www.joywingmau.com
Global Fruit Value Chain Sharer
Joy Wing Mau Group Introduction
Vision and Mission
Better Fruit, Better Life
A World-class Leading Fruit CompanyVISION
MISSION
VISION
MISSION
From Humble Beginnings:
1998 - Shenzhen Golden Wing Mau Enterprise Development Co Ltd was established2003 - Golden Wing Mau Agricultural Produce Corporation was established ushering a new management
model2011 - Capespan, a South Africa based fruit giant, was introduced as shareholder of GWM, promoting
company globalization.2015 - GWM and a branch of Legend Holdings-Joyvio Group, merged to grow into a world-class leading
fruit company.2016 – Purchased 19.9% shareholding in T&G Global2016 – Established joint venture in China with Hortifruit2017 – JWM Asia was established to provide an Asian Regional Solution 2018 – Celebrated 20 years in China
50 Demo Farms across China 6 Farms Abroad
Turnover 2017 – 9.8 Billion RMB (2 Billion Australian Dollars)
Target: 50 Billion RMB Turnover (10 Billion Australian Dollars) by 2022
Presence in 7 first-tier wholesale markets 40 DCs in China covering 80 cities
TraditionalChannel
ModernChannel
EmergingChannel
• 6 major – 34 smaller distribution centers in China covering 80 cities, providing service to clients
in all channels. It is the only fruit company achieved synchrony distribution nationwide.- Staff
4,000+ across China – Servicing 5,000 Retail Stores, 10,000 Fruit shops and reaching 5 million
consumers daily
Business Profile-China's Largest Fruit Distribution Group
VISION
MISSION
From the Chairman and Founder, Mau Wah Liu – his goals:
To provide safe fresh food to the consumer
To provide an efficient supply chain where employees work and live happily
To improve the production technology of the China Fruit Industry
VISION
MISSION
As part of this drive to meet our target of 50 billion RMB by 2022 Joy Wing Mau will:
complete a listing on the Stock Exchange within the coming months,
continue to seek investment opportunities in horticulture across southern hemisphere countries,
continue to expand its farming operations across China,
increase the number of Distributing Centres to enable it to reach more people.
Invest in both on-line and bricks and mortar retailing.
Continue its ongoing commitment in the development and training of young people who want to make a career in horticulture.
Both Joy Wing Mau and JWM Asia will continue to invest in foreign enterprises so our doors are always open for proposals that add value to our operations.
OUR STORY
Confidential – For Central Global Sourcing internal use only
JWM ASIA GROUP
Our Story
JWMASIAHONG KONG
JWMASIA
SOUTHAFRICA
JWMASIA
CHINAEXPORTS
JWMASIAGROUPHOLDINGS
JWMASIA
JAPAN
TOKYO
OSAKA
CHINA MALAYSIA
THAILAND INDONESIA
OUR STRUCTURE JWMASIA
CHILE
EGYPT
SINGAPORE
AFFILIATED OFFICES
Joy Wing Mau ChinaMajority Shareholder
Capespan GroupMinority Shareholder
JC Starlight CapitalManagement Shareholders
OURSERVICES
Active SellingSales and Trading
Procurement Value Adding - Prepacking
Marketing Event Management
Branding Corporate Management
Corporate RepresentationLogistics
OUR BRAND
MANAGEMENT
Retail Exposure Event Management Promotional Activities Value Added Marketing New Product Development Consumer Communication Consumer Tasting Experienced Asian Bases Personnel.
OURMARKETING •Retail marketing •Print Media •Outdoor signage
• TV •Event marketing Digital
YOUR ONE STOP SHOP FOR MARKETING ACROSS ASIA
OURACTIVE SELLING
•Together with our sister company MF Concepts we canplace
your product into the hands of the consumers.
•Marketing, Branding and Consumer Tasting andSelling
plans tailor-made to suit your products.
•Our Active Selling System has been in operation inAsia
since 2003
•Active Selling guarantees product sales growth, consumer
awareness, retail exposure
EXPERIENCE THE
FLAVOURS
OURTASTES
•The consumer demands fruit that has taste, has flavours, provides them withthe eating experience they demand.
•They are brand conscious – they remember which brand gave them enjoyment•We can provide this experience to the consumer Taste – flavours –
quality means consumerdemand
OURVALUE ADDING
Together with our associated companies Freshpack and Goodview
we can provide retail packs to ourconsumers using the latest packaging
technology
OURPEOPLE
In Store with Customer
In the Markets
With the Retailers
On the Farm
World Population7.3 billion
Northern Hemisphere
Population6.5 billion
Southern Hemisphere Population800 million
67%of
Earths Land
33% of
Earths Land
12%
88%
Asia3,766.7m
51% of Worlds Population58% of Northern Hemisphere
Population
Sri Lanka20.9m
China1,413.2m
Thailand68.7m
Vietnam96.2m
Bangladesh157.8m
Laos6.8m
Indonesia260.5m
Philippines103.9m
India1,320.0m
Myanmar55.1m
Malaysia31.6m
Cambodia16.2m
Hong Kong7.2m
Singapore5.6 m
South Korea 51.2m
Japan 127.3m
Taiwan23.5m
7%
49%
44%
Emerging Trade Lanes
19
QUESTIONS - ??????????????????????????
Does the industry have a 2025 PLAN – VISION?
Has a demand modelling exercise been completed?
What are the growth products 2020 and beyond?
What are consumer expectations?
What are the levels of Investment required?
Investment Capital – Who will provide capital
Market Access – Protocols
?
Below 40 years oldSingles / Couples
No ChildrenActive Social and Busy Careers
Travel ExtensivelyEats away from home
Purchase Grab & Go Food / Home replacement mealOn-line Grocery / Packaged Shopper
Dislikes Food ShoppingWill purchase Fresh on line
Below 45 years oldMarried / 2 ChildrenBusy working careers
Travel when finances allowCooks at home for family – will eat out for occasions
Purchases easy to prepare food / Meal SolutionsPrefers to shop on-line for Groceries / Packaged Goods
Prefers to buy fresh at store level Is not confident with on-line fresh shopping
CHANGING CONSUMER DEMOGRAPHICS IN ASIA
22
25
26
HOW TO DELIVER THE PROMISE
Be Better than the competition
LEAD the WAY – Make the Competition follow your LEAD
Understand the CONSUMER – Meet their expectations, not yours
Develop a PULL Model of operating
Have a clear, concise strategic model
Plan for the future – 2025 and beyond
Embrace Technology – at Farming, Production and Retail levels
Increase Investment