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What PixelsKnow
Marisa Porter Meg Delagrangeweb architect creative director
@virtuallymarisa @coloringspirit
First, let us take a group selfie.
#humansareawesome
Stand up and put your hands in the air
The Extent of Mobile Use
A Case StudyOr Two
Power up With Design
64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. For many, these devices are a key entry point to the online world. /The Pew Report
64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. For many, these devices are a key entry point to the online world. /The Pew Report
67% use their phone to share pictures, videos, or commentary about events happening in their community, with 35% doing so frequently. /The Pew Report
70% of mobile searches lead to action on websites within one hour. That’s assuming that the website is mobile-friendly, otherwise 40% will choose another result. /TechCrunch Report
72% of web page views are on smartphones.
People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. /Business2Community Report
70%
A Few Mobile Search Statistics
75% of Gmail users access their accounts on mobile devices. Gmail now has 900 million users. /Google Report
91% of consumers check their email at least once per day on their smartphone, making it the most used functionality. /ExactTarget “Mobile Behavior Report
If an email does not display correctly, 71.2% will delete it immediately.
91%
75%
71%
A Few Responsive Email Statistics
You have 3-5 seconds on mobile to get a user’s attention.
55% of visitors spend fewer than 15 seconds on your website.
Every second counts.
48% of users say that if they arrive on an organization’s site that isn’t working well on mobile, they take it as an indication of the organization simply not caring./MarginMedia
?
Customers are five times more likely to visit a competitor after having a frustrating mobile experience.
/npENGAGE
5x
Mobile Giving is Growing
Among 343 nonprofits studied, an average of 9.5 percent of donations came via mobile devices.
For the top one-fourth of nonprofits with the highest mobile-to-desktop giving ratio, that average climbed to 17.8 percent.
47% of donors give up because the online journey
is too cumbersome and complicated.
“If you’ve created an urgency for your donors to act,
don’t let a conversion slip away because your website is not
optimized for mobile.” /npENGAGE
Let’s talk about design.
First impressions are 94% design-related.
94%
Visuals are processed 60,000X faster in the brain than text.
This allows viewers to make their own decisions without feeling pressure from your organizations.
Visuals show your mission without telling people about it.
This breaks through the overwhelming clutter
of online content.
Good design expresses ideas quickly
- in a snapshot.
Building thoughtful websites with
clear intentions shows that you care,
makes choices more comfortable,
and leads to a better overall experience.
It’s been found that 68% of users
who give up did so because
they think you don’t care about them.
(Which we know isn’t true!)
People engage with attractive, newsworthy content. 53% of what people share on social media are news articles and blog posts.
60% of people are more likely to click on an organization whose images appear in search results.
Posts with visuals receive 94% more page visits and engagement than those without.
53%
94%
60%
An anynomous third party case study showed how one organization’s re-design of only 3 key elements on their homepage
saw a conversion increase of 106%.
1 0 6 %
1
2
3
They swapped a vague headline with a clear headline and sub-headline that clearly answered “Who, What, Where, and Why”.
They placed a clear call-to-action button above the fold, Something as simple as changing a call-to-action button from “See Plans and Pricing” to “Get Started Today” increased their conversions by 252%.
They combined information to create beautiful white space for the eye to rest and added quality images and graphics that clearly communicated their message.
1
2
3
They swapped a vague headline with a clear headline and sub-headline that clearly answered “Who, What, Where, and Why”.
They placed a clear call-to-action button above the fold, Something as simple as changing a call-to-action button from “See Plans and Pricing” to “Get Started Today” increased their conversions by 252%.
They combined information to create beautiful white space for the eye to rest and added quality images and graphics that clearly communicated their message.
1
2
3
They swapped a vague headline with a clear headline and sub-headline that clearly answered “Who, What, Where, and Why”.
They placed a clear call-to-action button above the fold, Something as simple as changing a call-to-action button from “See Plans and Pricing” to “Get Started Today” increased their conversions by 252%.
They combined information to create beautiful white space for the eye to rest and added quality images and graphics that clearly communicated their message.
“You never get a second chance
to make a first impression.”
—Oscar Wilde
Email Case Study
Before:
Email Case Study
After:
The number of
people who clicked
through links on
the CiviCRM email
increased by 40%
after the mobile
responsive design.
/CIVI Newsletter Stats
40%
Website Case Study
Before:
Website Case Study
After:
Wanna ask questions?
Marisa Porter Meg Delagrangeweb architect creative director
@virtuallymarisa @coloringspirit