Joytv Media Kit 2017–18JOYTVMEDIA KIT17–1817–18

JoytvMEDIA KIT

2017–18

Joytv Media Kit 2017–18

maJoriTy of canadians pay mosT aTTenTion To ads

When WaTchinG on Tv

Source: nlogic, thinktv – OmniVu Survey March 2016 The Quarterly – Winter/Spring 2016

TELEVISION

A18+

70%

10%

3%3%

10%4%

20%50%

A18–34

Desktop/Laptop

TELEVISION

Desktop/Laptop

Tablet

Tablet

Cell Phone Cell Phone

Q When do you pay most attention to advertising within television

programming? When watching on your…

Joytv Media Kit 2017–18

Source: Nielsen, ACA – Leading Canadian Marketers Survey Nov. 2015/Jan. 2016

Tv ads drive consumer acTion

0

20

40

60

80

ADS ON MOBILE DEVICES

TEXT ADS ON MOBILE PHONE

ONLINE BANNER ADS

ADS ON SOCIAL NETW

ONLINE VIDEO ADS

ADS IN SERCH ENG

TV PROG PROD PLACEM

ADS BEFORE MOVIES

BILLBOARDS ON OOH

ADS IN M

AG

ADS ON RADIO

ADS IN NEWSP

ADS ON TV

TRUST ACTION

5457 56

54 55

47

54

44

50

38

46

36

45

3936

39

3330

3234

29 28 2723

27 26

(%)

Not only are TV ads highly trusted, TV Ads drive consumer action more than any other medium.

46% more than Search Engines

68% more than Social Networks

90% more than Online Video

To What Extent Do You Trust The Following Forms of Advertising? – Trust Completely + Trust Somewhat.

To What Extent Do You Take Action on The Following Forms of Advertising? – Always Take Action + Sometimes Take Action.

The Quarterly – Winter/Spring 2016

Joytv Media Kit 2017–18

Tv is #1 medium for reach & Time spenT

Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita.

REACHTelevision reaches 88% of the Canadian adult population on a daily basis.

TIME SPENT WATCHING TVExceeds all other media:

41% more than the Internet

67% more than Radio

0

20

40

60

100

80

0

10

20

30

40

50

DAILY REACH (%) AVERAGE WEEKLY HOURS PER CAPITA

88

28

80

19.9

76

16.841

1.8

24

0.513

0.3

REA

CH

(%)

HO

UR

S

TV INTERNET RADIO

ADULTS 18+

DAILYNEWSPAPER

MAGAZINE COMMUNITYNEWSPAPER

The Quarterly – Winter/Spring 2016

Joytv Media Kit 2017–18

Tv reach and Time spenT are remarkably consisTenT

Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita.

0

20

40

60

100

80

Win/Spr 2015 Win/Spr 2016

90 88

79 8077

76

4139

24 24

15 13

TV INTERNET RADIO

ADULTS 18+

DAILYNEWSPAPER

MAGAZINE COMMUNITYNEWSPAPER

REA

CH

(%)

0

5

10

15

30

20

25

Win/Spr 2015 Win/Spr 2016

28.7 28

19.2 19.9

17 16.8

HO

UR

S

TV INTERNET RADIO

ADULTS 18+

DAILYNEWSPAPER

MAGAZINE COMMUNITYNEWSPAPER

0.30.30.50.51.81.9

The Quarterly – Winter/Spring 2016

DAILY REACH WEEKLY HOURS

Joytv Media Kit 2017–18

WHO WE ARE WHAT WE OFFER

FEATURING

Joytv is available in more than 1 million households in the Greater Vancouver area.

Joytv is your Local Station! Serving the wants and needs of viewers within Vancouver, Victoria, Surrey & the Fraser Valley.

Faith, News and Opinion.

Insightful Multicultural, Multi-faith & South Asian Programs

Local Community Events

News Information Events

News InformationPrograms

Joytv is a Canadian television brand owned by ZoomerMedia. Our mission is to reflect diversity and to inspire JOY. Based in Surrey, BC, Joytv broadcasts Faith, News and Opinion with a strong focus on the community.

North & South Delta

Prince George

Vernon

Kelowna

Kamloops

Whistler

Victoria

Vancouver, Lower Mainland

BRITISHCOLUMBIA

Joytv Media Kit 2017–18

LOCAL &NATIONAL

COVERAGE

Shaw 10 (Vancouver) + 7 (Victoria) | Telus 123 | Bell Satellite (National) 656 | Rogers (GTA) 173 | Novus (Delta) 10

Available Joytv Coverage:2.1 million Vancouver EM.

National Weekly Reach: 138,000Local Weekly Reach: 81,000

Sources: Numeris Vancouver/Total Canada,August 28, 2017 – Dec 31, 2017.

Faith, News and Opinion

Joytv Media Kit 2017–18

Joytv bythe numbersJoytv viewers skew female (69%), and are more likely to…• Own their Home (Index 116)

• Be the main shopper (Index 132)

• Have a Financial Planner (Index 157) Have a Wills / Estate Planner (Index 236)

• Own a Pet (Dog - Index 122, Cat - Index 176)

• Travelled out of Province for personal reasons in past 12 months (Index 111)

• Have a Personal Line of Credit (Index 136), Have RRIF (Index 150)

• Use a Tax preparation service (Index 188)

• Visit Coffee/Donut Store in past month (Index 115)

• Drink 12+ Coffee cups in past 7 days (Index 133), Tea (314)

• Drink 12+ bottled water in past 7 days (Index 126)

• Had 7-11 Soft Drinks in past 7 Days (Index 139)

• Use an Auto Centre for Oil Change (321), Tune Up (269), Muffler / Exhaust (370)

• Drink 7-11 glasses of wine in past 7 days (Index 231); 4-6 Coolers past 7 days (174)

• Regularly partcipate in: Fishing/Hunting (164), Golf in Season (115)

Source: Numeris Vancouver, Aug 28,2017 – Dec 31, 2017. Mon–Sun All Day based on 2+ AMA.

Joytv Media Kit 2017–18

JOYTV PRODUCTION SERVICES: Commercials, Web Video Production, Graphics, Editing, Advertorials, andStudio Rental - Joytv Vancouver

COmmERCIaL-BaSIC: Communicates a simple, clear message and builds your business. Includes a custom script, voiceover, editing using your high resolution photos and basic graphical treatment using your logo.

COmmERCIaL-CUSTOm: All the quality of a basic ad, a custom project is used to create an advertising campaign with an image – building concept or custom music soundtrack. Includes a custom script, voiceover, a half or full day location shoot with raw video editing and specialized graphic treatment.

COmmUNICaTE a CLEaR mESSaGE aND BUILD CONFIDENCE in your business with a Creative Essentials commercial.

THE CREaTIVE ESSENTIaLS paCKaGE INCLUDES: Script Development/Copy Writing • Coordinating Human Resources • Telecaster Applications (if necessary) • 4 Hours On Location Videography (as required) • Lighting Package (as required) • Up to 5 Hours Video Editing • Basic Graphical Treatment • Background Music, Sound Eff ects, etc. • Professional Voice Over from Joytv Talent Pool (one voice) • Final edit presented through Youtube link (and digital fi le if requested)

SOCIAL MEDIAan integral part of the Joytvclient experience

JOYTV ADVERTISING TESTIMONIALS

Joytv your go to station

www.joytv.ca/testimonials

/JoytvBC @JoytvBC

DONNA VERLAANKitchen Craft Cabinetry, VancouverJoytv Testimonial–Kitchen Craft Cabinetry

@joytvbc

Joytv Station has a 775 square feet studio space with professional lighting available for rent. This is an ideal space for fi lming, still photography, and corporate training functions.

STUDIO RENTAL (JOYTV VANCOUVER)

Rental includes professional pre-lit studio lights and high-speed wifi Internet.Additional studio and fi lming equipment are available, please inquire for more details.

STUDIO

GREENROOM

BOARDROOM

775 SQ FT

70 SQ FT

WORK AREA

KITCHEN

WORK AREA WORK AREA OFFICE

OFFICE

RECEPTION

STAI

RS

BACK

HAL

LWAY

Studio

Joytv Media Kit 2017–18

Joytv your community station

Cultural News & Information Lifestyle Entertainment Community Events

JoytvNEWS CarmenTV Fraser Focus

• JoytvNEWS is a 90 second weekly feature refl ecting on local Arts, Lifestyle, Communi-ty & Multi-cultural stories that are often over looked by mainstream media.

• An extension of our weekly edition of Fraser Focus, hosts Dean Atwal and Leah Bolton are the ambassadors of Joytv within the Fraser Region.

• Joytv’s host, Carmen Ruiz y Laza, is ready to get her hands dirty or manicured in order to endorse your brand, your way!

• CarmenTV showcases local experts for their knowledge and tips on travel, cuisine, fashion, beauty, DIY, entertainment and design.

• Carmen’s engaging personality showcases your product and services in a way that increases interest and sales!

• Hosts Dean Atwal and Leah Bolton engage with their communities on relevant topics to provide content fi t for a national viewing audience.

• Fraser Focus is a half hour program that aims to tell local stories that are often overlooked.

• From cultural festivals to lifestyle news, Fraser Focus showcases what people from the Fraser region do, believe and feel.

www.joytv.ca/shows/carmentv www.joytv.ca/shows/fraser-focus

www.joytv.ca/news-2

*Joytv Studio Rental is available

Joytv Media Kit 2017–18

Mosaic Programming

There are over 365,000+ South Asians in British Columbia.

Inspirational programs presented by a variety of different groups including Muslim, Hindu, and Sikh groups

A comprehensive South Asian community showcased every week during the famous Mosaic block of programming, Saturdays from 8:00am to 10:00pm, Monday to Friday early morning prime time – features primarily Punjabi, Hindi, and Urdu programming

Independently produced programs such as “The Harpreet Singh Show” (Mon-Thurs 7am-8am and 10pm to 11pm)

Source: Canadian 2016 Census

Joytv offers…

“According to the 2016 Census, South Asians in Canada now comprise the country’s largest visible minority group, surpassing the Chinese population in Canada for the first time. South Asians are the largest and one of the fastest growing visible minority groups in Canada.”

Joytv Media Kit 2017–18 Who are the viewers of South Asian programming on Joytv?

55:45 Female/Male

South Asian Viewers as Consumers:

62% 53%

70%

70% 55% 72%

32%

54%

69%

26%

67% 55% 67%

19%

8%Adults A 50+

University Educated

Hold a Line of Credit

Own an Imported vehicle

Have eaten at a Bar/Pub in past 30 days

Have eaten as Fast Food restaurant in

the past month

Hold Stocks/Mutual Funds

HHI of $75K-99, 999K

Hold TFSAs

Main Shopper

Main Shopper Have eaten at a Coff ee/Donut shop in

past 30 days

Live Ballet/Opera/Art

Community/Technical Users

Professional

Source: Numeris Total Vancouver, Aug 28, 2017–Dec 31, 2017. Composition based on 2+ AMA (Sat 8am–9pm+M–F 7a–8a+M–Th 10p–11p)

Source: Numeris Total Vancouver, Aug 28, 2017–Dec 31, 2017. Composition based on 2+ AMA (Sat 8am–9pm+M-F 7a–8a+M–Th 10p–11p)

Viewers of Joytv South Asian programming are almost evenly represented by both genders.

The South Asian community is: Core consumers of working-age, with an above-average propensity to be university educated and living in an average income household

82%Eaten in Casual/Family

Dining Restaurant the past month

Joytv Media Kit 2017–18

SATURDAY

9:00am KALAM-E-ZINDAGI

9:30am FRASER FOCUS

10:00am – 10:30am MEHAK PUNJAB DI

11:00am LET THE QURAN SPEAK

11:30am SPILL UR BEANZ

11:30am HAMAARA ANDAAZ

12:00pm – 1:00pm JAAGRITI

1:00pm THE NALINI BHUI SHOW

1:30pm DIVINE LOVE: HUB-E-RASUL

2:00pm THE HARPREET SINGH SHOW

3:00pm SPILL UR BEANZ

3:30pm EXPLORING ISLAM SERIES

4:00pm – 5:00pm SATT SAMUNDRON PAAR

5:00pm – 5:30pm AAP KI AWAAZ

5:00pm – 6:00pm DIL DIYAN GALLAN

6:30pm LET THE QUARAN SPEAK

7:00pm – 8:00pm SADI BOLI SADA VIRSA

8:00pm – 9:00pm THE HARPREET SINGH SHOW

*The Harpreet Singh Show: (Mon-Thurs 7am-8am and 10pm to 11pm)

Joytv’s Mosaic programming

schedule

Joytv Media Kit 2017–18 Joytv’s Christian weekday schedule

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

11:0

0 A

M

700 CLUB

12:0

0 P

M

JAMES ROBISON: LIFE TODAY

12:3

0 P

M

JOYCE MEYER

1:00

PM

700 CLUB CANADA

WEEKDAYS FROM 11AM–1PM

MEDIAzoomermedia.ca

Joytv Media Kit 2017–18

TELEVISION RADIO

TORONTO/GTA

TORONTO / VANCOUVER

COBOURG

GEORGIAN TRIANGLE

KINGSTON TO WINDSORPARRY SOUND TO PITTSBURGH

96.7FM (DOWNTON TORONTO ONLY)

REST OF NETWORK INCLUDES:VisionTV.ca / ONETV.ca /Joytv.ca /

HopeTelevision.ca / Classicalfm.ca / ZoomerRadio.ca / ZoomerShow.ca /

ideacity.ca / ZoomerMedia.ca

PRINT

DIGITAL

EVENTS

THE NEW

LEVERAGE THE FULL POWER OF

CONTACT US

Joytv Television Division5668 192nd Street, Suite 204

Surrey, BC, V3S 2V7Telephone: 604-576-6880

Shaw 10 (Vancouver) + 7 (Victoria) I Telus  123 I Bell Satellite (National) 656 I Rogers (GTA) 173 I Novus (Delta) 10or check your local listings | joytv.ca