KENTUCKY INTERCOLLEGIATE PRESS

ASSOCIATION, 1/23/15

• BY HOLLY EDGELL

• COMMUNITY EDITOR > WCPO,

CINCINNATI

Journalism +

Engagement

FIRST THINGS FIRST

Twitter: @HollyEdgell

Hashtag:

#KIPACommunity

COMMUNITY: WHO ARE

YOUR PEOPLE? WHERE

ARE YOUR PEOPLE?

2 BUCKETS

Your brand Doing journalism

THE EASY PART:

SOCIAL MEDIA & CONTENT

SHARING

Journalists and news media outlets use social media to

share content:

Articles and information

FACEBOOK EXAMPLE; TWITTER EXAMPLE

Breaking news Example: #Cincyoverpass

Weather, traffic

Photos and videos

Tell a story; report

THE NOT SO EASY

PART: ENGAGEMENT

Connects the journalist or news media outlet with

audiences and sources

Audiences and sources reach back in some way

• “Like,” “Favorite”

• Comment

• Share or Retweet

RESOURCE: Top 8 social listening tools

ENGAGEMENT

Compelling

content + a

question

ENGAGEMENT

Call to

action +

humor

ENGAGEMENTAsk for something; then say

“Thank you.”

Pet albums, Facebook & WCPO.com; on-air

Weather album on Facebook & WCPO.com;

on-air

ENGAGEMENT Find a story; get an interview

Story: OSU win means new living room set for local couple and hundreds of

others

SOCIAL MEDIA &

STORYTELLING

Vine & Twitter example

OTHER IDEAS

Consider:

Blogs

Transparency; process; involvement

Example WCPO.com

Facebook Groups

Niche interest areas

Example #9beer

YOUR BRAND

If an employer were to Google you, what

would they find?

TIPS HERE >> Your illustrious career