Journal Prompt

When considering rhetoric, it is easy to limit your thoughts to traditional text forms, like speech and writing.

What other kinds of texts can be persuasive and/or present an argument? How might rhetoric work in these texts?

Ethos, Logos, and Pathos

All advertising is fundamentally an attempt to persuade an audience to Buy products Hire services Support organizations or causes

In order for an advertisement to be effective, it needs to use rhetorical appeals, or ethos, logos, and pathos.

Ethos

Rhetorical appeal that draws on the speaker’s credibility, character, or authority

Makes it easier for the audience to relate to, trust, or place authority in the speaker

In advertisement… Images of athletes, celebrities, etc. Name recognition Style and tone of speaker

Logos

Rhetorical appeal that draws on the text’s logic and/or use of data

Makes the audience think about the information being presented in the text

In advertisement… Authority figures Use of statistics, facts Scientific, factual approach

Pathos

Rhetorical appeal that draws on the audience’s emotions, values, or beliefs

Makes the audience feel something about what is being presented

In advertisement… Images of children, animals, etc. Stories that “tug at your heartstrings”

Advertisement Analysis

For each advertisement, identify Intended audience Purpose of advertisement Rhetorical appeals used

Create an Advertisement

Choose one of the following to advertise: a school dance, CHS apparel, 2013 yearbook, school library, homework club Who is your primary audience? How could you appeal to this audience?

Your advertisement must make use of rhetorical appeals and include a combination of images and text Sketch a rough draft before creating final

product You will present your advertisement to the

class!