1. 2007 11 16

2. 1. 2. 3. 4. Copyright 2007 Overture K.K. All Rights Reserved. 3. Copyright 2007 Overture K.K. All Rights Reserved. 4. Copyright 2007 Overture K.K. All Rights Reserved. 5. 2007 Copyright 2007 Overture K.K. All Rights Reserved. 6. CPM web1.0 Cost Per Mille) CPC web2.0Cost Per Click) Copyright 2007 Overture K.K. All Rights Reserved. 7. 1. 2. 3. 4. Copyright 2007 Overture K.K. All Rights Reserved. 8. / API *:2 CMOACopyright 2007 Overture K.K. All Rights Reserved. 9. SEM : Copyright 2007 Overture K.K. All Rights Reserved. 10. / and/or Visual / Text CPC/CPMCopyright 2007 Overture K.K. All Rights Reserved. 11. API .Copyright 2007 Overture K.K. All Rights Reserved. 12. webwebCM SEO ( : Toyota TOYOTA)Copyright 2007 Overture K.K. All Rights Reserved. 13. 1. 2. 3. 4. Copyright 2007 Overture K.K. All Rights Reserved. 14. CPM CPC SEM / SEO CPM CPC CPA Copyright 2007 Overture K.K. All Rights Reserved. 15. CPACost Per AcquisitionConversion web web ERP/CRMImpression Impression Web Web ClickClickBrowserBrowser LeadProspectProspectConversionDeal Copyright 2007 Overture K.K. All Rights Reserved. 16. USER USERUSER / API PROSPECT EventSign-Event Offer Type 1 UpEvent Q&A Event Purchase Type 4 Event web CONVERSION /DEALCopyright 2007 Overture K.K. All Rights Reserved. 17. 2.4A A : 2007 Copyright 2007 Overture K.K. All Rights Reserved. 18. : 2007 Copyright 2007 Overture K.K. All Rights Reserved. 19. Web) Copyright 2007 Overture K.K. All Rights Reserved. 20. ComScore/ Yahoo416 1 690http://internet.watch.impress.co.jp/cda/news/2007/07/31/16496.html http://www.comscore.com/press/release.asp?press=1547Copyright 2007 Overture K.K. All Rights Reserved. 21. 1. 2. 3. 4. Copyright 2007 Overture K.K. All Rights Reserved. 22. HP / EC Blog / SNS Internet Copyright 2007 Overture K.K. All Rights Reserved. 23. Web TB TV web DM Copyright 2007 Overture K.K. All Rights Reserved. 24. API Closed Loop Marketing Copyright 2007 Overture K.K. All Rights Reserved. 25. Copyright 2007 Overture K.K. All Rights Reserved. 26. API Copyright 2007 Overture K.K. All Rights Reserved.