Date post: | 30-Jul-2015 |
Category: |
Health & Medicine |
Upload: | aminataclasondiop |
View: | 162 times |
Download: | 1 times |
Juice MeThe Online Community and
Smartphone Application for Juicers
Mission Statement Juice Me’s mission is to promote holistic health and connect juicers
through engaging, interesting, and educational content.
Team Members Aminata Clason-Diop - Founder and Managing Director
BBA in Entrepreneurship from Baruch College Worked in the retail industry in Stockholm Attending Integrative Nutrition to become a health coach
Christopher Waldekrantz - Creative Director
Studied at Berghs School of Communication Works as an Art Director at R/GA Stockholm Guest Speaker at Berghs School of Communication
Problem The need for healthier consumption habits
The inconvenience of finding substitutes for artificial sources of energy
The difficulty in locating small juice bars
The lack of linkage between likeminded juicers
The time consumption necessary to locate valuable information needed when pursuing a healthier lifestyle
Solution
Juice Me’s Community Juicer Profiles
Juice of the Day
Information about:
Nutritionist Food
Juice Cleanses
Juice Bars
Blenders and Mixers
Recipes
Reviews and Ratings
Sharing to Social Networks
Web Shop
Blogs
Meet-ups
Juice Me’s Application
Market Size Target market: juicers, raw/organic foodies, and yogis who live in New
York City, are college educated, and between 20-54 years old
Market size: 395,000 people, we estimate a reach of 12%
Reach: social media, word of mouth, guerilla marketing
Cost of acquisition: $5,000 in advertising cost and time spent within social networks
Competition
Properties Juice Me Superfood HD
Online Community ✔
Recipes ✔ ✔
Location based Application ✔
Search Food based on Need ✔ ✔
Social Network Sharing ✔ ✔
Business Model Transaction fee
Affiliate programs for our web shop
Advertising-based Advertising space on our community
Unit-based Sales of application via Apple’s App Store
Financial Request
Startup Cost
Interaction Designer $3,000
Coder $3,000
Copywriter $1,500
Photographer $1,500
Marketing $3,000
Working Capital $2,000
Total $14,000
Financial Projections
Juice MeThe Online Community and
Smartphone Application for Juicers