Date post: | 12-Sep-2014 |
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Leading the ‘new age’ market research in India!
Leading online research in India!
• Formally started in August 2005. A pioneer in conducting highly robust large scale online studies in India
• Conducts surveys in both ‘online’ and ‘face-to-face’ format currently. Plan to conduct surveys also through mobile phones later this year
• A frontrunner in syndicated research products:
Well accepted syndicated studies in the Indian online space
‘India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User Friendliness’
Building a portfolio of syndicated studies in Indian consumer space‘India Urbanites’, ‘Indian Families’, ‘India Mobile’
The larger game plan!
• Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching the internet space
• Plan to launch surveys on ‘mobile’ phones
• Building one of the largest consumer panel in the country (www.getcounted.net) - support own syndicated studies, market the panel for ‘custom’ studies 185,000+ online panel In the process of building ‘mobile’ and ‘face-to-face’ offline panel as well
• Building capabilities to conduct multilingual online surveys
Research Offerings!
New Age Market Research
Consumer Panels
Syndicated Products
Custom Research
Consumer Profiling
Online Research
Mobile Surveys
Tracking Studies
Offline Studies
Consumer Datasets
Customer Satisfaction Studies
Brand Tracking Studies
Usage & Attitude Studies
Ad Effectiveness Studies
Media & Ad Tracking Studies
Consumer Need
Communication
Marketing
ConsumersUsage
identify
convert
trigger
sustain
Typical 3600 Market Research Landscape
CommunicationConsumersUsage
SABUCBrand Customer Friendliness & Usage Experience
Brand Performance Tracking
Brand ScorecardAd Effectiveness Tracking
Ad Connect
Consumer Need
Marketing
Demographic & Psychographic Consumer Segmentations & Profiles
India Consumer Landscape
Online Media Metrics
Online Advertising Metrics
Web Box Office
Ad Box Office
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JuxtConsult 3600 Syndicated Products – Consumer Markets
CommunicationWebsiteUsers
Usage
Web ConnectWebsite ‘Interface Friendliness’ & ‘Usage Satisfaction’
Brand Performance Tracking
Brand ScorecardAd Effectiveness Tracking
Ad Connect
Consumer Need
Marketing
User Profiles & Net Usage Behavior
India Online Landscape
Website Traffic & Media Metrics
Online Advertising Metrics
Web Box Office
Ad Box Office
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JuxtConsult 3600 Syndicated Products – Online Markets
Brand Performance Measurement*
Ad Connect
• Effectiveness of the ad in connecting with the category
users
• Live ratings of ads by category audience on 12 distinct
parameters
• Measuring the ‘audience mindshare’ the ad is generating for
the brand
Brand ScoreCard
• Tracking current performance of various brands in the
category
• Measuring sustenance, persuasion, pull and loyalty
power of brands
• ‘Future-readiness’ of brands to gain category market
shares
Web Connect• Measuring both ‘user friendliness’ and ‘usage experience’
of websites
• Live rating of websites by category users on 19-32 distinct
parameters
• Measuring accessibility, appeal, navigability and usage
satisfaction
* Survey based
India Consumer Lifestyles*
• Consumption orientation based lifestyle segmentation of urban
Indians
• Based on both the ‘ability to spend’ (socio-economic status) as well
as ‘inclination to spend’ (consumption orientation/propensity)
• In-depth understanding of segments on their:
– Demographic, geographic and socio-economic profile
– Lifecycle stage and asset ownerships
– Professional profile and reference groups
– Psychographic profile and outlook (personality, activities, interests and
opinions)
– Shopping orientation and preferences
– Technographic profile (modern digital lifestyle orientation – mobile, computer,
internet)
– Media consumption and preferences (TV, newspaper, magazines, internet)
– Health profile
India Consumer Lifestyles
* To be launched
GetCounted Consumer Panel
• 185,000+ members already, of which around 70% active at some point of time. New members are added every month
• 160,000+ urban members; represents 286 million urban Indians, i.e.,
84% of total 343 million urban Indian population
• Represents almost 100% ‘branded’ urban Indian consumption
• 15,000+ rural members; represents 417 million rural Indians, i.e., 51%
of total 816 million rural Indian population
• Members not required to participate in more than 2 surveys a month
GetCounted Consumer Panel
• Only large scale consumer panel in India to have the following spread
and depth of consumer profiling:
– Household as well as financial asset ownerships
– Neighborhood classification*
– Housing details (size, type, ownership)*
– Occupation details (industry, function, hierarchy)
– Lifecycle stage*
– Family composition (size, earning members, dependents)*
– Mobile handset and service usage*
– Offline media usage and brand preferences
– Lifestyle and psychographic profiling*
– Shopping preferences*
– Health profile*
* On a smaller sample base
Key Clients – Marketers
Key Clients – Online Players
India
Key Clients – Research & Others
Key PeopleSanjay Tiwari, Director
Over 15+ years of experience in advertising, marketing and branding
Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka
Worked for another 6 years as an independent brand, marketing and advertising consultant
Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications
Over 31/2 years of experience in handling online research studies and projects
Mrutyunjay Mishra, Director
11+ years of experience in market research and analytics
Previously worked with IMRB International, IDC India, Convergys, and Annik
Has led strategic business research, quality studies (CI/ Six Sigma), change management projects
Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment
Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration
Laveesh Bhandari, Director
Worked with NCAER for 4 years as a senior economist
In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country
Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc
Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc
Sidharth Rao, Director
Began his career in advertising with Mudra and Grey Worldwide
In 1999, co-founded Webchutney, a full service interactive agency
Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur
Writes on the ‘new media’ in some leading business newspapers from time to time
Key People
New Age Market Research
Thank You!