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Journalism and the Future of Mobile
Jason GrigsbySlides: slideshare.net/grigs@grigs • [email protected] • mobileportand.com
http://www.flickr.com/photos/whiteafrican/2953564034/
http://commons.wikimedia.org/wiki/File:UO_Allen_West.jpg
http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/mid/1508/articleId/604/ctl/ReadCustom%20Default/Default.aspx
http://www.guardian.co.uk/media/2010/aug/05/ipad-rupert-murdoch-apple-newscorp
http://www.flickr.com/photos/plunkmasterknows/357836855/
Mobile is the most important technology since the printing press.
communication
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
Mobile is the most important technology since the printing press.
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/
Mobile is Disruptive Technology
http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
4.6BillionMobile phone for >1/2 the planet.
Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
4.6 Billion in Perspective
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.htmlhttp://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
0
1
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3
4
0.85B 0.95B1.2B 1.2B 1.3B 1.4B 1.5B
4B
Cars PCsLandlines
EmailInternet
TVsCredit Cards
Mobile
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
http://www.opera.com/media/smw/
Opera Mini Traffic IncreasesUsage up 200% year-over-year
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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16
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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17
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
iPhone Only Part of World Wide Market
6%
15%
17%
26%
37%
Symbian Android iPhone RIM Others
Android 26%, iPhone 17% in Q3 2010http://www.gartner.com/it/page.jsp?id=1466313
U.S. Smartphone Subscribers
http://www.comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
5%11%
26%
25%
34%
RIM iPhone Android Windows Palm
Why compare mobile to the PC market?
http://www.flickr.com/photos/mesq/413104380/sizes/o/
Why Do We Assume There Will Be a Winner?http://www.flickr.com/photos/jsymmetry/166749290/
http://www.flickr.com/photos/fxp/2374147405/sizes/l/
Do Apps Create Platform Lock-in?
If you've bought $200 worth of applications for your smartphone, you're much less likely to switch to a different model in the future.
In short, high spending on smartphone apps ensures long-term platform loyalty.
App Cost
Twitter for iPhone Free
Reeder $2.99
Instapaper $4.99
Facebook Free
1Password $9.99
Total $17.97
Do Apps REALLY Create Platform Lock-in?
Switching Costs are Lower
Are App Stores Essential to a Platform’s Success?
http://www.techpaparazzi.com/wp-content/uploads/2010/07/apps.jpg
http://www.flickr.com/photos/wolfgangstaudt/2174481713/sizes/l/
Know Your Demographics
Blackberry has
40%global enterprisemobile market.
Emerging markets
80%of worldwideMMS traffic.
http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf
Unlimited Voice, Text and Web for $40/mo.
Source: http://bit.ly/dlpGt8
Know Your Geography
Blackberry has
37%Latin America
smartphone market.
Sharp sells
80%of its phones in
Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.Blackberry Messenger is Addictive. Network Effects.
SMS Dominance
ITU Reports
200ktext messages sent
every second.
Teens send & receive
3339texts a month—more
than 100 per day.
2007 SMS Revenue: 100 billion
•Box Office•DVD Sales & Rentals•Music Industry•Video Games
CombinedFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
BMW Turned $70k MMS into $45M Revenue
Find a single report that doesn’t showexponential growth for mobile web.
CHALLENGE:
14%
1%4%
14%
20%
47%
SymbianBlackberryiPhoneAndroidWebOSWindows/Others
2009 Smartphone Market Share (Gartner)
Phones currently shipping or projected to ship using WebKit in blue (85%).
WebKit & HTML5: Dominant Mobile Platform
By contrast, 10 smartphone operating systems.
Our iPhone app has been a Top 10 iPhone
reference application for almost two years with
almost six million downloads, and even with
all of the great chart positions and visibility –
just as many iPhone consumers use our
mobile website as the application.—Kevin Nakao, Chief Operating Officer, Whitepages.com
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
iPhone App Generated $400M in 2009
Second App for Most Avid Deal Hunters
Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/
But it’s not just about making money.
20% of the Kenyan GDP transits a mobile
phone today...Meanwhile M-Pesa the biggest
mobile banking service in Kenya has projected
that 25% of the Kenyan GDP will transit a
mobile phone before the end of 2010.
http://communities-dominate.blogs.com/brands/2010/11/lets-do-some-updates-to-our-fave-stories-in-mobile-services-and-apps.html
I believe developing countries have more in
common with the most advanced mobile
markets than the United States does.
Mobile’s Eight Unique Abilities
http://bit.ly/b3oUtH | http://bit.ly/92TYAR
http://www.flickr.com/photos/fchouse/2829381653/
PERSONAL
63% do not share phone
PERMANENTLY CARRIED
~50% of US admit to sleeping with phone
http://www.flickr.com/photos/kk/3615287378/
ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/
BUILT-IN PAYMENT CHANNEL
CREATIVE IMPULSE
http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
http://www.flickr.com/photos/memotions/259656126/
ACCURATE MEASUREMENT
http://www.flickr.com/photos/mythoto/1234638761/SOCIAL CONTEXT
100 million people actively using Facebook from their mobile devices
http://blog.facebook.com/blog.php?post=297879717130
AUGMENTED REALITY
http://issuu.com/mkparsley/docs/ikea
Ambient Location Apps and Geoloqi334 NW 11th Ave • mobileportland.com
Next Monday, Jan 24th, 6 pm