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8/3/2019 Juice Bucks
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MANAGERIAL PROJECT
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BUSINESS DESCRIPTION
OUR BUSINESS NAME IS JUICE BUCKS AND WEHAVE DIFFERENT VARIETIES IN JUICES AND ICE
CREAMS AND TRADITIONAL DRINKS AS WELL AND
OUR JUICE BUCKS IS LOCATED INMM ALAM ROAD GULBERG III, LAHORE.
WHY JUICE BUCKS?
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Product and services
Fresh Juices
Seasonal juices Milk shakes Seasonal milk shakes Dry Fruit Milk Shakes
Fruit with fresh cream Falooda Falooda with fresh cream Our specialty
Seasonal fruit with fresh cream Fresh fruit with ice cream Fruit Bowl Sharbat
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LEGAL FORM OF COMPANY
OUR BUSINESS FORM IS
PARTNERSHIP AND WE ARE SIX
PARTNERS AND
WE INVESTED 5 MILLION RS IN THISBUSINESS AND WITH THE PROFIT AND LOSS
RATIO IS
HAFIZ M QASIM R-31
MARIA MUNIR R-38 SANA MUSHRAAF R-39
AMARA SAEED R-49
KIRAN TARIQ R-59
M SALEEM R-70
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BUSINESS STRATEGY
Objectives:
Become as the Best New Juice Shop in the
Improving the customer satisfaction through the goodquality of products Turn in profits from the first year of operations. Four new Outlets in next five years in other city of
Pakistan
Net profit Margin of 45% or more in next three years The creation of unique, innovative and healthy
products that will differentiate Juice bucks from localjuice shops
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MISSION
ESTABLISH JUICE BUCKS AS THE LOCAL
LEADING SOURCE OF HEALTHY ENERGY IN
THE FORM OF FRESHLY BLENDED JUICES AND
CREAMY WITH AN UNCOMPROMISING
COMMITMENT TO MAKING A DIFFERENCE
THROUGH OUR VALUES
VISION
EXPLORE ALL OVER THE PAKISTAN FROMFRESH JUICES, PROVIDING FOR ALL THEIR
NEEDS ALWAYS WITH THE ASSURANCE OF
OUTSTANDING QUALITY.
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PRODUCT DIFFERENTIATION 1-UNIQUENESS OF OUR PRODUCT AND
SERVICESWE ARE PROVIDING THE HUGE RANGE OF
PRODUCTS IN LOCAL MARKET BEFORE NO
ONE LOCAL HAS A LARGE NUMBER OFVARIETY IN THIS FIELD SO THAT WE HAVE ACOMPARATIVE EDGE ON OTHER JUICESSHOPS.
2-POINT OF DIFFERENCE100% PURE JUICE
98 DIFFERENT FLAVOR
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SWOT ANALYSIS OF JUICES
BUCKS
Strengths:
Juices Bucks produce good products.
Juices Bucks provide big range of juices flavorand at that time no any one competitor provide
that range of flavor in fresh juices. Juices Bucks have also place advantagebecause in Rahwali no any big competitor in freshjuices and that is place is also famous for Food
Street.
Weaknesses:Juices Bucks has no storage ability for long time.
Promotion has not been done widely.
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OPPORTUNITIES
1-INCREASING HEALTH AND HYGIENE
AWARENESS AMONG PAKISTANIS HAS GREATLY
INCREASED SALES OF FRUIT/VEGETABLE JUICE.
2 -CONSUMERS IN DRINK FRESH JUICES ON A
REGULAR BASIS AS THEY INCREASINGLY CONCENTRATION ADOPTS WESTERN LIFESTYLES,
ESPECIALLY THE YOUNGER GENERATION.
THREATS1-INCREASE LABOR COST LIKE PAKISTAN GOVT.
FIX MINIMUM EMPLOY WAGES 6000 RS.
2-INCREASE INFLATION RATE VERY FAST .IN 2008
EXPECTED INFLATION RATE 23.3%.
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PRICING STRATEGY Juices Bucks set it juices price on value pricingmethod. juices Bucks selling its juices at priceadded cost and profit margin and also keep in
mind the key competitors price. Juices Bucksprovide it customer quality fresh juices thatprovide customer good health and enjoyment.
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Fruit juices
Pineapple 55
Mango 80
Apple 60
Sweet lime 30
Chanab Kinnara (orange &mossambi) 60
Cocktail 100
Carrot 35
Watermelon 50
Tomato 30
Fresh lime soda 35
Fresh lime water 20
Vegetable juice 50
Grey fruit 35
Grape 60
Cocktail special 70
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Seasonal milk shake
Strawberry 100
Lichee 100
Cherry 90
Peach 90
Plum 90
Fresh Anjeer 90
Dates 40
Dry Fruit Milk Shake
Kaju milk shake 100
Anjeer 100
Badam pista
Kaju Anjeer 125
Badam pista illachi 120
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Falooda
Butter scotch Falooda 90
Mango Falooda 80
Dry fruit Falooda 120
Chocolate Falooda 100
Strawberry Falooda 120
Anjeer Falooda 130
Mix fruit Falooda 100
Kulfi Falooda 50
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Fruit with fresh cream
Mix fruit cream 100
Apple cream 60
Chikku cream 70
Banana cream 50
Vanilla cream 80
Butter scotch cream 100
Custard Apple cream 100
Mango cream 80
Strawberry cream 100
Fresh Anjeer cream 100
Lichee cream 120
Cherry cream 120
Chocolate custard apple cream 100
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Fresh Fruit with ice cream
Mix fruit with ice cream 100
Mango fruit with ice cream 110
Custard apple with ice cream 120
Strawberry with ice cream 110
Lichee with ice cream 110 Jelly with ice cream 80
Dry fruit with ice cream 150
Mango bowl 60
Custard Apple bowl 80
Lichee bowl 80
Strawberry bowl 80
Jelly bowl 50
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Bucks Specialty
Badam pista with fresh cream 140
Dry fruit with fresh cream 150
Anjeer with fresh cream 110
Kaju Anjeer with fresh cream 150
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Financial Analysis
Year 2011
Income Statement
Balance Sheet
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JUICE BUCKS
INCOME STATEMENT
FOR THE YEAR ENDED 31 DEC 2011
evenue:
Net Sales 3,517,800.00
Cost of Goods Sold:
Beginning Inventory 0.00
Add: Purchases
900,000
.00
Freight-in
150,000
.00
1,050,0
00.00
Less: Ending Inventory
25,000.
00
Cost of Goods Sold 1,050,000.00
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EXPENSES:
Advertising 800,000.00 Maintaince 30,000.00 Salaries 90,000.00 Building Rent 360,000.00 Repairs 15,000.00 Depreciation 163,400.00 Office Expenses 20,000.00 Miscellaneous 10,000.00 Professional Fees 70,000.00 Telephone 36,000.00 Utilities (bills) 99,000.00 juicer and shaker 60,000.00 Bowls and Glasses 10,000.00
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Liabilities Assets
Currents Liabilities Currents AssetsCash and cash equivalents 100000
Supplier 80000 Inventories 25000
Bank 3540180
Equity 5000000 Fixed Assets
Qasim 1250000+176100 1426100 Building 800000
Amara 1250000+176100 1426100 Freezer 54000
kiran 1000000+140880 1105660 Furniture and fixture 500000maria 750000+105660 855660 Computer 30000
sana 750000+105660 855660 Van 700000
Total 5749180 Total 5749180
Balance Sheet
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FishChickenBacon
BreakfastTofuTurkey cheeseRoast pork
Cheesy Bites:-Yummy garlic butterSandwichesMeatballRoast beefStuffed Crust Pizza
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