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Indiana’s Premier Bilingual Magazine July 2013
Cancer Survivor Resources:Northwestern University Leads charge in Midwest - Page 8
Ancient Values and Principles: What we can learn from them today - Page 25
Page 18Jamal SmithExecutive DirectorIndiana Civil Rights Commission
FROM ATHLETETO
STATE EXECUTIVESERVING AT ITS BEST
Que Viva! , LLC219-973-5488 / www.QueVivaIndiana.com The Que Viva! Team in Coordination with:
Guest Columnist Daniel O. (Danny) Lopez
Guest Columnist Jerry Davich
Guest Columnist Raul Ramos y Sanchez
Health Segment Contributor David Carrillo
SCIENCE CONTRIBUTOR Dr. David L. Cedeño
Art and Layout Director Domi Edwards
COVER & Feature story photos Jerolyn Wiggins / www.jmarshell.com
Sales/Ventas
Editorial & Submissions/Editorial y Presentaciones
JULY 2013
From the Editor:
Dear Friends,
We hope you are enjoying our summer weather as we enjoy the change of seasons in its full glory. The Fourth of July is always a fun time with so many activities that fill our days.
In this issue we have a continued diversity of topics. We have spoken to many people and we continue our trend of bringing you perspectives and insights from individuals and organization from many backgrounds.
In this issue we highlight Jamal Smith, Executive Director of the Indiana Civil Rights Commission directly working for the Governor’s office. His story is awe inspiring. It exhibits the level of commitment he has to making a positive contribution to our society. His upbringing and his ability to overcome challenges, both physical and environmental, is a true testament of the strength of the human spirit.
We also have an organization using Northwestern University Medical Center as one of their regional research centers. A team led by Dr. Frank F. Penedo, of nationwide acclaim, looks at the survivorship of Hispanic/Latino patients who at one time battled cancer. The organization Redes en Accion, is a significant force in analyzing health disparities in the community and through their efforts helping to overcome them.
We have heard a lot about nano technology in recent years. Our science contributor, Dr. David Cedeño Associate Professor of Chemistry from Illinois State University has his first in a series of articles showing us the building blocks of this technology and why it is making such an impact on everyday life and will continue into the future. This is an amazing topic to wrap our minds around.
From a cultural perspective we have David Carrillo, a psycho-therapist from the Chicago area. Through consultations and study of many patients, he identifies and brings to life many of the core character traits that we have inherited from the ancestral land of the Aztecs. Many of the human character traits that are important in today’s world date back centuries and are as relevant today as they were back then. His bilingual and bicultural background has been a real asset in his contributions.
These are just he highlights, we have much more in this edition! Enjoy....
Thank you for your readership. We thank everyone who has sent us comments and questions about our efforts here at Que Viva! We have gone fully digital and are reaching well over 75,000 people every single month.
You can reach us at [email protected] or on Facebook at www.facebook.com/quevivaindiana
All the best,
Que Viva! Indiana Team
Indiana’s Premier Bilingual Magazine - JULY 2013
JULY 2013
3Que Viva! Editorial
5Guest ColumnRespect that fosters empowerment and leads to results – Danny Lopez
6health SectionNavigating the system after surviving cancer - Que Viva! Indiana Staff
10science SectionNanotechnology: What is this? - David Cedeno, Ph.D.
11Education SectionDigital Learning - Karen Cator
13food for thoughtThe unfortunate privilege of being a white man - Jerry Davich
17Entrepreneurial SectionBad Sleep Habits to Break - Jane Porter
18feature articleAthlete to Executive Director: A story of courage - Que Viva! Indiana Staff 25Mental Health SectionAncestral Lessons relevant to today’s world - David Carillo
27Recipe PageHealthy Salad with a Latin Flair
28Social Media SectionCorrecting Modern Marketing Mistakes - J. Baer
33Legal SectionCosas Legales, Things Legal - Attorney Roy Dominguez
As election fever subsides and elected officials from both parties set to work in building a better Indiana, questions arise about how the growth of the Latino community here have for the mid- and long-term economic, educational, and social success of our state?
The truth is it depends. A couple
very important things have to happen, but the results of the elections have given me great reason for optimism.
First, Indiana’s leaders in both parties must come to an understanding that, as Jeb Bush so correctly pointed out in September, tone matters when speaking to Latinos. Words count. Reagan understood it and was reward-ed with tremendous Latino support. What you say from the dais reverber-ates at the dinner table in every Latino home, whether immigration is their primary issue or not.
Governor-elect Mike Pence gets it. He has demonstrated a commitment, both through his work in Congress and during this campaign, to engage the Latino community on some of the most difficult issues it faces and he’ll bring that to his role as the head of the Republican Party. The Governor-
elect is a person who is genuine in his commitment to Hoosiers, as even Democrats have pointed out, and is clearly willing to listen. Listen, not pander, and that’s key. Our community doesn’t need to be pandered to. It needs to be heard, and it needs to be engaged by leaders with open minds and hearts in a collaborative way to come up with the best solutions for Indiana and for our families.
Which leads to the second impor-tant piece of the puzzle. Statistics show that the success of the Latino commu-nity and its ability to thrive in Indiana will be a significant determinant for the economic future of our state. Latinos are responsible for building Latino success. Latino parents are on the hook for ensuring their children are achieving. Hispanic-owned businesses should be providing internship and employment opportunities, involving themselves in education and social welfare issues, and advocating to their colleagues about the needs of their community. Organizations and elected officials – we now have two Latino legislators in the State General As-sembly – need to be helping to groom future leaders for civic engagement at every level. All of this is steadily happening.
Let’s briefly look at the numbers, then.
Indiana’s Hispanic population has nearly doubled in ten years, accounting for almost 7% of the total state popula-tion. While most Latino Hoosiers call either Lake or Marion counties home, statistics illustrate that the population’s growth in other counties since 2000 – 111% in Clark and Jefferson, 65% in Porter, and 29% in Tippecanoe – has been remarkable. And looming, of course, is the fact that the average age of a Latino Hoosier is just twenty-four years old. Most fall between the ages of 5 and fifteen, so one can imagine the implications.
As a Hispanic and as an adopted Hoosier, I choose to see all of this as an opportunity rather than a challenge. I have had the good fortune of working with political leaders in both parties, and I hear in their voices an excitement about our community that wasn’t there just a few years ago. I’ve seen first-hand how a group of passionate and empowered Hispanics can transform a community, and there’s no doubt in my mind that if we do our parts and our leaders do theirs, Latinos will be helping to truly make Indiana the state that works.
Respect that fosters empowerment and
leads to resultsDANNY LOPEZ, GUEST COLUMNIST
Mr. Lopez is Executive Director of the State of Indiana Commission on Hispanic/Latino Affairs and Director of Education and Legislation of the State of Indiana Civil Rights Commission.
Que Viva! had the opportunity to interview Frank Penedo, PhD, a nationally-renowned health psycholo-gist, who joined Northwestern Uni-versity Feinberg School of Medicine in June of 2012 as a professor of medical social sciences. He leads theRobert H. Lurie Comprehensive Cancer Center’s Cancer Control and Survivorship Re-search Program. His work and focus has secured over $8 million dollars in support from organizations such as the
National Institutes of Health among others.
His current r e s e a r c h i s focused on cancer survivorship in Hispanic popula-tions. It focuses on several questions, including the extent to which ethnic and socio-cultural factors may promote or hinder chronic disease adjustment and health out-comes; whether s o c i o c u l t u r a l and psychosocial factors impact the immune systems of chronically ill populations; and the extent to which stress- and age-related factors of the immune systems can be minimized or worsened by psy-
chosocial factors.
We had the opportunity to have a conversation about a typical Hispanic/Latino cancer survivor’s experience and his/her ability to navigate the medical community and its support-ing systems toward improving health in the long-term. The primary goal is to help individuals gain access to health-related resources and services
they need in support of the great work the medical profession has done to improve the quality of life of cancer survivors.
Redes en Accion National Network:
Dr. Penedo works with a nation-wide system called Redes en Accion which is primarily funded by the Na-tional Institutes of Health; together they are studying the socioeconomic and psychosocial factors that drive the Hispanic Community’s behavior and success in accessing health care on a nationwide basis. Redes en Accion has a comprehensive website that showcases the many resources available Hispanic cancer survivors from aneducationalstandpoint, includ-ing easy to read manuals,to promote health awareness.
The website is www.redesenac-cion.org
This network has six regional offices throughout the country aimed at providing invaluable resources to the Hispanic Community as it relates to navigating through the system. The network is affiliated with such prestigious universities as Cornell, Northwestern, Univesity of Califor-nia - San Francisco, San Diego State University, University of Texas, and the University of Miami.
“There is definitely a culture com-ponent,” adds Penedo. “The Hispanic culture is rather attuned to taking care of family first and many times to the detriment of the patients personal
Cancer and the needed steps after surviving itDr. Frank Penedo - Northwestern University
By Que Viva! Indiana Staff
health.” He feels it is important for people to take the perspective that to take care of family, one must be healthy to fulfill such family responsibilities.
Looking at the broad perspective, Penedo adds, the Hispanic commu-nity’s incidence of cancer is lower than the general population at-large. As it relates to breast and prostate cancer, these rates tend to be much lower in Hispanics. The bad news is that as data is generated from large studies, as Hispanics assimilate into the United States from a cultural standpoint and climb up the economic ladder, bad habits associated with a sedentary lifestyle, poor diet associated with fast food and smoking have negatively impacted health in general. Additional data suggests that with assimilation also comes issues related to substance abuse, skin diseases, and mental health.
His work at Northwestern Univer-sity provides patients help in navigat-
ing the system and then assess their quality of life during the post cancer survival period. His team tabulates the data and monitors the patient’s actual
effectiveness in getting back to a normal life after having survived cancer. There is spe-cific eligibility criteriathat is set in order to work with in-dividuals given that individual meetingstake place with the patients over the course of months.
The socio-economic component related to insur-ance and other financial considerations is evident as a barrier to seeking proper follow up. Penedo adds that there is also a psychosocial component almost related to a “fatalism” whereby folks tend to think of cancer as an act of God meant to punish people for bad behavior. There appears to be a nega-tive stigma associated with cancer that in some cases people are resistant to call it by its name -- cancer -- but rather have names like “el cangrejo” (the crab) that add the psychosocial component and complexity to seeking needed help. One of the programs key aims is to help the community work through the psychosocial component and seek help and not wait until the disease advances to irreversible stages.
Redes en Accion has taken several steps to educate the public about cancer. In addition to invaluable informa-tion on their website, they have also joined forces with television media to develop “fotonovelas” as a venue to educate the public about cancer in ways that reach the public in the comfort of home. There are also a series of public service announcements and work with Western Union and its outlets making efforts to trumpet the same message.
Working with Dr. Penedo, the survivorship program at Northwest-ern is executed by a team of four. Leopoldo Castillo, who is from the Chicagoland area,is the Research Study Coordinator;working with him are Research Assistants Maria Corona, Veronica Valenzuela,Lauren Languido, and interns KatieVenegas and Danielle Collons. The study participant inter-views and efforts are primarily held at the Department of Medical Social Science at Northwestern Univerisity Feinberg School of Medicine, and also at Stroger Hospital in Chicago right in the heart of the Hispanic Community.
More and more information is being collected to understand the biological, cultural and psychosocial impact on survivorship experiences. This information is bound to be quite useful in helping policy deci-sion makers to apply resources to help make long-term survival rates more common.
Cancer and the needed steps after surviving itDr. Frank Penedo - Northwestern University
¡QUE VIVA! | juLY 2013 7
El cáncer y los pasos necesarios después de sobrevivirloDr. Frank Penedo - Northwestern University
Por el Personal de Que Viva!Que Viva! tuvo la oportunidad
de entrevistar al Dr. Frank Penedo, psicólogo de salud reconocido a nivel nacional. El se unió a la Universidad de Northwestern Feinberg School of Medicine en junio de 2012 como profe-sor de ciencias sociales médicas. Lidera
el Centro de Cáncer Robert H. Lurie y el Programa de Investigación de la supervivencia del cáncer. Su trabajo y enfoque ha logrado el abastecimiento de más de $ 8 millones de dólares para el apoyo de cuerpos como los Institutos Nacionales de la Salud, entre otros.
Su investigación actual se enfoca en la supervivencia del cáncer dentro de las poblaciones hispanas. Se centra en varias cuestiones, incluyendo el nivel en el cual los factores étnicos y socioculturales pueden favorecer o difi-
cultar el ajuste hacia las enfermedades crónicas y los resultados de salud, si los factores socioculturales y psicosociales impactan el sistema inmunológico de la población con enfermedades crónicas, y que extensos son el estrés y la edad al impactar a los sistemas inmunológi-
cos y como es que tales minimizan o empeoran los factores psicosociales.
Tuvimos la oportunidad de con-versar con él en relación a la expe-riencia vivida de un típico hispano/latino sobreviviente de cáncer tocante a su capacidad para navegar el sistema creado por la comunidad médica para el apoyo de la salud a largo plazo. El objetivo principal es ayudar que aquellos individuos tengan acceso a recursos y atención médica necesaria en apoyo al gran trabajo que se lleva
a cabo para mejorar la calidad de vida de los sobrevivientes de cáncer.
La organización nacional:Redes en Acción:
El Dr. Penedo trabaja con la or-
ganización llamada Redes en Acción, cuyos esfuerzos son financiados princi-palmente por los Institutos Nacionales de Salud. El estudio investiga los fac-tores socioeconómicos y psicosociales que impulsan el comportamiento y el éxito hacia el acceso a atención medica a escala nacional de la comunidad hispana. Redes en Acción tiene un amplio sitio web para la audiencia Hispana que muestra los numerosos recursos disponibles e inclusive entre ellos varios manuales que son fáciles de leer y comprender para ayudar a
¡QUE VIVA! | july 20138
El cáncer y los pasos necesarios después de sobrevivirloDr. Frank Penedo - Northwestern University
promover el conocimiento sobre la salud.
El sitio web es www.redesenac-cion.org
Esta red cuenta con seis oficinas
regionales en todo el país destinado a proporcionar recursos invaluables para la comunidad hispana con el fin de ayudar al público el poder navegar el sistema. Esta red está afiliada con varias prestigiosas universidades como Cornell, Northwestern, Universidad de California - San Francisco, Universidad Estatal de San Diego, la Universidad de Texas, y la Universidad de Miami.
“Definitivamente hay un compo-nente de la cultura”, añade Penedo.
“La cultura hispana está sin duda en
total sintonía con el cuidado de la familia primero, y muchas veces tal sintonía es un detrimento para la salud persona de estos pacientes.” Él siente que es importante que la gente tome la perspectiva de que para cuidar de la familia, hay que estar sano para
que no haya interrupción duradera al cumplir con tales responsabilidades.
En cuanto a la perspectiva amplia, Penedo añade, la incidencia de cáncer dentro de la comunidad hispana es menor que la población en general. Respecto al cáncer de seno y de la próstata, estas tasas tienden a ser mucho más bajas en los hispanos. La mala noticia es que a medida que se generan los datos de los estudios prin-cipales, al asimilarse los hispanos a los Estados Unidos desde el punto de vista
cultural y socioeconómico, las malas costumbres asociadas con un estilo de vida sedentario, la mala alimentación asociada a la comida rápida y el tabaco han tenido un impacto negativo hacia la salud en general. Otros datos sug-ieren que con la asimilación también
se encuentran mucho casos del abuso de sustancias, enfermedades de la piel y la salud mental. Su labor de estudio desde la Universidad Northwestern proporciona a los pacientes ayuda para navegar el sistema y evaluar el calidad de vida durante este período después del haber sobrevivido el cáncer. Su equipo tabula los datos y monitorea la efectividad real del paciente hacia volver a una vida normal. Hay cri-terios específicos de elegibilidad que se establecen con el fin de trabajar con las personas, dado que se llevan
a cabo reuniones individuales con los pacientes a lo largo de varios meses.
El componente socioeconómico relacionado con seguro médico y otras consideraciones financieras han sido evidentes como barreras para la búsqueda de un seguimiento adecuado. Penedo añade que también hay un com-ponente psicosocial casi relacionado
con un “fatalismo” por el que la gente tiende a ver al cáncer como un acto de Dios por el cual él quiere castigar al enfermo por su mal comportamiento. Es un estigma negativo asociado con el cáncer que en algunos casos las personas hasta se rehúsan a llamarlo por su nombre - el cáncer - sino que le tienen nombres como “El Cangrejo”. Este componente psicosocial empeora la búsqueda de ayuda médica. Uno de los principales objetivos de este programa comunitario es de ver este componente psicosocial para resolv-
erlo y ayudarle al público que busque ayuda para evitar que la enfermedad avance a etapas irreversibles.
Redes en Acción ha tomado varias medidas para educar al público sobre el cáncer. Además de la valiosa infor-mación en su sitio web, también se han unido con los medios de comunicación de televisión para desarrollar “foto-
novelas” con el fin de educar al público sobre el cáncer dentro de la comodidad de su proprio hogar. También hay una serie de anuncios de servicio público y han trabajado con Western Union y sus puntos de venta haciendo esfuerzos para comunicar este mensaje.
El equipo del Dr. Penedo dentro de Northwestern para llevarse a cabo el programa de supervivencia cuenta con cuatro personas. Leopoldo Castillo, originario del área de Chicago, lidera este proyectocomo Coordinador de
Investigación. Los otros miembros son Asistentes de Investigación: Maria Corona, Verónica Valenzuela y Lauren Lánguido; y Katie Venegas y Danielle Collons quienes hacen su periodo de práctica. Las entrevistas y los esfuerzos se llevan a cabo principalmente en La Escuela de Medicina en la Universi-dad de Northwestern, y también en el Hospital Stroger en Chicago justo en
el corazón de la comunidad hispana.
Más y más información se recopila para comprender el impacto biológico, cultural y psicosocial de las experi-encias de aquellos que sobreviven el cáncer. Esta información está destinada a ser muy útil para que los responsables políticos logren aplicar los recursos necesarios para ayudar a que las tasas de supervivencia a largo plazo sean más comunes.
Left to right: Maria Corona, Veronica Valenzuela,Leopoldo Castillo, Lauren Languido, Danielle Collons. (Not pictured Katie Venegas and Dr. Frank Penedo)
I bet you have heard about nanotechnology, nanomedicine, nanomateri-als, nanoparticles, nano…,
nano…, nano... This nano-words are all over the place, why are they so in vogue? Nano is a prefix that isused to refer to one billionth (one thousandth of a millionth) of something. For example, one nanometer is one billionth of a meter (one meter is about three feet), and that is a very small length. To put this length into perspective, the diameter of human hair is about three one thousands of an inch, so an object with a diameter of one nanometer is about one millionth thinner than a human hair! So far so good, but who cares? you may ask.
Think about the following: consider a block of gold about one meter in each space dimension, yellow in color insoluble in water. Now, imagine you can cut the block in half and repeat this step for each “half” over and over without stopping. After about 30 repeti-tions of this cutting process, the smallest piece left would be about a nanometer in each dimension. It will be so small that it will be invisible using a standard microscope. Surprisingly, a collection of billions and billions of these tiny nanometer-sized pieces of gold can be suspended in water and will produce a red-colored mixture. The result is quite different when compared to the original block of gold, in spite of it all being the same element. This example illustrates the essence of the technology: the behavior of nano-sized gold is totally different than that of gold in bulk. Why is that and why do we care about it?
The behavior of nano-sized matter is quantized, and the properties of quantized particles are very different than those of particles of dimensions in the range we consider “classical”, which involves many objects in the size scale of humans. The realization of this and its implications was nicely stated by famous physicist Richard Feynman in 1959: ““I want to build a billion tiny factories, models of each other, which are manufacturing simultaneously… The principles of physics, as far as I can see, do not speak against the possibility of maneuvering things atom by atom. It is not an attempt to violate any
laws; it is something, in principle, that can be done; but in practice, it has not been done because we are too big.”
Thus, the field of nanotechnology covers all our attempts to manipulate matter and build things that are nano-sized, but why? Consider your current computer and compare it to the one you had ten years ago. Nowadays computers are smaller and much faster. Also, take a look at the USB flash drive plugged into your computer. That small drive can store much more information that some of the bulkier “floppy” disks or CDs we used just a few years ago. Ultimately, computer performance is linked on how fast information can be processed in the computer “brain”, its CPU. The smaller we can shrink the CPU, the faster the computer. The smaller and faster the computer components, the more portable and powerful they are. Envision having a portable computer that can beat the best chess player in the world or that can model the behavior of tornados or predict weather patterns. Ultimately, the goal is to understand the basic principles of matter in the nano-space toward making a better future for us all.
New developmental efforts in materials used in high tech alloys used in wide ranging fields including sports, medical devices and other treatments are based on nanotechnology.
We have learned many “tricks” to build at the nano-scale since the government gave momentum (National Nanotechnology Initiative) to the field at the beginning of the millennium. A computer company recently announced the launch of computer memories that use 30 nanometer (about one millionth of an inch) components, scientists are developing nano-sized delivery vehicles than can selectively reach cancer cells within the body and destroy them, soldiers in the near future will be suited with fabrics based on nano-fibers that will repel bullets. The applications are endless; the nanoworld is here to stay. That is a beautiful thing and will be to our benefit.
Nano, Nano, NanoBy David L. Cedeño, Ph.D.Que Viva! Science Contributor
Dr. David L. Cedeño is Associate Professor of Physical Chemistry at Illinois State University and Que Viva! Science Contributing Correspondent. He has won numerous awards for his outstanding dedication to scientific teaching.
¡QUE VIVA! | juLY 2013 11
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Racism, prejudice, and discrimination are back in our national vocabulary with the high-profile court trial of George Zimmerman, the public-opinion trial of Paula Deen, and the U.S. Supreme Court’s ruling to invalidate part of the Voting Rights Act of 1965.
Everyone from
next door neighbors to national celebrities are engaged in a reig-nited dialogue on race relations in America the Begrudged. On a recent CNN news show, a segment en-titled “The N-word vs. Cracker” focused on racial profiling.
Emmy Award-w i n n i n g a c t o r LeVar Burton – from “Roots” and “Reading Rainbow” fame – ex-plained that even he gets racially profiled. When he gets pulled over by police, he has his own ritual before the officer approaches his vehicle. He removes his hat and sunglasses, and hangs his hands outside his driver-side window to show police he’s not a threat.
“This is the America we live in,” he said matter-of-factly.
Is this the America we live in? It depends on your viewpoint, your experi-ences, and obviously your race.
I once heard an elderly white woman
proudly blurt out the line, “stupid n - - - - -,” referring to a black person she never met and knew nothing about.
I tell you this because more honesty – the everyday let’s-talk-about-this kind of honesty – is needed in the fledgling dia-logue on race relations in this region and country between whites, blacks, Latinos, Muslims, Asians, all of us.
Several years ago, a sociologist pro-fessor gave me a well-known essay on
“systemic white privilege,” described as an “invisible knapsack of special provi-sions, assurances, tools, maps, guides, code books, passports, visas, clothes, compass, emergency gear and blank checks,” writes author Peggy McIntosh.
Just a few examples of white privilege include:
* Never having to worry about
being profiled by a cop.
* Never being expected to speak
on behalf of my entire race.
* Never having my skin color
work against me in obtaining credit
or buying a new home.
* And feeling confident that if I
ever ask to speak to “the person in
charge,” I will often face another
white person, and often a white man
like myself.
After reading this, I asked myself if I am a racist for basking in such white privilege, taking advantage of its hidden amenities and doing nothing to share from my invisible knapsack. I concluded I’m not racist. I’m merely ignorant, yet hopefully less so after reading it.
When that elderly white woman blurted “stupid n - - - - -,” I didn’t say anything. I simply shook my head. Should I have said something? Would you? Would you also have responded if she hissed “stupid Jew”
or “stupid wetback” or “stupid redneck”?
I’m convinced my words would not sway the woman from saying the phrase out loud again. Or from thinking it. But did my silence condone it or forgive it?
To be honest – remember, I promised – I rarely point out other people’s preju-dices, racist remarks or actions. I’m more the quiet observer than the vocal activist. But that’s probably because I can afford to while possessing my invisible knapsack.
Hauling around my ‘invisible knapsack’ of white privilege
Jerry Davich, GUEST COLUMNIST
Jerry Davich is a journalist, freelance writer, public speaker, radio show host, and author of the book, “Connections: Everyone Happens for a Reason.” Find him on Facebook, Twitter, and his blog, www.jerrydavich.wordpress.com. Listen to his “Casual Fridays” radio show on Lakeshore Public Radio, 89.1-FM.
Photo by:flickr.com/photos/danebrian/6448580261/
Llame al 811 antes de escarbar.
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Leading the Way to Better Health
I recognized my stroke symptoms
because my doctor told me what to
look for. So, I was at Methodist
within an hour.
Letha Bond, Gary
...for Stroke Care.Methodist Hospitals is among the pioneers of therapies, including the Penumbra clot removal system, that are extending the window for effective stroke treatment to as much as eight hours. Methodist is recognized as a primary stroke center by HFAP, and is rated among the TOP 25% for Stroke Care by U.S. News and World Report. By the time Letha arrived at Methodist, she had movement issues and trouble speaking. Interventional Neuroradiologist, Dr. Mayumi Oka, used an intra-arterial tPA to remove a blood clot that was blocking blood flow to Letha’s brain.
Within a day, she was back to her normal self, and ready to resume her life with her children, grandchildren and great-grandchildren.
Methodist Hospitals offers FREE Stroke, Heart Attack and PAD Risk Assessments, including blood pressure and carotid bruit checks. To register, call 1-888-909-DOCS (3627).
I Chose Methodist
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Methodist Hospitals es uno de los pioneros de varias terapias, inclusive el sistema llamado Penumbra el cual elimina los coágulos sanguineos. Este sistema ha extendido el tiempo para el tratamiento eficaz de derrames cerebrales hasta un total de ocho horas. A Methodist se le reconoce como un centro principal contra el derrame cerebral según el HFAP, y ocupa el puesto como uno de los 25% mejores centros sobresalientes hacia el cuidado de estos derrames cerebrales según U.S. News and World Report. Al llegar al Methodist Hospitals, Letha padecía de problemas con su movimiento fisico y se le dificultaba el hablar. El Dr. Mayumi Oka, un neurorradiólogo intervencionista utilizó un tPA intra-arterial para eliminar un coágulo que bloqueaba el flujo sanguíneo hacia su cerebro.
Dentro de solo un día, Letha volvió a la normalidad, y pudo reanudar su vida con sus hijos, nietos y bisnietos.
Methodist Hospitals ofrece evaluaciones gratis para diagnosticar potenciales derrames cerebrales, ataques cardiacos y las evaluaciones de riesgo de PAD, inclusive la presión sanguínea y chequeos del soplo carotideo. Para registrarse, llame al 1-888-909-DOCS (3627).
...Para el cuidado de derrames cerebrales
Lideres en Obtener una Mejor Salud
Yo Elegí a Methodist
Dr. Mayumi OkaDr. Sanjeev ManiarStroke ProgramMedical Doctor
As an entrepreneur focused on how to grow your business, taking the time to develop a sleep routine is probably the last thing on your mind. But some sleep advice simply can’t be ignored without paying the price in productivity. Deprive yourself of quality sleep long enough and you’ll wind up chipping away at your business and health.
Here are three bad habits you’ll need to break, if you want to improve the quality of your sleep:
Bad Habit #1: You pull all-nighters then oversleep on weekends.
You’ve likely heard you should go to bed and get up at the same time every day to help optimize your sleep. It is advice entrepreneurs often ignore because they’re busy burning the midnight oil and think they can compensate later. Think again. Experts say it’s critical to keep a target sleep time in mind -- even if it’s midnight -- then meet it consistently.
Why is this so important? Our bodies are extra sensitive to conditioning, says Daniel Taylor, associate professor of Psychology at the University of North Texas in Denton, Texas. When you go to bed and wake up at drastically different hours, you disturb your circadian rhythm—the 24-hour cycle linked to brain activity, hormone production and cell regeneration.
Related: 5 Ways to Stop Stress Before It Starts
“It’s like living on the east coast for the week, flying to the west coast for the weekend and then turning back around and flying back to the east coast on Sunday night,” says Taylor. “If you do that every weekend, you’re going to have problems.”
Bad Habit #2: You check email in bed.
Your bed should be used for sleep and sex -- that’s it, says William Kohler, medical
director of the Florida Sleep Institute in Spring Hill, Fla. “The brain likes routine,” he says. “When the eye sees the bed, it should be associated with sleep, not activity.”
If you can’t get to sleep for more than 15 or 20 minutes, Kohler suggests you get out of bed. Lying around obsessing about ideas for your business is not going to help you fall
asleep. In fact, you’re conditioning your brain to be awake in bed. Instead, get up and write those thoughts down on paper or maybe read a book, but don’t lie down again until you’re good and ready to sleep.
Related: A Healthier 2013: High-Profile Entrepreneurs Reveal What’s in the Fridge
Bad Habit #3: You never unwind before bed.
You can’t expect to fall asleep quickly when you try to go straight from work-mode to bed. Taking at least an hour each night to unplug from your day can help you sleep more soundly, says Taylor. You could use that time to take a hot shower or bath.
In fact, slightly increasing your body temperature within an hour of bed can help you get a better night of sleep, says Michael Perlis, associate professor of psychology and director of the Behavioral Sleep Medicine Program at the University of Pennsylvania. A 2008 study by researchers out of the Netherlands Institute for Neuroscience found that a slight increase in skin temperature before bed helps people shift into deeper
stages of sleep. Of course, you should also follow the standard advice of keeping your room cool too, since the body’s temperature decreases when you’re snoozing.
Read more: http://www.entrepreneur.com/blog/225741#ixzz2YKj0J59b
3 Bad Sleep HabitsYou Need to Break
BY JANE PORTER
¡QUE VIVA! | juLY 2013 17
Without a doubt, life’s lessons and experi-ences have shaped
Jamal Smith into a powerful “voice for the voiceless”. Smith is the Executive
Director of the Indiana Civil Rights Commission in Indianapolis, IN. He has held this position for over three years.
The Indiana Civil Rights Commis-sion (ICRC) primary responsibility is that people know their civil rights and, through investigations, has oversight and jurisdiction to ensure the law is
followed by institutions and private enterprise as it relates to employment, housing and education. The key goal is to find a resolution so that all parties involved find a workable resolution. For the most part, Smith believes, this difficult challenge is met.
In his three short years at the Commission’s helm, Smith and his staff have traveled throughout the entire State of Indiana to showcase how Indiana has programs in place to help the “common person” in cases of
illegal discrimination. Throughout these travels, he and his staff have set up shop within the commu-nities in settings such as apartment complex common as a way to connect with people of all backgrounds.
“the changing demographics of our great State have allowed us to inter-act with recently arrived folks from countries like Somalia and Burma” says Smith,” at the same time we are con-necting with rural Indiana where the prevalence is of Caucasian” The main objective of getting out and meeting face-to-face with people is to engage
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“Jamal has a gift for understanding people, an intangible quality that yields leader-ship by example and ensures that trans-formational change at the agency becomes a fluid, strategic , lasting process” Danny Lopez, Special Assistant to Indiana Governor Mike Pence
An Athlete’s Life Rechanneled Toward Public Service:
Jamal Smith
the community and encourage them to take advantage of the many useful programs made available by the State of Indiana. Smith says that many folks who come from other countries are wary of government thereby requiring extra effort to earn the community’s trust.
The outreach efforts have yielded tangible results given that caseload numbers of people with disabilities
have rapidly increased. On the em-ployment front, especially the area of sexual harassment, the number of reports are continuing to grow as well. The Commission’s goal is to decipher legitimate from illegitimate complaints and ensure that the law is enforced as it has been spelled out.
Smith thinks that government does a great job of creating programs but can fall short when it comes to making
them readily accessible to target audi-ences. There are language barriers , lack of access to technology such as the internet, lack of transportation venues to access such technology and age related issues that prevent folks from benefiting from these programs. Smith and his staff have spent count-less hours significant efforts to make sure the community is aware of their rights and responsibilities.
It is evident that the passion and commitment which Smith has poured from within has captivated his staff as the positive feel and environment throughout the Commission’s office is genuinely visible.
Growing up in Dayton, OH
by Que Viva! Indiana Staff
toward college ball and a life directed from up above
Smith was born and raised in inner-city Dayton, OH. His mother, Theresa Anne Brooks, whom he sees as his hero, raised both he and his brother. Smith was an all around athlete who was involved in track, boxing, gym-nastics and football. He also earned All-City and All-State in both baseball and basketball. In the mid to late 1980’s Smith carefully sidestepped daily nega-tive influences and enabled himself to pursue his childhood dream of becoming a professional basketball player. “I acquired an education in my quest to play in the NBA” said Smith,
“I played basketball at both the Uni-versity of Oklahoma and University of Colorado” Smith was preparing himself for his first Pre-Draft Camp for the NBA when he contracted men-ingitis, a significant set-back that took nearly forty pounds of muscle from his body. After a recovery period of over twelve months, he was preparing for a second Pre-Draft Camp when he tore his Achilles tendon . This would be the fork in the road of life that would lead him toward different directions.
“At first I was very upset at the world”, says Smith, “ I had worked all of my life for this and had created a path for myself well into my future”
Smith believes that the change in direction in his life was led by God and that as soon as he “let go of the steer-ing wheel and allowed God to drive”, things in his life have taken a natural course and he has never had to worry about a sense of security. His work ethic and drive toward excellence were two of the key factors to his success beyond sports.
After all was said and done, Smith earned his undergraduate degree and MBA from Wright State University and a Masters in Sports Management and Athletic Administration from Purdue University. Lessons from early life as well as those from mentors would put things in perspective for Smith that led him to achieve the level of personal success he now enjoys.
A cursory look at the ICRC’s Strategic Plan and future
vision
Smith’s background in sports con-tinues to be the centerpiece guiding his life and career. He knows that the
“runs or trends” in sports are similar to life and business. “ He knows that the Commission is on a positive “roll” and continues to be more effective in helping people in Indiana understand their civil rights and responsibilities. This year marks the 50th anniversary of the Indiana Civil Rights Commission and the top three things that have oc-curred in the past three years have been A) A strong outreach program outside Indianapolis, B) Showed everyone that the Commission is not just for African Americans and C) Have revamped their marketing and communications programs to include social media with electronic newsletters and videos on their website: http://www.in.gov/icrc/
Moving forward the Commission will continue to look at strategic part-nerships with local media and other community organizations doing work that complements the ICRC ‘s work. This approach has helped reach the
audience in a localized and effective way through the community at large. The long term goal is to continue to assess and find the most effective way to run the commission. Options under consideration are centralized versus decentralized ways of organizing and executing a tangible strategic plan that is both fiscally and demographically sound.
“An education is the most funda-mental of civil liberties for the human race. Without an education, life is much more difficult” says Smith, “we want to reach out to single parents, aunts, grandparents and those involved with our youth. We need to engage them in a conversation and help them understand on how they can help our youth continue to obtain a quality education”.
Life’s Lesson
Smith continues his love of the game of basketball through mentoring young kids. He and his “Pops” Billy Gene Brooks love to engage young kids through the game. Their continued effort allows them to share how basket-ball is a microcosm of life. The benefits that sports bring to the table include dealing with behavioral challenges and nurtures soft skills such as teamwork, time management, discipline. All of these and more are so important in today’s workforce and life in general. Of the things that Smith learned and has passed on to others that has kept him grounded is “the sun is going to rise and shine whether you are on this earth or not ..... you need to become engaged. Stand up and be counted”
¡QUE VIVA! | july 201320
Sin duda alguna, las lecciones y ex-periencias de la vida han dado forma a Jamal Smith para ser “la voz de aquellos sin voz”. Smith es el Director Ejecutivo de la Comisión de Derechos Civiles de Indiana en Indianápolis, IN. Ha ocupado este puesto durante más de tres años.
La Comisión de Derechos Civiles de Indiana (ICRC), tiene como princi-pal responsabilidad de que las personas conozcan sus derechos civiles y, a través de investigaciones, cuenta con la supervisión y la competencia para asegurar que la ley se
respete por las instituciones y las empresas privadas en lo que respecta al empleo, la vivienda y la educación. El objetivo principal es encontrar una solución para que todas las partes implicadas encuentren una solución viable. En la mayoría de los casos, Smith cree, se cumple este difícil desafío.
En sus tres cortos años en el timón de la Comisión, Smith y su equipo han viajado por todo el estado de Indiana para exhibir los programas que ayudan a las “personas comúnes” en los casos de
discriminación ilegal. A lo largo de estos recorridos, él y su equipo se han instalado en las comunidades en escenarios tales como los areas publicas dentro de los complejos de apartamentos como una manera de conectar con la gente de todos los orígenes.
“Los cambios demográficos de nuestro gran Estado nos han permitido interac-tuar con la gente recién llegada de países como Somalia y Birmania”, dice Smith, “al mismo tiempo, nos estamos conectando con la Indiana rural, donde la prevalencia
POR EL PERSONAL DE ¡QUE VIVA! INDIANA
La vida de un deportista se reorienta hacia el servicio público
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Jamal Smith
es de raza caucásica” El objetivo principal es de vernos cara a cara con la gente para involucrar a la comunidad y alentarlos a que tomen ventaja de los muchos pro-gramas útiles disponibles por parte del Estado de Indiana. Smith dice que muchas personas que vienen de otros países se resisten a todo tipo de gobierno y por lo tanto se requiere un esfuerzo extra para ganarse la confianza de la comunidad.
Las actividades de divulgación han producido resultados tangibles, dado que los números de casos relacionados a las personas incapacitadas han aumentado rápidamente. En cuanto al empleo, espe-cialmente en la zona del acoso sexual, el número de informes continúan creciendo también. El objetivo de la Comisión es el descifrar reclamos legítimos de aquellos reclamos ilegítimos y garantizar que se aplique la ley como se ha explicado.
Smith cree que el gobierno hace un gran trabajo al crear tales programas, pero se quedan cortos cuando se trata de hacerlos accesibles al público. Hay bar-reras del idioma, la falta de acceso a la tecnología como el Internet, la falta de transporte para acceder a esa tecnología y las cuestiones relacionadas con la edad que impiden que la gente se beneficie de estos programas. Smith y su equipo han pasado horas y horas además de mucho esfuerzo para asegurarse de que la co-munidad es consciente de sus derechos y responsabilidades.
Es evidente que la pasión y el com-promiso que Smith ha contribuido desde muy dentro ha cautivado a su personal, puesto que el ambiente positivo dentro de las oficinas de la Comisión es realmente visible.
Al crecer en Dayton, OH hacia el baloncesto universitario y una vida dirigida desde arriba
Smith nació y creció en el centro de la ciudad de Dayton, OH. Su madre, Theresa Anne Brooks, quien ve como su héroe, los crio a él y a su hermano. Smith era todo un atleta y participó en la pista, boxeo, gimnasia y fútbol americano. Él también ganó All-City y All-State tanto en el béisbol y el baloncesto. Durante los años 1980s, tuvo que eludir cuidadosamente a las diarias influencias negativas para seguir su sueño de infancia de convertirse en un jugador profesional de baloncesto. “He adquirido una educación en mi obra la búsqueda en la NBA”, dijo Smith, “Jugué al baloncesto, tanto en la Universidad de Oklahoma y la Universidad de Colo-rado” Smith se estaba preparando para su primer Pre-Draft Camp de la NBA cuando contrajo meningitis, un retroceso significativo que le elimino casi veinte kilos de músculo de su cuerpo. Después de un período de recuperación de más de doce meses, se estaba preparando para un segundo Pre-Draft Camp cuando se desgarró el tendón de Aquiles. Este sería el tenedor en el camino de la vida que lo llevaría hacia diferentes direcciones.
“Al principio estaba muy molesto con el mundo”, dice Smith, “Yo había trabajado toda mi vida para esto y había creado un camino para mí y mi futuro”
Smith cree que el cambio de dirección en su vida fue dirigido por Dios, y después que el “soltó el volante y permitió que Dios condujera”, las cosas en su vida han tomado un camino natural y nunca ha tenido que preocuparse por la seguridad de él o su familia. Su ética de trabajo y el impulso hacia la excelencia son dos de los factores clave de su éxito más allá de los deportes.
Al final de cuentas, Smith obtuvo su licenciatura y maestría en administración de empresas de Wright State University y una maestría en Gestión Deportiva y Administración Atlética de Purdue Uni-versity. Las lecciones que aprendió a una temprana edad, así como los de los men-
tores pusieron los hechos en perspectiva para que Smith llegara lograr el nivel de éxito que disfruta en la actualidad.
Una mirada superficial del plan estratégico del ICRC y
su visión al futuro
Los elementos del deporte siguen siendo importantes para Smith puesto que orientan su vida y carrera. Él sabe que las “carreras” o tendencias en el deporte son similares a la vida y el negocio. “Él sabe que la Comisión se encuentra en una trayectoria positiva al ser más efectiva al ayudar a la gente de Indiana el conocer sus derechos y responsabilidades civiles. Este año se cumple el 50º aniversario de la Comisión de Derechos Civiles de Indiana y las tres cosas que se han llevado a cabo en los últimos tres años han sido A) Un fuerte programa de divulgación afueras de Indianápolis, B) Se mostró a todos que la Comisión no es sólo para los afroamericanos y C) se han renovado los programas de marketing y comunicación para incluir los medios sociales con bo-letines electrónicos y videos en su sitio web: http://www.in.gov/icrc/
Viendo hacia el futuro, la Comisión seguirá buscando y formando alianzas estratégicas con los medios locales de comunicación y otras organizaciones de la comunidad que realizan labores que complementan las labores del ICRC. Este enfoque ha ayudado el poder llegar al público de una manera localizada y eficaz a través de la comunidad en general. El objetivo a largo plazo es el evaluar y encontrar la manera más efectiva de lograr las metas de la comisión. Se con-sideraran ambas opciones ya sea forma centralizada o descentralizada de la or-ganización. También es importante ver la forma optima de desempenar un plan estratégico tangible que tenga sentido a nivel fiscal y demográfico.
“La educación es la libertad civil más elemental de la raza humana. Sin edu-cación, la vida es mucho más difícil”, dice Smith, “queremos llegar a las familias encabezadas por solo un padre o madre, las tías, los abuelos y todos aquellos quien están presentes en las vidas de nuestros jóvenes. Queremos iniciar una conver-sación con ello y ayudarles a entender del cómo pueden ayudar a nuestros jóvenes para que logren su educación”.
Lección de vida
Smith sigue enamorado del baloncesto y lo comparte al ser tutor para niños peque-ños. A él y a su “Pops” Billy Gene Brooks les encanta ser participes de las vidas de muchos niños pequeños a través del juego. Su esfuerzo constante de ambos les permite mostrar cómo es que el baloncesto es un microcosmos de la vida. Los beneficios que se derivan del deporte incluyen el tratamiento de problemas de comporta-miento y nutre las socialización, como el trabajo en equipo, manejo de su tiempo, y la disciplina como algunos ejemplos. Todos estos y otros beneficios son muy importantes en la fuerza laboral de hoy y la vida en general. De las cosas que Smith ha aprendido y que le han mantenido los pies en la tierra es un refrán que le dijo a su madre al tratar de manejar su tristeza después de la muerte de su abuela. “el sol nos da un diario amanecer y anochecer estemos o no estemos en esta tierra .....lo importante es que nos involucremos al diario y nos pongamos de pie para ser participes en esta vida”
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¡QUE VIVA! | juLY 2013 23
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As a psychotherapist and family counselor, I am often asked to deliver educational programs focusing on family, parent – child relationships, family and community involvement and Latino/Hispanic culture. I often use the Aztec historical background as a foundation for my discussion with parents and families, especially when talking to primarily Mexican families. Being aware of the difficulties and challenges faced by Latino/Hispanic individuals and families, I would like to address and discuss the need to look back and learn from our ancestors.
The Aztecs were known to hold and to practice strong and trea-sured values for their society to grow, develop, and to function. The Aztecs believed in loyalty, humility, honor, stoicism and ritual traditions. Let’s take a look at these values independently. Loyalty is defined as depend-ability and reliability. Humility is explained as being humble and unassuming in nature. Honor stands for decency, and having moral standards. Stoicism can be described as being patient and having endurance. Ritual traditions are habits and customs in a particular society. In our communities today many of our families and parents are often challenged by the behaviors and problems presented by and experienced by their children.
High dropout rates, gang involvement, and poor academic performance are some of the challenges for families today. We can learn from our ancestors in attempting to find solutions to our family problems. Teaching our children to be loyal in the relationships with family members, school environments, and their community are important loyalty skills. It is imperative for children to understand that being dependable and reliable are skills and values that are necessary to
be successful in school and that by having and practicing these values our children can find, although challenging sometimes, success in their educational experience. All children require humility and modesty, especially when dealing with older adults, people in authority, such as teachers and people that they may work for.
Children need to have an unassuming nature in the way they behave and socialize with others. Children and adolescents must have op-
portunities to demonstrate decency in portraying high moral standards of behavior. The above behaviors demonstrate honor. It is essential for children and adolescents to practice patience, however, to keep working at learning, practicing, and demonstrat-ing healthy and respectful behaviors. Stoicism demonstrates people’s ability to work hard, to tolerate and to prac-tice patience. Nothing in life comes quickly or easily and the educational process requires that young men and women do their best, but learn to wait. Our families and our children
need ritual traditions.
These are the habits and the practices of certain customs that help us to maintain a high level of success and family unity. Parents and families are expected to respect and appreciate the culture in America; however, I believe that it’s highly important to respect and to maintain habits and customs that are within the range of family life and culture of origin. Families and children will significantly benefit in our society by identifying, having discussions about, and practicing these ancestral Aztec values. In working with young men and women, I have come to the conclusion that some of them lack the identification with the history and a people that have given us magnificent values. Let us remember, honor, respect, and appreciate Aztec values and heritage.
Aztec Ways: loyalty, humility, honor, stoicism & ritual traditions
By author: David Carrillo
Contact David at:675 N. North Court, Suite 260Palatine, IL 60067847-934-6290
¡QUE VIVA! | juLY 2013 25
Recipe PageSpinach Queso Frito Salad with Walnut Balsamic Dressing
Directions
Step 1. In a small bowl add walnuts, balsamic vinegar and honey and let
the nuts soak for 30 minutes. After, puree contents of bowl in a blender and
add olive oil and water and blend again. Sprinkle with a dash of kosher
salt and ground black pepper. The dressing should be thick because of the
walnuts. If needed, add a little more olive oil and water.
Step 2. Heat oil in a frying pan on high heat. Once hot, add queso blanco
and fry for 2-3 minutes on each side or until cheese is crispy and not melted.
Remove cheese from pan and with a sharp knife. Cube cheese to small
squares.
Step 3. In a large bowl add spinach leaves, pear, fried cheese cubes ancroutons. Lightly spoon dressing over and mix. Enjoy!
You might think that fried cheese would defeat the purpose of a salad but a variety of flavor combinations makes this appetizer one to remember. The cheese gives great saltiness and melts in your mouth while the pear offers a nice sweetness. The dressing is an idea conjured from the book “In the Devil’s Garden: A Sinful History of Forbidden Food” by Stewart Lee Allen. There, the author shared a great tip for a pignoli sauce by soaking pine nuts in red wine vinegar for four hours.
Ingredients• ¼ cup walnuts
• 5 Tablespoons balsamic vinegar
• 2 Tablespoons honey
• ¼ cup olive oil
• ¼ cup warm water
• ½ block of queso blanco
Traditional marketing isn’t in-herently flawed, but it hasn’t evolved much despite changing technologies.
Even with so many new tools with which to convey our messages to prospective customers, especially social media like Facebook, Twitter, and beyond, few businesses are actually doing anything markedly different than they used to.
Facebook is a fancy photo scrap-book for many businesses. Twitter is often just a tiny press-release machine.
Let’s look at three common mar-keting mistakes and how you can fix them using the principles in my new book Youtility: Why Smart Marketing is about Help not Hype.
I present a defensible plan that will win hearts, minds, fans, and customers in a viable and repeatable way. That plan is Youtility.
If you create marketing that people genuinely want, you can dispense with the “shock,” “awe,” and “viral” and focus on solving problems, answering questions, and creating long-lasting customer relationships by doing so.
Problem 1: Your plan is to
“be amazing” on Twitter
hovering over the key-
board waiting for the next
Superbowl power outage/
Oreo opportunity
There are two ways for companies
to succeed in this era: be “amazing” or be useful. The latter is very reliable and entirely viable.
While being amazing can work, it’s difficult to do and doesn’t produce reliable, linear resu l t s . So i n s t e a d o f be t t ing a l l your money on “amazing,” what if you instead relied on a simple, uni-versal method of marketing and business success — one that’s never been more im-portant or easier to accomplish?
What i f instead of trying to be amazing you just focused on being useful? What if you d e c i d e d t o inform, rather than promote?
You know that expression
“If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime”? Well, the same is true for marketing: If you sell something, you make a customer today; if you help someone, you make a customer for life.
I call this practice Youtility.
Not “utility,” because a utility is a faceless commodity. Youtility is marketing upside down. Instead of marketing that’s needed by companies,
Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.
3 Modern Marketing Mistakes and How to Fix Themby JAY BAER
Excerpted from Youtility: Why Smart Marketing is About Help not Hype by Jay Baer, published in late June by Portfolio/Penguin. See YoutilityBook.com for other resources.
¡QUE VIVA! | july 201328
Problem 2: You don’t really
know what your custom-
ers want
For your marketing to be so useful that people want it and would gladly
pay for it, you have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it.
A variety of free tools from
Google can help you understand cus-tomer needs, based on what people are looking for, and when.
Google Trends enables you to compare search volume patterns across
location and time frame, and provides related search terms and comparative volume for them.
A long-stand-ing favorite of the content market-ing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid search engine ad-vertising campaign. Starting with one, a handful, or hun-dreds of seed terms, the keyword tool will then recom-mend a swath of alternatives and display compara-tive search volume and level of compe-tition (number of existing advertisers per term).
Problem 3: You’re using
social media to remind
people how great your
products are
Today’s consumers are besieged
with every company of every type, size, and description jostling for atten-tion — making pleas to friend, follow, subscribe, read, watch, and click.
Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics).
You can’t survive by shouting the loudest and relying solely on anach-ronistic interruption marketing. You can’t proclaim you’re featuring the
“biggest sale ever!” every day (I’m looking at you, Macy’s) or simply rewrite a portion of your online bro-chure and hope that Google funnels customers to your website.
Use social media to promote your useful information first, and your company second. High volume without quality or substance can do more damage than good in social media.
The way customers gather infor-mation about companies and make purchase decisions has changed. Con-sumers’ time and attention have never been more scarce, and their suspicion of lazy interruption marketing has never been more acute. In this climate, Youtility is not an option; it’s necessary.
3 Modern Marketing Mistakes and How to Fix Them
About the Author: Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of Convince & Convert and host of the Social Pros podcast.
This is my first article for Que Viva! Indiana and I am honored to write for this distinguished magazine. During my discussion with the Editors, we thought foremost to - Inform. Thus, as a lawyer it becomes essential that I write about those laws, Cosas Legales, that affect our lives today and into the future. The advancing topic of immigration was the first thought to cross my mind.
So let me begin with - Immigra-tion and who to follow on the federal level. This is such a complex area but we know our President Obama and the Leadership in both the U.S. Senate - Majority Leader, Harry Reid (D-Nevada) and U.S. House of Rep-resentatives - Speaker John Boehner (R-Ohio) are also very important policymakers that will determine new immigration legislation(s) that may ultimately become the law(s) of our great country.
Coming to the national forefront is Trey Gowdy. Who’s that, never heard of him? Well, that will change in the upcoming months. Let me tell you why he’s important to the future of all Americans, immigrants, and issues surrounding immigration legislation.
Trey Gowdy, a recently-elected Republican U.S. Congressman from South Carolina is now the new chair-man of the House of Representatives
subcommittee on Immigration and Border Security. He was selected by the House Republicans, who are the major-ity political party in the U.S. House of Representatives. Therefore, new legislation concerning immigration will have to pass though Chairman’s Gowdy’s subcommittee. I encourage you to “Google” him and learn more about his past views and the potential direction he might undertake. He will have a command influence on any new immigration laws concerning immi-grant citizenship, amnesty, employer sanctions, enforcement funding, State’s rights, laws affecting children born here in the U.S. but not citizens -aka - Dream Act, medical care/education of undocumented immigrants, and many other immigration policies.
Congressman Trey Gowdy is a lawyer, former federal pros-ecutor, conservative, and is in a safe Republican congressional district. Executive director of the Center for Immigration Studies, Mark Krikorian, said Gowdy is, “pretty hawkish on immigration.” Gowdy has opposed President Obama’s administration on virtually every proposition concerning immigration. However, it is possible that one-time im-migration “hard -liners” could have a change of perspective.
In closing, among many issues af-fecting Americans of Latino descent, immigration laws are an area that will be watched nationally to determine if federal legislators are intent in helping our great country resolve this issue in a humanitarian manner, or will satisfy the “conservative ideologues”.
That’s why the selection of Re-publican Congressman Trey Gowdy is such a critical step in the area of federal immigration legislation and time will tell if we as a nation move forward or backwards.
Roy DominguezAttorney at Law
“Cosas Legales - Things Legal”
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PRESENTANDO A...BANDA LAS TAPATIAS BANDA PELILLOS
Y MUCHO MÁS...
All they need are the tools
to get there.These resources are online and totally FREE! Explore different career paths.
Prepare for career training or college. Plus students and parents can network
and stay up-to-date on the latest college and career planning news via
Trip To College on Facebook.
TripToCollege.orgDriveOfYourLife.org TripToCollege.orgDriveOfYourLife.org
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