Overview• Facts on Justin• Early Years• Early Years Struggles• Education• Relationships and Songs• Major Accomplishments• Investments• Awards• Albums• Endorsements• Community Service• Charity• Marketing

Facts on Justin Bieber

• Lives in Hollywood Hills, Los Angeles• Jeremy Bieber- Jazmyn and Jaxon• Twitter Followers: 29, 301, 997• Favourite Show: Smallville• Rubix Cube• Drums, guitar, piano and trumpet• Most searched on the internet• Hockey Player• 7 tattoos

• Stratford, Ontario• Single Mother• 2nd Place

http://www.youtube.com/watch?v=F8kG-SweMls&feature=relmfu

• Music at an early age• YouTube Phenomenon • Eager manager arranged Atlanta to consider a record deal• Usher and Justin Timberlake• Island Def Jamhttp://www.youtube.com/watch?v=zXBAGCPvrqc

Early Yearshttp://www.youtube.com/watch?v=bFUTfA3FXaI&feature=related

Why do you think Justin Bieber chose to sign with Usher instead of Justin Timberlake?Did he make the right decision?

Early Years Struggles

• Parents got divorced• Raised by mom (18)• Poor• Lived with grandparents• Food Stamps

Education

• Age of 6: Jeanne Sauve Catholic School • Stratford Northwestern Public School (7-8)• Stratford Northwestern Secondary School (9-

12)• Home schooled on tour• 2012 graduating class of St. Michael Catholic

Secondary School in Stratford

Relationships and Songs

• Down to Earth- Parents Divorce• Beautiful ft. Carly Rae Jepsen- Selena Gomez• Be Alright- Selena Gomez• Maria- Mariah Yeater

Major Accomplishments

• Nominated for a Grammy Award (Best New Artist, Best Pop Vocal Album, Best Song Written for Visual Media)

• Just Getting Started• Never Say Never• Forbes most charitable celebrities• #3- Most Powerful Celebrities• $110 Million- Net Worth• Carly Rae Jepsen (Schoolboy Records)

What do you think Carly Rae Jepsen did for his image?Did it give him more publicity?

Investments• Tinychat. This is a messaging platform. In January, he joined a $1.5 million financing

round for this company with A-Grade, an investment fund run by actor Ashton Kutcher, Madonna’s manager Guy Oseary and billionaire Ron Burkle.

• Stamped. This is a social curation app that allows users to rate various things like restaurants and music. He invested in this company in May by joining Google Ventures and Bain Capital.

• Sojo Studios. This is a gaming outfit established in 2010. Bieber joined Ellen DeGeneres as an investor in this company. His favorite product is WeTopia, a free Facebook game similar to FarmVille, where players collect virtual points which can be redeemed as donations to real charities. According to Sojo Studios, it donates to charity half of the money it earns from advertising linked to its games. WeTopia earnings are donated to the following charities: Save the Children, BuildOn and the Children’s Health Fund.

• Spotify. This is a disruptive music service founded by Daniel Ek. The founder recruited a number of recording artists to buy in the company while it established its credibility in the industry before it was launched in 2011. It is backed by everyone from Sean Parker to Li Ka-shing.

Awards

• Fave Artist- Much Music Video Awards• Fan Choice Award- Juno Awards• Fashion Icon: Male- Teen Choice Awards• Top Social Artist: Billboard Music Awards• Best Male Video: MTV Video Music Awards• International Breakthrough Artist: BRIT Awards• 52 Awards, 60 nominations• 3 Grammy Nominations

Albums

• My World• My World 2.0• My World Acoustic• Never Say Never• Under The Mistletoe• Believe• Believe (Deluxe Edition)

Sponsorships

• Kinect Sponsor 2012 Tour

Endorsements

• Proactive• Dr. Dre Beats• One Less Lonely Girl nail polish collection from

Nicole by OPI• Adidas

http://www.forbes.com/sites/lancemadden/2012/10/17/justin-biebers-endorsement-gives-adidas-big-boost-off-field/

• $13 Million

Charity• Children's Miracle Network Hospitals • City of Hope• Cure Duchenne• Food Bank For New York City• Give Back Hollywood Foundation• GRAMMY Foundation• It Gets Better Project• Jumpstart• KaBOOM!• Musicians on Call• Pencils of Promise (Built 25 Schools)• Red Cross• Usher's New Look Foundation• Teamed up with Ellen DeGeneres to sell his hair on Ebay for The Gentle Barn

Foundation ($40,000)• Avalanna (Mrs. Bieber)• Hospital Visits (Hailey: 4)http://www.justinbiebermusic.com/believecharity/

http://www.youtube.com/watch?v=o9tJW9MDs2M

Target Market

Teenage Girls

Marketing

• Saturday Night Live• X factor• Never Say Never• Golden Ticket• Talk Shows• Stolen Computer (most viewed on YouTube in under 24

hours• Collaborates with other major artists• Magazineshttp

://www.iviewtube.com/v/141432/justin-bieber-snl-skit-with-tina-fey-(teacher-in-love)

“There’s gonna be times in your life when people say you can’t do something. And there’s gonna be times in your life when people say that you can’t live your dreams. This is what I tell them: Never say never!”