Journalism as a ProductAlex Watson

@sifter

What is the Product*?*And why does he keep capitalising “Product”?

– Marty Cagan

“The role of the product organization is to consistently deliver significant new value to the business through

continuous product innovation”

http://www.svpg.com/product-vs-it-mindset/

Paris attacks

David Bowie & Alan Rickman deaths

Brussels attacks Local elections

EU Referendum

Nice attack

Because Lemonade🍋

– Marshall McLuhan

“The medium is the message”

Every choice matters

What does a successful product decision look like?

< Time >

Results

Decision

A Project

Results

A Product

Lots of decisions

Facebook’s score

Outcomes not Output

In 2015, Tesla dominated the US Luxury sedan market, outselling the S-Class and 7-Series combined.

Leading metrics vs Lagging metrics

Real world slow information / instant interfaces

Digital world instant information / slow interfaces

– Marty Cagan

“The role of the product organization is to consistently deliver significant new value to the business through

continuous product innovation”

http://www.svpg.com/product-vs-it-mindset/

Thanks. @sifter

Further Reading• Jay Rosen on “product” as a term at news orgs: https://storify.com/

jayrosen_nyu/newsies-techies-and-that-troublesome-term-product

• Paul Ford on Product Managers: https://medium.com/message/its-kind-of-cheesy-being-green-2c72cc9e5eda#.qu58mi1bc

• BBC Future of News report: http://www.bbc.com/news/uk-30999914

• Facebook and the News ecosystem: http://www.cjr.org/analysis/facebook_and_media.php