905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
Justin’s ProvenMarketing System
Justin Little Sales Representative
Office:905-304-3303
Direct/Fax: 905-297-4127
justinlittlesells.com
ESCARPMENT REALTY INC.Brokerage, Independently Owned & Operated
370 Wilson Street East, #11Ancaster, Ontario L9G 4S4
“LITTLE NAME, BIG RESULTS”
“LITTLE NAME, BIG RESULTS”
About Justin LittleWhen it comes to both his career and personal life, Justin is an extremely passionate
and persistent individual.
Growing up in Hamilton was such a positive experience for Justin, he decided as a
young adult to pursue his education close to home at McMaster University, knowing
that this is where he wanted to build his life as an adult. Being born, raised, and
educated in Hamilton gives Justin a unique and vast knowledge on neighbourhoods
and the local marketplace.
Having a firm grasp on today’s modern technological tools as they relate to Real Estate,
Justin was able to hit the ground running as he began his real estate career. Using
these tools, Justin has been putting his clients at the forefront of on-line marketing,
where 90% of all home searches begin, giving them a competitive advantage. On top of
his technical strengths, Justin has a natural ease with his clients and potential buyers,
as well as a 24/7 approach to his work, priding himself on always being available.
Eager to continue the momentum of his early success, Justin is confident in his ability
to continue to be a top producer for his clients.
Whether you are looking to find that perfect fit when buying a home, or looking to sell
your current home, give Justin a call, he is ready to work hard for you.
905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
Textimonials
“LITTLE NAME, BIG RESULTS”
Justin Succeeds
12-1350 LIMERIDGE ROAD EAST
SOLD FOR 110% OF ASKING
IN JUST 5 DAYS
19 FILICE COURT
SOLD FOR 102% OF ASKING
IN JUST 5 DAYS
284 EAST 21ST STREET
SOLD FOR 102% OF ASKING
IN JUST 5 DAYS
Previously listed as private sales, these homes just weren’t selling. After listing with Justin, the homeowners were shown outstanding results.
905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
Work With The Best20 YEARS AT #1!In 2011, RE/MAX Escarpment merged with
RE/MAX Del Mar Realty Inc. to create a
local powerhouse brokerage with over 375
REALTORS® and 7 convenient office locations
in upper and lower Stoney Creek, Ancaster,
West Hamilton, Hamilton Mountain and 2
offices in Burlington. In doing so, we have
gained premier market share in our trading
area, and we have maintained the #1 position
within our local Real Estate Association every
year since 1994. Servicing Ontario's famous
'Golden Horseshoe', our region stretches north
to Flamborough and south to Lake Erie, East to
Burlington and West to Haldimand and Brant
Counties. Hamilton is less than an hour drive to
both Niagara Falls/Buffalo USA and downtown
Toronto.
ALL OTHERS: LISTINGS - XX%, BUYERS - XX%
28.4%
22.9%
ROYAL LEPAGE
24.3%
19.3%
KELLER WILLIAMS
5.2% 5%
SUTTON
4.6% 4.4 %
LISTINGS SIDE
BUYERS SIDE
SOURCE: RE STATS, ENTIRE REAL ESTATE ASSOCIATION OF HAMILTON-BURLINGTON. FOR INTERNAL USE ONLY. PLEASE NOTE: STATS HAVE BEEN COMPILED BY A THIRD-PARTY, THEREFORE MAY VARY BY 2.5%
COLDWELL BANKER
5.2% 4.1%
“LITTLE NAME, BIG RESULTS”
Showcase Your Home
STATISTIC: According to the National Association
of Realtors (NAR), buyers will view
between 80-90 homes online before
making a purchase decision. Listing
photos are the buyer’s first impression
of your home and we know what it
takes to make a good first impression!
AERIAL PHOTOGRAPHY
INTERIOR PHOTOGRAPHY
We all know the importance of a good
first impression, and it is equally true
when applied to your real estate listing.
Professional photography makes a
significant difference in the perception
of your home, and increases the
perceived value of a property - your
home could sell for more! Justin
uses only experienced real estate
photographers to demonstrate the
best elements of your home, creating
a memorable first impression for
viewers.
905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
Dare To Compare
DARE TO C O M PA R E
How does 10 BELLMORE COURT hold up against the competition?
• 3150 sq ft• main fl oor master
with ensuite• pie-shaped court lot• 2 storey ceilings on
fi rst fl oor
• fully & impressively landscaped with pool
• second master on upper level
10 BELLMOORE COURT ~ 4 beds, 3.5 bathsAsking $629,900 or $199/sq ft
• 2300 sq ft• smaller lot• less
landscaping• low ceilings
11 BELLMOORE COURT ~ 3 beds, 2.5 bathsSold for $632,000 or $274/sq ft
• 3150 sq ft• smaller lot• less
landscaping• no pool• no main fl oor
master
20 Sistine Court ~ 4 beds, 3.5 bathsSold for $693,500 or $220/sq ft
• 2300 sq ft• smaller lot• less bedrooms• no landscaping
at all• no main fl oor
master
151 Davinci Boulevard ~ 3 beds, 2.5 bathsSold for $632,000 or $243/sq ft
RAISING YOUR HOME ABOVE THE COMPETITIONComparitive maps are made for each listing, providing a takeaway for home viewers and open house attendees. A Dare to
Compare map outlines key features of your home, and provides side by side comparisons with other recently listed and sold
properties in the neighbouring area. These maps are just one more way Justin works to showcase the value of your property
above the rest.
“LITTLE NAME, BIG RESULTS”
Marketing ManagementPRE-LISTING STAGE• Consultation with a Certified Staging
Professional
• Professional Photography and
Video Shoots of the Property &
Neighbourhood
• Document Accurate Property
Features, Upgrades & Square Footage
Marketing• Prepare Property Brochures
• Prepare and Schedule Print
Advertising Materials
- Newspapers & Magazines
• Prepare Web Advertising
- Company & Team Websites,
Advertising Affiliate’s Websites,
Social Media
• Property Announcement on Company
Message Board
• Email Notification Sent to Top 25
Agents Selling in the Listing Area
• Email Blast Sent to Hundreds of
Potential Buyers
• Open House Scheduled for Agents &
Public
• Agent/Broker Showings Commence
LISTING STAGE• Install Company Sign and Lockbox
• Submit Listing to MLS (Hamilton/
Burlington, Toronto, Other)
• Establish Custom Website and
Register Domain Name
Progress Reports• Weekly & Monthlty Activity Reporting
- Custom Website Traffic (Google
Analytics)
- Traffic Reports from Fusion &
Realtor.ca
- Feedback from Agent/Broker
Showings
- Competition Updates
- What is New, Reduced, Sold &
Expired
- Improvement Discussion - How
Are We Performing & What Can
We Do To Improve?
905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
HISTORICAL SOURCE OF BUYERS 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%
Real Estate Agent 38% 35% 35% 34% 34% 36% 38% 35% 34% 33% 33%
Yard Sign/Open House Sign 16% 15% 15% 14% 15% 12% 11% 11% 10% 9% 9%
Friend, Relative or Neighbour 7% 7% 8% 8% 7% 6% 6% 6% 6% 6% 6%
Home Builder or their Agent 7% 7% 8% 7% 7% 5% 4% 5% 5% 5% 5%
Directly from Sellers / Knew the Sellers 5% 3% 3% 3% 2% 2% 2% 2% 2% 2% 3%
Print Newspaper Advertisement 5% 5% 5% 3% 3% 2% 2% 2% 1% 1% 1%
Home Book or Magazine 2% 1% 1% 1% 1% * * * * * *
Other 4% -- -- -- -- -- -- -- -- -- --
*Less than 1%.Source: NAR Pro� le of Home Buyers and Sellers 2014.
WHERE DO BUYERSCOME FROM?
INTERNET
REAL ESTATEAGENT
YARD/OPEN HOUSE SIGN
FRIEND, RELATIVEOR NEIGHBOUR
HOME BUILDEROR THEIR AGENT
DIRECTLYFROM SELLERS
PRINTNEWS AD
HOME BOOK ORMAGAZINE
43 %
33 %
9 %
6 %
5 %
3 %
1 %
1 %
LESS THAN
Where Do Buyers Come From?
HISTORICAL SOURCE OF BUYERS 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%
Real Estate Agent 38% 35% 35% 34% 34% 36% 38% 35% 34% 33% 33%
Yard Sign/Open House Sign 16% 15% 15% 14% 15% 12% 11% 11% 10% 9% 9%
Friend, Relative or Neighbour 7% 7% 8% 8% 7% 6% 6% 6% 6% 6% 6%
Home Builder or their Agent 7% 7% 8% 7% 7% 5% 4% 5% 5% 5% 5%
Directly from Sellers / Knew the Sellers 5% 3% 3% 3% 2% 2% 2% 2% 2% 2% 3%
Print Newspaper Advertisement 5% 5% 5% 3% 3% 2% 2% 2% 1% 1% 1%
Home Book or Magazine 2% 1% 1% 1% 1% * * * * * *
Other 4% -- -- -- -- -- -- -- -- -- --
*Less than 1%.Source: NAR Pro� le of Home Buyers and Sellers 2014.
WHERE DO BUYERSCOME FROM?
INTERNET
REAL ESTATEAGENT
YARD/OPEN HOUSE SIGN
FRIEND, RELATIVEOR NEIGHBOUR
HOME BUILDEROR THEIR AGENT
DIRECTLYFROM SELLERS
PRINTNEWS AD
HOME BOOK ORMAGAZINE
43 %
33 %
9 %
6 %
5 %
3 %
1 %
1 %
LESS THAN
HISTORICAL SOURCE OF BUYERS 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%
Real Estate Agent 38% 35% 35% 34% 34% 36% 38% 35% 34% 33% 33%
Yard Sign/Open House Sign 16% 15% 15% 14% 15% 12% 11% 11% 10% 9% 9%
Friend, Relative or Neighbour 7% 7% 8% 8% 7% 6% 6% 6% 6% 6% 6%
Home Builder or their Agent 7% 7% 8% 7% 7% 5% 4% 5% 5% 5% 5%
Directly from Sellers / Knew the Sellers 5% 3% 3% 3% 2% 2% 2% 2% 2% 2% 3%
Print Newspaper Advertisement 5% 5% 5% 3% 3% 2% 2% 2% 1% 1% 1%
Home Book or Magazine 2% 1% 1% 1% 1% * * * * * *
Other 4% -- -- -- -- -- -- -- -- -- --
*Less than 1%.Source: NAR Pro� le of Home Buyers and Sellers 2014.
WHERE DO BUYERSCOME FROM?
INTERNET
REAL ESTATEAGENT
YARD/OPEN HOUSE SIGN
FRIEND, RELATIVEOR NEIGHBOUR
HOME BUILDEROR THEIR AGENT
DIRECTLYFROM SELLERS
PRINTNEWS AD
HOME BOOK ORMAGAZINE
43 %
33 %
9 %
6 %
5 %
3 %
1 %
1 %
LESS THAN
HISTORICAL SOURCE OF BUYERS 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%
Real Estate Agent 38% 35% 35% 34% 34% 36% 38% 35% 34% 33% 33%
Yard Sign/Open House Sign 16% 15% 15% 14% 15% 12% 11% 11% 10% 9% 9%
Friend, Relative or Neighbour 7% 7% 8% 8% 7% 6% 6% 6% 6% 6% 6%
Home Builder or their Agent 7% 7% 8% 7% 7% 5% 4% 5% 5% 5% 5%
Directly from Sellers / Knew the Sellers 5% 3% 3% 3% 2% 2% 2% 2% 2% 2% 3%
Print Newspaper Advertisement 5% 5% 5% 3% 3% 2% 2% 2% 1% 1% 1%
Home Book or Magazine 2% 1% 1% 1% 1% * * * * * *
Other 4% -- -- -- -- -- -- -- -- -- --
*Less than 1%.Source: NAR Pro� le of Home Buyers and Sellers 2014.
WHERE DO BUYERSCOME FROM?
INTERNET
REAL ESTATEAGENT
YARD/OPEN HOUSE SIGN
FRIEND, RELATIVEOR NEIGHBOUR
HOME BUILDEROR THEIR AGENT
DIRECTLYFROM SELLERS
PRINTNEWS AD
HOME BOOK ORMAGAZINE
43 %
33 %
9 %
6 %
5 %
3 %
1 %
1 %
LESS THAN
KEEPING UP: As technology continues developing, the real estate market continues
to shift towards these new advancements. As of 2014, 43% of home
buyers use the internet to search for listings - a substantial increase
from just 15% in 2004. As a REALTOR®, I have commited to remaining
up to date with the demands of the market. Read on to see how I can
use internet outlets to help market your property.
“LITTLE NAME, BIG RESULTS”
Website Marketing
INCREASING ONLINE EXPOSUREJustin uses a combination of internet and social media tactics that are specifically geared to create a sense of urgency and
curiosity with the people looking to buy in your area. The online world, and particularly social media, have evolved into powerful
marketing tools, particularly when it comes to real estate and Justin takes full advantage of the benefits they provide.
GLOBAL.REMAX.COMWith the addition of the RE/MAX GLOBAL WEBSITE, RE/MAX has created the first website of its kind in the industry - built
to attract visitors from around the world and revolutionizing the way consumers search for residential and commercial
properties in more than 115 countries and territories around the globe, in different languages and in a variety of currencies!
JustinLittleSells.com
RemaxEscarpment.com Remax.ca Global.Remax.com
Realtor.ca WhatchaGetFor.com
905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
Target Marketing
RE/MAX, IN 89 DIFFERENT LANGUAGESAt RE/MAX Escarpment, we are all about increasing exposure for your listing. Just one of the ways that we do that is by
providing translation services for all RE/MAX Escarpment online lisitings, with 89 different language options. With buyers
moving to the area from all over the globe, we are equipped to communicate in various languages to help our clients feel
more at home while working with us. REMAX Escarpment.com can be translated into any language with the click of a button.
“LITTLE NAME, BIG RESULTS”
Custom Property Websites
A CUSTOMIZED WEBSITE FOR YOUR PROPERTYCustom property websites are a great way to help your property stand out from the rest. Using a stand alone website provides
agents and viewers alike a unique platform that is shareable for optimal exposure, without distraction from competitive
listings. A custom website also means increased searchability through Search Engine Optimization, leading to more exposure
for your listing. Coupling your stand alone website with Google Analytics, Justin is really able to see the effectiveness of the
website as well as gain insight into target demographics and how to best further market your property.
905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
Viewer Statistics
GOOGLE ANALYTICSGoogle Analytics is a key component in helping to understand our audience, and in determining the best course of action for
furthering efforts in marketing your property. Google Analytics helps to decipher demographics of website visitors, including
geographic location, language spoken, and in some cases, age of audience. Justin is able to learn how the website is used,
which pages are most popular, which areas see the most activity, how long the average viewer remains on the page, and how
visitors came to find the website. All of this data is used to create a picture of our demographic, in order to help better market
your property and increase exposure for a quicker sell for you.
“LITTLE NAME, BIG RESULTS”
Social Media Marketing
THE BUSINESS SIDE OF FACEBOOKFacebook is great for connecting with friends and playing games, but it is also a very capable marketing strategy that
increases exposure to select demographics, and tracks the effectiveness of ad campaigns. Facebook ad campaigns allow
the possibility of targeting an audience based on a vast array of categories, including geography, age, interests, connections
(friends), and behaviour. This highly specialized targeting helps to ensure that the right people are exposed to advertisements
for your property, and the available facebook analytics show exactly how well this strategy works!
905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle
Marketing Calendar
NOTES:
“LITTLE NAME, BIG RESULTS”
Justin Little Sales Representative
Office: 905-304-3303
Direct/Fax: 905-297-4127
justinlittlesells.com