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Jagran Prakashan Ltd India
| Date post: | 19-May-2015 |
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Jagran Prakashan LtdIndia
The Jagran Universe of communication services
• Dainik Jagran :The largest read daily in India• I Next : India’s first bilingual compact• City Plus : A weekend City Newspaper• Sakhi : A premium Women’s magazine• Jagran Solutionsutions : One of the best Below the Line Solutions company
in India• Jagran Engage Engage : One of the Top Outdoor advertising services
provider in the country• Radio Mantra : Private FM radio station
The Jagran Universe of communication services
• J9 : Mobile Value Added services
• Jagran.com : The largest Hindi portal in the world
• MMI Online : New Internet Ventures
• Jagran Pehel : Services in the Social sector
• Jagran International : International Media marketing division
• JRC : Inhouse Research facilities
• Jagran Foundation : Our foray in thought leadership
Dainik Jagran
Dainik Jagran
Dainik JagranThe largest read daily of India
www.epaper.jagran.com
As per WAN, Dainik Jagran is The Largest Read Daily in the World
No.1 in the World
Dainik Jagran
Dainik Jagran is the largest read daily of India with 56.6mn readers
20.6 20.617.0 15.6 14.7 13.6
25.229.631.9
56.6
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20
30
40
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ons)
Source : Indian Readership Survey, 2008 Round 1
Dainik Jagran
Dainik Jagran is the only Hindi newspaper to have both the
Consumer Superbrand & the Business Superbrand Status
Dainik Jagran has been the No.1 Daily in India over the last 10
consecutive rounds of the Indian Readership Survey. This is a unique
record in the history of Indian Media
Dainik Jagran is the most trusted Source of news in Press Media in India
as per BBC—Reuters poll
Dainik Jagran’s Readership is higher than All the English Newspapers put together. The top 25 English papers have a combined readership of 48.7
mn against 56.6 mn readers for Dainik Jagran
Dainik Jagran
Strategic Partnership with Independent News and Media PLC
Dainik Jagran
Jagran Market Spread
Dainik Jagran covers 11 states of India :Uttar PradeshUttaranchalDelhiPunjabHaryanaBiharJharkhandHimachal PradeshJammu & KashmirMadhya PradeshWest Bengal
Dainik Jagran
Jagran Market Potential
These 11 states account for :
47% of India’s population50% of India’s SEC A population44% of India’s SEC B population56% of the Top Income bracket population
48% of Graduates and above in India. In absolute terms this is 21 mn Graduates
Source : Indian Readership Survey, 2008 Round 1
Dainik Jagran
Key Points
• Dainik Jagran has a footprint that runs across 11 states that account for almost 50% of India’s population and potential
• Dainik Jagran is the largest read daily in India
• Dainik Jagran has been the largest read daily in India over the last consecutive 10 rounds of the Indian Readership Survey (IRS)
• Dainik Jagran’s readership is higher than all the English newspapers put together. The combined readership of the 26 English titles reported in IRS is 48.7 mn while Dainik Jagran alone has a readership of 56.6 mn
• Reaches out to the highest number of students and Graduates across India
Source : Indian Readership Survey, 2008 Round 1
Dainik Jagran
i next
I nextIndia’s 1st Bilingual Compact Newspaper
i next
• India’s first bilingual daily in compact size
• Target Audience: Young at Heart (Demographically speaking 18-35 SEC A/B1)
• Editorially differentiated and positioned for the “Young” segment
i next
Launched in December 2006
Currently circulated in 9 cities :
- Kanpur
- Lucknow
- Agra
- Meerut
- Dehradun
- Varanasi
- Allahabad
- Patna
- Ranchi
i next
City Plus
• Compact + Free + Weekly paper to meet the local information needs of the people, their neighborhood and community.
• Currently circulated in NCR (National Capital Region) and Bangalore with 12 editions .
• Reaching out to the households that subscribe to leading English dailies through our circulation network
• With Content varying from Community news, Lifestyle, fashion, technology to wellness, beauty, fitness and local flavors.
City Plus
• Something to meet the busy lifestyle of metro professionals
• Attract and reach urban, affluent, young professionals not being reached by traditional newspapers.
• To provide a vehicle/medium to the clients who are either non-advertisers or have low budget to advertise.
City Plus
Sakhi
Sakhi
Premium Hindi Women’s
Sakhi
• The only premium Hindi women’s magazine in the country.
• Catering to elite and upwardly mobile audience in the age group of 22-35 years in the Upper Socio Economic Classes of A1 and A2.
• The only Hindi magazine having unique editorial on careers, personality development, international tourism to name a few
• Most renowned editorial panel in the country in the Hindi magazine segment.
Sakhi
Jagran Solutions
Promote . Engage . Experience . Measure . Optimize
“ Welcome to the Experience”
Jagran Solutionsbelow Below The Line
Jagran Solutions
• One of India’s finest Below the Line Solutions agencies
• Has capabilities to handle product launches, roadshows, events, promotions, conferences, etc
• Winner of numerous awards at various national and international levels
• Microsoft Vista was launched by Jagran Solutions in India
• Some of the biggest advertisers in India are working with Jagran Solutions
• Can handle any scale of activity across India
Jagran Solutions
Jagran Solutions
Key Clients
Jagran Solutions
Highlights last 6 Months
• Awards & Recognitions
– This year in June Jagran Solutions has been nominated for a national award by the government of India for the MP Health project.
– A Gold @ the Promotion Marketing Awards of Asia 2008, for Best Small Budget Campaign
– 3 additional JS Campaigns receive the Order of Merit at the PMAA 2008,
– JS is the only activation agency in the country today to have representation ( Ms Ambika Sharma) on the JURY of the MAA Globes2008 and PMAA 2008.
Jagran Solutions
Jagran Engage
Industry Overview
• OOH industry worth $284 mn in 2007 and growing at CAGR of 37%
• Industry gaining pre-eminence status in various forums – media marketing sites have included a separate section, featured for the first time in FICCI frames 2008
• High growth drivers have been infrastructure and airport developments –huge opportunities
• Tier 2 and 3 locations warm up to OOH opportunities.
Jagran Engage
• Jagran Engage is amongst the Top 10 OOH companies in India in revenue terms
• Pan India footprint
– With over 1000 properties
– Full fledged sales & operations team
• User friendly web based pre, during and post campaign tools (differentiators)
– Simulator
– Client Zone
– Analytics
• Toll free number – first to offer assistance to clients pre & post campaign
Jagran Engage
Our intellectual capital
• Simulator : Helps evaluate your outdoor creative from close, mid and long distance and make necessary changes to be effective
• Client Zone : A section that captures all details pertaining to a campaign. It also allows you to view archived campaigns
• City Showcase : At-a-glance information on our inventory across the country
• Jagran Location Optimizer : Leveraging Clients TG information to identify OOH communication apertures, to arrive at an optimized list of locations while planning a campaign
Jagran Engage
Our intellectual capital
• Outdoor Usage Tracker : Will soon provide reports on city-wise & category-wise OOH spends across the top 9 markets in the country on a monthly basis
• Each plan is offered with much sought after and constantly updated data on :• Traffic counts (currently for our sites)• Site effectiveness (basis key parameters
Jagran Engage
• 75 OOH Professionals
• 60 Sales & Ops Personnel
• 15 Support Personnel
Pan-India Presence
Aligarh
Allahabad
Jagran Engage
Radio Mantra
Radio Mantra
Radio Mantra
• A Contemporary Hit Radio Station
• Target Audience – Young at heart aspirants
• Competitive differentiation
– Local flavour added to a Metro dish
• Promises to deliver competitive content, style & production quality
• Cost effective media vehicle with an aspirational value
Radio Mantra
Radio Mantra
• Currently aired across 8 stations across 4 states of North India
• Agra
• Bareilly
• Gorakhpur
• Varanasi
• Ranchi
• Hissar
• Karnal
• Jalandhar
Radio Mantra
Radio Mantra
• One central hub in Delhi for the 8 stations
– Better Programming
– Cost efficiencies
– Quality Control
– A better training environment
• Content although local, packaged in metro style
– Currently playing contemporary Hindi/Regional music
– News will be added post government approvals
Radio Mantra
J9
Digital Consumer Services Enterprise
www.J9ventures.com
J9
www.j9ventures.com
• Mobile based Value Added Services & solutions to the mobile subscribers & corporate customers
– Contesting
– Digital Content Selling
– Mobile Marketing
– Community Services
J9
• Home shopping network across key
– Reader offers
rketing– Catalogue ma
– On-line shopping
– Franchises
J9
SMS
WAP
Application
WEB
Reply CONTACT followed by your msg
Amazing BMWThree year old car in excellent condition Black colour, single driver available for 75,000 Euro…
Platform-agnostic user-generated-content based Classified-information-exchange-portal
J9
SMS
WAP
Application
WEB
Oops..ur BID 2.24 is not lowest & unique, 245 other people have bid the same amount.Try again
Platform-agnostic stakes-based gaming-portal
J9
• Mobile marketing arm of J9 offering
– Sponsorship solutions
– Enterprise solutions
– Managed mobility solutions
– WAP & Text based advertising
– Database marketing
J9
Jagran.com
• Entered into a strategic alliance with Yahoo India to launch a cobranded site www.jagran.yahoo.com
• This exciting and strategic partnership is about re-branding, re-scaling and re-building Jagran.com to reach an unprecedented scale. It is also about redefining the Hindi online portal space
• The site has already, in a short period of time crossed the 1 mn+ page views/day milestone
Jagran.com
MMIOnline
• MMI is our newest venture which will focus on developing new internet ventures.
• MMI’s focus is to explore a range of new technology, portals and business models frontiers in the internet/web2.0 space.
• The structure of MMI allows for the conceptualization and testing of many ideas and turning the best of them into companies.
• MMI’s goal is to launch 2 -4 new internet ventures per year. MMI top competitors include Web18, Times Internet, InfoEdge, Consim, NDTV, People Interactive and Reliance.
MMIOnline
Jagran Pehel
The “Initiative” towards positive social change through social marketing
www.jagranpehel.com
Jagran Pehel
www.jagranpehel.com
• Jagran Pehel has been conceived with the thought that there are large numbers of governmental, semi-governmental and social organizations working towards various developmental and social causes who have not optimized the benefit of their cause which can be derived from media.
• The goal is to improve the quality of human life by designing and implementing strategies that achieve high levels of community education, self-efficiency and beneficial behavioral change.
Jagran Pehel
Jagran Pehel’s Concerns
• Health for All
• Education for All
• Gender Issues
• Population Issues
• Poverty Eradication
• Water Conservation and
• Environment Protection
Jagran Pehel
Jagran International
The international division of JPL responsible for marketing JPL products outside of India
Jagran International
Amongst other things, develops country reports for India, and works with our international associates to develop India Reports in markets like Ireland, UK,
South Africa, Australia and New Zealand.
Jagran International
Works closely with the INM Network to co create products across various categories like Education,
Tourism, Real Estate, etc
UK Education SpecialIn Dainik Jagran
Irish Education Special (Mag.)
Property Special in Irish Independent
Jagran International
• Apart from operations across India, Jagran International has also set up representation agencies in Australia and Singapore
• Recently, has opened up an office in Dublin, Ireland to handle the European market
Jagran International
Jagran Research Centre
The inhouse Research cell of JPL
Jagran Research Centre
The inhouse Research cell of JPL - JRC is engaged into publishing
- Yearbooks- At a Glance Series - Developing CDs-Other books
JRC specializes in Market Structure and Segment Analysis, Advertisement and brand effectiveness research, Customer Satisfaction, Retention & Loyalty Studies, Customer Value Measurement, Demand Estimation and Market Share Assessment , Product Related Studies and Readers response tracking
Jagran Research Centre
JagranFoundation
It is about care, concern and assistance required to nurture the future of the nation and help the needy in becoming stable enough to handle unexpected
problems and situations.
JagranFoundation
• Under the banner of Jagran Foundation there would be a series of initiatives that would help propel the group in the area of nation building
• The first in the series of such initiatives is Jagran Forum – our first step towards “Thought Leadership”
JagranFoundation
The 1st Jagran Forum was on ‘Democracy, Development and
Social Inclusion’.
Sir Anthony & The Prime Minister of India
Mr Mahendra Mohan Gupta, CMD JPL Mr Sanjay Gupta, CEO JPL
Mr BS Shekhawat, Vice President of India Mr LK Advani, BJP MP, And Leader of the Opposition
JagranFoundation
Images from the 2nd Jagran
Forum
The 2nd Forum was on
“Democracy and Conflict
Resolution in Asia”
JagranFoundation
The Jagran Universe of communication services
Dainik Jagran
The largest read daily of India
i next
India’s 1st Bilingual Compact
Sakhi
Premium Women’s magazine
City Plus
A weekend city newspaper
Jagran Solutions
Below the line Solutions
Jagran Engage
Out of Home Advertising
Radio Mantra
FM Radio Station
The Jagran Universe of communication services
J9
Mobile Value AddedServices
Jagran.com
World’s largest HindiNews portal
JagranPehel
Services in Social Sector
MMI Online
New Internet Ventures
Jagran International
International Media Marketing
Jagran Research Centre
Inhouse Research Cell
JagranFoundation
Foray in Thought Leadership
Thank you
