Josh Nicklin – Masabi – Transport Ticketing Global 2019
The Future of Fare Media
“Software is eating the world, in all sectors. Soon, all companies will be software companies”
Mark Andreessen
Andreessen-Horowitz
Own no vehicles…
Have no fare media
and certainly no
validators!
Go to
place Get thing
Use
thing
Give
money Transit
“Uber for
Josh?”
Equity.
e.g. unbanked
Concessions
Legacy
Infrastructure
& Media
Mass
Transportation
Why you need “tickets”
Turn-up &
travel
So, we can’t innovate?
Physical
to
Digital
Tickets
to
Accounts
Third Party Issued
Contactless Cards
Mobile ticketing
© 24 Oct 2018 Masabi Limited
Fixed
to
Scalable
Cloud Hosting
© 24 Oct 2018 Masabi Limited
Design/Build
to
SaaS
Fire Island Ferries launched in only 23 days
Contract
Signed Tariff
Broker /
Payments /
Hub
Client
App
UAT
In Production
Testing Set Up
Negotiation
Release
© 24 Oct 2018 Masabi Limited
© 24 Oct 2018 Masabi Limited
Standalone
to
Integrates
© 24 Oct 2018 Masabi Limited
Stuck with
one thing
Need to
support lots
of things (ideally that
customer already
has)
Want just
one thing (but failed)
Many more
things…
The key will be to reduce the cost of hardware And shift from 10-year replacement cycles to ones which reflect the speed of change in the world around us
The future of fare media – is no fare media – and that’s today
Transit ticketing is harder to totally disrupt than many industries
We have had many major 'invisible' shifts which make convenience
greater and help reduce costs
The near future is unlikely to be one thing - best approach is to reduce
cost of hardware
Present and future is no fare media - either what you have with you or just
you yourself
Here at Masabi we’re providing transit operators of all sizes the future of
fare collection, today