We’re on fire

The ompany

Administrators

Administrators

Administrators is not another inexperienced

company.

Since 2002, the Lebanon headquartered

company has established a stellar reputation by

collaborating with high-profile clients across

Lebanon and Europe, including Romania.

Administrators Its impressive list of clients includes world renowned oriental sweets maker, famous Armenian restaurant, Night club as well as Hospitals.

A long stint in the hospitals and medical sector as well as the food and hospitality industry has honed Administrators’ knowhow of both fields, leaving it extremely well-rounded in issues like food standards, food safety and hygiene.

Administrators

We are set to launch , a Lebanese food brand that is expected to start a major fire on the European market, starting with Romania.

We are all fired up about this concept and ready to move full steam ahead.

The oncept

The oncept

Molecular gastronomy, the superfluous attention to food presentation and restaurant design is robbing away from the taste of the

meal itself,

so..

We are going against the grain.

We are going back to the basics.

The oncept

bringing traditional, wholesome food back, making it the very meat of the matter.

the Lebanese quick service restaurant that offers a live open grill with a sleek and contemporary design.

The oncept

The oncept

appealing to discerning, health-conscious consumers with busy lifestyles.

unpretentious, fast, friendly and fulfilling.

The oncept

Our unique recipes were created by our seasoned chefs.

They drew inspiration from authentic Lebanese essences while adapting the tastes to suit European palates.

The reations

The reations

was born out of the desire to bring simplicity and hearty taste with all the fixings back to the table.

As Lebanese cuisine is simple at heart and does not water down full-fledged flavor, our decision settled on taking the scrumptious open grill to the European market.

1. Shish ebab

• As reflected in the name, Kebab lies at our very core.

• Call them Shish Kebabs or Kobabs, the end result is the same – and that’s fresh, juicy meat spiced with oriental condiments and niftily threaded on

skewers then grilled

with gusto.

1. Shish ebab

• A delectable gift from the Middle East to the world, Shish Kebab is a feast for all the senses.

• It has been propagated by foodies far and wide

across the globe so

Much that it has

become a staple in

many international

diets.

1. Shish ebab

Our meats tenderized and seasoned by our specialty marinades are:

• Grilled over open flames,

• Infused with the original oils, herbs and spices of the Mediterranean

• Dotingly engulfed in

freshly baked Arabic pita

bread – a heartwarming

indulgence that comprises

one of the signature sandwiches of .

2. Shish Taouk

The adored Middle Eastern dish is based on cubes of chicken that hang tightly onto skewers from where they go on to be grilled to perfection.

2. Shish Taouk

The odorous Shish Taouk, which boasts of a caramel color and soft texture, is traditionally marinated and is savored with garlic paste or hummus.

3. Fajita

• As variety is the spice of life, also serves the much-loved Tex-Mex Fajita,

or grilled strips of meat

cooked with onions,

bell peppers and salsas.

• The tangy blend may be

stuffed or wrapped in a

tortilla and is enjoyed hot

Off the grill.

Everything about aims to keep your flame burning.

The Identity

The Identity

At everything revolves around the notion of fire which is why an arresting grill

takes center stage at each of our cozy restaurants.

The Identity

The swanky design intimates the shades of the undying blaze, while the earthy colors exude the feelings of warmth and authenticity, which define Lebanese cuisine and hospitality.

The Identity

Down-to-earth and minimalist with subtle, modern undertones, the space emphasizes the

traditional wholesomeness of our signature sandwiches.

The Identity

In the open kitchen and by the dancing flames,

your food is prepared in front of you.

You can watch as it gets generously enveloped in king-sized, fresh from the oven loaves of Arabic bread, the sweet aroma of which is endlessly ingrained in your heart and mind.

The Identity

appeals to people who appreciate such rustic charm, which is offset by quick,

quality service.

So when we say “We’re on Fire!” we mean that both literally and figuratively.

The Restaurants

The Restaurants

Strikingly understated, restaurant radiates a hole-in-the-wall character, which is accentuated by the size of the space, the ambiance and the particular choice of materials.

The Restaurants

The Restaurants

Standing at some 50 square meters, boasts of discreet features that are counterbalanced by a colossal, contemporary grill that fascinates for its sheer design and Mediterranean nuances.

The fiery tone of the red brick grill set against a backdrop of light wood augment the mood of warmth, while the roughness of the industrial details and the neat lines underscore a low-key elegance.

The Sandwich Philosophy

The Sandwich Philosophy

serves classic comfort food for a gratifying, casual dining experience.

Our standard king-sized sandwiches include:

1. The charcoal grilled Shish Kebab.

2. The Shish Taouk.

Which we have tirelessly and passionately perfected to set our customers’ hearts ablaze.

The Sandwich Philosophy

The secret lies in the marinades, which have been mildly toned down to suit the tastes of our European patrons without, of course, undermining the flavors of the Mediterranean.

The tender meat and chicken flirt delicately with the traditional hummus dip, which serves to up the dramatic taste further.

We have also added our own traditional twist to the meals, such as wrapping the Shish Kebabs with traditional pita bread to augment the rustic appeal of the experience.

The Sandwich Philosophy

Capitalizing on fresh ingredients from the premium meats to the cream of the crop vegetables to the topnotch oriental seasonings and dressings, our wholesomely cooked menu is free from artificial additives.

The only unnatural element here is the flair of our expert chefs who are specialized in Middle Eastern cuisine – they have crafted an incomparable Shish Kebab sandwich recipe, which will leave your head spinning.

The Sandwich Philosophy

Great taste:

Great smell:

Great presentation:

These are the main principles of our sandwich philosophy.

The Sandwich Philosophy

The selection of sandwiches, also features the scorching hot Fajitas, is nothing short of an art.

Guaranteeing the unwavering juiciness and heartwarming taste are two dynamics:

a) Our accurately measured ingredients.

b) The quality produce, which go into the making of every flawless bite.

The Sandwich Philosophy

In keeping with the active and fit lifestyles prevalent today, our mouthwatering sandwiches are also figure-friendly.

Grilled over an open fire as opposed to being fried, our food is healthy yet tickles the taste buds.

The Menu

Our explosive kebab diversities

The Kebab Sausage Sandwich, a sizzling combo of skewered kebab sausages with curried onion and tomato, hummus, pickled cucumbers and French fries with a dash of hot paste.

The Kebab Eggplant Sandwich, which comprises marinated skewered meat with chunks of eggplant softened with hummus paste, pickled cucumbers and French fries and spiced up with green paprika.

The Kebab Cumin Sandwich; for those who appreciate the Mediterranean cumin intensity, rolled up the kebabs in cumin and tomatoes and added pickled cucumbers and French fries for extreme taste.

The Shish Taouk

Shish taouk lovers would adore the Red Taouk Sandwich, our classic style grilled chicken cubes flavored with garlic paste, pickled cucumbers, French fries and dressed up further with coleslaw. As in the case of wine, there are folks who prefer white over red, and to those we dedicate the White Taouk Sandwich, where the tenderized white chicken intertwines between layers of garlic paste, pickled cucumbers, French fries and coleslaw.

For those who have worked up an appetite for shish taouk but would like a little twist to the standard sandwich, we’ve got just the thing: The Bacon Cheese Taouk Sandwich. Here, chicken bacon shavings are sandwiched between slices of mozzarella cheese and generous shreds of French fries and pickled cucumbers with dabs of coleslaw and ketchup for added flavor.

The Menu

We have also colored up our menu with extras that cater to those in the mood for globally cherished meat sandwiches. Who can say no to the Fajita Sandwich? The grilled strips of meat, dipped in guacamole sauce, sour cream and bell peppers and sprinkled with chopped onion will make hearts dance.

Another international favorite on offer is the Philadelphia Cheesesteak Sandwich, a delightful roll of deli roast beef smothered with fresh mushrooms, sour cream and melted cheese slivers.

Levantine Delights

The Hummus spread, a mushy mix of mashed chickpeas (or garbanzo beans), tahini, olive oil, lemon juice, garlic and salt. You can enjoy it in our sandwiches or choose to dip your fingers in a whole serving of with or without pita bread.

The Fattoush, the classic Levantine salad is made with mixed greens, seasoned with herbs and topped off with fried crumbles of pita bread – an intense blend that will have customers lick their plate clean.

Side Orders

French Fries

Coleslaw

The Sweeter Side Our dessert menu features an array of succulent munchies inspired by

Mediterranean fragrances.

Rose Milk with Dates, a blend of milk and tender rose petals that increases in sweetness when we delicately add dates puree.

The Sweeter Side Our dessert menu features an array of succulent munchies inspired by

Mediterranean fragrances.

Cinnamon Custard with Figs delivers the goods. Our custard recipe mixes cinnamon, honey and figs puree for an absolutely mouthwatering experience.

The Sweeter Side Our dessert menu features an array of succulent munchies inspired by

Mediterranean fragrances.

Chocolate Avocado Rice Pudding, A variation of the rice pudding – a symbiosis of fresh cream and rice – we have added a contemporary gourmet touch by smacking in both chocolate and avocados.

The Service

The Service

Whether our patrons choose to dine in or pick our takeaway or delivery options, they can rest assured they will receive a fast and friendly service.

Each and every sandwich is prepared in front of the customers, setting their minds at ease about the quality and freshness of the food they are about to savor.

The Service

At we invest a great deal in the training of our personnel and We adopt a zero-tolerance policy when it comes to the consistency of customer service.

• We take stringent hygiene measures to ensure the cleanliness and

sanitation of both our food and facilities. • We don’t compromise on fresh, top-of-the-line ingredients and

produce. • Our veteran chefs are always on-hand to oversee the quality

control of all edibles that leave our kitchens.

The Service

Our products are prepared in the central kitchen (under the direct supervision of our professional chefs)

Our products get distributed to all branches in refrigerated trucks (in accordance with strict, international standards of hygiene and packaging)

This guarantees the delivery of fresh and premium quality products across the board.

The service

Lovers of food Lebanese can pop in to

any day of the week including holidays.

There they can expect a well-deserved fresh, tasty and healthy meal with great value for money.

Our Mission

Our mission

“Becoming the ambassador of the Lebanese grill in Europe”

It is a realistically achievable goal, here is why: 1. The worldwide success of Lebanese cuisine.

2. After much research on the concept , we have slightly softened the intensity of the spicing and seasoning of our meats and sandwiches so as not to alienate European eaters.

Our Mission 3. Growth of European interest in Middle Eastern cuisines, more particularly the in the Romanian market. 4. The Romanian oriental food market is a multimillion dollar industry that is anything but saturated.

5. The commonalities between the two gastronomies. We mention the example of Frigarui, or chicken kebabs, a popular Romanian street food. We are positive will make ripples on the European market

and the Romanian one to be exact.

Our Vision

Our Vision

Romania being our launching pad to invade the whole European market.

10 outlets opening in Bucharest by the end of 2016.

Then opening across the rest of Europe. Our concept will appeal to both genders as well as people from various age groups and all walks of life.

The potent combo of taste, smell, presentation and service will organically spread the word about what will go on to

become the greatest Shish Kebab and Shish Taouk in Romania and Europe bar none.

The Beginning