7
ɇȺɍɑɇɂɌɊɍȾɈȼȿɇȺɊɍɋȿɇɋɄɂəɍɇɂȼȿɊɋɂɌȿɌ-2015ɬɨɦ4ɫɟɪɢɹ10.2 -- ɏɪɚɧɢɬɟɥɧɢɬɟɧɚɜɢɰɢɜɝɪɚɞɚɢɫɟɥɨɬɨɡɚɢɧɮɨɪɦɢɪɚɧɢɡɛɨɪɧɚ ɯɪɚɧɢɢɧɚɩɢɬɤɢ ɆɚɪɢɣɤɚɉɟɬɪɨɜɚɂɥɢɚɧɚɄɨɫɬɨɜɚɇɚɫɬɹ ȼɚɫɢɥɟɜɚɋɬɚɧɤɚȾɚɦɹɧɨɜɚ ɂɥɢɧɚɂɜɚɧɨɜɚȽɶɨɪɟɇɚɤɨɜ The eating habits of informed choice of food and drinks in the town and village: The article describes the results of the conducted study about the choice of the most used food and drinks among the offered goods in the network of shops of the people living in urban and rural areas in order to help the right diet of the population. Here is the comparative analysis of the confidence of the information of food labels, their role in the healthy food choice and the opportunities to optimize the process of information. Key words: Nutrition, Labels, Food products, Urban and village consumers. ȼɔȼȿȾȿɇɂȿ Ɋɚɡɜɢɬɢɟɬɨ ɧɚ ɯɪɚɧɢɬɟɥɧɚɬɚ ɢɧɞɭɫɬɪɢɹ ɩɨɫɬɚɜɹ ɩɨɬɪɟɛɢɬɟɥɢɬɟ ɩɪɟɞ ɧɚɪɚɫɬɜɚɳɨ ɪɚɡɧɨɨɛɪɚɡɢɟ ɨɬ ɯɪɚɧɢɬɟɥɧɢ ɩɪɨɞɭɤɬɢ ɤɨɟɬɨ ɦɨɠɟ ɞɚ ɩɪɟɞɢɡɜɢɤɚ ɨɛɴɪɤɜɚɧɟ ɢ ɡɚɬɪɭɞɧɟɧɢɹ ɜ ɢɡɛɨɪɚ ɧɚ ɩɨɞɯɨɞɹɳɢɬɟ ɡɚ ɬɹɯ ɯɪɚɧɢ ɇɚɭɱɧɢ ɢɡɫɥɟɞɜɚɧɢɹ ɞɨɤɚɡɜɚɬ ɱɟ ɩɪɚɜɢɥɧɨɬɨ ɢ ɛɚɥɚɧɫɢɪɚɧɨ ɯɪɚɧɟɧɟ ɟ ɜɚɠɧɨ ɡɚ ɧɨɪɦɚɥɧɨɬɨ ɪɚɡɜɢɬɢɟ ɧɚ ɜɫɟɤɢ ɱɨɜɟɲɤɢ ɨɪɝɚɧɢɡɴɦ ȼɴɩɪɟɤɢ ɭɫɢɥɢɹɬɚ ɧɚ ɨɬɨɪɢɡɢɪɚɧɢɬɟ ɨɪɝɚɧɢ ɜ ɞɴɪɠɚɜɚɬɚ ɫɟ ɩɨɹɜɹɜɚɬ ɯɪɚɧɢ ɨɩɚɫɧɢ ɡɚ ɧɚɲɟɬɨ ɡɞɪɚɜɟ ɢɡɬɟɤɴɥ ɫɪɨɤ ɧɚ ɝɨɞɧɨɫɬ ɧɚɥɢɱɢɟ ɧɚ ȽɆɈ ɢɡɩɨɥɡɜɚɧɢ ɜɪɟɞɧɢ ɞɨɛɚɜɤɢ ɢ ɞɪ ɉɨɬɪɟɛɢɬɟɥɢɬɟ ɤɨɢɬɨ ɢɦɚɬ ɡɞɪɚɜɨɫɥɨɜɧɢ ɩɪɨɛɥɟɦɢ ɧɚɞɧɨɪɦɟɧɨ ɬɟɝɥɨ ɚɥɟɪɝɢɢ ɞɢɚɛɟɬ ɫɴɪɞɟɱɧɨ ɫɴɞɨɜɢ ɡɚɛɨɥɹɜɚɧɢɹ ɢ ɞɪ ɬɪɹɛɜɚ ɞɚ ɦɨɝɚɬ ɞɚ ɧɚɩɪɚɜɹɬ ɢɡɛɨɪ ɤɨɣɬɨ ɟ ɫɴɨɛɪɚɡɟɧ ɫ ɢɧɞɢɜɢɞɭɚɥɧɢɬɟ ɩɨɬɪɟɛɧɨɫɬɢ ɧɚ ɯɪɚɧɢɬɟɥɧɢɹ ɢɦ ɪɟɠɢɦ ȿɬɢɤɟɬɢɪɚɧɟɬɨ ɟ ɜɚɠɟɧ ɢɡɬɨɱɧɢɤ ɧɚ ɢɧɮɨɪɦɚɰɢɹ ɡɚ ɯɪɚɧɢɬɟɥɧɢɬɟ ɩɪɨɞɭɤɬɢ ɜ ɬɴɪɝɨɜɫɤɚɬɚ ɦɪɟɠɚ ɫɪɨɤ ɧɚ ɝɨɞɧɨɫɬ ɫɴɫɬɚɜɤɢ ɩɪɨɢɡɜɨɞɢɬɟɥ ɢ ɞɪ ɢɡɩɨɥɡɜɚɬ ɫɟ ɡɚ ɩɨɞɱɟɪɬɚɜɚɧɟ ɧɚ ɞɨɩɴɥɧɢɬɟɥɧɢ ɤɚɱɟɫɬɜɚ ɢ ɩɨɥɡɢɬɟ ɨɬ ɢɡɛɨɪɚ ɧɚ ɟɞɧɢ ɫɬɨɤɢ ɜ ɫɪɚɜɧɟɧɢɟ ɫ ɞɪɭɝɢ ɤɨɧɤɭɪɟɧɬɧɢ ȼ ɪɟɞɢɰɚ ɫɬɪɚɧɢ ɨɬ ȿɋ ɢ ɢɡɜɴɧ ɧɟɝɨ ɫɟ ɩɪɨɜɟɠɞɚɬ ɢɡɫɥɟɞɜɚɧɢɹɨɬɧɨɫɧɨɟɬɢɤɟɬɢɪɚɧɟɬɨɧɚɯɪɚɧɢɬɟɢɩɨɬɪɟɛɢɬɟɥɫɤɢɹɫɬɪɟɦɟɠɡɚɥɟɫɟɧ ɢɧɮɨɪɦɢɪɚɧɢɡɛɨɪ>@ ɐɟɥɬɚɧɚɧɚɫɬɨɹɳɨɬɨɩɪɨɭɱɜɚɧɟɟɱɪɟɡɩɪɨɜɟɠɞɚɧɟɧɚɚɧɤɟɬɢɞɚɫɟɢɡɫɥɟɞɜɚɬ ɯɪɚɧɢɬɟɥɧɢɬɟ ɧɚɜɢɰɢ ɜ ɝɪɚɞɚ ɢ ɫɟɥɨɬɨ ɤɚɬɨ ɫɟ ɩɪɨɫɥɟɞɢ ɢɧɮɨɪɦɢɪɚɧɢɹ ɢɡɛɨɪ ɧɚ ɯɪɚɧɢɢɧɚɩɢɬɤɢɋɚɧɚɥɢɡɚɧɚɞɚɧɧɢɬɟɫɟɩɪɨɫɥɟɞɹɜɚɞɨɜɟɪɢɟɬɨɜɢɧɮɨɪɦɚɰɢɹɬɚɧɚ ɟɬɢɤɟɬɢɬɟ ɧɚɥɢɱɢɟɬɨ ɧɚ ɟɜɟɧɬɭɚɥɧɢ ɡɚɬɪɭɞɧɟɧɢɹ ɢ ɫɟ ɬɴɪɫɢ ɩɨɬɪɟɛɢɬɟɥɫɤɨɬɨ ɦɧɟɧɢɟ ɧɚ ɚɧɤɟɬɢɪɚɧɢɬɟ ɥɢɰɚ ɡɚ ɩɨ-ɥɟɫɧɨ ɢ ɛɴɪɡɨ ɢɧɮɨɪɦɢɪɚɧɟ Ɂɚɤɨɧɨɞɚɬɟɥɧɢɬɟ ɨɪɝɚɧɢɫɚɫɟɩɨɝɪɢɠɢɥɢɫɝɨɥɹɦɛɪɨɣɞɢɪɟɤɬɢɜɢɢɪɟɝɥɚɦɟɧɬɢɞɚɫɟɨɫɢɝɭɪɢɤɨɧɬɪɨɥ ɧɚ ɟɬɢɤɟɬɢɪɚɧɟɬɨ ɧɚ ɯɪɚɧɢɬɟɥɧɢɬɟ ɩɪɨɞɭɤɬɢ ɧɚ ɯɪɚɧɢɬɟɥɧɚɬɚ ɫɬɨɣɧɨɫɬ Ⱦɢɪɟɤɬɢɜɚ Ⱦɢɪɟɤɬɢɜɚ ɢ ɤɨɧɬɪɨɥ ɩɨ ɨɬɧɨɲɟɧɢɟ ɧɚ ɯɪɚɧɢɬɟɥɧɢ ɢ ɡɞɪɚɜɧɢ ɩɪɟɬɟɧɰɢɢ Ɋɟɝɥɚɦɟɧɬ Ɋɟɝɥɚɦɟɧɬ ɤɨɢɬɨ ɧɟɩɪɟɤɴɫɧɚɬɨ ɫɟ ɚɤɬɭɚɥɢɡɢɪɚɬ ɜɴɜ ɜɪɟɦɟɬɨ ɫ ɰɟɥ ɨɩɬɢɦɢɡɢɪɚɧɟ Ɂɚ ɩɨɬɪɟɛɢɬɟɥɢɬɟ ɟ ɜɚɠɧɨ ɛɴɪɡɨ ɢ ɛɟɡ ɡɚɬɪɭɞɧɟɧɢɹ ɞɚ ɨɬɤɪɢɜɚ ɧɭɠɧɚɬɚ ɦɭ ɢɧɮɨɪɦɚɰɢɹ ɨɬ ɟɬɢɤɟɬɢɬɟ ɧɚ ɯɪɚɧɢɬɟɥɧɢɬɟ ɩɪɨɞɭɤɬɢ ɇɚɲɟɬɨ ɩɪɨɭɱɜɚɧɟ ɫɟ ɫɬɪɟɦɢ ɞɚ ɨɬɤɪɢɟ ɞɨ ɤɚɤɜɚ ɫɬɟɩɟɧ ɢɡɢɫɤɜɚɧɢɹɬɚ ɧɚ ɩɨɬɪɟɛɢɬɟɥɢɬɟ ɡɚ ɢɧɮɨɪɦɢɪɚɧ ɢɡɛɨɪ ɧɚ ɯɪɚɧɢ ɢ ɧɚɩɢɬɤɢ ɡɚ ɫɟɦɟɣɧɚɬɚ ɬɪɚɩɟɡɚ ɫɚ ɭɞɨɜɥɟɬɜɨɪɟɧɢɢɢɦɚɥɢɪɚɡɥɢɱɢɹɫɩɨɪɟɞɦɟɫɬɨɠɢɜɟɟɧɟɬɨɧɚɥɢɰɚɬɚɜɝɪɚɞɚɢɥɢɧɚ ɫɟɥɨ ɂɁɅɈɀȿɇɂȿ Ɂɚɰɟɥɬɚɫɚɩɪɨɜɟɞɟɧɢɚɧɤɟɬɢɫɞɜɟɫɬɚɞɟɜɟɬɞɟɫɟɬɢɨɫɟɦɝɪɚɞɫɤɢɩɨɬɪɟɛɢɬɟɥɢ ɢɞɜɟɫɬɚɫɟɥɫɤɢɩɨɬɪɟɛɢɬɟɥɢɧɚɯɪɚɧɢɬɟɥɧɢɫɬɨɤɢɜɟɥɟɤɬɪɨɧɟɧɜɢɞɢɥɢɧɚɯɚɪɬɢɟɧ ɧɨɫɢɬɟɥ ɩɪɟɡ 2013 – 2014 ɝ ȼɴɡɪɚɫɬɨɜɢɹɬ ɫɴɫɬɚɜ ɧɚ ɪɟɫɩɨɧɞɟɧɬɢɬɟ ɟ ɞɚɞɟɧ ɧɚ ɮɢɝɭɪɚ ɡɚ ɤɪɚɬɤɨɫɬ ɳɟ ɛɟɥɟɠɢɦ ɞɜɟɬɟ ɝɪɭɩɢ ɚɧɤɟɬɢɪɚɧɢ ɥɢɰɚ ɫɴɨɬɜɟɬɧɨ ɫɴɫ Äɫɟɥɫɤɨ³ ɡɚ ɦɧɟɧɢɟɬɨ ɧɚ ɩɪɟɞɫɬɚɜɢɬɟɥɢɬɟ ɨɬ ɫɟɥɚɬɚ ɢ Äɝɪɚɞɫɤɨ³ ɡɚ ɦɧɟɧɢɟɬɨ ɧɚ ɩɪɟɞɫɬɚɜɢɬɟɥɢɬɟ ɨɬ ɝɪɚɞɫɤɢ ɪɚɣɨɧɢ Ɂɚ ɩɪɟɞɫɬɚɜɢɬɟɥɢɬɟ ɨɬ ɝɪɚɞɚ ɧɚɣ-ɝɨɥɹɦ ɛɪɨɣ
