Date post: | 16-Jun-2015 |
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JOYSSell something with discount 90% and get 160% of it’s price.
Once again: sell iPad for $50 and get $800.
ExecuDve Summary
Thursday, February 23, 12
Problem
People want to look trendy.
They want expensive “toys” – iPad, iPhone, Vertu, MacBook Air, Galaxy Tab, car, branded outfit. Because it’s cool.
But have not enough money – it’s very expensive.
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Solution
We allow them to save 90%.
It is simple contests.
It’s not like “invite zillion friends to our website”.
Every client has same chance.
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Business-model
Take item with $500 price. Sell it for $50. And get $800 from deal.
Repeat 25 times every day.
Get $600’000 every month.
Then grow.
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
How-to
One item.
Many clients.
Clients plays game. In every round we get some money.
When client win we get a lot of money (150% of item’s real price).
Then we sell item to winner for 10% of it’s real price.
Thursday, February 23, 12
Magic
“Toys” are just a bait.
Game mechanism allows us to get money from every 30-seconds game round whole day.
Mathematically for every item, sold with discount 90%, we collect 160% from non-winners.
It is like contest with small entry fee (not lottery, not gambling, not pyramid).
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Market
Online active audience Market size
Virtual goods $1.6 billion (2009)
Lottery $7 billion
Gambling 150 million $48 billion
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Marketing and sales
SMM.
Referral programs for clients.
Contests.
Sexy character Joys on events and videos.
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Competition
Groupon and other groupon-like businesses.
Auctions (like gagen.ru).
Shops who cell phones with contracts with price zero.
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Team
Michael Kechinov, co-founder of Michael Kechinov’s web-development studio (building startups).
Evgeny Marchenkov and Sergey Gordienko, founders of CG Promo (SMM-company, ex-evangelists from Microsoft).
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Status
Production stage.
2000+ users.
Some earnings.
Team.
Michael Kechinov’s web-‐development studio | mkechinov.com
Thursday, February 23, 12
Summary
Looking for $500K for marketing, development and operations in 18 months.
Thursday, February 23, 12
Contacts
Michael Kechinov
+7-950-0099233
Thursday, February 23, 12