56 MARKET The World’s favourite jeweller. This tag has been the inspiration to Joyalukkas to work towards making the women of the world beautiful and giving the world the best choice in quality, designs, prices and range. Today, this inspiration has seen Joyalukkas emerge as one of the world’s foremost Jewellery retailers. With showrooms across the GCC, India, Singapore, Malaysia and the UK, Joyalukkas is a global Jewellery retail chain offering exquisite Jewellery in Gold, Diamonds, Platinum, Precious stones, Polki and Pearls. Joyalukkas is renowned for its holistic mix of marketing strategies, which includes distinct above-the-line, below-the-line and in-store activities. Joyalukkas’ strategy is adapted to suit the market in which they operate and retain the position of “brand of choice” in their customers’ minds. Consistency across all levels of operations and marketing as well as communications is in sync with the brand’s vision of “ornamenting the world”. Keeping in line with the company’s mission to adhere to globally approved processes and norms and creating a successful value chain for associates, constant research is undertaken to measure and update the latest trends in Jewellery, and steps are accordingly taken to cater to them. ACHIEVEMENTS Joyalukkas Jewellery set off on the path of excellence by becoming the first, and only, jeweller in the UAE to be certified with both ISO 9001:2008 and ISO 14001:2004 in the UAE. Joyalukkas has also been recognised by the Dubai Quality Appreciation Programme (DQAP) in the Trade category. His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai officially presented the Certificate of Appreciation to Mr Joy Alukkas, Chairman of Joyalukkas Group, at an award ceremony held at the Grand Hyatt, Dubai. Continuing their saga of creating impressions that last, Joyalukkas won the RetailME - Best Retailer of the Year award in Dubai. Joyalukkas was given the Best Jewellery Retailer award in the Ahlan Masala Lifestyle Awards 2008. Joyalukkas was the proud recipient of the Best Service Performance Brand by Dubai Service Excellence Scheme (DSES), an initiative of the Dubai Economic Department. Joyalukkas underlined their premium status in Jewellery customers’ minds by winning the prestigious Consumers Choice Award 2008. In 2010, 2011, 2012, 2013 and 2014; Joyalukkas was awarded the distinction of being a Superbrand in the UAE. In August 2010, the Retail Jeweller India Awards, which is the single yardstick that celebrates and rewards the highest achievers in India’s dynamic Jewellery industry, presented Joyalukkas with the Regional Retail Chain of the Year award in India. In 2011, Mr. Joy Alukkas was honoured with the prestigious Asian Achiever of the Year award. Joyalukkas also won accolades at the National Jewellery Awards organised by the All India Gems and Jewellery Trade Federation (GJF). The landmark Joyalukkas showroom in Chennai won the Best Single Retail Store of the Year and the company also won the award for being the Best Retail Jewellery Chain of the Year. The Joyalukkas Chennai showroom has also been recognised by the ‘Limca Book of Records’ as the largest showroom in the world. Forbes magazine recently listed Mr. Joy Alukkas, the Chairman and MD of Joyalukkas Group, both in their India’s rich list as well as the world billionaire list. However for Joy Alukkas what matters most is ‘customer satisfaction and appreciation’. HISTORY Mr Joy Alukkas is a visionary. When very few had the foresight to see the opportunities in the desert, Mr Joy Alukkas saw an oasis of possibilities. He set up his first Jewellery showroom in Abu Dhabi in 1987, soon expanding to Dubai, Sharjah, Al Ain and Ras Al Khaimah. Under his leadership, the company has set out to become the world’s foremost jeweller, establishing its foothold in international markets. These include the UK, UAE, Kuwait, Oman, Bahrain, Qatar, Saudi Arabia, Singapore, Malaysia and India. Today, Joyalukkas is a multi-billion dollar conglomerate, with 91 Jewellery showrooms across the world, and a customer base of ten million customers worldwide. Over the years, the company has expanded their business interests to include money exchange, malls, fashion and silks, real estate and luxury aviation. In 2013, the brand completed 25 years of operations. PRODUCTS Joyalukkas, unerring and long lasting relationships with customers and the consistent delivery of high quality, beautiful craftsmanship, from the heart service and its ever growing global presence are the reasons for its huge base of customers from all around the world. Joyalukkas’ mission is to win the heart of its customers at all occasions has seen it create several brands and sub-brands that have proven immensely popular with their customers: Gold Jewellery brands: l Aamira l Akshaya l Baki Amore l Ebru l Teens & Twenties l Florentina l Madhubani l Mayuri l Zenina l Keraleeyam l Li’l Joy l Veda Diamond Jewellery brands: l Entice l Ovio l Magnus l Sumangal l Bouquet l Perfekt l Commitment Precious stone Jewellery brands: l Ratna l Navaratna Polki diamond Jewellery brand: l Eleganza Platinum Jewellery brand: l Perfekt Platino Pearl Jewellery brand: l Masaaki Joyalukkas ensures that only the highest quality of materials is used to create the entire range of jewelry it offers through certifications and authentications from renowned and recognised bodies around the world. The globally renowned jeweler also offers a 100% lifetime money back guarantee to ensure its customers 100% peace of mind. The Joyalukkas Group - Beyond Jewellery The Joyalukkas Group’s businesses include the following: Joyalukkas Jewellery: A 91-showroom chain spread across ten countries, namely Singapore, Malaysia, UK, UAE, Bahrain, Saudi Arabia, Qatar, Kuwait, Oman and India. Joyalukkas Money Exchange: World’s Favorite Money Exchange, a chain of money exchange centres
Transcript
56
MARKETThe World’s favourite jeweller. This tag has been the inspiration to Joyalukkas to work towards making the women of the world beautiful and giving the world the best choice in quality, designs, prices and range. Today, this inspiration has seen Joyalukkas emerge as one of the world’s foremost Jewellery retailers.
With showrooms across the GCC, India, Singapore, Malaysia and the UK, Joyalukkas is a global Jewellery retail chain offering exquisite Jewellery in Gold, Diamonds, Platinum, Precious stones, Polki and Pearls. Joyalukkas is renowned for its holistic mix of marketing strategies, which includes distinct above-the-line, below-the-line and in-store activities. Joyalukkas’ strategy is adapted to suit the market in which they operate and retain the position of “brand of choice” in their customers’ minds. Consistency across all levels of operations and marketing as well as communications is in sync with the brand’s vision of “ornamenting the world”.
Keeping in line with the company’s mission to adhere to globally approved processes and norms and creating a successful value chain for associates, constant research is undertaken to measure and update the latest trends in Jewellery, and steps are accordingly taken to cater to them.
ACHIEVEMENTSJoyalukkas Jewellery set off on the path of excellence by becoming the first, and only, jeweller in the UAE to be certified with both ISO 9001:2008 and ISO 14001:2004 in the UAE.
Joyalukkas has also been recognised by the Dubai Quality Appreciation Programme (DQAP) in the Trade category. His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai officially presented the Certificate of Appreciation to Mr Joy Alukkas, Chairman of Joyalukkas Group, at an award ceremony held at the Grand Hyatt, Dubai.
Continuing their saga of creating impressions that last, Joyalukkas won the RetailME - Best Retailer of the Year award in Dubai. Joyalukkas was given the Best Jewellery Retailer award in the Ahlan Masala Lifestyle Awards 2008.
Joyalukkas was the proud recipient of the Best Service Performance Brand by Dubai Service Excellence Scheme (DSES), an initiative of the Dubai Economic Department.
Joyalukkas underlined their premium status in Jewellery customers’ minds by winning the prestigious Consumers Choice Award 2008.
In 2010, 2011, 2012, 2013 and 2014; Joyalukkaswas awarded the distinction of being a Superbrand in the UAE.
In August 2010, the Retail Jeweller India Awards, which is the single yardstick that celebrates and rewards the highest achievers in India’s dynamic Jewellery industry, presented Joyalukkas with the Regional Retail Chain of the Year award in India.
In 2011, Mr. Joy Alukkas was honoured with the prestigious Asian Achiever of the Year award.
Joyalukkas also won accolades at the National Jewellery Awards organised by the All India Gems and Jewellery Trade Federation (GJF).
The landmark Joyalukkas showroom in Chennai won the Best Single Retail Store of the Year and the company also won the award for being the Best Retail Jewellery Chain of the Year. The Joyalukkas Chennai showroom has also been recognised by the ‘Limca Book of Records’ as the largest showroom in the world.
Forbes magazine recently listed Mr. Joy Alukkas, the Chairman and MD of Joyalukkas Group, both in their India’s rich list as well as the world billionaire list. However for Joy Alukkas what matters most is ‘customer satisfaction and appreciation’.
HISTORYMr Joy Alukkas is a visionary. When very few had the foresight to see the opportunities in the desert, Mr Joy Alukkas saw an oasis of possibilities. He set up his first Jewellery showroom in Abu Dhabi in 1987, soon expanding to Dubai, Sharjah, Al Ain and Ras Al Khaimah. Under his leadership, the company has set out to become the world’s foremost jeweller, establishing its foothold in international markets. These include the UK, UAE, Kuwait, Oman, Bahrain, Qatar, Saudi Arabia, Singapore, Malaysia and India.
Today, Joyalukkas is a multi-billion dollar conglomerate, with 91 Jewellery showrooms across the world, and a customer base of ten million customers worldwide. Over the years, the company has expanded their business interests to include money exchange, malls, fashion and silks, real estate and luxury aviation. In 2013, the brand completed 25 years of operations.
PRODUCTSJoyalukkas, unerring and long lasting relationships with customers and the consistent delivery of high quality, beautiful craftsmanship, from the heart service and its ever growing global presence are the reasons for its huge base of customers from all around the world.
Joyalukkas’ mission is to win the heart of its customers at all occasions has seen it create several brands and sub-brands that have proven immensely popular with their customers:
Diamond Jewellery brands: l Enticel Ovio l Magnusl Sumangal l Bouquet l Perfekt l Commitment
Precious stone Jewellery brands:l Ratna l Navaratna
Polki diamond Jewellery brand:l Eleganza
Platinum Jewellery brand: l Perfekt Platino
Pearl Jewellery brand: l Masaaki
Joyalukkas ensures that only the highest quality of materials is used to create the entire range of jewelry it offers through certifications and authentications from renowned and recognised bodies around the world. The globally renowned jeweler also offers a 100% lifetime money back guarantee to ensure its customers 100% peace of mind.
The Joyalukkas Group - Beyond JewelleryThe Joyalukkas Group’s businesses include the following:
Joyalukkas Jewellery: A 91-showroom chain spread across ten countries, namely Singapore, Malaysia, UK, UAE, Bahrain, Saudi Arabia, Qatar, Kuwait, Oman and India.
Joyalukkas Money Exchange: World’s Favorite Money Exchange, a chain of money exchange centres
based in India, Kuwait, Oman and the UAE.
Jolly Silks: The New Fashion Destination, A fashion and silks retail destination offering customers a wide range of stylish, traditional apparel across India, UAE, Oman and Kuwait
Joy Jets: A full service charter operator and the first and only luxury air charter service operator in Kerala, India.
Mall of Joy: A popular leisure, entertainment and shopping destination, themed around celebrations and weddings.
Joyalukkas Lifestyle Developers: The real estate division of the Joyalukkas Group, creating exclusive lifestyle communities for middle to upper income groups. The first project of the group under its Realty division is “Gold Tower, Kochi’ which is a premium apartment in the heart of Kochi, Kerala.
RECENT DEVELOPMENTS Joyalukkas recently signed on Hrithik Roshan, the iconic superstar of Bollywood. The aim was to connect to a wider audience, and through Hrithik it became a reality. Hrithiks persona combined with the powerful promise of the brand Joyalukkas in terms of quality, design, innovation, value and choice saw the brand awareness spreading and the brand acceptance getting bigger and stronger.
PROMOTIONSOver the years, Joyalukkas has offered customers the chance to make their Jewellery shopping even more rewarding with the introduction of many exciting promotions. These include giving away luxury cars, Apartments and participating
in promotions like the World Gold Fiesta, Dubai Shopping Festival in association with Dubai Gold and Jewellery Group (DGJG), giving away up to 32 kilos of gold and 32 Solitaire Diamond Rings to lucky customers. Joyalukkas customers won the maximum number of prizes during this mega DSF campaign. Throughout the year, the company offers its customers several unique promotions during festivals like Diwali, Eid, Onam, Akshaya Thrithiya, Dhanteras and also occasions like Valentine’s Day.
BRAND VALUESThe Joyalukkas brand believes in adhering to the highest standards of ethics and professionalism at all times. As a world-class Jewellery chain, they aspire to be the best in product, design, value and service for clients while providing superior returns for their stakeholders and generating growth to deliver consistent results. Joyalukkas believes in placing its customers, associates and employees at the centre of all their activities and fostering a culture of excellence and innovation.
The company and its staff feel responsible for the communities in which they live and work and to the world community as well. To this end, the company ensures that it helps the community through several initiatives.
These include the following:My 0.50: A daily contribution of 0.50 fils from each employee’s salary, towards a worthy cause, which is then matched by an equal contribution by Mr Joy Alukkas. The “My 0.50” scheme has raised over AED 2 million so far, and has transformed the lives of thousands of people.
Joyalukkas Think Pink: A mass media breast cancer awareness initiative that educates the public, urging women to be aware and take action in order to avoid this disease.
Blood Donor’s Forum: A regular drive, in association with leading hospitals, where employees of Joyalukkas donate blood. The Joyalukkas team has organised 38 blood donation drives to date. Joyalukkas Foundation: An initiative that exists to serve underprivileged families across the world.Joy4earth: Is an environment awareness and protection programme.
Things you didn’t know about
Joyalukkas
l Joyalukkas houses India’s first and most unique Diamond Cave at their showroom in Chennai, India. l Joyalukkas is the only jeweller to be conferred the ISO 9001:2008 and ISO14001:2004 in the UAE. l In 2011, Joyalukkas’ Chennai showroom was recognised as the ‘World’s Largest Jewellery Showroom’ by the Limca Book of Records.l Joyalukkas is one of the few retailers to have been recognised by the Dubai Quality Appreciation Programme (DQAP) in the trade category. l Big Joyalukkas, located in Bur Dubai, Dubai is the biggest Jewellery showroom in the Middle East. l My 0.50, Joyalukkas’s well recognised and award winning CSR initiative, has transformed the lives of thousands of people across the world. Joyalukkas is actively involved in several Corporate Social Activities on a global level. l Joyalukkas has been awarded Superbrand status in the UAE in 2010, 2011, 2012, 2013 and 2014, no less than five years in a row. l Joyalukkas is the only Jewellery brand to launch a mass media breast cancer initiative, Joyalukkas Think Pink. l Mr. Joy Alukkas is the only Middle East based jeweller to be featured in the Forbes India Rich List.
For several years, the company’s positioning in the market has been the “World’s Favourite Jeweller”
Their vision is to become a global brand by ornamenting the world; this serves as a guiding light for the company’s activities.
www.Joyalukkas.com
Facebook.com/Joyalukkasgroup
56
MARKETThe World’s favourite jeweller. This tag has been the inspiration to Joyalukkas to work towards making the women of the world beautiful and giving the world the best choice in quality, designs, prices and range. Today, this inspiration has seen Joyalukkas emerge as one of the world’s foremost Jewellery retailers.
With showrooms across the GCC, India, Singapore, Malaysia and the UK, Joyalukkas is a global Jewellery retail chain offering exquisite Jewellery in Gold, Diamonds, Platinum, Precious stones, Polki and Pearls. Joyalukkas is renowned for its holistic mix of marketing strategies, which includes distinct above-the-line, below-the-line and in-store activities. Joyalukkas’ strategy is adapted to suit the market in which they operate and retain the position of “brand of choice” in their customers’ minds. Consistency across all levels of operations and marketing as well as communications is in sync with the brand’s vision of “ornamenting the world”.
Keeping in line with the company’s mission to adhere to globally approved processes and norms and creating a successful value chain for associates, constant research is undertaken to measure and update the latest trends in Jewellery, and steps are accordingly taken to cater to them.
ACHIEVEMENTSJoyalukkas Jewellery set off on the path of excellence by becoming the first, and only, jeweller in the UAE to be certified with both ISO 9001:2008 and ISO 14001:2004 in the UAE.
Joyalukkas has also been recognised by the Dubai Quality Appreciation Programme (DQAP) in the Trade category. His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai officially presented the Certificate of Appreciation to Mr Joy Alukkas, Chairman of Joyalukkas Group, at an award ceremony held at the Grand Hyatt, Dubai.
Continuing their saga of creating impressions that last, Joyalukkas won the RetailME - Best Retailer of the Year award in Dubai. Joyalukkas was given the Best Jewellery Retailer award in the Ahlan Masala Lifestyle Awards 2008.
Joyalukkas was the proud recipient of the Best Service Performance Brand by Dubai Service Excellence Scheme (DSES), an initiative of the Dubai Economic Department.
Joyalukkas underlined their premium status in Jewellery customers’ minds by winning the prestigious Consumers Choice Award 2008.
In 2010, 2011, 2012, 2013 and 2014; Joyalukkaswas awarded the distinction of being a Superbrand in the UAE.
In August 2010, the Retail Jeweller India Awards, which is the single yardstick that celebrates and rewards the highest achievers in India’s dynamic Jewellery industry, presented Joyalukkas with the Regional Retail Chain of the Year award in India.
In 2011, Mr. Joy Alukkas was honoured with the prestigious Asian Achiever of the Year award.
Joyalukkas also won accolades at the National Jewellery Awards organised by the All India Gems and Jewellery Trade Federation (GJF).
The landmark Joyalukkas showroom in Chennai won the Best Single Retail Store of the Year and the company also won the award for being the Best Retail Jewellery Chain of the Year. The Joyalukkas Chennai showroom has also been recognised by the ‘Limca Book of Records’ as the largest showroom in the world.
Forbes magazine recently listed Mr. Joy Alukkas, the Chairman and MD of Joyalukkas Group, both in their India’s rich list as well as the world billionaire list. However for Joy Alukkas what matters most is ‘customer satisfaction and appreciation’.
HISTORYMr Joy Alukkas is a visionary. When very few had the foresight to see the opportunities in the desert, Mr Joy Alukkas saw an oasis of possibilities. He set up his first Jewellery showroom in Abu Dhabi in 1987, soon expanding to Dubai, Sharjah, Al Ain and Ras Al Khaimah. Under his leadership, the company has set out to become the world’s foremost jeweller, establishing its foothold in international markets. These include the UK, UAE, Kuwait, Oman, Bahrain, Qatar, Saudi Arabia, Singapore, Malaysia and India.
Today, Joyalukkas is a multi-billion dollar conglomerate, with 91 Jewellery showrooms across the world, and a customer base of ten million customers worldwide. Over the years, the company has expanded their business interests to include money exchange, malls, fashion and silks, real estate and luxury aviation. In 2013, the brand completed 25 years of operations.
PRODUCTSJoyalukkas, unerring and long lasting relationships with customers and the consistent delivery of high quality, beautiful craftsmanship, from the heart service and its ever growing global presence are the reasons for its huge base of customers from all around the world.
Joyalukkas’ mission is to win the heart of its customers at all occasions has seen it create several brands and sub-brands that have proven immensely popular with their customers:
Diamond Jewellery brands: l Enticel Ovio l Magnusl Sumangal l Bouquet l Perfekt l Commitment
Precious stone Jewellery brands:l Ratna l Navaratna
Polki diamond Jewellery brand:l Eleganza
Platinum Jewellery brand: l Perfekt Platino
Pearl Jewellery brand: l Masaaki
Joyalukkas ensures that only the highest quality of materials is used to create the entire range of jewelry it offers through certifications and authentications from renowned and recognised bodies around the world. The globally renowned jeweler also offers a 100% lifetime money back guarantee to ensure its customers 100% peace of mind.
The Joyalukkas Group - Beyond JewelleryThe Joyalukkas Group’s businesses include the following:
Joyalukkas Jewellery: A 91-showroom chain spread across ten countries, namely Singapore, Malaysia, UK, UAE, Bahrain, Saudi Arabia, Qatar, Kuwait, Oman and India.
Joyalukkas Money Exchange: World’s Favorite Money Exchange, a chain of money exchange centres
based in India, Kuwait, Oman and the UAE.
Jolly Silks: The New Fashion Destination, A fashion and silks retail destination offering customers a wide range of stylish, traditional apparel across India, UAE, Oman and Kuwait
Joy Jets: A full service charter operator and the first and only luxury air charter service operator in Kerala, India.
Mall of Joy: A popular leisure, entertainment and shopping destination, themed around celebrations and weddings.
Joyalukkas Lifestyle Developers: The real estate division of the Joyalukkas Group, creating exclusive lifestyle communities for middle to upper income groups. The first project of the group under its Realty division is “Gold Tower, Kochi’ which is a premium apartment in the heart of Kochi, Kerala.
RECENT DEVELOPMENTS Joyalukkas recently signed on Hrithik Roshan, the iconic superstar of Bollywood. The aim was to connect to a wider audience, and through Hrithik it became a reality. Hrithiks persona combined with the powerful promise of the brand Joyalukkas in terms of quality, design, innovation, value and choice saw the brand awareness spreading and the brand acceptance getting bigger and stronger.
PROMOTIONSOver the years, Joyalukkas has offered customers the chance to make their Jewellery shopping even more rewarding with the introduction of many exciting promotions. These include giving away luxury cars, Apartments and participating
in promotions like the World Gold Fiesta, Dubai Shopping Festival in association with Dubai Gold and Jewellery Group (DGJG), giving away up to 32 kilos of gold and 32 Solitaire Diamond Rings to lucky customers. Joyalukkas customers won the maximum number of prizes during this mega DSF campaign. Throughout the year, the company offers its customers several unique promotions during festivals like Diwali, Eid, Onam, Akshaya Thrithiya, Dhanteras and also occasions like Valentine’s Day.
BRAND VALUESThe Joyalukkas brand believes in adhering to the highest standards of ethics and professionalism at all times. As a world-class Jewellery chain, they aspire to be the best in product, design, value and service for clients while providing superior returns for their stakeholders and generating growth to deliver consistent results. Joyalukkas believes in placing its customers, associates and employees at the centre of all their activities and fostering a culture of excellence and innovation.
The company and its staff feel responsible for the communities in which they live and work and to the world community as well. To this end, the company ensures that it helps the community through several initiatives.
These include the following:My 0.50: A daily contribution of 0.50 fils from each employee’s salary, towards a worthy cause, which is then matched by an equal contribution by Mr Joy Alukkas. The “My 0.50” scheme has raised over AED 2 million so far, and has transformed the lives of thousands of people.
Joyalukkas Think Pink: A mass media breast cancer awareness initiative that educates the public, urging women to be aware and take action in order to avoid this disease.
Blood Donor’s Forum: A regular drive, in association with leading hospitals, where employees of Joyalukkas donate blood. The Joyalukkas team has organised 38 blood donation drives to date. Joyalukkas Foundation: An initiative that exists to serve underprivileged families across the world.Joy4earth: Is an environment awareness and protection programme.
Things you didn’t know about
Joyalukkas
l Joyalukkas houses India’s first and most unique Diamond Cave at their showroom in Chennai, India. l Joyalukkas is the only jeweller to be conferred the ISO 9001:2008 and ISO14001:2004 in the UAE. l In 2011, Joyalukkas’ Chennai showroom was recognised as the ‘World’s Largest Jewellery Showroom’ by the Limca Book of Records.l Joyalukkas is one of the few retailers to have been recognised by the Dubai Quality Appreciation Programme (DQAP) in the trade category. l Big Joyalukkas, located in Bur Dubai, Dubai is the biggest Jewellery showroom in the Middle East. l My 0.50, Joyalukkas’s well recognised and award winning CSR initiative, has transformed the lives of thousands of people across the world. Joyalukkas is actively involved in several Corporate Social Activities on a global level. l Joyalukkas has been awarded Superbrand status in the UAE in 2010, 2011, 2012, 2013 and 2014, no less than five years in a row. l Joyalukkas is the only Jewellery brand to launch a mass media breast cancer initiative, Joyalukkas Think Pink. l Mr. Joy Alukkas is the only Middle East based jeweller to be featured in the Forbes India Rich List.
For several years, the company’s positioning in the market has been the “World’s Favourite Jeweller”
Their vision is to become a global brand by ornamenting the world; this serves as a guiding light for the company’s activities.
