Justin Burkholder
Tom Frantzen
Jeff Nocella
Robert Shoyer
ExxonA broad perspective•Who?
•World’s largest publicly traded international oil and gas company
•What?•Uses innovation and technology to deliver energy to a growing world: Exploration, Development, Production, Natural Gas & Power marketing etc…
•How?•Operate ethically, safely and with the future in mind: i.e. Operations Integrity Management Systems (OIMS)
•Where?•Operate, explore for oil and natural gas, or market products on 6 continents.
Company Financials
• Ranked as #1 Fortune 500 company
(May, 2009)
• Exxon mobil increased its NI by >80% in just 4 years (2004-2008).
• Price per share: 2007- $93 vs. 2008- $79
• Economic Crisis has decreased cash available for investment
• Exxon's intangible worth
Emerging Technologies
Seismic mapping – best to date 3D technology that can make detailed drawings of the world’s oil and gas reservoirs.
remote reservoir resistivity mapping(R3M) using low-frequency electromagnetic waves, it can remotely map undersea oil and gas reservoirs.
directional drilling - wells can be horizontally drilled starting miles away from the product they are drilling for.
Continued…
unconventional resources – energyresources such as tight gas, heavy oil andoil sands.
enhanced oil recovery – improvedtechnologies such as injecting liquids ornatural gas into a reservoir or even reversethe natural decline of a producing field.
What sets Exxon apart and gives them a competitive advantage
• Deepwater Drilling– Exxon can drill for offshore oil and gas deposits in
water depths that were not possible a generation ago.
– Over the last 5 years, this technology has added an average of 3.1 billion oil-equivalent barrels to the resource base per year.
• Better planning and decision making for company as a whole
• More information to make decisions on
• Effective communications
• Ultimately maximizing profitability
Technologies and Potential Impact on Exxon Mobil
Technologies and Potential Impact on Exxon Mobil (cont.)
• High quality value of information through new technology
• Strong global relationships/communication to insure management of all systems correctly
Technologies and Potential Impact on Exxon Mobil (cont.)
• Keeping up to date technologies helps for EM to focus on Customer Resource Management– Reporting Tech.– Analysis Tech.– Predicting Tech.
• Supply Chain Management
Porter’s Five ForcesSupplier Power
- Countries do have the power to deny ExxonMobil their oil resource
- ExxonMobil reduces this threat by:- Creating value for that supplier
- Ability to process and manufacture the oil into products for the supplier.
- Creating strong customer relations
Porter’s Five Forces Buyer Power
- Low Buyer Power due to high demand of gasoline
- Good Buyer Relations
Porter’s Five Forces Barriers of Entry
- Low threat of new rivals- Globally located for oil resource- Very good global business processes
- Cost of Entry is Large- Costs would be enormous to start a
successful new oil company
Porter’s Five Forces Threat of Substitute Products
- Low Threat- No viable alternatives- Research funding is low
- ExxonMobil is on the forefront of substitute product research- Ethanol
Porter’s Five Forces Rivalry
- Global Leader- Value In-House Research- Global Centralized Business Processes