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How effective are those watershed signs anyway?
Jurij HomziakLake Champlain Sea Grant/University
of Vermont
Expected Results:Increased Awareness
Change in attitudepersonal connection: a
“home” in the watershedseek added information
Change in behavior
Issues and Concerns• Cost and Effort • Effectiveness – What’s the
Benefit?• No evaluation of watershed
signage efforts available
Englesby Brook Signs Project
404 (d) Impaired for bacteria, phosphorous, storm water, sedimentLake Champlain phosphorousTMDLBurlington and So. Burlington MS4 communities
•Signs Project
Education required for MS4 communities
Partners:Burlington Public WorksLake Champlain Sea GrantBurlington School District
Survey• Signs erected late June 2008, 15
locations• Interviews May-August 2008 • 8 pedestrian interview locations • 8 interviews pre sign, 8 interviews
post sign• Randomized locations, 1 per week
for 8 weeks (both AM and PM)• Target: 20-30
responses/location/pre + post.
• Do you live in a watershed? • Do you know the name of the
watershed?• Are you concerned about water
quality?• Have you recently looked for
information about water quality?• (Post- only): Were you aware of your
local watershed before the signs went up?
Survey Questions
in watershed? name? water quality? seek information?0
20
40
60
80
100
120
140
160
Pre-Sign ResponsesNO YES
Questions
Num
ber R
espo
nden
ts
76%
8%
36%
14%
watershed?
name?
water q
uality?
seek i
nformation?
signs e
ffect?0
20
40
60
80
100
120
140
160
Post-Sign Responses NO
YES
Questions
Num
ber R
espo
nden
ts
36%
36% 36%
36%
36%
χ² AnalysisPre/Post Do you live in a watershed?
p <.0001, significant difference Do you know the name of the watershed?
p <.0001, significant differenceAre you concerned about water quality?
P> .05, no significant differenceHave you recently looked for information
about water quality?p <.05, significant difference
CONCLUSIONSIn a small urban watershed, pedestrians significantly increased
awareness of their local watershed the name of their local watershed
Smaller significant increase in seeking out local water quality information
No effect of signs on respondents level of concern for water quality