20
JULY/OCTOBER 2017 EYEWEAR COLLECTION
J U LY / O C T O B E R 2 0 1 7
E Y E W E A R C O L L E C T I O N
#seafollysunglasses #seafolly
HIGHLIGHT COLOURS:Navy Rubber, Monochrome and Deep Rose
POLARIZED OPTIONS:Long Beach Monchrome 1712645 and Balmoral Black 1712644
HIGHLIGHT PIECES:
BALMORAL: Navy 1712642 : A new modern update on the classic square
shape, Balmoral in soft touch navy rubber is contrasted by a red mirror lens.
SEAL ROCKS: Black 1712638: A new rimless aviator style, Seal rocks in Matte
Black is sleek paired with a silver mirror lens.
HYAMS: Blue 1712636: A combination round style, Hyams in matte sky blue is
beautiful combined with a gold mirror lens and shiny gold hardware.
JULY COLLECTION
HYAMS IS A ROUND STYLE WITH CONTRASTING METAL DETAILS. THE FRAMES ARE ALL TONAL WITH BOTH MIRROR AND GRAD LENSES.
HYAMSNUDE | SILVER MIRROR
1712635
JULY NEWNESS
HYAMSSKY BLUE| GOLD MIRROR
1712636
HYAMSDARK TORT| BROWN GRAD
1712637
SEAL ROCKSBLACK | SILVER MIRROR
1712638
SEAL ROCKSDEEP ROSE | ROSE MONO
FLASH MIRROR
1712640
VENTURABLACK | COOL SMOKE GRAD FLASH MIRROR
1712641
SEAL ROCKSGOLD | BROWN GRAD
FLASH MIRROR
1712639
SEAL ROCKS IS A NEW CLASSIC AVIATOR SHAPE, RIMLESS IN CONSTRUCTION. VENTURA, THE BEST SELLING AVIATOR IN SHINY BLACK IS SLEEK WITH A COOL SMOKE
GRAD FLASH MIRROR LENS.
JULY NEWNESS
CAMPAIGN FEATURED
FEATURING A UNIQUE NOSE BRIDGE SHAPE, BALMORAL IS A NEW MODERN UPDATE ON THE CLASSIC SQUARE SHAPE. LONBEACH, THE BEST SELLING CATEYE SHAPE IN SHINY BLACK WITH SHINY
WHITE TIPS FOR A MONOCHROME FINISH.
BALMORALNAVY RUBBER| RED MIRROR
1712642
BALMORALNUDE | GOLD MIRROR
1712643
BALMORALBLACK| SMOKE MONO
POLARIZED
1712644
LONG BEACHMONOCHROME | SMOKE
MONO POLARIZED
1712645
JULY NEWNESS
CAMPAIGN FEATURED
HIGHLIGHTED COLOURS:Khaki, Peach and Ocean Blue
POLARIZED OPTIONS:- Hayman Black 1712662 and Hayman Moss 1712663
HIGHLIGHTED PIECES:TORTOLA V3: Sand 1712659: The Tortola shape in a shield construction is on
trend in all tonal in crystal sand and silver mirror lens and hardware.
CLOVELLY: Dark Tort 1712670: A glamourous update to the classic Aviator is
Clovelly, The gold metal frame features contrasting tortoiseshell rim and a khaki
flash mirror lens
FRESHWATER: GOLD 1712665 Freshwater has a metallic edge in matte gold and
featuring contrasting arctic blue mirror lenses in a flat finish.
#seafollysunglasses #seafolly
OCTOBER COLLETION
TORTOLA V3SAND | SILVER MIRROR
1712659
TORTOLA V3CLEAR| ARCTIC BLUE LENS
1712660
TORTOLA V3 BLACK| SMOKE MONO
1712661
OCTOBER NEWNESS
TORTOLS V3 IS A FULL SHIELD LENS STYLE WITH CONTRASTING FLAT METAL TEMPLES, MAKING IT A MODERN & FASHION FORWARD UPDATE ON THE CLASSIC TORTOLA CATES EYE SHAPE.
CAMPAIGN FEATURED CAMPAIGN FEATURED
HAYMANBLACK |SMOKE MONO POLARIZED
1712662
HAYMANMOSS |GOLD POLARIZED MIRROR
1712663
HAYMANBLUSH|CHAMPAGNE GRAD FLASH MIRROR
1712664
OCTOBER NEWNESS
SLIGHTLY OVERSIZED, HAYMAN IS A GLAMOROUS CATS EYE SHAPE, PAIRED BACK WITH CONTRASTING FLAT METAL TEMPLES.
FRESHWATERGOLD | ARCTIC BLUE MIRROR
1712665
FRESHWATERMOSS | GOLD MIRROR
1712666
BRONTEBLUSH | CHAMPAGNE GRAD FLASH MIRROR
1712667
BRONTEBLUE STONE | SILVER MIRROR
1712668
OCTOBER NEWNESS
FRESHWATER IS A SQUARE STYLE WITH A SLIGHTLY ROUNDED LENS SHAPE. THE ALL METAL FRAME HAS A MODERN FEEL PAIRED WITH MIRRORED LENSES. A MODERN UPDATE ON THE ROUND SHAPE, BRONTE FEATURES A FLAT METAL PLATING ON
THE FRONT FRAME.
A BEAUTIFUL ALTERNATIVE TO THE CLASSIC AVIATOR IS THE CLOVELLY. OVAL IN SHAPE, THIS METAL STYLE IS COMPLIMENTING ON MOST FACE SHAPES.
CLOVELLYSAND | SILVER MIRROR
1712669
CLOVELLYDARK TORT | KHAKI GRAD
FLASH MIRROR
1712670
OCTOBER NEWNESS
THETRAINING
TOP5S E L L I N G P O I N T S
S H A P E S P R O T E C T I O N
4 5
adjust the nose pads on metal styles
ensure the swing tag is not caught in the hinge
have a mirror on hand for the customer
M E R C H A N D I S E
1merchandise the collection by style and shape
use a cleaning cloth to clean all lenses and frames
F I T P R O D U C T
3know your best-sellers
be familiar with the anatomy of the frame
know the key season campaign styles
the face shape guide and what suits each face shape
be confident in the different frame types
be confident in your knowledge of sun protection
discuss that sunglasses are not just a fashion accessory
each seafolly frame offers maximum sun protection
the benefit of polarized lenses and lens catagories
2
I N J E C T I O N M O U L D I N G
This is the process where plastic is moulded through heat and pressure, by injecting molten plastic polymer into the desired mould. Injection frames cannot generally be re-heated and generally cannot take a prescription lens. Shapes, colours and glossy treatments can deliver
a good fashionable sunglass to the market at an affordable price.
TIPS
FRONT FRAME
LENS
NOSE BRIDGE
NOSE PAD
HINGE
TEMPLE
THEFRAMEA N A T O M Y
P L A S T I C SSIGNATURE STYLING Designed exclusively in house
ACRYLIC LENS High visual clarity
POLYCARBONATE FRAME Smooth double polished finish
MOULDED NOSE PADS For a comfortable fit
SEAFOLLY METAL TIP INLAY Distinctive branding
M E T A L SNICKEL SILVER FRAME Allergy free coating
ACRYLIC LENS High visual clarity
ADJUSTABLE NOSE PADS For a tailored, comfortable fit
SEAFOLLY LOGO LENS ETCH Distinctive branding
THEFRAMEP L A S T I C S A N D M E T A L S
THELENSS E A F O L L Y P O L A R I Z E D
G R A D I E N T
Fades from a darker tint to a lighter tint, allowing for comfortable vision over varied distances
and lighting.
N O N - P O L A R I Z E D L E N S E S
Sunglasses that are fitted have non-polarized lenses offer UV protection but don’t block
glare.
P O L A R I Z E D L E N S E S
Sunglasses with polarized lenses block glare and only allow useful vertical light to enter
your eyes.
When the eye is affected by glare you will experience an increase in brightness, a reduction in colour saturation and objects will often appear washed out. Polarized lenses eliminate glare by only allowing vertically angled light to enter the wearer’s eyes, this reduces strain
and allows the eye to focus with greater ease in all weather conditions.
Eliminating glare with a polarized lens also provides greater contrast with little to no alteration to true colour and enhances vision when in the presence of highly reflective surfaces such as glass, water and snow.
L E A R N W H A T Y O U R L E N S C A N D O F O R Y O U A N D W H I C H O N E S W I L L W O R K B E S T
F O R Y O U R L I F E S T Y L E
P O L A R I Z E D
Blocks glare while enhancing clarity, colour
and depth perfection. Ideal for all outdoor
activities.
M I R R O R E D
Reflective coating absorbs light, reduces glare and hides your
eyes from the paparazzi.
THET H E C A T E G O R I E S
CATEGORY
0• Fashion spectacles not sunglasses• Very low sun glare reduction• Some UV protection
CATEGORY
2• Sunglasses• Medium sun glare reduction• Good UV protection
CATEGORY
3• Sunglasses• High sun glare reduction• Good UV protection
CATEGORY
1• Fashion spectacles not sunglasses• Limited sun glare reduction• Some UV protection
CATEGORY
4• Sunglasses - special purpose• Very high sun glare reduction• Good UV protection
S E A F O L L Y S U N G L A S S E S A R E N O T J U S T A F A S H I O N S T A T E M E N T .
They provide your eyes with protection against the sun’s ultra violet rays which cause sunburn of the retina. Continual squinting in bright sunlight can cause wrinkles around the eye and sunburn of the
delicate skin around the eye can result in premature aging.
In addition to this, sunglare can also cause fatigue, irritability and headaches. Dilated pupils take forty minutes to return to normal after exposure to bright light, causing blurry vision, decreased range of
visibility and loss of the ability to distinguish colours.
With category 2 or 3 lenses in every frame, Seafolly sunglasses are the perfect solution to combat the sun’s harmful UV year round.
The Australian and European standards have five classifications of lens categories. The lens category refers to the luminous transmittance, or in layman’s terms, the amount of
sun glare that is filtered by the lens.
All Seafolly sunglasses are either category 2 or category 3, this is the standard for fashion sunglasses. Both categories provide high UV protection.
The category information is identified clearly on the reverse of the swing tag as stipulated by the Australian, New Zealand and European standards for sunglasses
and fashion spectacles.
LENS
THE CATSEYE THE MODERN RECTANGLE
THE OVERSIZE
THE ROUND
THE AVIATOR
THESHAPESF R A M E G U I D E
S U G G E S T E D S T Y L E SS U G G E S T E D S T Y L E SS U G G E S T E D S T Y L E SS U G G E S T E D S T Y L E S
The benefit of eyewear is you are not limited on size as other accessories can be, there is a solution for all face shapes.
Wide and narrow sunglasses will downplay a strong jaw line and make your face appear longer. Curvy styles such as the Catseye
will also give your face more definition. Steer clear of
square frames.
Semi Rimless or Catseye shapes are best, they create a soft look
and bring focus to your eyes, whilst balancing your jaw. Avoid sunglasses that are top-heavy or that sit too high, as they will draw
attention to your forehead.
Straight or slightly angular glasses will minimize curves and add
definition to your cheekbones. Avoid oval and circular styles,
as they will make your face appear fuller.
Oval faces are well balanced, so virtually any shape will suit. As long
as the sunglasses are as wide as the broadest part of your cheeks
the style will suit your oval face shape.
S Q U A R EH E A R TR O U N DO V A L
BALMORAL LONG BEACH VENTURA BRONTEHYAMS CLOVELLY HAYMANSEAL ROCKS
THESHAPESF A C E S H A P E G U I D E
• All Seafolly frames are warranted for one year against manufacturing faults from the date of purchase.
• Sunshades Eyewear will repair or replace faulty frames that are covered by the Warranty.
• Proof of purchase must be provided.
• The Warranty does not cover damage caused by general wear, abuse or mishandling.
• You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage.
• Warranty claims must be submitted at the purchaser’s expense by returning the goods to the place of purchase or to Sunshades Eyewear:
THEDETAILSS E A F O L L Y W A R R A N T Y
SUNSHADES EYEWEAR PTY LTD PO BOX 7217,
ALEXANDRIA, NSW, 2015 AUSTRALIA
CONTACT SUNSHADES EYEWEAR: PHONE: +61 2 8303 7300
Seafolly sunglasses are distributed by Sunshades Eyewear PTY. LTD. PO Box 7217 Alexandria NSW Australia 2015
Phone +61 2 83037300Fax +61 2 83037399
Seafolly sunglasses are supplied with a one year manufacturer’s warranty with proof of purchase,
Images within this lookbook are not to be uploaded or shared on social media.
