June 2011 - Boys and Girls Club of Benton County · Surveys, a S.W.O.T. analysis, and research done...

Strategic Planning Report

June 2011

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This report is a compilation of the work prepared by The Soderquist Center and

accomplished by Boys and Girls Club of Benton County during our strategic

planning partnership in 2011.

It includes:

Models developed to provide the clear picture of the strategic planning

process and the steps involved

The work of the Boys and Girls Club of Benton County Directors and staff

at every level of the process

Surveys, a S.W.O.T. analysis, and research done by The Soderquist Center

staff in preparation for the program

At The Soderquist Center, we believe clarity of focus is best when it comes to

strategic plans. Our experience tells us that organizations that set out to

accomplish everything, rarely accomplish anything. Rather, those who aim to

accomplish some things, often accomplish everything. That is why we work hard

to narrow the focus at every stage of the process; focus can often determine

the success rate in terms of goals and measures. And we certainly desire to see

Boys and Girls Club of Benton County be successful in all you do.

It is a noble work you do for the community of Benton County. We thank you for

allowing us to partner with your organization in thinking about the future. What a

privilege it is to be involved indirectly in the services you provide to help youth

reach their full potential. Thank you! We can’t wait to see and hear about all

you do and become for this region of our world.

The Soderquist Center

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Table of Contents Boys and Girls Club Strategic Planning Process Model…………………….... 7 Values-Based Strategic Planning Model……………………………………….. 8 Strategic Planning Summary…………………………………………………..... 9 Action Plans by Strategy

High Performance Team………………………………………………… 12 Rogers……………………………………………………………………… 16 Marketing…………………………………………………………………. 20

Communication Plan…………………………………………………………….. 24 SWOT Analysis……………………………………………………………………. 25 Survey Results……………………………………………………………………... 27 Session Notes, Level One………………………………………………………... 32 Session Notes, Level Two………………………………………………………… 48 Session Notes, Level Three………………………………………………………. 58 Organization and Industry Research

Industry Analysis………………………………………………………….. 64 Competitive Analysis……………………………………………………… 66 Benchmarking…………………………………………………………….. 78 Survey Research…………………………………………………………... 90

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BUILD

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DELIV

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| Integ

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MEA

SURES | N

um

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of prog

ress

STRA

TEGIES | K

ey choices on

how

to ach

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goa

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GO

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um

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OBJEC

TIVES | W

ha

t need

s to be a

ccomp

lished

VISIO

N | W

ha

t we w

an

t to be

MISSIO

N | R

eason

we exist

VA

LUES | C

ore Va

lues &

Op

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g P

rincip

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aviors

LEVEL

3LEVEL

2LEVEL

1

COMMUNICATION PLAN

Copyright ©

2009 The Soderquist Center. All rights reserved.

VA

LUES BA

SED STR

ATEG

IC PLA

NN

ING

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Mission

Our mission is to enable and inspire our youth to realize their full potential in a safe and nurturing

environment.

Vision

The community’s first choice for youth development.

Values

Mentorship

Nurturing consistent and sincere relationships.

Trust

Acting responsibly on behalf of our youth, parents, and community.

Caring

Fostering an environment of compassion and celebration.

Safety

Providing for the physical and emotional well-being of our youth.

Teamwork

Unifying individual and community contributions to accomplish our mission.

Objectives Goals Strategies Action Items

Improve and expand

our programs

Percent improvement

in survey scores by

category year over

year

Implement a new

development plan to

create a high-

performance team

Owners: Ryan & Jacob

Develop an orientation

presentation to include:

mission, vision, values

Job descriptions for all

jobs CPO down to staff

& board

Increase percent of

youth attending three

times per week or

more

3 open forums per year:

1 organization wide and

2 club

Personal development

program for 2011and

2012

Increase youth

participation 10% year

over year

Appoint a group to set

operating principles to

support values

Schedule annual retreat

for 2011/2012

Develop formal hiring

process

Evaluate pay/hours

structure

Area training schedule

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Serve all kids who

desire

Increase youth

participation 10% year

over year

Develop a

comprehensive plan to

serve more youth in

Rogers

Owners: Shawn &

Daniel

Recruitment letter to

targeted individuals

Committee chosen

Space vs. kids team

Feasibility study for

demand

Determine Top 3 Rogers

Zero on waiting list

Feasibility study for Top

3 committee and

recommendation

Exploratory committee

for Bentonville

Board decision

Increase community

awareness of our

impact on youth

Percent increase in

number of donors

Develop and deploy a

high-awareness

marketing plan to raise

support for the Club

and its mission.

Owners: Sabrina &

Mandy

Develop overall impact

message for new

members, parents,

volunteers, sponsors,

donors

Create process for

media engagement

Social media: engage

new followers. Explore

content/incentive

opportunities

Speaking at various

team meetings to reach

maximum potential

supporters

Grow percent market

share

Program sponsor menu

Solicitation strategy for

people of wealth

Increase volunteers

Distribute publications

throughout community

Establish a marketing

budget

Individual giving

campaign

Economic impact study

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Action Plans

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Actions & Owners

- + | May-11 Jun Jul Aug Sep Oct

1) Develop an orientation

presentation to include:

mission, vision, values etc.

establish

committee

by 15th

2) Job descriptions for all jobs Completed

by 15th

3) 3 open forums per year organization

forum 1st-

15th

record,

discuss,

communicate

by 15th

4) Personal Development

Program for 2011

25 hour plan

by 1st;

approved by

supervision

15th

5) Personal Development

Program for 2012

25 hour plan

by 1st;

approved by

supervision

15th

Boys and Girls Club: Action Plan

Strategy: Implement a new development plan to create a high performance team (PAGE ONE)

MeasuresStatus

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Nov Dec Jan-12 Feb Mar Apr May Jun Jul Aug

rough draft

by 15th

PowerPoint

done by 15th

club forum

1st-15th

record,

discuss,

communicate

by 15th

club forum

1st-15th

record,

discuss,

communicate

by 15th

60 hour

plan by 15th

approved by

supervisor

by 1st

Owners: Ryan and Jacob

Measures

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- + | May-11 Jun Jul Aug Sep Oct

6) Appoint a group to set

operating principles to support

values

Establish

group by 31st

7) Schedule annual retreat for

2011/2012

Schedule by

31st

8) Develop a formal hiring

processes

Complete by

1st

9) Evaluate pay/hours structure Complete

by 1st

10) Area training schedule Complete by

31st

Actions & OwnersStatus


Measures

Strategy: Implement a new development plan to create a high performance team (PAGE TWO)

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Measures

Owners: Ryan and Jacob

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- + | May'11 Jun Jul Aug Sep Oct

1) Recruitment letter to

targeted individuals; Daniel &

Cindy

Complete

by 27th

2) Have Ad-Hoc Committee

chosen

Completed

by 1st

3) Space vs. Kids Team; unit

directors

Completed

by 5th

4) Feasibility study for demand Completed

by 7th

5) Determine top 3 Rogers;

committee

October

Board

Meeting


Actions & Owners

Status Measures

Strategy: Develop a comprehensive plan to serve more youth in Rogers (PAGE ONE)

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Owners: Shawn and Daniel

Measures

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- + | May'11 Jun Jul Aug Sep Oct

6) Feasibility for top3 and

recommendations; committee

7) Exploratory committee for

Bentonville; facilities committee

8) Board Decision; board


Strategy: Develop a comprehensive plan to serve more youth in Rogers (PAGE TWO)

MeasuresActions & Owners

Status

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December

Board

Meeting

Completed

by 25th

February

Board

Meeting

Owners: Shwan and Daniel

Measures

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- + | May '11 Jun Jul Aug Sep Oct

1) Develop overall impact

message for new members,

parents, volunteers, sponsors,

& donors; all

Complete

by 15th

2) Create process for media

engagement; Dennis

Complete

by 1st

3) Social Media - engage new

followers, explore content/

incentive opportunities;

Sabrina & Mandy

Complete

by 15th

4) Speaking at various team

meetings to reach maximum

potential supporters; Sabrina &

Mandy

Begin by the

1st

5) Program sponsor menu Begin by the

1st

Actions & Owners

Status


Strategy: Develop and deploy a high-awareness marketing plan to raise support for the Club and

its mission (PAGE ONE)

Measures

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Owners: Sabrina & Mandy

Measures

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- + | May '11 Jun Jul Aug Sep Oct

6) Solicitation strategy for

people of wealthy; executive

Strategy

complete by

15th

7) Increase volunteers - new

committee opportunities for

engagement

8) Distribute publications

throughout community

Begin by the

1st

9) Establish a marketing

budget

10) Individual giving

campaign

Begin

planning by

15th

Complete

by 31st

11) Economic impact study Complete

by 30th

Actions & OwnersStatus


Strategy: Develop and deploy a high-awareness marketing plan to raise support for the Club and

its mission (PAGE TWO)

Measures

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Complete

by 15th

Owners: Sabrina & Mandy

Measures

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LEVEL

3

LEVEL

2

LEVEL

1

Now that action plans and owners have been selected to support overall strategies, the following communication could occur:• Post deadlines on Outlook calendar• Add updates to current meetings• Master calendar - Date for action plan deliverables• Provide a place to share constant updates and results• Communicate progress at unit staff meetings

Since objectives, goals, strategies and measures have been identified and owners are assigned, items could be communicated as follows:• Board discusses at annual meeting (5/12) • Communicate to all salaried management before planning session• Communicate to remaining staff at All Staff Meeting• Communicate at Staff Training (5/10)• Create a new marketing campaign that includes: o Signs o Website o Events o Email o Pamphlets• Meet with Rogers City Officials about the Rogers expansion strategy • Share with key donors/stakeholders

Revised mission and vision and clarified values could be communicated internally and externally as soon as possible by the following methods:• Staff Training – Annual training every summer. Weekly training.• New staff orientation• Posted internally at all locations• Include Mission, Vision, and Values on business Cards, Parent Newsletter, Club Cards, Banners, Board materials, brochures, direct mail to donors, Facebook/Twitter, Website, sports shirts, Annual Report, letterhead, golf goody bad• Membership essay competition• Room Sponsorships• TV/Radio Advertisements – Doing Good Series/KURM• Civic Groups – Rotary Club speaking engagements• Corporate Sponsors• Location app on Facebook• Airplane Banner• First Fridays on Bentonville Square• Round Ups at local businesses• Partnerships with businesses/educational facilities frequented by parents.

The purpose of the recommended communication plan is to build awareness of the 2011 Boys and Girls Club Strategic Plan among all stakeholders and to leverage communications to help achieve all your goals through active support and participation in your future action plans.

Based upon feedback from the Boys and Girls Club staff, we recommend the strategic plan be communicated in these three levels:

BOYS AND GIRLS CLUB RESOURCESStrategic Communication Plan - 2011

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SWOT ANALYSIS

BOYS & GIRLS CLUB OF BENTON COUNTY

STRENGTHS

Positive impact on their kids (customers), with data to prove results

o Source: Annual report, Employee Interviews

Dedicated/Caring group of employees

o Source: Employee and Donor Interviews

Sports Program is well known in community

o Source: Employee Interviews, Community Survey

Solid financial support from corporate sponsors and foundations

o Source: Annual Report, Employee Interviews

Image of high integrity and safe place for kids

o Source: Employee Interviews, Parent Survey

Active and involved Board of Directors

o Source: Employee Interviews

Most cost-effective childcare in Northwest Arkansas

o Source: Parent Survey

WEAKNESSES

Rogers Unit Facility – cannot handle enough kids (customers)


Limited financial support from individuals donors

o Source: Annual Report

Lack of awareness in community of all programs and capabilities

o Source: Employee Interviews, and Community Survey

Lack of vision/master growth plan


OPPORTUNITIES

Improve public knowledge of all BGC services (outside of the sports program)

o Source: Employee Interviews, Community Survey

Improve employee onboarding


Move from effective employee staff group to high performance team


Expand facilities (in addition to Rogers unit issue)

o Source: Employee Interviews, parent survey.

Streamline internal processes and policies


Deepen engagement with youth through existing and new offerings and services

o Source: Employee Interviews, and Community and Employee Survey

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THREATS

Employee compensation may cause some employees to leave for higher paying positions


Loss of corporate & foundation financial support due to the local economy

o Source: Donor Survey

Other community programs for youth funded by local gov’t agencies (YMCA, Jones,

Richardson)

o Source: Competitive Analysis

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To provide a safe place for kids to go after school and during summer through youth development programs and facilities.

Youth Development

To provide a safe after school program and summer program for children to develop their educational skills, athletic skills and

recreational skills. Additionally the club offers athletic programs to over 1600 children through Football, Basketball and Volleyball.

To provide support for the youth of Benton County

To support the youth of our community by providing programing, leadership, and growth opportunities in partnership with parents

and other community resources which ultimately maximize the potential of our club kids! Mission is: The Boys & Girls Club of Benton

County, in partnership with family and community, provides programs, services, and facilities to enable and inspire youth to realize

their full potential.

The purpose is to provide a safe and positive enviornment where children have the opportunity to excel both personally and

academically and provide a solid framework for their future development

Our purpose is to create a safe haven for children to help them realize their full potential.

To enable/inspire youth to reach their full potential, in the safest/most conducive environment possible.

I believe our purpose should be found in our mission: In partnership with families and community we commit to provide programs,

services and facilities to enable and inspire our youth to realize their full potential. In addition, BGCBC exists to give our members the

opportunities to test the waters of life in a controlled/supportive/positive environment. The BGC changes/ challenges/ impacts our

members lives through authentic and genuine relationships, by providing relative resources, information and opportunities to grow

and support our youth to make their best informed decisions, now and in the future.

To serve children of lower economic means with a quality youth development program

The mission of the BGC of Benton County is to enable and inspire our youth to realize their full potential. We do this through after

school, summer and athletic youth development programs. Through these programs we provide mentors that develop relationships

with youth with the intent of developing them.

To be the number 1 provider of youth programing in Benton county

2. Do you believe the published mission statement effectively communicates this purpose? Why or why not?

I believe that the mission statement could do a better job at communicating our purpose: “I partnership with families and community”

I feel is arbitrary as we don’t use our families/communities to develop our youth. Thus I cannot see why it is included. I think we

should change: “we commit to provide program, services and facilities” to “ we commit to provide programs, opportunities and

facilities”. I am unaware of what services we offer our youth. In partnership with families and community we commit to provide

programs, services and facilities to enable and inspire our youth, (especially those who needs us the most), to realize their full

potential. Finally, I would like to see “our youth” changed to “all youth”. Its more inclusive.

yes - it clearly states the purpose of the club.

Yes. It focuses on the programs and services that we offer to inspire our youth. It also includes partnerships with parents and the local

community.

Yes. We are not babysitters!

Yes the current mission statement would encompass this

Yes, the mission effectively communicates this purpose because we help the children realize their full potential by providing a wide

variety of after school, summer and athletic programs that they can become involved in.

Yes. It expands on that purpose to what means we use to do so (programs, services, facilities) - and - whom we partner with to do so

(family & community).

Boys and Girls Club of Benton County

Strategic Planning Survey

1. What is your understanding of the purpose of the Boys and Girls Club of Benton County?

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Yes. However building ownership might not be the way to go.

5. What do you believe are the Boys and Girls Club of Benton County's key values/guiding principles?

I think they need to be: accountability, communication, honestly, creativity, and resilience They are: honesty, creativity, ultra

conservatism,

**I can not recall a communicated vision statement for the entire eorganization.

Yes. If operating as a unit, and given the proper tools - any vision would be achievable, if clearly cast.

I can not answer this question due to the fact that I am unaware of the vision.

Yes, absolutely....we must help develop our yougn people for the future...often times they just need a hand up...role model for the

positives that can come with good life choices...not matter the current circumstance.

Yes I do, but we will need a capital campaign in order to build larger building and add more staff.

Yes, we are on a good track to be successful with a strong leadership staff.

The Boys & Girls Club of Benton County offers a safe, convenient and very affordable place for children to learn, play, socialize, and

develop skills that are essential to a successful and productive future.

At this time am not clear on what the vision for the future is, currently we are in more of a short term year to year planning cycle.

The vision of the Club has not been communicated in several years. Back in 2007, our vision was to serve the youth of Benton County

through expansion of staff and facilities in our growing region.

I believe it does. While some people may not know what programs are offered and think of BGCBC as more of a daycare, I think they

can all understand that we are here to provide a safe alternative to kids going home after school or staying home by themselves during

the summer.

Yes, partneship with family and community....provide programs etc to help yout relaize full potential.

Yes I do. I think we effectively fill an important role for the parents in helping their children develop.

Yes, its effective and well explained.

Yes. The questionws is providing facilities--should we invest in more building or partner with other organziations that might have

existing facility.

3. What is your understanding of the vision for the future of the Boys and Girls Club of Benton County?

There has never been communication of a vision for the future of the BGCBC .

to continue to provide high quality youth development programs to the youth of Bentonville and Rogers

Our vision is for BGC kids to live healthy and active lifestyles, succeed academically through progressing through school, and become

successful men and women who contribute to society in a positive way.

A vision statement has either not been established or has not been communicated thoroughly.

Walking along side of youth...develop at risk young people.

There will always be a need for the Boys & Girls Club particularly in this economy and where we live. The future for us is that we are

not serving enough children today and we need to impact more lives in the future.

To continue to grow as an organization and provide for the youth of Benton County

Continued expansion. Centerton location, Pea Ridger and best location for Rogers. Expansion while maintining the highest quality

programs & services

4. Do you believe this vision is achievable? Why or why not?

n/a

yes

Yes. This is achiecvable, through teaching and modeling a healthy and active lifestyle and providing our youth with the tools and

confidence necessary to succeed academically and personnally.

Yes...We can always increase the quality of our programs and should strive to do so. Our published goal is: Our goal is healthy children

who complete their grade on time, make positive life choices and live in supportive families.

We need to develop a vision that is achievable.

n/a

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Need to understand our unique role in the community Need to develop our vision for the future Need to assess our programs and

facilities to ensure we are best we can be Need to identify partnership opportunities that can advance our vision Identify new funding

opportunties for the long term health of the organizationKey Goals are to communicate the Club’s impact to the Northwest Arkansas community and to strengthen community relationships

through meaningful community involvement, donor stewardship, collaboration and volunteer recruitment and retention.

After school programing that provide a positive place for kids in devlopment activities. 5 Core Area of Youth Development: Education

& Cereer Devlopment; Health and Life Skills; The Atrs; Sports Fitness & Recreation; Character & Leadership

6. What do you believe are the key goals and objectives of the Boys and Girls Club of Benton County this year (What does the Boys and Girls Club

need to accomplish)?

1. We need to be more intentional in how we serve the youth of nwa 2. We need to look at serving more youth in Roger (open more

facilities and teen hours) 3. Develop and implement policies and procedures and hold org accountable to those 4. Finally have a vision

of where the org it is going and WHY.

More effectively focus on the number of youth it can impact and not try to be everything to everyone continue to be financially

sustainable through the generation of revenue from members and recreation programs

1.) To remain financially stable 2.) Develop in the area of policies, procedures and processes. 3.) Focus resource development efforts in

order to become more effective and efficient in raising funds/awareness. 4.) Continue to develop in the area of outcome

measurements in order to improve the impact we are making on the youth we serve.

Continued financial stability. increase in key stakeholders (sponsors, walmart exec's)

Safety Educational and Developmental Fun

To provide for the youth of Benton County

Provide a Safe and Positive Environment for young children Expose them to leadership opportunities Give them the support they need

to have positive self -esteem and a can do apporach to school, self, and life.The Boys & Girls Club of Benton County programs and services promote and enhance the development of youth by providing a sense

of belonging where all members know they are welcome and accepted.Our mission statement, and making sure every decision made is in the best interest of our kids.

To make an impact in the lives of the kids and their families within our community.

service above self (Rotary motto), leading by example, not condemnation, rather compassion for those who need help.

to develop programs that mentor youth

Trust- Every day parents trust the BGCBC with their kids. Integrity- In order to be a positive role model you must have integrity

Honesty- You must be honest with yourself and others to be a positive role model Teamwork- Nobody will be able to accomplish our

mission/vision without team work.

Integrity, Service, development, performance...

For 2011: To strengthen all around impact, ability to measure said impact, and diversifying revenue streams.

To strengthen the capacity of BGCBC through the board, staff, systems, and financial development. Record and analysis data to

measure our impact on youth and assess the organizations SWOT. Become more prevalent in the community.

Maintian current funding levels; add new partners, corporate and small business, as well as focus on idvidual giving. Long range facility

review.

We have to determine what we will do with the Rogers facility and determine the long range plans for McKinney.

To finish and improve their existing programs.

1) Sustained Funding-Resource Development 2) Facilities & Programing. This includes assessment of unmet needs by surveying existing

club families & students. 3) Master Growth Plan

7. What makes the Boys and Girls Club of Benton County unique? What does the Boys and Girls Club of Benton County do better than anyone else?

What makes the BGCBC unique is the commitment and the lengths we are willing to impact and serve our youth. Our authentic,

genuine and creative ways we impact our youth. Finally, understanding when we are wrong and making corrections when errors

comes to light.

i don't think they do anything better than anyone else - -i think they have the potential to

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We offer high quality programs at an affordable rate. We offer more options in our after school/summer programs than anyone else.

We provide youth with opportunities to give back to the community. Oversee a successful athletic program.

We connect with kids of a broad age and background. We are showing continued improvement on our verifiable impact on kids lives.

OUr proven positive impact on the children who participate. Provide a safe and rewarding place for children who may have not other

choice but to go to an empty home after school.

In my opinion, the affordable price and wide variety of services and programs offered makes us unique. To my knowledge, the type of

after-school and summer programs that we offer are not available anywhere in our area for the fees that we charge.

We provide the most "bang for your buck" in child care. We are the most inexpensive option for guardians, and we do more than

babysit...we develop youth.

We provide a cost effective way for parents to allow their kids more opportunity to socialize, learn, and grow as an individual.

Not sure unique...many organizations offering afterschool programs for youth development. (many school funded programs) I would

say the cost for BGCBC is unique for the value received.Our Staff is outstanding and is the core strength of the Club. I think we have one of the most active and largest boards in Benton

County.

A string community presence.

Leadership both the Board and the Staff. Clarity of Mission; Facilities; After school programing; Sports programing especially Football

and Basketball

8. Where are the biggest opportunities to grow for the Boys and Girls Club of Benton County?

1. Serving more youth in Rogers 2. Board diversity: racial and economical 3. Offer teen hours in our clubs 4. Proper marketing

Determine outreach in Rogers Focus on areas within the club that are growing consider closing or limiting access to clubs with lower

memberships

1.)Growth: In the City of Rogers by serving more youth. We currently serve approximately 700 youth out of the 13,000 that attend

Rogers School District. We are currently at capacity at the McKinney (Bentonville) facility. We need to begin to look at how we can

grow to serve more kids in Bentonville. 2.)Team work. If we improve in this area it will allow us to be exponentially better at serving

our youth and community. 3.)Resource Development- Specifically individually giving and small business giving. We need to better

utilize the athletic program as a vehicle to increasing small business giving.Rogers facilities

Determine our role in the community Benchmark our current programs and assess what other programs we need to be adding Get our

message out that we are more than just a club for low income families Ensure our facilities match our vision

I feel that the biggest opportunities are professional development for all staff. I also feel that we need to do a better job of

communicating our goals and visions so that we are all on the same page.Investing in our people. We lose so many great staff, because we pay so little...and they are forced to move on.

Recruit top talent from outside non-profit sector to provide a fresh perspective. Reduce turnover rate of hourly staff. We need better

facilities to keep up with our growing rate.

Rogers, Bella Vista Community outreach.

We should be taking care of more children in Rogers. Our size should be 250 a day in that facility.

Community buy in and support.

Image in the community- what do we stand for and how what are our sources of funding. Public awareness of all programs and

services. Strategic relationships and partneships

9. What are the biggest challenges currently facing the Boys and Girls Club of Benton County?

1. Transportation (rogers) 2. Relationship with the school (rogers and Bentonville) 3. BGCBC being known only for sports programs 4.

Facilities, hours and locations of units. 5. Succession: lack of 6. Communication 7. Uncompetitive pay: in comparisons to better BGC org

8. Training

currently seen as cheap childcare older facilities inadequate facilities in Rogers

1.)Economy- Corporate dollars are harder to come by, grants are more competitive. We need to diversify our donor base.

Rogers facility

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Image in the community Facilities that allow for the growth of the club

Internal challenges-Maturity, lack of experience, inability to see the big picture External challenges-Corporate funding re-direction,

competitors such as YMCA, lack of major individual donors

Finances. We have taken on so much in the last couple of years, but have not expanded payroll to accommodate the workload.

Because we rely so heavily on grants, we committ to many things (but are not willing to spend the money on staff to get it done at a

quality level).

Lack of experience in leadership. Space and facilities. Poor communication throughout the organization. Too many people with their

own personal agendas.

Funding has been crucial as the economy enters what appears to be another tough year.

My primary contribution is to help communicate the importance of Club to the community through marketing and media. I also help

maintain relationships with donors and volunteers to secure corporate sponsorships, individual donations and in-kind donations.

I am a buffer between general giving orders, and the soldiers in the field. My job is to have both sides be bought in to each other, and

come to a reasonable understanding - in order to serve youth to the best of our capabilities. I am responsible for the operation of 4

units, for everything from payroll to parents to plumbing. My position is a catch-all for things that most people do not want to do/take

care of. It's very difficult at times, but I do it for our kids.

I bring in funds through our multiple special events as well as recruit volunteers for each of the clubs.

We compete with alot of other charities in the area. In the past 10 years the area has begun to support National Campaigns which

touch the community in some aspect but do not contribute 100% to the local needs. We are competing against 3 or 4 times the

number of charities as we did 8 years ago.

Grant funding with the changing political landscape.

Expansion - how and where Facility Maintenance Community image and funding sources

10. How would you describe your primary contribution to the organization?

My primary contribution to the organization constantly trying to think of new, progressive, and creative ways to serve our youth

(though experiences and opportunities), communicate our story, challenge our org (management and processes), evaluate our impact,

articulate our purpose, and show intentionality.

financial

Board Member, active/help with club events, finance review, encourager for our club leaders.

I have volunteered my time, energy and treasure to the club since coming to the area. I have coached in the Boys & Girls Club

Basketball league for many years and helped to raise money for the club through corporate fund raising. I have also personally given

each year generously to the club. I hope I have been a mentor or leader to several of the staff members or hopefully set an example

for them in some way.

Financial leadership

over 17 yeras associated with the Boys & Girls Club. Planning and organizing.

My primary contribution is in the area of leadership, development and execution. I need to be removed from the day to day business

in order to develop strategic initiatives and ensure that they are being executed.

Increase and top of mind awareness within the community.

Financial effectiveness and oversight Networking to get new companies to support the club

31

Strategic Planning

Level 1 Notes

April 7-8, 2011

32

Current State Review – Where are we today?

Research Conducted

• Review of past & current materials from Boys & Girls Club of Benton

County

• Online Survey

• Staff & Board Interviews

• Industry Competitive Research

• Public Perception Survey

• Bench Marking Studies

• Outside point-of-views in NWA

Strategic Planning Surveys

• Most participants were asked to complete online survey – mixture of

Board members and Staff

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• 9 responses out of 15 invitations

• 10 questions – related to Mission, Vision, Values and other Strategic areas

Staff & Board Interviews

• Over 15 interviews completed of both Staff and selected Board members

• 8 questions asked to understand:

1. Role

2. Perceived Values

3. Programming Perceptions

4. Expectations of Strategic Planning Process

Online Survey Results

#6. What do you believe are the key goals & objectives of the BGC?

• Be Financially Sustainable (7 )

• Strengthen/Improve/Measure Impact on youth (5)

• Assess & Improve Programming (3)

• Improve Facilities (2)

• Communicate who we are & impact in Community

• Understand our unique role in the community

#7 What makes BGC unique? What do we do better than anyone else?

• High Quality/Affordable/High Value Services (5)

• Wide variety of program/services (3)

• Nothing unique, but could be (2)

• Our Staff

• Our Board

• Strong community presence

#8. Biggest opportunity to grow?

• Serve more youth (3)

• Improve facilities (3)

• Investing in our people (staff) (3)

• Communicate to the community (3)

• Secure more $ from individuals and small business

• Increase outreach in Bella Vista & Rogers

#9. What are the biggest challenges facing BGC?

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• $ Funding concerns (6)

• Facilities – outdated or inadequate space (3)

• Staff – quantity, capability, effectiveness (3)

• Increased competition (2)

• Image in community (2)

Staff/Board Interviews

• 1 on 1 interviews made throughout January and February, 2011

• Most of the key staff members were interviewed

• Several board members interviewed

• Main purpose was to gain additional insights outside of our other surveys

and to be able to ask follow up questions

What are we best known for?

• Athletics

• After school care

Less common answers:

• Safe place for kids

• Youth development

• Provide care for children of low income families

• A successful non-profit organization

What do you want to get out of the Strategic Planning Process?

• Determine where we want to go

• Build a plan to get us there

Less common answers:

• Want values to be lived throughout BGC

• Help build our team

• Tell our story better

• Serve more kid‟s

• Make a difference in our kid‟s lives

Final Comments

35

• Dedicated and caring staff doing important work in Benton County

• Perfect timing to embark on strategic planning – “One Team, One Dream”

• Serious work over the next few months to accomplish, but let‟s not take

ourselves too seriously during the process

• Importance of consensus decision making

• Practice active listening

• “It‟s not who is right, but what is right

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Mission – What is your purpose?

Wendy Soderquist Togami

“A river without banks is just a puddle.”

Artificial harmony is the opposite of unfiltered dialogue. Not-for-profits are really

good at creating artificial harmony because everyone is there to do good work.

We need to get to a place of unfiltered dialogue where tough things can be

discussed openly.

The mission, vision, and values of an organization act as a filter when making big

decisions.

Despite broad agreement that the published mission statement is effective, we

will go through the discipline of evaluating your mission statement. It is a living

statement that should be refreshed.

Current State Survey

“What is your understanding of the purpose of the Boys and Girls Club?”

• Repeated words

– Safe and conducive environment, youth development, reaching

full potential, after-school, summer,

• Other words

– Children of lower economic means, mentors, athletics, education

“Do you believe the published mission statement effectively communicates your

purpose?”

• 100% - Yes

– It clearly states the purpose and is effective

– It focuses on the programs

– It includes partnerships

– It expands to include the “how” (programs, services, and facilities)

37

Mission Statement

• It‟s a clear description of who we are and why we exist

• It‟s an enduring statement of purpose that distinguishes one organization

from other similar enterprises

• Answers the question: “What is our business?”

Key Elements of a Mission Statement

• Captures the heart

• Is easy to understand

• Relatively short, less than 20 words

• Stated clearly with unambiguous language

Mission Statement Workout

First Mission Statement Drafts:

In partnership with family and community, we provide programs, services,

and facilities that enable and inspire our youth to realize their full potential.

o Discussion: What is the difference between programs and services?

We don‟t really know what „services‟ are.

o Do we like „in partnership with family and community?”

The Boys and Girls Club of Benton County is committed to enable and

inspire youth to realize their full potential.

o Are we really in partnership with family and community?

o In partnership is a „how.‟ We need to stay focused on the „what.‟

To provide a safe, nurturing environment enabling us to mentor youths.

(Especially those who need us the most.)

o Everything we do boils down to mentoring kids

o Discussion: we like the word „mentor.‟ Is it overused or too broad? It

can mean so many different things.

We enable and inspire youth to achieve their full potential.

We enable and inspire youth to reach their full potential.

We enable and inspire youth to realize their full potential.

o Discussion: hundreds of organizations do this. Is there a word or a

phrase that would distinguish us?

o Our uniqueness is in the „how.‟ This is what we do.

38

We enable and inspire youth to reach their full potential in a safe and

nurturing environment.

We mentor youth to so they reach their full potential.

We enable and inspire youth to achieve their full potential.

Two finalists:

Our mission is to enable and inspire youth to reach their full potential.

Our mission is to enable and inspire our youth to realize their full potential

in a safe and nurturing environment.

Final:

Our mission is to enable and inspire our youth to realize their full potential

in a safe and nurturing environment.

39

Values – What do you stand for?

Tom Verdery

Value: [n] A principle, standard, or quality considered worthwhile or desirable.

Also, beliefs of a person or social group in which they have an emotional

investment.

• Values are principles that guide our choices, decisions and actions

• Values are the foundation for behavior.

Benefits of Effective Values

• A common identity

• A desired culture

• A foundation for planning, decision making, and hiring

• Clearer direction and milestones for measuring and tracking progress

• The ability to achieve and sustain optimum performance and cost

effectiveness

• The ability to build credibility in the marketplace and among peers.


What do you believe are the Boys and Girls Club’s key values/guiding

principles? (9 total responses)

• There was no common words except the theme of mentoring, developing,

impacting youth

• Other words included: Trust, Integrity, Honesty, Safe Environment, Positive

Environment, Service above Self, Lead by Example, & Fun

What words or values would you say describe what you stand for at BGC?

• Trust (3)

• Positive (3)

• Integrity (2)

• Healthy (2)

• Family (2)

• Respect (2)

• Character (2)

40

• Commitment (1)

One common focus: “It‟s all about the kids”

Values Workout

Values Considered:

Trust

Compassion

Positive (environment), Positivity

Mentoring

Community

Caring

Leadership

Teamwork

Truth

Stability

Respect for the individual

Influence

Safety

Finalists

Safety

Truth

Teamwork

Compassion

Mentorship

Trust

Caring

Respect for the Individual

Final Values

1. Mentorship – Nurturing consistent and sincere relationships.

2. Trust – Acting responsibly on behalf of our youth, parents, and community.

41

3. Caring – Fostering an environment of compassion and celebration.

4. Safety – Providing for the physical and emotional well-being of our youth.

5. Teamwork – Unifying individual and community contributions to

accomplish our mission.

42

Vision – Where are you going?

Wendy Soderquist Togami


“What is your understanding of the vision for the future of the Boys and Girls

Club?”

• Two types of responses

– To continue to grow, impact more lives, provide high quality youth

development programs that help young people (at risk) succeed in

a variety of ways.

– Unclear, not communicated, not established

“Do you believe this vision is achievable?”

• Two types of responses

• Yes, if given the proper tools and resources

• Unclear, we need to develop a vision that is achievable.

Vision statements should:

– Be inspirational and aspirational

– Answer the question, “What do we want to become?”

– “Where do we want to be?”

– Be challenging and compelling, stretching beyond what is

comfortable.

– Be short – preferably one sentence.

– Capture the desired spirit of the organization.

– Be rooted in reality but focused on the future.

Vision statements should answer the question: Where do you want to be in 3-5

years?

Vision Workout

We will be the best organization in enabling, equipping and developing

our youth in NWA.

To be the community‟s resource for youth development activities.

BGC of Benton County is the first choice for all kids.

43

Themes:

#1

Youth

Inclusive

Final:

The community’s first choice for youth development.

44

Communication Plan

Tom Verdery

“It‟s not enough just to work hard. It‟s not enough to do a great job. To be

successful, you need to learn how to really communicate with others.”

John Maxwell - Everyone Communicates, Few Connect

Once finalized you need to spread the word of your Mission, Vision, and

Values.

Communication Plan Workout

Internal:

• Staff Training – Annual training every summer. Weekly training.

• New staff orientation

• Posted internally at all locations

• Business Cards

• Membership essay competition

• Parent Newsletter

• Club Cards

• Banners in facilities/sports areas

• On first page of all board materials.

• Room Sponsorships

External:

• Campaign

• Brochures

• TV/Radio Advertisements – Doing Good Series/KURM

• Direct mail to donors

• All materials bi-lingual

45

• Civic Groups – Rotary Club speaking engagements

• Corporate Sponsors

• Billboard

• Events

• Facebook/Twitter

• Website

• Values on sports shirts

• Location app on Facebook

• Annual Report

• Letterhead

• Golf Goody Bag – BCG Takeaway. Golf T-Shirts.

• Local Restaurants

• Airplane Banner

• Email

• Texting

• iPhone App

• Radio advertisements

• First Fridays on Bentonville Square

• Round Ups at local businesses

• Partnerships with businesses/educational facilities frequented by

parents.

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Mission

Our mission is to enable and inspire our youth to realize their full potential in a

safe and nurturing environment.

Values

Mentorship

Nurturing consistent and sincere relationships

Trust

Acting responsibly on behalf of our youth, parents, and community

Caring

Fostering an environment of compassion and celebration

Safety

Providing for the physical and emotional well-being of our youth

Teamwork

Unifying individual and community contributions to accomplish our mission

Vision

The community’s first choice for youth development

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Strategic Planning

Level 2 Notes

May 5 - 6, 2011

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2 | P a g e

OBJECTIVES

Proposed Objectives

Increase quality and quantity of programs

Serve all kids who desire

Increase community awareness

Increase funding

Expand our footprint in Benton County (Especially Rogers)

o Discussion: Which comes first: more programs or more facilities.

Facilities must come first, and then they can be filled with more

programs

Expand our programs across Benton County

Serve all youth better/more effectively

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3 | P a g e

Penultimate Objectives

Serve more/all youth

Expand our programs across Benton County

o Is this a strategy? Maybe, but we can never lose sight of this.

Improve and expand our programs

Serve more kids who desire

Improve staff development

o Discussion: this is a strategy

Improve facilities (Quality and capacity)

Increasing community awareness of all we do.

Increase community awareness of impact on youth.

Increase community awareness of our impact on youth.

Final Objectives

Improve and expand our programs

Serve all kids who desire

Increase community awareness of our impact on youth

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4 | P a g e

Goals

Proposed Goals

Objective 1

Increase participation up to 60% of all special programs

o Discussion: What is the definition of program? Providing a safe and

nurturing environment is part of programming. Funders want to fund

distinct programs, not operations.

% Improvement in survey scores

% decrease of member dropout rate

Benchmark activities vs. non-members

Improve program

% increase of kids per club participating

Increase % of youth participation in programs year-over-year

Improve and expand our programs by 2.5% as measured by survey

% increase of programs offered at all sites

Objective 2

Zero on waiting list

Increase who we serve by 10% (200 kids)

Objective 3

Increase marketing awareness by 25%

o Discussion: How do we measure this? Is this a 25% increase in people

who become aware, or an increase in marketing events?

100% participation of schools in the market.

Increased funding

Strategic alliances

Increase participation

% change in diversity mix

Final Goals

% improvement in survey scores by category year over year. (O1)

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5 | P a g e

10% increase in number of youth attending three times a week or more.

(O1)

Increase youth participation 10% year-over-year. (O1,2)

Zero on waiting list. (O2)

% increase in # of donors (O3)

Grow # of marketing impressions (O3)

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6 | P a g e

Strategies

Proposed Strategies

1. Create & Implement a staff performance and support plan. Includes

orientation to training and development plan

2. Secure physical space, human resources, and funding to serve all youth

who want to attend

3. Develop fundraising plan into comprehensive embedded into awareness

plan

4. Implement a new development plan to create a high performance team

5. Solve for Rogers

6. Implement a “tell the story” program to reach a max number of potential

new donors and secure the support of current donors

7. Form committee to explore expansion in Rogers and Bentonville

8. Communicate our mission and values to all constituents.

Final Strategies

1. Develop a comprehensive plan to serve more youth in Rogers

2. Develop and deploy a high-awareness marketing plan to raise support for

the Club and its mission.

3. Implement a new development plan to create a high-performance team

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7 | P a g e

Measures

Strategy: High Performance Team

Developing communication plan for all staff that indicates behavioral

expectations outlined by values by 6/15/11

Training and development program with continuing education by

12/31/11

Required training hours (scale by job title)

Open forum – 2-3 per year

100% staff participant orientation prior to first day in Clubs.

o Discussion: is this too prescriptive? Too top-down?

Strategy: Marketing Plan

$100,000 dollar increase in fundraising dollars (excluding grants).

20 media impressions per month

Increase # of visits to website

Increase social media followers to 1,000

6% Increase in number of donors and grants

10% Increase in number of volunteers.

Strategy: Rogers

Form an ad-hoc committee by July 1st consisting of board members,

community leaders, staff, real estate, and construction experts.

Committee goals are to develop a plan to serve at least 200 additional

children.

First committee meeting to be held by August 26th

Quarterly board reports due by committee on: October, November,

January

Final Committee conclusions and recommendation by February 15th.

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8 | P a g e

Communication Plan

Internal

Board-discuss at annual meeting (5/12) – Be sure to follow up with board

members unable to attend within a week.

Staff – Communicate to all salaried management before planning session

next week

Communicate to remaining staff on 6/12 All Staff Meeting

Staff Training (5/10)

Parents

External

New marketing campaign

o Signs

o Email

o Website

o Pamphlets

o Events

o Billboards

Meet with Rogers City Officials

Key Donors/Stakeholders

o Foundation

o Jeremiah Milbanks

Specific Projects to specific donors

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9 | P a g e

Mission

Our mission is to enable and inspire our youth to realize their full potential in a

safe and nurturing environment.

Values

Mentorship

Nurturing consistent and sincere relationships

Trust

Acting responsibly on behalf of our youth, parents, and community

Caring

Fostering an environment of compassion and celebration

Safety

Providing for the physical and emotional well-being of our youth

Teamwork

Unifying individual and community contributions to accomplish our mission

Vision

The community’s first choice for youth development

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10 | P a g e

57

Strategic Planning

Level 3 Notes

May 10, 2011

58

Action Plan Notes

Strategy: Implement a new development plan to create a high-performance

team.

1. Develop an orientation presentation to include mission, vision, values

May also include history, description of programs, discipline, staff

information,

A segment of the presentation should be policy related

o PTO, bereavement, leave, dress code, 90 day evaluations, drugs

and alcohol, open door, parents and adults in club, cleaning, social

networking policy

BGCA.net at orientation

2. Job descriptions for all jobs

3. Three open forums per year

How do we improve program areas

Grow/develop as an organization

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Better serve the staff

Two in 2011 at annual staff training

o Small groups

Three in 2012

o One at annual staff training

o One per semester

Use survey

4. Personal Development Program

Management Team:

o Everyone is active on bgca.net

o 60 hours in one year

o ID Training opportunities

o Internal hours do not count

Program Staff

o Staff development plan

o ID training/opportunity areas

o 12 hours in one year

Temporary Staff

o 2 yours in one year

Resources: Leadership University, training sheet – bgca.net, prevention

trainings, BGCA webinars

5. Appoint a group to set operating principles to support values

Trust: open/honest conversations with each other

Develop behaviors

6. Schedule annual retreat for 2011/2012

7. Develop formal hiring process

8. Evaluate pay/hours structure

9. Area training schedules

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Strategy: Develop a comprehensive plan to serve more youth in Rogers

1. Recruit Ad-Hoc committee

Walmart Foundation

United Way

NWACC

2. Choose committee

Greg Hines: Jerry; Dr. Darr: Jerry; Robin Wilkerson: Kevin; Ron Young: Jerry; Mike

Gilbert: Daniel; Scott Richards: Kevin; Kermit Womack: Board; Construction Firm:

Board; Realtor: Board; Architecture: Board

3. Space vs. Kids team

4. Feasibility study for demand

5. Exploratory committee for Bentonville

6. Board Decision

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Strategy: Develop and deploy a high-awareness marketing plan to raise

support for the Club and its mission.

1. Develop overall impact message for new members, parents, volunteers, sponsors,

donors, board

employee welcome packet

2. Create process for media engagement

3. Social media

Engage new followers

Utilize committee members

Staff explore content and incentive opportunities

4. Speaking at various team meetings to reach maximum potential supporters

5. Program sponsorship opportunities

6. Solicitation strategy for people of wealth

7. Increase volunteers by offering new committee opportunities for engagement

8. Distribute publications throughout community

Annual Report, parent newsletter, new mission, vision, and values materials

9. Establish a marketing budget

10. Execute individual giving campaign

11. Economic impact study

Other Suggested Strategies

Develop options to eliminate wait list of youth at CAM facility by 7.31.11

This should not be part of the Rogers strategy

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Communication Plan

Outlook calendar

Add updates to current meetings

Master calendar

o Date for action plan deliverables

Visual presentation of progress

Communicating at unit staff meetings

Look at ways to make action plan work as important as daily work

Who is doing the work

Action plan owners need to maintain colors monthly

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Industry Overview

64

Industry Overview

Civic, Social & Youth Organizations

This industry is comprised of organizations primarily engaged in promoting the civic and social

interests of their members (Highbeam Business, 2011). Industry establishments include nonprofit

social clubs, alumni organizations, societies and associations. These establishments may operate

and provide facilities for its members. The purpose of youth development programs is to help

youth grow into healthy, educated, responsible and productive adults. Youth community service

clubs, such as Key Club, provide opportunities for youth to make a contribution to their local

community through service projects. These organizations aim to develop leadership skills and

good citizenship practices in youth (nccs dataweb, 2009)

Growth Drivers:

In 2010 growth in revenue reached 2.5%. There has been significant increase in people aged

15-19 and over 50, which has been a major factor for growth in this mature industry. In order to

achieve success in this industry, organizations should have the ability to attract support, have

greater economies of scale, and access to volunteer workers. (IBISWorld, 2010)

Key Industry Statistics Key Industry Figures 2010

Industry Revenue 20,080.9 $Mil

Revenue Growth 2.5 %

Industry Gross Product 6,024.3 $Mil

Number of Establishments 46,484 Units

Number of Enterprises 46,484 Units

Employment 329,569 Units

Total Wages 5.643.2 $Mil

Youth Athletics:

25 million youth, ages six to eighteen participate in one or more school or community based

athletic programs. In recent years the average age of children entering such programs has

dropped. However, the participation rate of youth ages 13-18 has decreased in the last decade.

On average, approximately 2.5 million coaches spend around 80 hours per season with these

youth. The majority of these coaches are volunteers, and will leave coaching as soon as their

children lose interest or eligibility to participate. Many of these athletic programs are organized

by community bodies, religious organizations and recreational facilities (msg, 2010). In recent

years, girls are beginning to participate in organized sports at a younger age.

Marketing:

Various forms of technology ranked as the number one tool used for organizations to

communicate with their constituents. A majority of these organizations rely on website technology

for communicating with their members. Some of the other most popular forms of marketing

include: blast emails, e-newsletters, magazines, calling posts, webcasts, podcasts, RSS feeds,

banner ads, list serves, direct mail, and event marketing (nycs, 2008). In order to gain new

members, organizations feel that word of mouth is an effective way to recruit.

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Competitive Analysis

66

Northwest Arkansas Children’s Shelter

The mission of Northwest Arkansas Children’s Shelter (NWACS) is to provide a safe haven, high

quality care, and hope for the future to children who have been abandoned, abused or

neglected. They also have well thought out values which include compassion, excellence, and

integrity. The shelter offers twenty four hour emergency care to children suffering from various

forms of abuse. They meet the needs of these children by providing residential facilities that give

children access to an immediate safe and loving environment. The goal of NWACS is to reduce

the trauma the children are facing through support and nurturance.

A child can stay in the emergency shelter for a maximum of forty-five days within a six-month

period. During their stay at the shelter, the children are provided with food, clothing, medical

care, education, weekly activities, and transportation. Positive reinforcement and encouragement

are provided daily for the children whether it is for the completion of school assignments, setting

and meeting goals, decision making, problem solving or other areas of need or interest to the

resident. The shelter provides a safe and nurturing environment for the children until DHS is able

to place them in foster homes or until they can return to their families.

Facilities:

The NWACS operates out of their own facility, which allows them to serve 48 children at one

time. There is also a 42,000 square foot emergency shelter that houses resident rooms,

administrative offices, and school classrooms. In addition, there is an 18,000 square foot

recreation center with a full-court gymnasium and several multi-purpose rooms.

Governance:

NWACS is governed by a 17-member board of directors, and an executive leadership team.

Programs:

Emergency Care: Focuses on meeting the basic needs of the children so they can feel safe

and can begin the healing process. These needs include shelter, supervised care,

balanced meals, clothing, and personal care items.

Expanding Horizons: Gives children the opportunity to participate in fun activities that help

them learn to manage fear and stress all while building their self-esteem.

On-Site School Classrooms: This program offers individualized education by state-

certified teachers in a supportive environment with low student-to-teacher ratios.

Counseling Services: Available on-site along with follow up services that are provided by

a licensed counselor from Vista Health.

Marketing:

They put a link to the children’s artwork on every page of their website. This makes the

visitor’s experience at the site more emotional.

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Facebook is heavily utilized as a marketing tool. On their page they post upcoming

events, pictures from outings with the kids, links to news stories written about the shelter,

and videos that help visitors understand their programs. Their Facebook page also has a

presence on their website, and shows many different people who “like” their page.

As part of their marketing strategy the NWACS hosts many events to raise awareness and

funs for the shelter. Some of the events include:

o Turkey Trot: A 5k run and fun walk that NWACS holds and partners with other

area nonprofits. Proceeds from this event benefit the shelter, as well as the other

participating organizations. The event is held Thanksgiving morning, and reaches

a large portion of Northwest Arkansas.

Fees:

5k Run: $15

Fun Walk: $10

4-member team: $50

o Tailgate Au Naturale: This tailgating event is described as sustainable, and is used

to educate participants on how to reduce their environmental footprint, all while

cheering on the Razorbacks. The event includes an organic buffet, a candy corner

for the kids, a variety of indoor and outdoor games for children, goody bags for

all guests, a chance to win free Kettle Brand Chips for a year, and a halftime show

by country artist, Jack Ingram.

Fees:

$25 for individuals

$80 for families (over 6 add $15 each.)

o NWACS Golf Classic: This golf event is a two person scramble tournament

featuring closest to the pin prizes and overall winner for each course. The event

took place at Kingswood and Berksdale Golf Courses in Bella Vista. CitiScapes

provided additional marketing by posting the event on their Facebook page, and

providing a link for the event so users could get more information.

o Vacation Raffle: NWACS gave away a 4-day, 3-night trip for two to either Boston,

New York, or Carmel. The winner of the raffle was able to travel to the

destination of their choosing. The drawing was held at the shelter’s annual gala.

Fees:

$10 per ticket

$20 for three tickets

o Other events: Harley Davidson Motorcycle Raffle, Ladies Night at I.O. Metro, I’m

Aware and I care: Child Abuse Awareness and Prevention Month, Casino Night,

Northwest Arkansas Naturals Box Seats Raffle, and Kansas Speedway Raffle.

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Rogers Activity Center

The mission of the Rogers Community School Recreation Association is to provide a variety of

activities and sports that promote health in both mind and body, through fellowship and good

sportsmanship in a purely recreational environment..

Facilities:

Facilities for the Rogers Activity Center include: two gymnasiums with basketball and shuffleboard

courts, men’s and women’s dressing rooms with showers, an indoor walking track, aerobics

room, cardiovascular room, several classrooms, meeting and banquet rooms, and an interactive

game room.

Governance:

The Rogers Activity Center is governed by the Rogers Community School Recreation Association,

and their board of directors. They are responsible for the sports programs, recreational

programs, and the overall operation of the center. There are eleven members currently on the

board.

Membership Fees:

$40 per year for adults

$20 per year for youth

$80 per year for families (2 adults and up to 4 children)

Programs:

Athletics:

o Cycling Classes

o Youth Football

Fee: $50

o Adult Flag Football

Fee: $500

o Youth and Adult Basketball

Fee:

Youth: $50

Adult: $500

o Youth Soccer and Adult Soccer

Fee:

Adult:

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o First Division: $580

o Second Division: $530

o Third Division: $530

o Fourth Division: $530

o Over 35: $200

o Youth Wrestling

Fee: $50

o Youth and Adult Volleyball

Fee:

Youth: $40

Adult $280 per team

o Youth and Adult Tennis

Fees:

Youth: $50

Repeat Participants: $40

Adult: $40

o Youth and Adult Softball

Fee:

Youth:

o K-1st

: $40

o 2nd

and Up: $50

Adult:

o Men Open and Industrial: $480

o Men Church, Coed Open, & Coed Church: $380

Lil’ Hoopsters: This program is offered to youth in kindergarten and first grade.

The children learn basic, fundamental basketball skills to help them succeed in the

future. This program lasts five weeks, and all participants receive a free t-shirt.

o Fees: $35

Fit Tots: 6-week session that helps toddlers ages 1-3 build fundamental motor

skills and fosters interaction between the child and an adult. It includes games,

music, child-to-child interaction, and great parent-to-child bonding.

o Fees: $25

Tumbling and Pre-Tumbling: Youth enrolled in these programs learn stunts and

tumbling skills, and involves activities that help build strength and flexibility, as

well as self-confidence.

o Fees:

Pre-Tumbling: $25

Tumbling: $35

Hula Hooping Class: This class not only teaches basic skills of hula hooping, but is

also a great way to strengthen stomach muscles. Each participant receives a free

personalized hula hoop.

o Fee: $40

H.A.P.P.Y. Kids Afterschool Program: Allows kids to play with friends, participate in

activities, work on homework, and stay active. The program is every day from

2:45-6:00 p.m. The youth are responsible for their own transportation from

school.

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o Fee: $25 per week

School’s Out Day Camp: Structured, fun activities for children ages kindergarten

through seventh grade. These activities include field trips, arts and crafts, and

games. Participants are required to bring a sack lunch, but are provided snacks.

o Fee: $15 per day

Xer Station: The gaming adventure in Northwest Arkansas offers high-tech play for

children. This workout includes dance pads, racing game bikes, challenging friends on

the SportWall, and various other competitions involved body strength and kid-friendly

cardio equipment. Children also have the opportunity to jump on the Hoggan

Airbounder, which is a personal trampoline.

Fitness Frenzy: These challenging fitness classes include: ZUMBA, Yoga, Muscle

Tone, Ab Lab, Cardio Combat, Pilates, SPIN-IT Cycling, Step.

o Fee: $40 for two month session

Belly Dancing: Aims to tighten abdominal muscles and core sections of the body,

all while increasing cardiovascular endurance.

o Fee: $45 for two month session

Marketing:

The Rogers Activity Center utilizes Facebook as part of their marketing strategy.

This tool is used to communicate with customers, and answer any questions they

may have.

As part of their marketing plan, the center distributes many different pamphlets

that tell about who they are and the types of programs they offer.

Northwest Arkansas Emerging Leaders is a group of people with a goal of

reaching out to their community. Their Green Team is working to promote the

Rogers Activity Center, and market them to Northwest Arkansas.

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Arkansas Athletes Outreach

Arkansas Athletes Outreach (AAO) is a non-profit sports outreach organization located in

Fayetteville, Arkansas that seeks to build champions for life through the influence of sports. There

are four specific aspects that make their programs unique, including: environment, training,

coaching, and character building. They aim to create a training atmosphere that is highly

energetic, structured, intense, and fun.

Governance:

Arkansas Athletes Outreach if governed by a Board of Directors and an Advisory Board. The

Board of Directors currently has 12 members and the Advisory Board has 9.

Programs:

Camps:

o Swim

o Challenge Course

o Dodge Ball

o Kick Ball

o Basketball

o Smash Ball

o Ultimate Relay

o Martial Arts

o Football

o Camps are conducted in a structured, yet fun, and wholesome Christian

environment.

Corporate Olympics

o The AAO Corporate Olympics is designed to promote healthy workplaces, team

camaraderie, and tons of company fun to area suppliers and businesses. It will

consist of a one week competition involving nine events ranging from competitive

to recreational.

o Awards are given to the first, second, and third place team for each event. A

traveling trophy is awarded to the overall winner of the Olympics. To compete for

the trophy, companies must compete in a minimum of five events.

o After the event there is an awards party held at the Embassy Suites. The Traveling

Trophy will be presented to the winning company at the party.

o Sponsors for the Corporate Olympics include Unilever, DaySpring, and Walmart.

AAO Classic

o The AAO Classic is a unique, “Game Day” themed golf tournament held at

Shadow Valley Country Club in Rogers. Each participant has a choice of four

flights.

o Golfers have the opportunity to not only play in the tournament, but also play in

contests such as a football throw and basketball toss.

o The event is hosted by Jimmy Dykes, ESPN analyst and a former Razorback

Basketball player.

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o Awards are given at each flight for the 1st

, 2nd

, and 3rd

place teams. The overall

winner of the classic is presented with an award at the following awards party. The

party also features silent and live auctions, as well as Taste of Town dinner and

entertainment.

AAO Sports Experience Family Festival

o This festival is a sports event tailored to the entire family that promotes fitness,

healthy and active lifestyles.

o Fees: $5 at the door per person, or $25 per family with a maximum of 6.

Top 25 Camps

o The camps are invitation only and include Top 25 Basketball and Top 25

Volleyball.

o The programs are targeted towards the top high school underclassmen across the

state of Arkansas.

o The camps derive their name by evaluating the selected players who attend, and

at the conclusion of the camp, publishing the state’s top 25 prospects to college

coaches.

Marketing:

Their website contains several videos of their camps, and the youth involved. It allows

potential participants to feel the excitement, and hopefully relate to the youth being

pictured.

Featured on their website are news articles pertaining to the different events that they have

held. This allows someone who is interested in AAO to learn more about what they do. It

also adds validity to their programs because it shows that people in the community feel it

is successful as well.

On the AAO homepage there is a video labeled About Us. This video gives people who

are interested in their programs a sneak peek into what AAO really stands for. It shows

their passion for what they do, and it states clearly what their mission and vision are.

After watching the video a parent will understand that AAO strives to do much more than

simply help youth become better athletes, their desire is for them to become better

people. This is an effective tool in drawing more youth into their programs.

Another component of the AAO website is a feature that allows visitors to donate online. It

makes the process of donating as easy as possible for the donor. It allows for immediate

action for people who have been browsing their website and feel compelled to give.

Facebook is also a marketing tool used by AAO. It allows them to communicate

information about their programs, and post pictures from events. It is a way for the

organization to connect with their community, and spread awareness of what they are

doing.

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NWA Family YMCA

The YMCA mission is to put Christian principles into practice through programs that build healthy

mind, body and spirit for all. Their three main areas of focus are: youth development, healthy

living, and social responsibility. One way they meet this focus is through their afterschool

program. This program works with children in kindergarten though the eighth grade, and offers

a variety of activities. Each activity meets once a week for nine weeks, and there are currently 25-

30 youth enrolled in this afterschool program. During the summer months they offer activities

every day, as well as week-long specialty camps. The YMCA aims to fill in the gaps, and reach

youth in small towns such as Pea Ridge and Farmington that may not have the opportunity to go

to an afterschool program.

Facilities:

As of January they are without their own facility, but are partnering with different organizations,

such as Benton County School of the Arts, for the use of their facilities. Operating in their own

personal facility will happen in the future.

Governance:

They have a Board of Managers that is composed of families throughout the Northwest Arkansas

area including Bentonville and Fayetteville.

Programs:

Sports Programs:

o Volleyball

Girls and boys grades kindergarten through eighth grade.

Players are divided into age group for skill and team building.

Teams play intramural games.

o Basketball


Players are divided into age group to learn basic skills and team play.

o Cheer/Pom

Girls ages kindergarten through eighth grade.

Learn motivational chants, age appropriate moves and choreographed

routines set to music.

Participants get the opportunity to show case routines at events.

o Running Club


Youth learn from an experienced long distance runner.

Program starts with warm-ups and walking exercises and progresses to

running.

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F.I.R.S.T. Lego Team

o Girls and boys grades fifth through eighth.

o Combines science and technology to build robotics.

o Builds problem solving and teamwork skills.

o Teams have the opportunity to participate in regional tournaments.

o The children do all of the work, comprised of programming an autonomous robot

using the LEGOS MINDSTORM robot set, and create an innovative solution to a

problem as part of their research project.

Youth In Government

o Teaches youth the roles and responsibilities of our government.

Green Team

o Educates youth on environmental sustainability.

Other Programs:

o Dance

o Soccer

o Archery

o Power to Be Me

o Cooking for Fun

o Kidz Lit and Kidz Math

o Photography

Fees:

$20 for a YMCA per 9-week activity

$35 for a nonmember per 9-week activity

In order to provide financial assistance, the YMCA holds the annual Strong Kids

Campaign. They funds raised through this initiative cover membership, program, and

service dues.

Marketing

The Northwest Arkansas YMCA sends direct mail to families in the Northwest Arkansas

area, explaining their variety of program offerings.

As part of their marketing strategy they emphasize a strong use of social media,

specifically Facebook and email alerts. They use their Facebook page to post pictures

from their events, provide information on who they are and what they offer the

community, and list all of their upcoming events.

Their most successful marketing tool is their name recognition.

The YMCA also sets up booths at area events such as Family Field Day at the Northwest

Arkansas Mall and First Friday in Bentonville. These booths are meant to inform the

community about the opportunities that the YMCA offers them.

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Adventure Club

The Adventure Club is a daily before and after school childcare program. Their main area of

focus is improving team work and social skills. This program works with children ages five

through twelve throughout the Bentonville school district. Childcare is provided Monday through

Friday 6am-8am and after school between 3pm and 6pm. They currently have around 650

youth enrolled in their programs. During the summer months, as well as, winter and spring

breaks, they offer full day programs.

Facilities:

They are operating in elementary and middle schools throughout the district, including Bella

Vista. Specifically, they utilize the gyms, playgrounds, and cafeterias for their activities.

Governance:

Adventure Club is not an independent nonprofit organization, and thus is not governed by a

board. They are governed by the Bentonville school board.

Programs:

Gym/Playground

o They always offer opportunities for youth to be active and learn the skills necessary

to work well in a team.

Interest Areas

o These different stations are set up in the school’s cafeteria area, and allow the kids

to move through the activity of their choosing at their own pace. Activities include

some basic games such as Legos. They also provide various arts and crafts

activities that change regularly, as well as many math and science related games.

Planned Activities

o These activities are different every day, and their aim is to involve as many of the

youth as possible. The focus of these activities is teaching children team work and

social skills.

Homework Assistance

o Children have the opportunity to get help on their homework. Assistance is not

only provided by teachers, but they also encourage the children to help each

other. They place importance on learning, and make sure no one is just doing the

homework for them.

Fees:

Before and after school service, Monday-Friday: $50 a week

Full day service, Monday-Friday: $100 a week

They do not provide financial aid, but they do accept vouchers from DHS.

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Marketing:

Their primary source of marketing is through the schools. During kindergarten

registration they give out information about the program to the parents. They also send

information home with the children to give to their parents.

The Adventure Club website one of their marketing tools. The site supplies all of the

documents parents might need, and shows pictures of many events. A downfall in their

website is that it is difficult to navigate, and does not give a wide variety of information.

Due to the fact that they are governed by the school board they have access to many

websites. Several websites operated by the school district publish information about

Adventure Club, and direct visitors to their website.

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Benchmarking

78

Springfield

3 Clubs

3030 Members

Unique Facilities:

0 Art Room

0 Performance Room

0 Music Room

0 Kitchen

0 Playground

Programming

0 Scholarship Program

0 Job prep and readiness

programs

0 Project Learn

Career Explorers

Club

0 JOB READY! Junior

Staff Career

Development

0 Goals for Graduation

0 Others

0 Character and Leadership Development

0 Youth of the Year Torch Clubs

0 TEENSupreme Keystone Clubs

0 Education and Career Development

0 Power Hour Goals for Growth

0 The Ultimate Journey CLUBService

0 Mealtime Buddies - Partnership with Big Brothers Big Sisters of the Ozarks

0 Mission

0 To enhance a child's self-esteem and outlook for the future by:

0 Facilitating a positive one-to-one relationship with an adult role model

with measurable impact

0 Providing financial assistance for personal and scholastic needs

Scholarship Program

0 The Boys & Girls Clubs of Springfield awards more than $85,000.00 annually in college

scholarships to former Club members and staff pursuing a degree in higher education.

0 The goal of the Boys & Girls Club’s Scholarship Program is to give members an

opportunity to reach their goals by attending college or trade school.

Sports

0 Nike Sports Programs

0 Swim Team

0 Baseball

0 Basketball

0 Volleyball

0 Jr. Golf

0 Game Room

0 Gym activities

Arts

African American

Hispanic

Caucasian

Multi-Racial

Asian

Native American

79

0 Choir

0 Piano and Guitar Lessons

0 Drama Club

0 National Art Contest

0 Fine Arts Program

0 Creative Writing Class

0 Field Trips

0 Kids on the Block Program

Finances

Leadership

0 33 Board of Directors

The Role of the Board

Nationwide Roles and Competencies (BGCA)

0 The Role of the Board – Areas of Responsibilities

0 Trusteeship

0 Planning

0 Policy and evaluation

0 Resource development and Oversight

Board Competencies

0 Trusteeship

0 Ensuring and safeguarding mission and purpose

0 Ensuring legal and ethical integrity and maintaining accountability

0 Enhancing the organization’s public standing

0 Ensuring a diverse and high performance board composition and ongoing

development

0 Evaluation of Chief Professional Officer

Board Competencies

0 Resource Development and Oversight

0 Ensuring adequate resources

0 Managing Resources

Effect on End Results

Special Events

11%

Grants, Foundations, &

Trusts32%

Program Fees/Income

11%

Donations and Gifts29%

United Way13%

Other4%

Income

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0 A well-respected community image

0 A well-managed and effective organization

0 Demonstrated achievement of goals and objectives

0 100% of financial need met

0 Diverse, competent staff and quality program based on principles of youth development

Ft. Worth

8,000 members

1,159 average daily attendance

80 Full time staff

90 Part time staff

Programming

0 After-School Programs:

0 Youth of the Year

0 Keystone Club

0 Torch Club

0 Community Service

0 Power Hour Homework Assistance

0 Tutoring

0 Career and College Prep

0 Money Matters

0 Technology Centers

0 Math/Sciences and Literacy

0 SMART Moves

0 SMART Girls

0 Passport to Manhood

0 Health

0 Behavioral health services

0 Healthy eating programs

0 Dental and health screenings

0 Summer Programs

0 Learning loss prevention

0 Field trips to local cultural, sports, and recreational activities

Arts and Sports

0 Arts

0 National Fine Arts Show

0 National Photography Contest

0 Creative Writing, Poetry, and Performing Arts

0 Sports

0 Basketball

0 Baseball

0 Swimming

0 Non-traditional sports (cricket)

Finances

81

Leadership

0 9 Board of Governors


Midlands

Membership: 5000

Daily Attendance: 2000

Cost: $55 per week

Programming

0 Be Great Academy

0 Torch Club

0 Youth for Unity

0 Money Matters

0 Triple Play

0 Smart Moves

0 Passport to Manhood

0 Smart Girls

0 Cavity Free Zone

Be Great Academy

0 35 locations

0 The BE GREAT ACADEMY is

the afterschool program of

the Boys & Girls Clubs of the Midlands.

0 More than 25 national programs are available in the areas of education, the

environment, health, the arts, careers, alcohol/drug and pregnancy prevention, gang

prevention, leadership development and athletics.

0 Mission: To inspire and enable all young people, especially those who need us the most,

to realize their full potential as productive, responsible and caring citizens.

Sports and Arts

Special Events

10%

Government Grants

65%

Corporate Contributions

16%

Program Fees/Income

0%

Investment Income

2%

United Way7%

Income

Membership Ethnicity

African American

Hispanic

Caucasian

Multi-Racial

Asian

Native American

82

0 Flag Football

0 Kickball

0 Dodgeball

0 Indoor Soccer

0 Wiffle Ball

0 Ultimate Frisbee

0 Basketball

0 Track/Field

0 Drama Matters

0 Fine Arts

Leadership


0 10 Board of Advisors

Milwaukee

Total Membership: 33,312

Average Daily Attendance: 4,721

38 Locations:

0 6 urban

0 31 school-based

0 1 year-round camp

Programming

0 Character and Leadership

0 Keystone Clubs

0 Torch Clubs

0 Sista Pride

0 Circle of Hope

0 Truancy Abatement and Burglary Suppression

0 The Arts

0 Music Instruction

0 Theater workshops

0 Creative writing

0 Craft programs

0 Field trips

0 Drawing

0 Painting

0 Jazz Elements

0 ImageMakers

0 National Fine Arts Exhibit


0 Stein Scholars

0 SPARK

0 World of Work

0 Health and Life Skills

0 Fighting Back Soccer

0 SMART Moves

0 Eat Smart

Sports

83

0 RBI Baseball/Softball 0 Little Dribblers 0 Future Hero Football 0 Outdoor and environmental education 0 Resident Camp

Arts 0 The Arts

0 Music Instruction 0 Theater workshops 0 Creative writing 0 Craft programs 0 Field trips 0 Drawing 0 Painting 0 Jazz Elements 0 ImageMakers – Photography program with contest 0 National Fine Arts Exhibit

Finances

Leadership

0 76 Board of Trustees

Fargo, North Dakota 3 Locations 125 Total membership 40 Daily attendance Unique Facilities

0 Bike path 0 Teen center

Special Events18%

In-Kind7%

Government/Foundation45%

Investment Income6%

Service/Rental Fees5%

United Way6%

Other13%

Income


African American

Hispanic

Caucasian

Multi-Racial

Asian

Native American

84

Programming

0 PowerHour

0 Torch Club

0 Mentoring

0 Goals for Growth – for younger kids

0 Rotation through snack, homework time, gym time, art

Finances

0 Grants

0 Executive Director writes grants

0 Corporate/Individual Contributions

0 Personal approaches

0 Room for improvement

0 Membership Fees

0 $10 per year

0 Clubs subsidized by 14 licensed childcare and preschool centers

Financials

Leadership


0 Main Responsibilities:

0 Keep finances in check

0 Support executive director

0 Not big fundraisers

Casa Grande

2 School Sites

Total Membership: 2450

Daily Attendance: 325

Unique Facilities:

0 Tennis court

Programming

Grants, Foundations, & Trusts

4%

Government Grants

30%


9%

Program Fees/Income

57%

Income

85

0 PowerHour

0 SmartMoves

0 Triple Play

0 Kids Lit

Finances

0 Membership Fees:

0 $40 per month

0 $40 per week in summers

0 Youth Soccer League: $60 per semester

0 56% of kids receive scholarships

0 Grants

0 Receive about 20 per year

0 Hired Resource Development manager to write grants

Fundraising

0 Corporate Contributions

0 Annual ask through board member contacts

0 Individual Contributions

0 Direct mail campaign: Has been increasingly less effective

0 Annual gold tournament and dinner fundraiser

0 Partnership with Dillards

Denver

9 Locations

0 7 Full-service clubs

0 2 School-based sites

0 Summer Camp

Total Membership: 9169

Unique Facilities

0 Urban playground

Programming

0 100 programs a day

0 Meets the needs of kids in

that particular community

Programming

0 Character and Leadership

Development

0 Keystone

0 Torch Club

0 Youth of the Year

0 Words Can Heal

0 Youth for Unity


0 Project Learn

0 PowerHour

0 Accelerated Reader

0 Goals for Growth

0 Junior Staff Career Development


African American

Hispanic

Caucasian

Multi-Racial

Asian

Native American

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0 Opportunity Knocks

0 Money Matters: Make it Count

0 Statewide Education Day

0 International Day

0 Technology

0 TechSperts Program

0 Digital Arts Festival

0 Graphic Design

0 Movie Making

0 Music Making

0 Photo Illustration

0 Web Design

0 NetSmartz

0 TechZilla Monster Extravaganza

0 Battle of the Bots

0 Field Trips

0 Health and Life Skills

0 SMART Moves Program

0 Growing Up Smart

0 Smart-Girl

0 Health Outreach and Enrollment

0 9Health Fair

The Arts

0 National Fine Arts Exhibit Program

0 ImageMakers National Photography Contest

0 Haunted House

0 Pinewood Derby

0 Easter Hat Parade

0 Youth of the Year Variety Show

0 International Day

0 Creative Writing

0 Multicultural crafts

0 Coloring contests

0 Music mixing

0 Dance

0 Acting

0 Comedy improv

Sports

0 Triple Play

0 Football

0 Girls indoor soccer

0 Outdoor soccer

0 Basketball

0 Street hock

0 Teen girls volleyball

0 Baseball

0 Softball

0 T-ball

0 What Moves U

Finances

87

0 Membership Fees

0 $2 per year

0 Summer camp: $10 per week

0 Grants

0 Receive hundreds every year

0 Full time grant-writer on staff

0 Every department is involved in grant writing

Individual Contributions

0 Attract small donations through website

0 Board members solicit wealthy contacts.

0 Methods

0 Touring clubs

0 Networking opportunities

0 Mass marketing

0 Direct mail campaigns

0 Individual solicitations


0 BGC helps establish or enhance a corporate social investing program that meets

the needs of the company.

0 Partnership opportunities for volunteerism.

0 Responsibility of resource development department

0 Board’s #1 responsibility is fundraising

Leadership


0 Broken into 3 classes.

0 Each class reviewed every 3 years

0 Meets 8 times per year

0 45 Associate Board of Directors

0 Younger men and women

0 Main role is fundraising

Analysis

Special Events

13%Government Grants

9%


15%

Individual Contributions

25%

Foundations16%

Organizational Contributions

3%

Bequests0%

Program Fees/Income

0%

In-Kind14%

United Way4%

Other1% Income

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0 Vast Cultural Diversity throughout the US.

0 Major Sources of Funding: Grants, Foundations, individuals. Rely as little as possible on

program fees. “Money should never be an obstacle.” – John Aragoni

0 Creative ways to subsidize Clubs: childcare, sponsorship?

0 Board is key to effective operations.

0 Oversight

0 Motivation

0 Fundraising

89

Survey Research

90

Centers of Influence

Survey Questions:

1. On a scale of 1-5, please rate your knowledge about the BGC.

Average: 4.17

High: 4

Low: 2

2. Please list the programs you are aware of.

Afterschool

Sports

Art

3. On a scale of 1-5, please rate your perception of the Boys and Girls Club. Please

explain.

Average: 4.12

High: 5

Low: 4

I see the adults who work at the club, and they must be doing good work.

They have a good reputation, and are heavily involved with their target group.

4. On a scale of 1-5, how much value do you believe the Boys and Girls Club adds

to your community?

Average: 4.33

High: 5

Low: 4

a. How could the Club add more value?

Continue reaching the underserved.

The club is missing needs that new organizations are filling.

b. What would you like to see the Club start doing, and/or stop doing?

There are too many funding events.

5. How do you think the Boys and Girls Club can better meet the needs of your

community?

Take the lead in diversity opportunities.

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6. On a scale of 1-5, how well do you feel the Boys and Girls Club partners with

other NFPs? How have you seen this demonstrated / how would you like to see

this demonstrated?

Average: 3

High: 4

Low: 2

Schools

Healthcare Providers

7. Additional Comments

I believe that our community has grown faster than the organization.

Analysis:

For the most part, there is a high perception of the Boys and Girls Club among the

centers of influence that were surveyed. These individuals feel that the Club is doing

good work. However, they have limited knowledge of what the Boys and Girls Club is

doing. Those surveyed see many needs in Benton County, and encourage the Boys and

Girls Club to continue meeting those needs. Also, they see some evidence of partnership

with other nonprofits, such as working with healthcare providers and local schools. The

individuals surveyed like this, and would like to see even more. Overall, they

acknowledge that the Boys and Girls Club is meeting a need in Benton County, and

would like to encourage the Club to grow as the community is growing.

Community Perception Survey

1. Please rate your knowledge of the BGC:

Average: 3

High: 5

Low: 1

3+: 68%

2-: 31%

2. Please describe what the BGC of BC does:

Provide activities for children like basketball and provide after school care

Provides activities, training, and recreation for boys and girls other than school

time

Provides instruction, and care for students after school and weekends. Mainly

to provide and safe and constructive environment

Provides a place for them to go after school with activities

Provides supervised afterschool activities: on the news it shows sports, tutoring

and art activities

Helps the children mature and learn things, activities and how to get along

mentors and nurtures children who need a companion

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Gives kids a chance to do something constructive

It offers activities for boys and girls during summer time and after school as

well as adult classes

They teach citizenship, social, and learning, aspect

programs for children after school and in summer, good for parents who work

Projects that help the world, and keeping kids educated on current events

afterschool entertainment and different activities and motor skill training and

intellectual stimulation

3. Please rate your perception of the BGC of BC:

Average: 4.09

High: 5

Low: 2

3+: 91%

2-: 9%

Comments:

0 They do good things for people that would otherwise be unavailable

0 They offer a great service, particularly to kids that may not have supervision

after school, and activities for underprivileged kids, and it is social network for

parents

0 Always heard good things about the BGC

0 Workers involved in the kids lives, which it is good for the children

0 Provides a safe and well-tended area after school for children

0 It's a good organization, it helps boys and girls to get along. It's a great

program for those that attend it.

0 Worked with someone who used to work there and always said good things

0 Children need a place to go, just built one in BellaVista

4. How much values does the BGC of BC add to your community?

Average: 4.61

High: 5

Low: 4

5. How could the Club add more value?

More supervision of kids. Club has an appearance of CHAOS. Kids have

verbalized to me not feeling safe there

More promotion at the local schools

More publicity on their sports.

More field trips in the summer.

More organized activities after school.

Quit making tuition due 2 weeks before Christmas.

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Perhaps the kids could do volunteer work after school and during the summer

instead of just "hanging out" (with parent permission).

Be aware of who is picking up the children. A lot of times my kids are picked up by

friends who are on our safe list, but no one ever checks who my kids are leaving

with."

6. How could the Club add more value?

“Get more kids in there”

Increased funding and community support

Increased public awareness / publicity

Find more areas to expand into

Provide more incentive for parents to send kids there

14% of respondents sent their kids to BGC

21% heard of other parents who sent their kids there

7. Other Comments

“Good program but needs to be better run.”

“I appreciated the organized basketball and baseball activities for my children

when they were younger.”

“I'm thankful that our community has an after-school program available to

families in need of that service.”

“I feel that the kids are safe but not occupied in positive ways as much as they

should be.”

“Many worry about what the kids experience there because they are left to their

own devices much of the time.”

Analysis

People know the brand, but not the product.

Parents have a few concerns about safety and management

Great reputation

BGC provides, serves, and offers.

Parent Perception Survey

1. Why choose BGC?

Low Cost (60%)

Programming (60%)

Staff

94

Oriented towards the future

Busing services

Safety

Facilities

Notable Comments

“We had tried Adventure Club through the school and it was both expensive and

boring for our children.”

“The BGC staff is helpful and friendly and they always have age appropriate

activities for the children to do.”

BGC “offers safe environment while having competition.”

2. What do you believe are the Boys and Girls Club’s main strengths?

Staff (70%)

Safety

Services Offered

0 Athletics

0 Healthy Habits

0 Orientation for parents

Communications

Notable Comments

“The majority of staff are caring and observant.

“It is a safe and enjoyable place for kids to spend time after school.”

“Great staff at the Bella Vista club.”

“The HLM unit & their staff are OUTSTANDING!.”

A main strength is “consistency of people involved in the events. Lots of

background knowledge on how to deal with the kids.”

The BGC “really improved communication with community through emails.”

3. How can BGC better meet your needs?

“The teen center needs serious improvement. There is not enough space or

activities to keep teens interested in going.”

“Maybe there could be 2 units for younger kids instead of just the McKinney unit.

[The staff] seemed overwhelmed much of the time & don’t have as much time to

spend working with the kids.”

“By having staff attend mandatory trainings on positive guidance and child-

friendly activities.

Better transportation system

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4. Will you continue to send your children to BGC?

Yes (100%)

“Even with minor weaknesses, it is still the most affordable and safe place for

them to be after school. The special programs provide a much needed

additional educational opportunity.”

“Daycare & afterschool programs are just too costly.

“The staff is awesome!”

Current Donors

Survey Questions:

1. Please rate your knowledge of the Boys and Girls Club.

Average: 3.75

High: 5

Low: 2

3+: 88%

2-: 11%

2. Please list the programs you are aware of.

Sports

Afterschool

Summer

Smart Girls

Girls on the Run

Back to School

Tutoring

Healthy Nutrition

Exercise

Art

Reading

3. Please rate your perception of the Boys and Girls Club.

Average: 4.38

High:5

Low: 4

Please explain.

They have the kid’s best interests at mind.

They are headed in the right direction, and they have good people working

there.

I know how they run the organization.

They are fine people.

Great organization.

They are dedicated people who are looking out for the welfare of the children.

I cannot give them a 5 because I lack knowledge about the Club.

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They have a good reputation, and are heavily involved in their target group.

They are open to suggestions and changes.

4. How much value does the Boys and Girls Club adds to your community?

Average: 4.50

High:5

Low:4

5. In what specific ways does the Club add value?

Provide a safe, structured environment for low-income kids.

Teaches kids life skills, and how to interact with one another in a peaceful way.

Safe place after school and in the summer.

It provides an afterschool program, homework assistance, training in social

skills, and role models.

They provide extra education for older youth, and encourage them to move

past high school.

6. What would you like to see the Club start or stop doing?

Provide more community awareness.

Put more of an emphasis on mentoring the older youth.

Expand services to other towns such as Pea Ridge.

7. What is your criterion for deciding which organizations to support?

Organizations that provide services to youth.

Education

Control of budget

Diversity

Belief in their mission

What would the perception be of the relationship between my organization and

the Club?

Organizations that help make Northwest Arkansas a quality place to live.

8. How well does the Boys and Girls Club meet these criteria?

Average: 4.17

High:5

Low: 1

3+:87%

2-:13%

9. As a donor, what information would you like to see from the Boys and Girls Club?

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Annual Report

I would like to see what my money was used for, or how money is allocated.

Specific outcomes on how they are impacting children.

Possibly a sponsor’s newsletter that comes in the mail.

A calendar of events that is at least 6 months out.

Analysis:

The main programs that current donors are aware of include: afterschool care, sports,

and summer programs. Most donors feel that these programs are well run, and benefit

youth in many ways. The current donors who were surveyed have a high perception of

the Boys and Girls Club, but at the same time, lack knowledge and understanding of

what the Club is doing in the community, and how they are handling donated money. In

fact, one donor acknowledged that they felt like the Boys and Girls Club was a good

organization, but did not know why their organization was donating to them because the

Club does not seem to meet their giving criterion. Also, several donors reported that they

would like to see a copy of the annual report. It would be beneficial to inform donors on

where they can find the report, or give it to them directly. Overall, the current donors are

happy with the Boys and Girls Club, and feel that they are meeting a significant need in

Benton County.

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June 2011 - Boys and Girls Club of Benton County · Surveys, a S.W.O.T. analysis, and research done...

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