Journal of Research in Interactive Marketing

Debra Zahay Editor-in-Chief

What is Interactive Marketing?

Interactive Marketing (IM) is often facilitated by technology, allowing the ability to address individual customers personal level by gathering and remembering their unique responses. Interactive marketing is a conversation, not a one-time transaction.

" to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners."

Our Mission

Last Two Years of Journal Titles

Disconnect Between Academics and Practitioners

• What Practitioners Want

– Multichannel Attribution– Measurement– Organizational Studies

Some JRIM Facts• Emerald Journal• International• 33,191 Full Text Journal Downloads in 2011*• Published Quarterly• Strong “second” Journal in the field• Three to six month process• Has been a transition year, but papers should be

reviewed in 30 days* Most downloaded, 1,700 times, ‘An experiential, social network-based approach to direct marketing’ by Adrian Palmer and Nicole Koening-Lewis, for interest

Some JRIM Facts, continued• Listed in Cabell’s• Indexed in Scopus• 30% acceptance rate• Receive fifty papers a year• Have three special issues in progress at any one

time– Psychological techniques – Trust– Past, Present, Future of Internet Marketing

• Friendly to technology papers

Final Acceptance Rate 28%

Authors Country Affiliations are Diverse

Contact Us

• http://mc.manuscriptcentral.com/jrim• Take a look: Free Journal access 15 August to 15

September at – www.emeraldinsight.com/jrim.htm– Username: JRIMaccess– Password: Emerald2012

• Debra Zahay, Northern Illinois University, zahay@niu.edu

• Jo Alexander, Development Editor, jalexander@emeraldinsight.com