Date post: | 17-Jan-2017 |
Category: |
Marketing |
Upload: | marketing-festival |
View: | 415 times |
Download: | 2 times |
How to Crack LinkedIn Direct Approach and Get
a 100% Response Rate
Josef “josé” Kadlec
PASTA – Job Advertisement
B – Wait for CVs
C – Offer TODAYA – Talent Sourcing / Outbound
Recruiting
B – Candidate Engagement / Attraction
C – Employer Branding / HR Marketing
X
450 000 000+ users globally
1 190 000 users in the Czech Republic
14th the most visited website on the planet (Alexa Rank)
The Largest Professional Database on the Planet
Case study: GoodCall
In 2,5 half years we have:
contacted 34 700+ unique LinkedIn users
Case study: GoodCall
In 2,5 half years we have:
contacted 34 700+ unique LinkedIn users
sent 5 743+ unique suitable LinkedIn users to our clients
Case study: GoodCall
In 2,5 half years we have:
contacted 34 700+ unique LinkedIn users
sent 5 743+ unique suitable LinkedIn users to our clients
used LinkedIn as 57,76% source of hire
Average Response Rate on LinkedIn
36,4%
Case Study: LinkedIn Sourcing [ČSOB bank]
Goal:Contact all relevant profiles for the insurance advisor role at ČSOB bank on LinkedIn and convert the maximum number of them into employees.
Procedure: Identification of all potential insurance advisors on LinkedIn in Prague Direct LinkedIn and telephone apporach Telephone pre-screening Candidate selection based on their interest Handover of selected LinkedIn profiles to the HR team at the bank
1689 LinkedIn users contacted
7 HIRED
Case Study: LinkedIn Sourcing [ČSOB bank]
Sourcing duration:
425 hours
Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
650 on LinkedIn – search based on selected keywords
586 candidates contacted (154 joined the LinkedIn Group)
61 Interested
14 Qualified
7 Interviewed
4 HIRES
Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
How to Increase the Response Rate up to 100% ?
Case Study: Video Job Descriptions [2N]
Role: Product Manager at 2N13 qualified candidates, 1 placement, 27 days to offer
Case Study: LinkedIn Individual Video Approach [Tieto]
Role: ECM Specialist at Tieto20 qualified candidates, LinkedIn response rate: 100%
Case Study: Marketing Manager [HellSpy]
Case Study: JavaScript Developer [iBillboard]
Case Study: Digital Manager [L’Oréal]
Case Study: PHP Developer [Economia]
Average Outbound Recruiting Funnel
linkedin.com/in/JosefKadlec