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CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
RISE OF THE MICRO-MULTINATIONALS
CHIEF ARCHITECT, EDGE SOLUTIONS, WW SERVICE PROVIDER
Rich Bayliss
Commsday Melbourne. October 2013
@rbbayliss
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
WHO ARE JUNIPER?
OUR FOUNDING VISION:
Connect Everything.Empower Everyone.
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
TELSTRA – MULTISERVICE EDGE
"With data on Telstra's fixed network doubling approximately every 17 months we need a network that is scalable, resilient and integrated. The Juniper Edge Services Router assists Telstra to manage content delivery, is highly scalable and integrates our networks. Using this equipment in our network assists us to manage the ever increasing volumes of traffic on the Telstra network."Mike Wright, Executive Director, Networks and Access Technologies, Telstra
MX-Series
Source: http://newsroom.juniper.net/press-releases/juniper-launches-world-s-most-powerful-edge-servic-nyse-jnpr-0940496
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
OPTUS - NEXT-GEN CORE
"We carefully chose a core platform to support the organization's growth aspiration. We selected Juniper Networks PTX Series Packet Transport Switch as it provides the density required to support our growth plans. The optimized nature of the PTX platform will also help us manage our cost base as we grow our network, while the power efficiency of the platform will help us support growth within a manageable power environment.”
Karim Nejaim, Vice President, Converged Services Engineering, Optus
Source: http://newsroom.juniper.net/press-releases/optus-to-build-next-generation-core-to-accommodate-nyse-jnpr-978768
PTX5000
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
MACQUARIE TELECOM
"Australia’s National Broadband Network will bring unprecedented high-speed broadband access to premises across the country. Having enjoyed years of stable network operations with Junos operating system running on a previous generation of Juniper Networks solutions, we are very confident that the MX960 3D Universal Edge Routers will future proof our network and support increased bandwidth demands and the roll-out of new services for years to come."Chris Greig, Group Executive, Telco Business, Macquarie Telecom
MX-Series
Source: https://www.juniper.net/au/en/company/press-center/press-releases/2013/pr_2013_07_18-08_30.html
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
REPORT CARD: AUSTRALIA
Connect Everything.Empower Everyone.
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
CONNECTING BROADBAND TO INNOVATION & PRODUCTIVITY
Empowerment through increased employment opportunities and productivity improvements.
The ‘Digital Economy’ IS the actual economy.
Megatrends reinforce the critical nature of telecommunications which is now seen as a right.
Internet of Things driving huge increases in network demands including transaction rates and latency
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
ARE WE STUCK BUILDING BLOCKBUSTERS?
AG
GR
EG
AT
E
RE
VE
NU
E
SERVICES
THE MIDDLE GROUND
Vo
ice
SM
S
Da
ta
Vid
eo
THE FAR ENDDRAGONS
BLOCK BUSTERS
?
Dragons Explained: http://forums.juniper.net/t5/Your-Business-Edge/Make-Your-Strategy-Team-Watch-Game-of-Thrones/ba-p/188121
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
THE NEXT KILLER APP
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
STEVE JOBS – DESKTOP PUBLISHING
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
JIM HENSON – CHILDHOOD DEVELOPMENT
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
JACK DORSEY INSTANT COMMUNICATIONS
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
ROBERT RODRIGUEZ – FILM PRODUCTION
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
LIMITS BRING FREEDOM
“You’re gonna come up with problems every day on your set. You can get rid of the problem one of two ways – you can do it creatively or you can wash it away with the money hose. You got no money, you got no hose”
Robert Rodriguez, 10 minute film school.
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
MICRO-MULTINATIONAL DEFINED
Sales IT Marketing Finance
Micro-multinationals are small companies with a presence in multiple countries with a ‘Mariachi-
lead’ comparative-advantage.
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
IF IT’S SO EASY…
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
ACTUALLY…
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
TECHNOLOGY BRINGS MMN TO THE GARAGE
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
BUSINESS CASE
Establish
$0Sole Trader
w/ ABN
$50 Brand/Logo
Start Up
30D 30 Days To Establish
$3K Makerbo
Replicator 2
Ongoing PM
$109 Filament & Website
$361 Shipping
50 Objects
50 Objects pm at $20 (postage incl) ~53% Gross Margin
1 2 3
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
I AM NOT A CREATIVE PERSON
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
I DON’T HAVE A GRAPHICS DESIGNER
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
“IF YOU WANT TO BE A FILM MAKER…”
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
I DON’T HAVE A SALES OR IT PERSON
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
THE-ZEBRA-ATOMS.COM
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
I DON’T HAVE MARKETING FOLK
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
I ALWAYS NEED A NETWORK.
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
WORLD’S FIRST 3D PRINTED ROUTER
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
..BUT NOT THE FIRST 3D PRINTED COMMUNICATIONS EQUIPMENT
We are at the inflection point where the line dividing physical from digital is rapidly blurring.
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
MOVING UP THE VALUE CHAIN
3 Initial Business Models
Design as a Service
Product Model
Ad Supported Model
Future Value
Improved Production
Improved Materials
Outsourced Production
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
CASE STUDY – NEW YORK CITY
26,000 new tech/information jobs - 11% increase.Two-thirds of NYC wage increase ($5.8B).
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
DEFINING NEW YORK CITY’S ECOSYSTEM
“New York’s rich pool of creative, marketing and business talent is well suited for creating and running these new businesses, all of which can be built with comparatively few engineers. At the same time, today’s technology revolution is much less about creating the infrastructure and plumbing for the Internet, but about applying technology to traditional industries like advertising, media, finance, fashion and health”
Center for an Urban Future
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
CASE STUDY – BLACKMILK
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
COTTAGE INDUSTRIES ARE VIABLE AGAIN.RETURN OF COTTAGE INDUSTRY
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
LESSONS LEARNED FROM ZEBRAS
The barriers for innovation have never been lower. Niche ideas can now find a global audience online.
New technologies bring new physical and digital skills that lead to opportunities for innovation.
Limits bring freedom – embrace limits and move on. Eg. Let your customers build your product portfolio
Business models shift rapidly, automation is key to scale. Trust remains critical
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
DECOUPLE SERVICES FROM THE NETWORK
On Box Remote Shelf On Cloud
WHERE BEST TO SCALE SERVICE DEPLOYMENT?
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
OPEN CONTRAIL
“Telstra is investigating SDN as a potential enabler for service innovation and acceleration. We have been working with Juniper Networks to better understand how we can leverage emerging technologies such as service chaining without the risk of being locked into a specific technology or architecture. The OpenContrail product is an open standards-based solution designed to eliminate barriers to commercial SDN adoption.”
Crispin Blackall, Director, Enterprise & Business Product Engineering, Telstra
Source: http://newsroom.juniper.net/press-releases/juniper-networks-introduces-opencontrail-an-open--nyse-jnpr-1050858
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
CONCLUSION
Fragmentation of users and services is inevitable. Innovation requires service flexibility and agility.
The far end of the long tail is where tomorrow’s innovative and creative businesses will emerge.
Let’s focus on where our imagination can take us.
Juniper has a clear services framework with defined architectural principles and evolution strategy.
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
EXAMPLE: VIRTUAL CPE
Virtual CPE
Virtualization of CPE simplifies management and enables new services to
be deployed quickly in an ‘as-a-service’ model without forklift upgrades.
VIRTUAL CPEVPN / Internet
CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net
VIRTUAL CPE
Metro PoP CoreNBN
POIAN
SERVICE EDGE
TPT RTR
DCMetro PoPNBN
POI
CLOUD SERVICE MODEL: Transport optimized metro with DC hosted cloud services.
Core
IP CORECPE AN
DISTRIBUTED CLOUD : Transport optimized metro with Edge hosted cloud services (Service Card or VSE).
CPE
SERVICE EDGE
TPT RTRSERVICE
EDGE
IP CORE
APP
APP