7 BEST CONTENT MARKETING TOOLS TO USE IN 2015 JUDAH BLUMENTHAL
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1. 7 B E S T C O N T E N T M A R K E T I N G T O O L S T O U S
E I N 2 0 1 5 J U D A H B L U M E N T H A L
2. C O N T E N T M A R K E T I N G M A D E A B I G S P L A S H
I N 2 0 1 4 A N D I S P R E D I C T E D T O B E H U G E I N 2 0 1 5
. L A S T Y E A R , M O R E C O M P A N I E S B E G A N R E G U L A
R L Y I N V E S T I N G I N C O N T E N T M A R K E T I N G T H A N
E V E R B E F O R E . C O N T E N T M A R K E T I N G C A N C O S T
6 2 % L E S S T H A N T R A D I T I O N A L M A R K E T I N G A N D
G E N E R A T E S A B O U T T H R E E T I M E S A S M A N Y L E A D
S . 7 8 % O F C M O S B E L I E V E C U S T O M C O N T E N T I S P
R O B A B L Y T H E F U T U R E O F M A R K E T I N G . W E B S I T
E C O N V E R S I O N R A T E I S U S U A L L Y 6 T I M E S H I G H
E R F O R C O N T E N T M A R K E T I N G A D O P T E R S T H A N N
O N - A D O P T E R S ( 2 . 9 % V S 0 . 5 % ) . N O T S U R E H O W
T O B E G I N ? H E R E A R E S E V E N G R E A T T O O L S Y O U C
A N U S E T O M A S T E R C O N T E N T M A R K E T I N G I N 2 0 1
5 :
3. 1 . F O R C O N T E N T I D E A T I O N A N D R E S E A R C
H : B U Z Z S U M O Buzzsumo is a tool where you can come up with
better content ideas, as well as finding great content to share,
keep track of what your competitors are doing, and find
influencers.
4. 2 . F O R C O N T E N T C R E A T I O N : P E N F L I P
Penflip is a tool for working on bigger pieces of content like
white papers, ebooks, or long blog posts. The minimalistic design
allows for a focused writing experience and the platform makes
collaborating with others really easy.
5. 3 . F O R H I R I N G G H O S T W R I T E R S : S C R I P T
E D Not everyone has the time create blog posts on a regular basis,
and thats where freelance writers come in. You can hire content
writers to help you with a whole range of content.
6. 4 . F O R P R O J E C T O R G A N I Z A T I O N : T R E L L
O Trello is a terrific tool for managing any of your
projectsespecially when multiple people are involved. Trello is
different then other project management software platforms because
of its focus on visual organization and flow.
7. 5 . F O R S O C I A L M E D I A P U B L I S H I N G A N D S
C H E D U L I N G : E D G A R Edgar is a social media publishing
and scheduling app that offers the ability to categorize, store,
and re-use the updates you create and share with your followers.
The process is very simple and you write your update and upload it
to Edgar. The app publishes your update based on your category
schedule. Then the update goes to your library to be published
again after all your other updates in the category have been
shared.
8. 6 . F O R P A I D C O N T E N T D I S T R I B U T I O N : Z
E M A N T A Zemanta is a content promotion that companies use to
share their content on popular partner sites around the web.
9. 7 . F O R M A N U A L O U T R E A C H A N D P R O M O T I O
N : S T R E A K Streak is a CRM platform that uses within Gmail.
Its a tremendous tool to use when you move into the promotion phase
of your content marketing efforts. With Streak, you can create
& save an outreach template so when it comes time to promote
content, you can customize your greetings, and you can send out
emails with just one click.