What better way to reward ourselves after a long hot summer season than enjoying a round of golf with friends and colleagues. Please help us renew a long standing tradition by joining us for the CLCA East Bay Golf Tournament, to be held at Monarch Bay Golf Course on Friday, September 30 from 8 a.m. to 1 p.m. MONARCH BAY GOLF COURSE 13800 Monarch Bay Drive San Leandro, CA 94577 Menu: BBQ Tri-Tip / Chicken with Potato or Green Salad Price: $65.00 per person. Includes round of golf, golf cart, and catered lunch This will be a wonderful opportunity to thank our Sponsors for their support and invite any member who would like to join us at this scenic links style course by the bay. Refreshments will be provided on the course throughout the tournament, and prizes awarded for longest ball and closest to the pin challenges. Space is limited, so please RSVP by September 1st to Laura Leuer at [email protected]JULY 2011 Landscape Artistry Recognized at 2011 East Bay Beautification July 12: An Evening in the Orchard with APLD Join APLD members, landscape designers, contractors and other landscape industry folks for a summer celebration and networking social at The Orchard Nursery, 4010 Mt. Diablo Blvd., Lafayette, from 6 to 8 p.m. Admission is $20 for non-APLD members, $25 at the door, and includes wine, beer, and hearty hors d’oeuvres. Tickets at http://eveningintheorchard.eventbrite.com. Prior to the social, join APLD for “Natural Swimming Pools & Clay Bottom Ponds: Alternative Technologies with Josiah Cain and Cynthia Tanyan” from 4-6 p.m. at the Veteran Memorial Building, 3780 Mt. Diablo Blvd., Lafayette. wards A Above: Mountain View Cemetary, installed by Cagwin & Dorward, winner of the Judges Award sponsored by Ewing Irrigation. At left top: Algert Residence by Siteworks Landscape Inc., winner of the Sweepstakes Residential Award sponsored by Devil Mountain Wholesale Nursery. At left bottom: Costco maintained by Jensen Landscape Services, winner of the Sweepstakes Commercial Award sponsored by AG Sod Farms Inc. See page 6-7 for the complete list of winners. Upcoming Event Save the Date: East Bay Golf Tournment September 30 • 8 a.m. to 1 p.m.
Transcript
What better way to reward ourselves aftera long hot summer season than enjoying around of golf with friends and colleagues.
Please help us renew a long standingtradition by joining us for the CLCA EastBay Golf Tournament, to be held atMonarch Bay Golf Course on Friday,September 30 from 8 a.m. to 1 p.m.
MONARCH BAY GOLF COURSE13800 Monarch Bay DriveSan Leandro, CA 94577
Menu: BBQ Tri-Tip / Chickenwith Potato or Green Salad
Price: $65.00 per person. Includes round ofgolf, golf cart, and catered lunch
This will be a wonderful opportunityto thank our Sponsors for their supportand invite any member who would like tojoin us at this scenic links style course bythe bay.
Refreshments will be provided on thecourse throughout the tournament, andprizes awarded for longest ball and closestto the pin challenges.
Space is limited, so please RSVP bySeptember 1st to Laura Leuer [email protected]
JULY 2011
Landscape Artistry Recognized at
2011 East BayBeautification
July 12: An Evening in the Orchard with APLDJoin APLD members, landscape designers, contractors and other landscape industryfolks for a summer celebration and networking social at The Orchard Nursery, 4010Mt. Diablo Blvd., Lafayette, from 6 to 8 p.m. Admission is $20 for non-APLDmembers, $25 at the door, and includes wine, beer, and hearty hors d’oeuvres.Tickets at http://eveningintheorchard.eventbrite.com.
Prior to the social, join APLD for “Natural Swimming Pools & Clay BottomPonds: Alternative Technologies with Josiah Cain and Cynthia Tanyan” from 4-6p.m. at the Veteran Memorial Building, 3780 Mt. Diablo Blvd., Lafayette.
wardsA
Above: Mountain View Cemetary, installed by Cagwin & Dorward,winner of the Judges Award sponsored by Ewing Irrigation.
At left top: Algert Residence by Siteworks Landscape Inc., winner ofthe Sweepstakes Residential Award sponsored by Devil MountainWholesale Nursery.
At left bottom: Costco maintained by Jensen Landscape Services,winner of the Sweepstakes Commercial Award sponsored by AG SodFarms Inc.
See page 6-7 for the complete list of winners.
Upcoming Event
Save the Date:East Bay GolfTournmentSeptember 30 • 8 a.m. to 1 p.m.
Board meetings are held on the 2nd Tuesdayof the month at 4:00 p.m. (some exceptions).Check the calendar on the back for locations.
The CLCA SFBAE Chapter newsletter is publishedmonthly. Copy and advertising deadlines are the10th of the month preceding publication. Materi-als may be mailed to: Jerrie Beard & Associates,PO Box 7, Pollock Pines, CA 95726. Emailed sub-missions are also welcome at [email protected]. For information on advertising andrates, contact Jerrie Beard at (530) 621-1701.
CLCA State Headquarters
1491 River Park Drive, Ste. 100Sacramento CA 95815-8899(916) 830-2780 • (800) 448-2522(916) 830-2788 Faxemail: [email protected]
2009-10 Nate Silin2007-08 Barry Minor2006 Gregory Wrenn, Rick Martens, CLT2005 Dennis Brewer2003-04 Rick Martens, CLT2000-02 Gregory Wrenn1999 Rob Solomon CLT, CLP1997-98 Dave Wolkenhauer, CLT1996 Diane McNally1995 Dan Berger, CLT1994 Craig Hutchinson1993 Steve Schlitt1992 Matt Schiller1991 Robert Battinich1990 John Redmond1989 Jim Kwiat
1988 Thomas Raeth1986-87 John Nishizawa1985 Thomas A. Adan1984 David Burnley1983 Don Young1982 David Gutru1981 Joe Tanouye1979-80 J. Warren Thurston1979 Peter Rumore1978 Pat Nichols1977 Joe Korematsu1976 Chuck Rich
SF Bay Area East Past Chapter PresidentsPast chapter presidents who are still members of the SFBAE chapter.
SF Bay Area East Life MembersCongratulations and Thank You to the following CLCA San Francisco Bay AreaEast Members for their continued support for over 20 years.Roger Fiske Ken GerlackJeffrey Jones Joe Korematsu
George Sunayama Jack RydmanThomas Raeth
CLCA SFBAE Chapter Contractor’s Honor CodeThe CLCA SFBAE Chapter exists to support Contractor’s AND their employees.To successfully meet this objective, and encourage the involvement of all levelsof the landscape industry, the 2008 Board of Directors is committed tosupporting the following Contractor’s Honor Code:
The solicitation, recruitment of, or attempt to hire anotherContractor’s employees while attending any CLCA function isstrictly prohibited.
SFBAE Inside Scoop Advertising RatesThe Inside Scoop is published 12 times a year and carries information on issues affectingSan Francisco area landscape contractors as well as news from the state level onlegislation and educational programs of interest to the industry. Camera ready black andwhite artwork (85 line screen) should be sent to Jerrie Beard and Associates, 1024 SimonDr., Ste. G, Placerville CA 95667, or [email protected] by the 10th of the monthprior to publication. Publication dates are the first of each month.
1/8 page (business card) $ 51.00/issue . . . . . . .$ 612.00/year1/4 page (3-5/8” w x 4-5/8” h) $ 99.75/issue . . . . . . .$1197.00/year1/2 page (7-1/2” w x 4-5/8” h) $188.75/issue . . . . . . .$2265.00/yearFull page (7-1/2” w x 9-1/2” h) $310.00/issue . . . . . . .$3720.00/yearInsert (8.5 x 11 350 required) $283.50/issueInsert (11 x 17 350 required) $420.00/issue
For information or to reserve your space, call Jerrie Beard (530) 621-1701.Please make checks payable to: Jerrie Beard & Associates.
Past CLCA State Presidents from the SF Bay Area East Chapter1996 John Redmond Jr.1986 Roger D. Fiske
1978 Joe Tanouye
2 • July 2011 CLCA San Francisco Bay Area East Chapter
www.clca-sfbae.org July 2011 • 3
Juan Gonzalez 12750 Guard Rd.(209) 810-3992 Lodi CA [email protected] (800) 588-6882
www.agsod.com
Growers of Quality Bluegrass, Fescue & Bermuda Sod
�The SFBAE Chapter Thanks Our
2011 Sponsors
��SAN FRANCISCO BAYAREA EAST CHAPTER
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GG oolldd -- $$ 1155 00 00Two Dinner Tickets to the Beautification Awards Banquet and Sponsor a prestigious Sweepstakes Award ORJudges Award plaque OR choose two alternative categories to sponsor. Four Tickets to the Baseball Event. AFoursome and a Hole Sponsorship at the Golf Tournament. Free Admission to Two Meetings of your choice dur-ing the year. A large Company Logo on our Sponsorship Banner displayed at all events throughout the year.Recognition at all events, on the banner, in the newsletter and on the chapter website.
SS ii ll vveerr -- $$1100 0000Two Dinner Tickets to the Beautification Awards Banquet and Sponsor an Award plaque from one of the 16 pos-sible categories. Two Tickets to the Baseball Event. A Foursome at the Golf Tournament. Free Admission to TwoMeetings of your choice during the year. Recognition at all events, on the banner, in the newsletter and on the
chapter website.
BB rroonnzzee -- $$7755 00•Sponsor one Beautification Awards Plaque. A Foursome at the Golf Tournament. Free Admission to Two Meet-ings of your choice during the year. Recognition at all events, on the banner, in the newsletter and on the chap-ter website.
For more information, or to become a sponsor, call Laura Leuer at (510) 207-4350.
Going into our planning retreat,the board is preparing for creationmode, self-evaluation and lots ofpre-frontal lobe organizing. Witha few splashes in president-electChris Hecht’s watering hole andwho knows how many toastedmarshmallows in between!
This time last year, I was uber-excited about our 2010 planningretreat. I wanted our chapter tohave a mission. I felt strongly thatwithout an over-arching goal --even temporary-- we would viewour accomplishments as mixedresults, not distinguishable fromany other chapter’s, let alone from
recent manifestations of our own chapter.Not yet president, though, I wasn’t masterof the agenda. Having a modicum ofmodesty, I let my pet issue slide, and ourstar-studded new board pulled off a verysolid plan and successful 2011 without amission statement. That planning sessionbecame the foundation of our year’ssuccess: higher attendance, additionalleadership positions, and a reestablishedsponsorship program in 2011 – and becamethe template anew that has beenincorporated into our new proposed by-laws. I am again uber-excited, but my itchto establish a mission has resurfaced,revived by the strident voice of one of ourmembers.
Sustaining Member and Award winnerTom Brumfield of Siteworks came to ourJune board meeting with a few words tosay. He didn’t appreciate comments I’dmade at the Banquet about the reasonssome people become members of CLCA –some for awards that establish credibility
for their business, some for education, somefor insurance, and others for networkingand relationships with others whoappreciate and validate the trials andtriumphs of being a landscaper. While Tommay have been a little sensitive, he aptlyreminded us that the chapter’s membershipis made up of about 15 R1’s, 18 R2’s and100+ R3’s. That is, 22% of our membersbring in revenue over $500,000 per year –the R1’s and R2’s – while the majority –78% – gross less than $500,000 per year.Attending the board meeting by telephone,I didn’t quite hear Tom urging moreattention to our majority members, the R3’s.What I heard loud and clear though was,“What are we doing with this money?”
Seven category sponsors donated a totalof $7,000 this year. John Deere additionallydonated a $1,500 barbecue grill as well asall food at our Outdoor Kitchen event.Ewing additionally contributed anunknown amount to reserve our Tailgatespot at the A’s Game and then hosted theBarbecue complete with tables, seating,souvenirs, beverages and ambience. So whydid we ask sponsors for more money?What are we doing with it? This is whatTom Brumfield wanted to know.
This was exactly my question when Ifirst attended board meetings in 2009. Non-profits are charged with using duescollected to provide services to members orto the public. Several long-standing boardmembers have been loathe to spend thechapter’s cash resources, feeling theirfiduciary responsibility was to keep fromgoing over-budget on events, or over thecourse of the year. Debates run betweenthose who feel events should be freebecause they are underwritten by sponsors,
sponsors who feel underserved, speakerswho feel undervalued when attendance islow, and board members who feel theyworked hard to put together a useful event,then see a lot of costly food taken homebecause it’s easy for members to bail on freeevents. Caught betwixt and between thesescenarios, planners at our last retreatdecided to charge a nominal cost for events,charge a little more for walk-ins, ramp upfood and venue quality, and call everyoneto remind them of each event. The resulthas been higher attendance, a slight profiton every event, and speakers, sponsors,members and board members happy to seerooms full and 120+ in attendance at ourBaseball Game.
Our sponsors’ money helped make thedifference. We spent more money this year–on a banner, a new website, nicer venues,fees to a couple of speakers. Yet our cashbalance remains the same. We can do more!
So what should we do with that money?Tom Brumfield suggests an LED lightingseminar. Product knowledge and methodstraining are most essential to the majority ofmember contractors needing to grow theirbusiness. Yes, Tom, there is a lightingseminar, in October, at MembershipDirector Peter Rosen’s house. And, yes, wehave offered educational events – anoutdoor kitchen seminar, a marketingseminar, an accounting seminar and ahiring one, most in the slow season whenmembers have more time to come. Yet, wecan do more.
As we head into the woods ofGeyersville for another planning pow-wow,I am awfully excited about the prospects forputting the chapter’s money to work for us,by hiring a professional to help us grow ourservices to chapter members and the public.Our success in 2012 will be measured best ifwe first define our goals, and then allocateresources –both money and human assets—to them. Your thoughts are at a premiumnow. As non-board members, you can havea say in what goes into next year’s event
4 • July 2011 CLCA San Francisco Bay Area East Chapter
president’s m
essage
What is Our Mission?By DeeAnn Schuttish, Green Life Studios, CLCA East Bay Chapter President
www.clca-sfbae.org July 2011 • 5
BeautificationAwards Success!Quality, attention to detail and aestheticswere rewarded at this year’s annualBeautification Awards held June 4, at ZioFraedo’s Restaurant in Pleasant Hill. Theevent was an overall success with 70 peoplein attendance. We received 43 entries froma diverse group of contractors, includingseveral first time entrants who won awards.
Steve Veltri, outside sales with EwingIrrigation, came up from Hollister to Emceethe event. His lively personality kept theevening entertaining and moving along.
Thank you to our plaque sponsors: John Deere Landscapes, Hunter Industries,Landscape Contractors Insurance Services,Leiber Landscape Services, AG Sod Farms,Ewing, Devil Mountain Wholesale Nursery
We hope to build on our success as wellas learn from a few bumps in the road. Ifyou have suggestions, please contact me:[email protected]. Turn thepage for a list of winners...
calendar. Our planners need to hear whatyou need. The chapter has a readycontingent of sponsors eager to teach youwhat you need to know to grow yourbusiness and be profitable. You needn’twear all the hats, and you needn’t passyour hat to friends and family members tokeep your family’s bills paid. Colleagues,too, who have gone before you have pavedthe way, are willing to share theirknowledge, expertise and software, tomake sure you serve your customers as bestyou can and make a profit.
Please consider dropping a line, byphone or by email, to me before the retreatin late July, or even after. Slip me a note ona napkin at one of our next events, BocceBall Night in August, Golf Tournament inSeptember, Lighting Seminar in October, orWhat Can CLCA Do for You Dinner Eventin November. What you want should bewhat you get and will be our mission.Every comment counts.
May our 2012 mission begin! If you, or anyone you know, would
make a strong member of our planningcabinet, please do not hesitate to contactExecutive Assistant Laura Leuer at510-207-4350 or email [email protected],or call chapter President DeeAnn Schuttishat 925-330-5410 or email me [email protected] for moredetails.
Our July retreat will start with dinner onFriday night, July 28, and continue untilSunday, July 30, early afternoon. All foodand accommodations are provided, as wellas time for fun.
Awards Banquet emcee Steve Veltri, EwingIrrigation.
At left: Chris Hecht presents the Small Design& Build award to Roxy Wolosenko of RoxyDesigns.
6 • July 2011 CLCA San Francisco Bay Area East Chapter
And the winners are...Small Residential Installation1st Place Woodruff Residence
Past the GateAchievement Moon Front Entry Garden
Robert S. CruikshankMedium Residential Installation1st Place Kennedy Residence
Garden Lights LandscapeDevelopment
Achievement Brewer ResidencePlanned Environments
Large Residential Installation1st Place Sosnow Residence
Above: WarrenLieber presents theSustainableLandscape Award toTim Hendricks ofCagwin & Dorward.
Above: Chris Hecht presents theAchievement Award in RenovationInstallation to Catherine Lambert,Garden Lights Landscape Development.
At left: Susan Frank of SumaLandscaping accepts the AchievementAward in Large Design & Build fromGil Gonzalez of LCIS.
Below: Jensen Landscape Servicesreceives the Sweepstakes MaintenanceAward sponsored by AG Sod Farms.
At left: Chris Hecht presents DebbiePierce and Frankie Hutchings of JPALandscape & Construction awards in theLarge Commercial Maintenance category.
Below: Tom Noonan, Ewing Irrigation,presents the Judges Award to TimHendricks of Cagwin & Dorward.
Below right: Ed Laivo and Mark Takedo,Devil Mountain Wholesale Nursery,present Tom Brumfield of SiteworksLandscape (center) the SweepstakesResidential Award.
8 • July 2011 CLCA San Francisco Bay Area East Chapter
PresentChris Hecht, George Schandelmier, TimHendricks, Tom Brumfield, Nate Silin,Christine Hawkins, Jake Taylor, LauraLeuer, Teleconference DeeAnn Schuttish
Minutes & Treasurer’s Report•Nate motioned to approve the May boardminutes, Tim seconded, all approved.
•Jake gave a summary of the treasurer’sreport. Deposits from the awards banquetand the baseball game have made asignificant increase in our balance.
Committee Reports•A’s vs. Giants Game – 123 tickets sold.The board discussed how to make sureticket holders can easily find the tailgate
party. DeeAnn requested Laura make a listof key contact persons to send the info to.
•Golf Tournament –The deposit to MonarchBay Golf Course has been made and thedate of September 30, is confirmed.Several sponsor opportunities werediscussed, long ball hole, closest to the pinand a beverage stop.
•Nominating Committee – A conference callwas scheduled to discuss the candidatesfor leadership roles for next year’s board.Nate agreed to coordinate the call.
•Events – DeeAnn will inform DavidWolkenhauer that an announcement forthe July Scoop about the upcoming Augustbocce ball event is needed.
•Sponsorship – Tim reported that ourSponsors were pleased with attendance atthe awards banquet and the recognitionthey received at the event.
Old Business•Planning retreat – Tim made a motion tocancel the board meetings for July and
August and a motion to approve theweekend dates of July 29-31 for the retreat.Nate seconded both motions and theywere both approved. A conference call wasscheduled to discuss the details of theretreat.
•Website – Jake made a motion to approvethe $1600 cost of the new website. Motionseconded by Tim. Motion approved.
New BusinessTom Brumfield shared suggestions forplanning events for a specific demographicof our members. He offered to share newproduct information with the chapter. Adiscussion about a member survey tookplace. It was decided this topic would befurther discussed at the board retreat.
Meeting was adjourned at 5:30.The next chapter board meeting will beSeptember 13, at 4 p.m. at Cagwin &Dorward, 887 Howe Rd., Suite A, Martinez.All members are welcome and encouragedto join us for the meeting.
10 • July 2011 CLCA San Francisco Bay Area East Chapter
Saturday, June 18, was a warm one in theBay Area, perfect for an afternoon at theballpark. Over 100 A’s and Giants fans fromthe East Bay, North Coast, Bay Area andSacramento CLCA chapters joined togetherover food and drink at the Oaklandstadium for the 2011 Bay Bridge Series. Tokick off the game, Stacy Nord of EwingIrrigation brought out his legendary BBQtrailer and put on a killer tailgate. Ewingstaff showed up from near and far to help!The East Bay chapter’s very own LauraLeuer was instrumental in getting the eventorganized and Billy Montesclaros’enthusiasm infected everyone attending!
I’ve been a Giant’s fan since the day theymet the A’s in 1989, and I was excited tohang out with customers and coworkersalike garbed in their favorite team hats andshirts. Unfortunately for the Giants fans, the
A’s pulled out a 4-2 win, but a good timewas had by all regardless. Thanks to CLCAmembers and Partners for their support:
Coast LandscapeAG SodBamboo Pipeline - GREEN GOBerger Tree & LS CareCagwin & DorwardCamin LandscapingDynamic DesignsEwing IrrigationGreen Life StudiosGreenGo LandscapeLCISNew Growth LandscapePark Avenue TurfPlanned EnvironmentsPrimo PlantscapesSweet Lane Wholesale Nursery
“We had an awesome turnout.,” said
DeeAnn Schuttish, CLCA’s East Bay AreaChapter President. “Ewing is justphenomenal. The BBQ went off without ahitch and we were well taken care of!”
Battle of the Bays Recap
Baseball Outing a Great Day at the ParkBy Christine Hawkins, Ewing Irrigation
Above: Taylor and Jake Taylor with Lisa Stratton from theNorth Coast Chapter.Below: Tom Noonan, Nate, Mike and Mike Ruscoe.
www.clca-sfbae.org July 2011 • 11
Calendar of EventsJULY 12An evening in the Orchard with APLD.6-8 p.m. Orchard Nursery, 4010 Mt.Diablo Blvd., Lafayette. $20 early reg.,$25 at door. Includes wine, beer andhearty hors d’oeuvres. To register, visiteveningintheorchard.eventbrite.com .JULY 13-16CLCA Summer Family Extravaganza.Oxnard (www.clca.org). JULY 15 State Trophy Awards Entry deadline.JULY 22 LIC Construction Math Seminar. 7-9:30 a.m. Menlo Park CA. Worth 2.5PLANET CEUs for Landscape IndustryCertified certificate renewals! Master thebasic landscape math and plan readingskills needed to move from laborer tomanager. Combined English and Spanish
class. $40 members / $80 non-members.See www.clcasfba.org for flyer.JULY 29-31East Bay Chapter planning retreat.AUGUST 9: TUESDAYChapter board meeting. NO Boardmeeting this month.AUGUST 19Bocce Ball and no-host dinner, Campo diBocce, 175 East Vineyard Ave., LivermoreSEPTEMBER 16Membership Night/Elections/WhatCLCA Can Do For You. Details TBA.SEPTEMBER 30Golf tournament at Monarch Bay in SanLeandro, 8 a.m. 1 p.m. See page 1.OCTOBER 2Lighting Seminar by FX Luminaire,Castro Valley location.NOVEMBER 16-19Annual Convention, Maui. Visitwww.clca.us/convention
CLCA-SFBAEPO Box 2536Placerville CA 95667
CHANGE SERVICE REQUESTED
Your Ticket toNew Customers!VENDORS... Here’s your chance tobe introduced to new members of
the CLCA East Bay Chapter.
We are now accepting advertisingand promotional material, coupons,
special offers, and informationabout our vendors to be included inthe welcome packet we provide toall new CLCA East Bay chapter
members.
For more information, contactchapter director of membership,
