Jordan on the Social Media

Map

The Best Jordanian Brands on Social

Media & Why YOU should join them

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Top YouTube Brands in Jordan

Source: Socialbakers.com

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Top Google+ Brands in Jordan

Source: Socialbakers.com

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Twitter’s fastest growing profiles in

Jordan (this month)

Source: Socialbakers.com

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Top Twitter Brands in Jordan

Source: Socialbakers.com

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Facebook’s fastest growing pages in

Jordan (this month)

Source: Socialbakers.com

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Top 10 Pages on Facebook (Jordan)

Source: Socialbakers.com

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Top 10 Brands on Facebook (Jordan)

Source: Socialbakers.com

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Top 10 celebrities on Facebook (Jordan)

Source: Socialbakers.com

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Top 10 Entertainment pages on Facebook

(Jordan)

Source: Socialbakers.com

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Top 10 Media pages on Facebook (Jordan)

Source: Socialbakers.com

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Top 10 Political pages on Facebook

(Jordan)

Source: Socialbakers.com

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Top 10 Sports pages on Facebook (Jordan)

Source: Socialbakers.com

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Top 10 places on Facebook (Jordan)

Source: Socialbakers.com

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Top Facebook Applications (Global)

Source: Socialbakers.com

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Top Facebook Developers (Global)

Source: Socialbakers.com

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Top E-commerce Websites in Jordan

(based on avg. monthly internet reach*)

• Markavip.com: 9%

• Amazon.com: 6%

• Alibaba.com: 4%

• Ebay.com: 2%

Source: Ipsos-Gemius Audience Measurement Study

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Smart Phones & Mobile Apps Usage in

Jordan

Source: Ipsos MENA

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Source: Ipsos MENA

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Online Streaming in Jordan

Why Social Media? – Internet Penetration

Internet

Penetration in

Jordan: 50%

Source: Ipsos MENA

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Why Social Media? – Online Media

Source: Ipsos MENA

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Why Social Media? - Penetration of Social

Networks across Internet users

Source: Ipsos MENA

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Why Social Media? – Consumed Social Media

Platforms

Source: Ipsos MENA

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Social Media Strategy

Identify your audience & Objectives

Tailor your message

Identify your communication channels

Gather feedback & Engage your customers

Meet customers expectations & Measure output

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COMMUNICATION LIES AT

THE HEART OF EVERY

SUCCESSFUL – AND

UNSUCCESSFUL - BUSINESS

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Assignment: Draft your Strategy

1. Your target audience

2. Your objectives

3. Your message

4. Your communication channels

5. Your success metrics

6. What distinguishes your business from

others? How will you appeal to your

customer’s heart?

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What?

Where?

Why?

With whom?

When?

How?

Who’s my audience

Everyone

who has

to do with

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Perception is everything

• Perception is the process by which

humans collect information and a basis for

how humans see things.

• In order to get more customers, I need to

work on the perception of my target

audience.

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Samsung vs. Apple

Being cool vs. having a smart phone that’s smarter than other smart phones.

Dove Beauty Campaigns

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To change that, we need to understand that…

Educate Persuade

Change their ways of perceiving

Change their understanding &

Opinions

Knowledge Opinion

Understanding Judgment

Le

ad

s

to

Le

ad

s

to

Good Poor Good Neutral Bad

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Your existence on Social Media

LISTEN

To customers

IDENTIFY

Influencers

ENGAGE

With multiple stakeholders

MEASURE

outputs

YOU

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ONCE YOU IDENTIFY YOUR

AUDENCE, YOU NEED TO

TAILOR YOUR MESSAGE

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Your Message

What am I trying to say?

Why do I want to say it?

To whom am I saying it?

How do I intend to say it?

Your Message

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Why do my customers leave?

Unhappy Customers

Organization arrogance

Lack of understanding of their needs

Poor Service

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Case Study:

Rexona Gulf GOOD

MARKETING

ONLY MAKES

BAD

BRANDS

FAIL FASTER

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What Should I do?... Again!

Listen Gather

Feedback

Meet Customer

Expectations

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Case Study: Barack Obama

Source: Veterans United

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LISTEN • Independent airline British Caledonian’s

Slogan was: ‘We never forget you have a choice.’

• They listened to what their customers said about them.

• Their service was second to none, so they could compete against the big national carriers by fulfilling what their customers need.

• Result was higher number of repeat passengers (loyalty).

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Vs.

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“PUBLIC OPINION IS THE

THERMOMETER A MONARCH

SHOULD CONSTANTLY

CONSULT”

Napoleon Bonaparte

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Pamper your Influencers

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Social Media Integration

Business needs to

communicate with

Community

Suppliers

Customers Employees

Shareholders

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Social Media Integration

Social Media Team

Marketing & PR

Customer Support

Technical/Operations

Senior management

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Corporate Social Media Policy

Corporate Accounts

Social Media Policy

Employees personal accounts

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Assignment

Draft your corporate social media policy:

• Put some guidelines for your corporate

social media accounts.

• Put some guidelines for your employees

accounts.

Success Stories from Jordan

• Zain Jordan:

Customer Service through

Social Media.

Integrate CSR & Social

Media.

• Roya TV

Integrate TV with Social Media.

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CSR & Social Media

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Failure Stories from Jordan

• GAM (Greater Amman Municipality)

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Failure Stories from Jordan

• RJ

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Social Media Tips

Social Media

Content

Provide relevant insights

Conversations

Listen, monitor and respond

quickly

Community

Learn from experts in your

industry, discuss and

exchange ideas

Connections

Target your influencers & Prioritize the

channels where they spend most

of there time

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Designed by: My Creative Agency

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Source: Pardot.com

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Designed by: My Creative Agency

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Designed by: My Creative Agency

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Designed by: My Creative Agency

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Designed by: My Creative Agency

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Designed by: My Creative Agency

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Designed by: My Creative Agency

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Designed by: My Creative Agency

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Q & A

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