1. Let your singing shine K-pop Audition Service Web based
social media service for K-pop audition and vocal training
2. Popularity of Korean wave () in China Many K-pop survival
auditions All auditions and vocal training are served offline
Business background
3. Business background The situation in Korea is the same
2,080,000 people applied to Superstar K4 No online audition service
provided
4. Business Goal A development online social media service to
provide music learning, K-pop audition and a vocal training
Cooperation with K-pop entertainment and television
broadcasting
5. Present vs. Goal Present Subscribe to audition site Upload
files No system logic works Files are delivered to offline audition
process Goal Subscribe to audition site Compose, Produce, Record,
Mix, Edit, Share, Collaborate Actions and Reactions Audition logic
works Vocal training logic works Various contents and extra
entertainments JYP Example
6. Key Technology HTML5 based web service for real-time music
producing, playback and collaboration
www.interactivemusicstudio.com is an real-time music producing
service that works through web browser. No additional software is
necessary. lets users cooperate to produce music with true CD
quality audio and to mix their vocals easy. Around 3 years and 14
man-power have been used to the project and all rights is reserved
to Mediacast Laboratory. DEMO Spring of Hometown A good day Frozen
(music video)
7. Online B2C Community Engine www.myfriends.co.kr
www.dearmyfriends.com is an online community service engine which
has upgraded twice since developed 10 years ago. It has several
leading technologies such as web based video producing and
streaming which was 1 year earlier than Youtube as for commercial
product. Interesting features of patented analytical approach for
talent discovery and a fortune teller service based on Indian Vedic
Astrology are included. Key Technology
8. Service Architecture Online Band Sound Store Music Share
Music Engine SHARE DISTRIBUTE PLAY PRODUCE Mobile Amateurs Consumer
Musicians MIDI Producer Tutoring Market Social Media Karaoke Chain
Online service for Karaoke All-in-one self training service
Audition & Training Vocal audition & training
9. Service Key Features Plain text to audio conversion through
web browser Easy music arrangement by editing text simply Online
sound store for track business Convenient tools for mobile such as
vocal recording, voice beautifier and voice recognition to note
Music UCC service like Youtube Easy collaboration like Wikipedia
Track sales market like Appstore
10. How Business Logic Works Vocal and composition auditions
are held every week Users give responses and system logic evaluate
them Better vocal on better accompaniment wins a race Winners are
noticed to K-pop entertainment company Comments of crowd is
transformed to knowledge for vocal training contents business
through quantization, indexing and normalization
11. Target Market Wannabe a star Online audition service,
Online vocal training Social network service Killer application for
new media such as music video Music tutoring Music class in school,
Music Institute Offline karaoke chain New media service using
existing equipment
12. Profit Model Tutoring market Monthly service fee charge
($20-$30/month) Audition market Application fee charge ($3/apply)
Vocal training market For free to use contents & knowledgebase
Track store and Vocal beautifier Payment on sound track and
application usage
13. Profit Model melody base vocal instrument Tracks from Sound
Store melody base instrumentvocal $ P P P face to face lesson
listening composing recording 5minutes 45minutes self study
All-in-one service assisted by IMS Person to person commerce
Professional Sound Tracks Tutoring Market Vocal Beautifier
14. How Profit Model Works Using Vocal Beautifier Buying tracks
from store Hey come on! Select a music to produce. Find material
from the Internet or ask your friend. Type into IMS and listen.
Wow! Find more and add more. Change whatever you want. Mix your
vocal by smartphone. Upload to SNS. Everybody is surprised. Are you
a musician? One woman is interested in your song and she wants to
arrange. One guy mixed his violin play. Purchase a professional
music track to mix from a TRACK STORE. Your post is more popular.
It is real. 00:00 15:00 25:00 40:00 50:00 TRACK STORE MIDI
producersComposer and musician Track sales Profit share DEMO Before
After DEMO Before After Component of Music Melody Harmony Rhythm
Effect Vocal
15. Business Readiness Key Solutions Interactive Music Studio
is ready Mobile Interface needs to be developed Web Services and
Seed Contents Development is in progress Staffs 6 persons available
but dedicated to Korea market Marketing Strategy Ready for
audition/vocal training market Prototype
16. Business Prospect 0 100 200 300 400 1 2 3 4 5 6 7 8 9 10 11
12 Revenue Profit Expense BEP Paid service begins Open beta service
begins Break even point Media marketing 1,000 USD For Korea
market
17. Company Profile Mediacast Laboratory A private company to
research web based media service including video, audio and music
www.mclab.kr We have a plan to convert to a corporation or
establish new one once an investment is made Yi, Seung-taek ()
Owner Solutions Architect Seoul National University Master of
Computer Engineering Computer Networks