It is so easy to be TRENDY!It is so easy to be TRENDY!

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The most popular trend magazine in Serbia!

Lifestyle magazine foryoung and confident women

Trendy!Sexy! Stylish!

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… MAKE UP &HAIR STYLING

What makes JOY different from other magazines

JOY is a genuine trend and lifestyle magazine- from the first page to the last!

The latest BEAUTY trends available to any woman:

Advice & tricks,step by step

True conffesions,interesting news and

paparazzo photographs,directly from Hollywood

Top seduction advice:everything about love,

sex and men

… FASHION TRENDS

Perfect match: The latestworld fashion trends

from the catwalk combined withmain street outfits

… VIP NEWS& STORYS … LOVE

& SEX

?

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. . . from the first page to the last! . . .

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JOY reader is ...

... trendy

... dynamic

... likes to experiment

... wants to look good

... self-confident

... open

... likes fun

... extrovert

... educated

... in the best period of her life

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Share of readership of the WOMAN MONTHLY magazines in Serbia

Jolie8%

(51.730)

The Best Shop9%

(56.672)

Elle9%

(60.606)

Cosmopolitan22%

(141.483)

Grazia16%

(102.109)

Joy

31%(202.529)

Gala Style1%

(7.808)

Lola4%

(28.901)

* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007

No. 1No. 1

8. Gala Style

7. Lola

6. Jolie

5. The Best Shop

4. Elle

3. Grazia

2. Cosmopolitan

Target: …….…………………… 12-65Universe: …………..……... 5.395.320Cases: ……...…...………...…. 66.435

31%

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Socio-Demographic Characteristics of the JOY readership

35%

13%32%5%

15%

10%

90%

* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007Target: ………………………… 12-65Universe: …..……..……... 5.395.320Cases: ……...…..………...…. 66.435

202.529

28%

33%39%26%

74%

33% 29%

38%

12% 36%

52%

MalesFemales

12-19

20-2930-39

40-49

C.SerbiaBelgrade

VojvodinaOther Loc.

UrbanSecondary

University Elementary

Average

Above AverageBelow

Averige

JOY

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Comparative analysis of women’s monthly mag. according to the readers’ age

* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007Target: ………………………… 15-50Universe: …..……..……... 3.768.722Cases: ……...….….……...…. 33.458

24.99926.176

64.623

56.446

12.526

23.863

47.249

30.196

17.06118.828

37.320

13.936

7.19210.047

23.211

9.309

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

55000

60000

65000

70000

15-19 20-29 30-39 39-50

age groups

rea

de

rsh

ip

Joy Cosmopolitan Grazia Elle

* Only the first four magazines ranked by readership (from page 7)

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PRINTED / SOLD CIRCULATION* According to:

41,30044,00043,900

45,50044,70044,500

48,90048,00045,70045,40044,70044,400

43,00045,000

26,32927,14326,24228,755

30,20531,772

35,19234,805

30,11228,63430,40230,48430,66631,379

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

55,000

Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08

months

circ

ulat

ion

print circulation sold circulation

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PORTFOLIO

No.64april2008.

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Cost per Thousand (CPT) - WOMEN MONTHLY magazines in Serbia

* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007Target: ………………………… 12-65Universe: …..……..……... 5.395.319Cases: ……...….….……...…. 66.929

265.43

49.2647.16

28.4024.3222.59

17.786.54

0

2

4

6

8

10

12

14

16

18

20

22

24

Joy Cosmopolitan Grazia The Best Shop Jolie Lola Elle Gala StyleJOY

magazines

CP

T (E

UR

)

JOYCPT = 6.54 EUR

JOY

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Launched in: 2003

Editor-in-Chief: Gabriela Vinkovic-Mirkovic (gabriela.v.mirkovic@color.co.yu)

Target audience: women aged 15-35

Frequency: monthly, 12 issues a year

Average circulation: 47.000

Territory covered: Serbia, Bosnia, Montenegro

Number od pages: between 160 and 196 (varies depending on the number of advertisements)

Gifts enclosed: clothes, travels, tickets for concerts and parties, books

Subscription: annual 1.440 RSD ; semi-annual 720 RSD

JOY is being published in Germany, Austria, Switzerland, Hungary, Serbia, Croatia, Russia, Poland, Lithuania, Turkey, Estonia, Bulgaria and the Ukraine

Magazine info

Published under the licence of Marquard Media AG, Baarerstrasse 22, CH-6300 Zug, SwitzerlandTel: +41 41 725 2004, Fax: +41 41 725 2027, Email: licences@jmg.ch

Serbia

Advertising Director: Sinisa Djokovic (sinisa.djokovic@color.co.yu)

PORTFOLIO

“COLOR PRESS GROUP” is the member of “International Federation of the Periodical Press”