic to English
Economy Subtopics (Out of 7,770 economy related posts)
59.1%
54.5%
7.6%
Personal FinancialSituation
Country Economy
Global EconomyImpact
Economical Concerns and Sentiment
5.0%8.7%
86.2%
Positive Neutral Negative
High Cost of Living/Inflation
Limited Income
Weak Economy
Corruption
Poverty & Social Inequality
Job Security and Unemployment
Other
40.9%
36.2%
21.8%
15.8%
8.4%
5.0%
2.3%
I mean we are poor… and our entire salaries are being spent on loans, rent and utility bills, yet people are afraid of the corona virus…. I swear death is more merciful
““
Fight corruption and those stealing money before you fight corona. Corona is temporary and will go away regardless, but corruption
stays…““
Voices Behind the Concern
• Those who own a business are expressing concerns over their ability to pay their employees’ wages, some even citing their financial troubles before COVID-19.
• As such, they are stating the urgency in reopening their businesses as they currently have no source of income.
Business Owners
Citizens • Jordanians are expressing worries over their ability to provide for their family during COVID-19.
• In particular, daily workers are worried about not having a steady salary while those working in the private sector are concerned about wage cuts.
• Others are worried about corruption, some specifically targeting shop owners who have increased the price of their fares and wondering whether the government has a role to play in this.
I have a family that want to eat, where am I supposed to bring food and drinks if you don’t allow us to go to our shifts? We are daily workers, we don’t have salaries….
““
I expect that once the raises period is over in May, they’ll tell you that you can go back to work and that there’s no more
corona and we lose out on our promotions and bonuses
““
The Coronavirus has a huge impact on the economy, and it’s not fair to have
businesses continue to pay employees their full salaries as it is a burden and loss
for the company… the worker and the owner are both affected…
““
*Verbatims were translated from Arabic to English
Perspective
During the beginning of the COVID-19 crisis, more people were prioritizing health and containing the virus over the economy.
As time went on, people’s financial situation looked more bleak, and thus, priorities shifted towards the economy.
In fact, Jordanians on social media are no longer concerned with the long-term economic implications of the virus, as they are more worried about their current personal finances and meeting the essential needs of their families, namely food, rent and utility bills.
65.8%60.0%
29.6%34.2%
40.0%
70.4%
March 16 - 31 April 1 - 15 April 16 -30
Priority is Health Priority is the Economy
Priority: Health vs. Economy (n=29% of overall posts where priorities can be determined)
36.6%
22.9%
5.0%
63.4%77.1%
95.0%
March 16 - 31 April 1 - 15 April 16 -30
Future Outlook Present Outlook
Perspective on Economy: Future vs. Present (n=75% of economy posts)
Losing our salaries is a
bigger pandemic
than corona
“
“The numbers are rising, for
the love of God stay at home, for your kids and country
“
“
I’m a daily worker and need to pay
rent, get diapers and
milk…
“
“This way, the
country will slowly come to a halt…
and if we don’t end up dying from Corona we will
eventually die from this poverty and
collapsing economy
“
“
*Verbatims were translated from Arabic to English
JCSI Methodology
JCSI Methodology
Mixed Methodology - Computer Assisted Telephone Interviews(CATI) and Self Administrated Online Interviews (Online Panels)Sample Size – 1500 RespondentsAge – 18 years old and aboveSample Criteria – Nationally Representative Sample of Jordanians
The JCSI Index is calculated by utilizing data from the survey results.Responses are divided into aggregated Top Box (Reward) numbersand Bottom Box (Penalty) numbers. Using Shapely Value Analysis,values were generated for the penalty and reward for each question.The magnitude of each question is the difference between thereward and penalty. An Importance factor, which the ultimateweight of the particular question in the index, is the magnitude ofeach question divided by the total magnitude of all questions. A TopBox Weight for each question is calculated by dividing the Reward bythe magnitude of each question. Similarly, the Bottom Weight foreach question is calculated by dividing the Penalty for each questionby magnitude of the same. The Index Value for each question iscalculated by using the formula: Importance x (Top Box Wt * Top Box%) -(Bottom Box Wt * Bottom box %).
For more information, please contact:
Noor Al-Salhi
Senior Accounts Manager – Ipsos Jordan
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Saif Nimry
Managing Director of Jordan and Iraq
Tala Abughoush
Project Manager– Ipsos Jordan
Juman Tabbalat
Social Listening Expert– Ipsos Jordan
Maha Qawasmi
Research Analyst– Ipsos Jordan
