JTV MEDIA KIT Established 2000 America’s only 100% local television station. All content positive, locally focused and locally produced. Dominant Media The leading source of news, information and entertainment for Greater Jackson and South Central Michigan. Audience and Results Popular programming with large audiences. JTV delivers a large audience and measured results for advertisers and clients. Award-winning Quality A seasoned, educated and experienced staff provides top quality state- of-the –art programming and production recognized with over 25 international awards. JTV, Inc. 152 West Michigan Avenue Jackson, MI 49201 517.787.8817 www.jtv.tv JTV , The Jackson Television Station
Transcript
JTV MEDIA KIT
Established 2000 America’s only 100% local television station. All content positive, locally focused and locally produced.
Dominant Media The leading source of news, information and entertainment for Greater Jackson and South Central Michigan.
Audience and Results Popular programming with large audiences. JTV delivers a large audience and measured results for advertisers and clients.
Award-winning Quality A seasoned, educated and experienced staff provides top quality state-of-the –art programming and production recognized with over 25 international awards.
JTV, Inc. 152 West Michigan Avenue Jackson, MI 49201 517.787.8817 www.jtv.tv
JTV , The Jackson Television Station
PROGRAMMING
The Jackson Show Since 2001, community events and institutions like the Jackson County Fair and Hot Air Jubilee have been featured on JTV. The community is the star of this weekly show.
The Bart Hawley Show JTV’s "agship program, now in its 13th year, over 2,700 shows and 20,000 guests. A daily two hour talk show with in-studio guests, news, location features and entertainment. Jackson’s “Must See TV”. Food Circus Celebrity Chef and host Adrien Sharp dishes up a weekly food adventure. Restaurants, diners, farmers markets, chefs, parties, drink pairings and more. Where We Live Home and garden tours, visits to area businesses, new and renovated buildings, collections and hobbies. Jackson behind the scenes.
The Jackson Show The numerous events of the community: Hot Air Jubilee, Civil War Muster, Rose Parade, Chili Cookoff, Concerts and more. Classic JTV Our summer series brings back some favorites and explores our area’s past as we take advantage of our extensive historical library. A fun look at some of our most requested programs and segments from the past 12+ years. Global Great Lakes The Jackson area’s rich manufacturing tradition and history are showcased with facility & process tours, interviews and business news. A behind-the-scenes look at success stories in a global market.
SoundWave Bands, musicians and artists are showcased on stage, in the studio and behind the scenes with host Victor McDermott. Performances, interviews and pro#les of talent making the scene. Locker Room A one-hour weekly local sports magazine with interviews, highlights, pro#les and features. Commentary and the Scholar-Athlete of the Week are presented. JTV Sports Weekend Complete game broadcasts during the football and basketball seasons with multiple cameras, play-by-play and color commentators, graphics, instant replays and full production.
COVERAGE AREA
Reaching over 80,000 Households in Southern Lower Michigan Comcast Channel 90 Serving 38,000 subscribers in 35 communities. Primary markets are Jackson, Jackson County and Northern Lenawee County. WOW! Channel 161 Serving 32,000 subscribers in 103 communities. Primary markets are Albion, Marshall, Charlotte, Eaton Rapids, Homer, Leslie and Stockbridge. Eaton, Ingham, Barry, Ionia and Calhoun counties. AT&T U-Verse Channel 5380 Serving 10,000 subscribers in 21 communities. Primary markets are Jackson, Lansing and East Lansing. Jackson and Ingham counties. JTV is the #rst and only Local Interest Channel on the nationwide AT&T U-Verse system.
Locker Room All area schools and sports receive more comprehensive coverage than any other media outlet in Michigan.
AUDIENCE JTV is Jackson’s only television station and the Number 1 source for local information, news and entertainment. Number One in survey measuring all Jackson County broadcast media. Number One in frequency of media usage among all Jackson County broadcast or print media. Number One choice as source for local information among all Jackson County viewers in survey measuring all Lansing-Jackson DMA television and radio stations Average Share: 13 (Monday thru Sunday 12a to 12a) Daily viewers: 22,880 (adults 18+) Website visitors: 21,000 (monthly average). Website Live Stream viewers: 2,000
47% Male 53% Female
In a survey of 595 attendees at the 2012 American 1 Women’s Expo, 90% of respondents watch JTV on a regular basis.
Of 370 CEOs, business and community leaders interviewed, 83% watch JTV frequently or several times per week.
women business leaders
The Bart Hawley Show Jackson’s one stop shop for news, information and entertainment. Jackson happens on The Bart Hawley Show.
Jackson TV 517.787.8817 www.jtv.tv
All rates “net”, R.O.S. (run of schedule), best available <mes/days. Subject to availability. 3 month minimum on packages.. Effec<ve 9/1/13.
Schedule per Month Ten Second Billboard FiBeen Second Spot Thirty Second Spot
Banner RotaLon Full Site Banner Fixed PosiLon Skyscraper or Full Width Banner
$25 $50 $75
JTV.TV Website Monthly
Monthly Packages: FREE PRODUCTION (with 6 month buy) DOUBLE SPOTS FOR FIRST 3 MONTHS (with 12 month buy)
Spot Rate
Ten Second Billboard FiBeen Second Spot Thirty Second Spot $1.50 $2 $3
NOVEMBER RATE CARD
150 Thirty-‐second spots & spot produc4on
$350 One Lme only payment*, no contract, no long term commitment. Spots scheduled over 1, 2 or 3 months.
30 Ten-‐second Billboards per month and 1 standard JTV.TV website banner & link
$50 per month (6 month minimum)
(*or 3 monthly installments of $125 each)
30 second live read with billboard, 6 airings per day $50 20 second live read within “On The Town”
event promoLon segment, 6 airings per day $35 Bart Hawley Show
One standard JTV.TV website banner & link
$25 per month (6 month minimum)
One twenty-‐second Football Game sponsorship, 2-‐3 airings
$20 per weekend
High School Sports
$250 :30 spot in 8 weekly game broadcasts, 90 spots ROS.
(per month, 12 month package)
RESULTS “McDonald’s has been able to reach our
market on JTV unlike any other media. We have had successful product launches via custom designed promo<ons on JTV. What we can do on JTV can’t be done in the paper or on radio. We have enjoyed incredible response and instant results adver<sing on JTV. “
-‐McDonald’s “We doubled enrollment in our technology
program following our adver<sing and promo<on on JTV.”
-‐Jackson Area Career Center “Adver:sing on JTV is the best marke:ng
and adver<sing decision we have ever made”
-‐The Walton Agency “We get the best results from adver:sing on
JTV. We had our record-‐seTng month immediately following our campaign start on JTV. Every day we get new customers who have seen us there.” -‐Auto-‐Lab of Jackson
“We had a record se@ng year and we owe a large part of our success to JTV’s hard work, crea<vity and results.”
-‐PC SoluLons “Partnering with JTV is the best adver:sing
decision we have made in 40 years of business. We get tremendous response from JTV.”
-‐Lloyd Ganton ReLrement Centers “Adver:sing on JTV has brought amazing
results. We have people walk in the door and say ‘I saw you on Bart and I had to come in…’ We are loyal to JTV because JTV has done wonders for us.”
-‐Sandhill Crane Vineyards “We know people are watching on a regular
basis. We get to show our products on the air and people come in specifically asking for them. JTV is wonderful for our business.”
-‐The Toy House
“Adver:sing on JTV increased the number of first-‐<me visitors to our store. They tell us they saw us on JTV and loved what we had. It brought them in. Ourbusiness is up because of JTV “
-‐Karmay’s Flowers and GiBs
“What JTV does for us, in quality and response is phenomenal. We get customers everyday who come in and tell us they saw us on JTV. That customer base is very loyal to JTV and to local businesses. I would tell anybody: Adver<se with JTV. Your business will grow. They will get you customers.”
-‐Jackson Coffee Company
Thursday Night Hoops JTV Sports Anchors Larry Jacobson & Bill Boyer host a weekly recap of basketball, with highlights, previews, Players of the Week, Power Poll and student fan section features.
“Our sales are up 30% this year and much of our new business is from Jackson County where we have been advertising exclusively with JTV. We credit our growth to the expanded market JTV has opened up for us and are very happy with the results” -Mike Mosser, General Manager, Suburban Chevrolet Cadillac of Ann Arbor
RESULTS “We are amazed at the tremendous reach of
JTV and the number of viewers that tell us they see us on JTV. MIS has found the most effec<ve way to inform our home community about events at the Speedway has been through adver<sing on JTV. In addi<on, JTV supports MIS with great posi<ve coverage unavailable at any of our other ISC proper<es.”
-‐Michigan InternaLonal Speedway “JTV is an invaluable resource for those
interested in learning about the community. We get great measurable response in adver<sing our events, shows and educa<onal programs on JTV”
-‐Jackson College “We know when our spot runs on JTV
because the next day we have people in the store buying Johnston & Murphy shoes. JTV delivers! –Miller Shoes
“JTV brings people in, there’s no doubt. We hear it all the <me.”
-‐Jackson YMCA “ We did a Christmas spot with giI ideas live
in the studio and the products we had on were already sold before I got back to the store. We see that <me and <me again. JTV brings us customers.”
-‐Hammond Hardware “We have many new customers this season,
all telling us they saw our spots on JTV. Three new customers today alone were in our store the first <me because of JTV.”
-‐A Frame Above “Palace Sports & Entertainment has
worked with JTV throughout the year to promote The Detroit Pistons, concerts, events and trade shows at all 3 of our venues. I consider them a valuable adver<sing asset in reaching an engaged demographic in Jackson. -‐Palace Sports & Entertainment
“The Michigan Theatre of Jackson adver:ses with JTV and gets great results. Not only has our audience increased, but we are inves<ng locally.”
-‐Michigan Theatre “JTV has been extremely suppor:ve of the
Michigan Shakespeare Fes<val over the years. The ability of JTV to reach the community of greater Jackson is proven in the growth of our support and ahendance.”
-‐Michigan Shakespeare FesLval “JTV works really great for us and is an
affordable way to do local adverLsing” -‐The Grande Golf Club With JTV, we get greater exposure and reach
than with any other media. JTV has been valuable in exposing the community to the Symphony with concert airings and other feature programming.”
-‐Jackson Symphony Orchestra
The Bart Hawley Show America’s only live, local, daily two-hour television talk show now in its 12th year of informing and entertaining the community.
“When we’re on JTV, our phone rings. We added 40 reservations to our monthly tour program within 2 days of our appearance on The Bart Hawley Show. JTV with our spots and appearances really work. JTV has been great for our business growth.” --Judy Gail Krasnow, Jackson Journeys Historic Prison Tours
SCHEDULE
High School Sports More than 180 high school football and basketball games are telecast annually. Extensive coverage on MySchool on jtv.tv.
The market leader in local sports coverage and The World Leader in Local High School Sports Television.
Package #1: One :30 spot in each game telecast $1,800 (or $375 for 5 months) Package #2: One :15 spot each game telecast $1,000 (or $215 for 5 months) Package #3: One :10 billboard in each game telecast: $750 (or $165 for 5 months)
JTV Sports delivers a huge audience with High School Football. High quality and complete award-‐winning producLon of over 100 football telecasts annually. We cover all the top match-‐ups and rivalries. Regular season and playoffs included!
Football Packages:
Football and Basketball Packages:
Package #4: One :30 spot in each game telecast $3,200 (or $325 for 10 months) Package #5: One :15 spot each game telecast $1,800 (or $185 for 10 months) Package #6: One :10 billboard in each game telecast: $1,250 (or $130 for 10 months)
The games of over 35,000 student athletes have aired on JTV since 2000!
517.787.8817www.jtv.tv
TV Commercial Five Second Spot Ten Second Billboard FiXeen Second Spot Thirty Second Spot
Standard Video Produc4on Package $2,500 Mo4on Graphics Video Package $1,000
The Standard Video ProducLon Package is designed for corporate overviews, product & service videos, client tesLmonials, training, execuLve messages and music videos. Includes a half day of pre-‐producLon planning, a full day of shooLng with two camera crew,
up to 3 days of post-‐producLon and a half day of rendering, encoding and uploading or DVD mastering.
A low cost opLon for promoLng your business. Using moLon graphics and video, we create an animated video focused on
your business. Includes pre-‐producLon planning and interview, we take your logo and art elements and turn it into a polished :30 video perfect for posLng on your website or sharing on
social media.
Pre-Production: Script-writing, storyboarding, location scouting, creating a shooting schedule Production: Location production including camera(s), crew, equipment, lighting & audio Post-Production: Editing, sound, titles, color correction, motion graphics, rendering, encoding, uploading Talent: Professional actors, actresses and voiceover artists
VIDEO PRODUCTION
ANYTIME ANYWHERE The programming on JTV is available everywhere to everyone at anytime. JTV is carried on Comcast Channel 90 in the greater Jackson market, Broadstripe Channel 161 statewide and AT&T U-Verse Channel 5380 in the Lansing-Jackson television market. Online With 24/7 live streaming, JTV broadcasts online the entire program lineup and is the only televison station to feature 100% content carriage. 2,000 weekly online measured stream viewers. Mobile The JTV live stream is accessable via virtually any smartphone and mobile device including iPhone, iPad and Android devices.
Channel 90! Channel 161! Channel 5380!
Locker Room Local high school and college sports along with the area’s major sports passions of auto racing and golf featured on the weekly JTV Sports magazine show.
SUMMARY
High Quality, Delivering Results JTV has been honored with more than 25 international awards including the Telly, Videographer, Marcom and Aurora for our production quality and content. Selected by Crain’s as one of Michigan’s Cool Places to Work and chosen by the Jackson County Chamber of Commerce as the 2009 Small Business of the Year. JTV is the proven leader in delivering results. More businesses advertise on JTV than anywhere else. Thank you for considering JTV, JTV.TV and JTV Studios. For further details or to schedule an appointment, please contact us.
JTV, Inc. 152 West Michigan Avenue Jackson, MI 49201 517.787.8817 www.jtv.tv [email protected]
