Unconscious BiasLittle Things Make a Big

Difference

We receive 11 million bits of

information every moment.

We can only consciously

process 40 bits.

99.999996%UNCONSCIOUS

Even a tiny bit of bias

can have big consequences.

Social Biases Memory Biases

Decision-Making Biases Probability & Belief Biases

So what is Google doing

to bust bias?

28,000Googlers have participated in

UB@Work and now have a common

understanding and language

Unconscious Bias @ Work

EducationBias Busting @ Work… calling out bias

~10%

Commit to one action:

1. Structure for success

2. Collect data

3. Evaluate subtle messages

4. Hold everyone accountable