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orange nuggetsChunks of Newsworthy Goodness
July 1, 2011
What‟s New In:
Social Media
Digital Media
• The iPad, the iPhone and the
iCloud
• Top 10 Mobile Cities
PR & Media Relations
Other Current Events
• Americans #1 in humor
• Millionaire Maltese passes away
• Bob Barker denounces Sea World
[video]
• Word of mouth > Social media
• Eli Pariser speaks on the dangers of
“Filter Bubbles” [video]
Green/Outdoor Ted Talks
Social Media
Facebook has enabled all of its users‟
privacy settings to allow face
recognition.
It can detect facial features in
pictures uploaded by users and then
prompts users to tag friends.
Some have complained that it
„recognizes‟ certain faces incorrectly.
Read more.
Facial recognition puts the „face‟ in Facebook
Time to reconsider snail mail
Social Media
A German Facebook user accidently made her digital birthday party
invitation public. The invitation went out to 15,000 Facebook users,
and though the young girl cancelled the invite, 1,600 of her “friends”
still showed up, ready to PARTY!
Social Media
Representative Anthony Weiner of New
York helps twitter.com have the best
week in its history.
Weiner accidently sent out a photograph
of his…umm….namesake to the entire
twitterverse. At first denying that he was
the one to tweet the picture, Weiner
later admitted to taking the photo, and
mistakenly tweeting the photo publicly.
This incident marked the most comments
twitter.com has ever seen, trumping
Bieber fever and even the death of
Osama Bin Laden.
Weinergate: Best thing to EVER happen to Twitter
Social Media
LinkedIn said to be most valuable social
networking profile to have.
Facebook is the only social networking site to
decline in importance.
61% of consumers are more likely to talk about a
product on Twitter, compared to 49% on Facebook.
*Information from mediapost.com
State of the union: Social Networks
Social Media
0
5
10
15
20
25
30
1+ Daily1x Daily
Every Other
Day Twice WeeklyTwice Monthly
Once a Month
(or less) NeverOther
*Information taken from Facebook and Twitter users by Mediapost.com
How often should brands communicate with consumers?
(According to consumers)
Social Media
Quick Service Restaurants grab highest amount of check-ins on location
based application, MyTown. Foursquare, meanwhile, has the highest
number of check-ins in transit locations.
Location-based applications prove relevant in QSR and transit
Digital
Cats can now play with the iPad thanks to Friskies® new App.
Watch the video here.
Digital
Apple® users can now sync all of their
information (photos, files, music, etc.) to all
Apple devices via a personal network, the iCloud.
Apple has also released an unlocked iPhone4,
which allows interchangeable SIM cards and
global service options. The 16GB unlocked
iPhone is being sold for $649.
New in Apple®
Green/Outdoor
Google invests $280 million to finance solar
energy installations across the U.S. The large
price tag makes this Google‟s largest investment
in renewable energy projects so far.
For every pair sold from June 17-July 3, the Grassroots
Outdoor Alliance and KEEN will donate $5 to the
American Red Cross to help spring storm victims in the
Midwest and South.
Google goes green
Invest in a pair of KEENS and help disaster victims
PR & Media Relations
A federal study found that local reporting has waned. From the findings:
"Coverage of state governments and municipalities has receded at such
an alarming pace that it has left government with more power than
ever to set the agenda and have assertions unchallenged.”
Word of mouth beats out social
media: A study found that word of
mouth was more powerful in motivating
social causes. Nearly 2/3s of Americans
reported that being told in person was
typically how they learned about causes
and social issues others wanted them to
be involved.
Bad news for journalism… good news for PR?
According to a global poll of
30,000 people across 15
countries, Americans are
the funniest people on
Earth.
The Spanish took second
place. It‟s no laughing
matter for the Germans,
who took last place.
Current Events
America dubbed most hilarious country
Current Events
A multimillionaire pooch diesat the age of 12 (or 84 in dog years). After
receiving a $12 million fortune, the dog retired
to Florida and had a full-time bodyguard.
Bob Barker advises not to “come on
down” to Sea World in a PETA TV spot, citing that the orcas are
mistreated and perform “dumb tricks.”
Watch the video.
If you haven‟t had enough… watch Eli Pariser‟s video on “Filter Bubbles.”
We hope you can now go out in the world and pretend you actually know
what‟s hip. These chunks of newsworthy goodness are produced by the
brilliant interns of Swanson Russell and come out every two weeks. We
promise to catch you up on the latest trends, news and funny
happenings in the marketing and advertising world. For more
information about Swanson Russell's Real Connection™ approach to
advertising, public relations, interactive and branding services, visit
www.swansonrussell.com.
Thank you