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BT Consulting Presents
Just MeThe Business Woman’sPersonal Branding Guide
“This book shows you how to unlock your imprisoned splendor and share your unique ability to make a difference in the lives of the people you touch.” ~ Brian Tracy – Author, Unlimited Sales Success
Do inspiring things yourself and model greatness; be a role model.
It is how you learn, practice and teach those skills as amentor and leader that will make a difference in theworld – not just your brand.
Mentoring has been proven to be one of the best waysto show the world how you hone and integrate yourskills and attributes into your world
CEO, Collective Changeswww.collectivechanges.netAs the founder and CEO,
she provides the #1 technology platform to business mentors for
women’s SMEs in developing nations.
“To be clearly above the rest, the dramatic differentiator is your global intention.”
From Chapter 4: How To Build Your Global Brand
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1 Gail Romero
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Make sure what you stand forprofessionally is evident everywhere.
With any digital space, less is more, so youmust say the most with the least amount of words andthe most amount of impact.
It’s not only important, it’s critical that you own your brand, develop it, protect it, and keep your promise..
Owner, CMarie Marketing Studio www.connieglover.com
She specializes in digital personal branding, marketing and
communications for companies withsustainable products and practice
sustainability initiatives.
“[Your brand] is a promise—a promise of a customer experience, or a level of service, or a lifestyle.”
From Chapter 3: The Three C’s of Personal Branding
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1Connie Glover
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Why You Should Be Reading Just Me
Just Me
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Just Me
Author Lynn Anderson says "Maybe they are looking for a promotion, new job, or building their business - all are reasons to read the book. Maybe they are new at a job and just want to make an impact. This book provides a wealth of information as well as specific exercises that you can do to help you with these challenges. When you consciously create your brand, you are taking a leadership position in your life and taking control of the outcome. Take control and be purposeful and learn from these professionals."
Author Andrieka “AJ” Austin states “Women need help with personal branding because, many times we do not realize how important our image, aka “personal branding”, and messaging is. From the clothes we choose to wear every day we leave the house, to the words that we choose to use in our daily conversation; these all represent who we truly are from the inside out.”
Verification
Definition
Marketing
Strategy
Implementation
Just Me was created to show women how to brand themselves as business leaders and entrepreneurs
Author Connie Glover states that "It's no longer about who you know, but about who knows you." That's my motto, and what it means is this: For women, it's no longer sufficient to have an impressive resume, advanced degrees, and contributions to the community. Instead of seeking out, women need to set themselves up to be sought after. And to do that they need to build their brand. The job market, the road to whatever career or position is desired, and the digital space (including digital networking platforms) is very crowded and noisy. A comprehensive, consistent, and integrated brand strategy is critical for women to get noticed, for people to pay attention, and to make known who you are, what you stand for, and what you contribute.”
Re-brand
Measurement
If you don’t develop your own brand, you’ll be branded as a commodity.
It is important to effectively communicate well to getothers onboard with your business brand’s mission.
Maintaining a high emotional intelligence, “tough skin” and moving forward at all costs are all extremely important parts of maintaining a great image.
Entrepreneurwww.JourneyGirl.org
Certified Personal Life andBusiness Coach for social entrepreneurs, and theFounder of Journey Girl,
LLC
“There is never a second chance to make a first impression. This refers to online and offline branding.”
From Chapter 9: Great Lessons for Women WhoWant to Lead and Own Businesses
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1 Andrieka Austin
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The only difference between the two [business and personal identifies] exists in your mind.
Decide the type of persona you want tohave online and stay true to that voice.
The ability – within less than a second -- to view information and images of people, can make or break public and professional opinions of your competence.
President, Alliance for Women in Media
www.allwomeninmedia.orgShe advocates for women across all forms of electronic media. She also
serves as president of Coulter, a company that works with high
potential nonprofit organizations in transformative ways.
“The Internet offers us a glimpse of aperson that marries their professional and personal identities.”
From Chapter 2: Building Brand YOU
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1Erin M. Fuller
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Developing your professional presence includes learning how not to behave, so you don’t send the wrong message.
Personal appearance is a factor in your professional presence, but it is frequently over-emphasized.
A strong presence is more often attributed to a man, so women will have to work extra hard to communicate their brand message.
Entrepreneurwww.discreetguide.comJennifer offers individual
coaching through her Creating Executive Presence program
which includes assessments of authority, credibility, authenticity, trust, composure, and confidence
From Chapter 5: Your Personal Brand and Professional Presence
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1 Jennifer Crittenden
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“Presence’ is something many people believe they can sense but they can’t describe.”
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Business branding, at least in theory, can be shut off at certain times and during certain situations.
Personal Branding must be CONSISTENT to arrive at the brand that you want.
Personal Branding must be COMMUNICATED to others.
Kendrick Law Practicewww.kendricklaw.net
She is the CEO of the Kendrick Law Firm, focusing on
transactional law. She is also a member of the Georgia House of
Representatives.
From Chapter 6: A Woman’s Guide to Creation & Implementation
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1Dar’Shun Kendrick
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“Personal Branding is BROADER than your business brand. It is how people
view you as a person.”
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Confidence is a basic ingredient for any business leader because it sets the tone for any interaction.
Resilience is another important trait because everyone is great in the best of times, but when things are down, real leaders step up.
Trusting your gut instinct is crucial as a leader. Your intuition doesn’t lead you into harm’s way, it keeps you from it.
Niles Executive Search Firmwww.nilesexecrecruitment.com
Managing Directorand an Executive Recruiter of
Niles ExecutiveRecruitment which provides human capital management
to small businesses.
From Chapter 10: Building Your Brand as aLeader
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1 Vakassia J. Niles
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“Building your brand as a leader means first learning about who you are as leader
and what traits emphasize you.”
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Somewhere in all of this you have to decide what part of you is likable by others and by yourself.
You must recognize and appreciate your gifts and talents so that you can grow to increase and leverage them.
Effective personal branding involves combining our skills, talents and competencies to create the best market position we can.
P & L Group, Ltdwww.diversitymbamagazine.com
She provides innovative solutions on retention,
recognition and leadership, serving Fortune 1000
companies.
From Chapter 12: Strategic BrandDevelopment
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1Pamela McElvane
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“The notion of branding oneself absolutely begins at home and, like life,
is a continuous growth process.”
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By purposefully creating your brand online you are taking control of your success.
When you understand your values and align that with your strengths you are creating momentum and very high powered positive energy to get things done.
When you have come up with what makes you different and unique from others and understand your self-worth, you can stand up and represent yourself with pride.
Coachng4Abundancewww.coaching4abundance.com A Certified Professional Coach,
Public Speaker, Radio Show Host, Author, and recognized Executive Leader, who helps
women take control of their life giving them the power to make
conscious choices.
From Chapter 14: Your WOW Factor!
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1 Lynn Anderson
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“Whether you are at work, at home, or posting something on-line, you are
projecting an image.
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Women today occupy every level of managementin jobs that carry important responsibilities in all walks of American life, private and public.
For change to occur, leaders must lead and be true to the mission and values of the organization they represent.
ABWA wants our members to be prepared for allpossibilities – then to adjust, adapt and change as theworld changes.
ABWAwww.abwa.org
Executive Director of the American Business Women’s Association, dedicated to the professional development of
women in all levels of business across the country.
From Chapter 8: More Than JustRebranding
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1Rene Street
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“Things have changed in the workplace. Women see no reason why they shouldn’t
run their companies.”
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You must have a vision for where you would like to go and how you will reach your final destination.
When there is no branding, there is no differentiationfrom the crowd.
If you want people to see you as powerful, take leadership positions. You are leading YOU.
The Rainmaker’s Roundtable therainmakersroundtable.comThe Founder and CEO of The Rainmakers Roundtable, a
consulting firm that specializes in providing business
consulting and mentoring services for professionals.
From Chapter 7: How To Build EquityIn Your Brand
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1Paramjit Mahli
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“Simply put, branding is making yourself—your business—known, liked and
trusted by the people you want to reach.
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Branding It is all about who we are – not what we do. It is what makes us unique.
You are the interface between what you know and what is wanted. If your “website” does not appeal to the reader, then all the knowledge you display is useless.
Knowledge and fitting in might get you in the door, but that is all it will do.
Smart Leadership Coachingwww.smartleadershipcoaching.com.
Specializes in thedevelopment of individual
leadership and communicationskills for scientists and
technology professionals.
From Chapter 11: What Does Madison Avenue HaveThat A Scientist Could Possibly Need?
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1Susan Carson, PhD
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“Branding means so much more than coming up with a recognizable logo or a
jingle that everyone recognizes when they hear it.”
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Passion and enthusiasm serves to bring people into a relationship, which is at the center of all successful business.
Curiosity is an undervalued characteristic, but in myopinion it is essential for anyone who plans to grow andEvolve.
We choose in this world how we wish to take on strugglesand living each day. I choose to see the best, to fight forfairness and equity in every aspect of life, to speakTruth as I behold it.
C-Suite Advisorstherainmakersroundtable.com
Founder and Managing Director of C-Suite Advisors, a
business advisory practice based in Atlanta focusing on supporting small businesses and women entrepreneurs.
From Chapter 13: Four Attributes of ASuccessful Brand
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1Nancy Chorpenning
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“Four words characterize my life lessons in business and personally: Tenacity,
Curiosity, Passion, and Service.
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“What a fantastic book! This book has been waiting to happen for women in business like myself, who are often misunderstood.”~ Terri Goldstein
‘”Just Me’ reminds us why personal brands matter, how they create value, and how important they are for our career progression.”~ Erin Wolf
“Totally up-to-date, full of practical, actionable advice you can’t read a page of this book without learningsomething that will enhance your business and improve your life.”~ Sally Helgesen
Why?
About the book
Women are needed to take ongreater roles in business. Gettingthere requires personal branding.
Just Me
Who?This book is for any woman whowants to lead in business, eitherin someone else’s company ortheir own.
What?You get many examples of howwomen have changed their livesand future through branding. Thebook includes a simple guide forbuilding your brand.
When?You’re building your brand every time you and your information interact with someoneelse. The time to manage your brand is NOW.Don’t become a commodity.
What are people saying?
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