Justin Bieber album launchIncreasing fan engagement with exclusive content & prizesObjectives

• Promote Justin’s new album and tour

• Increase fan engagement and encourage album buyers to get tickets for the tour

Solution

• Blipp the album cover for exclusive video content

• Chance to win concert tickets

• Option to purchase album directly

• Snap a picture with Justin and share it on social media

Activation

• Markets: UK

• Social media, PR and outdoor campaign promotion3 min 24s

dwell time per user544,000

unique users1.4mblipps

Justin Bieber album launchSee it come to life.