Kam Fan 2014 Entry Kit

5/21/2018 Kam Fan 2014 Entry Kit

1/13

Page 1 of 13Should there be any discrepancy between the English and Chinese versions, the English version shall prevail.

Entry Kit

2014 Edition

Rules for Entries P. 23

Submission Requirements P. 3

Submission Procedure- 1stRound Submission: 7thJul3rdSep- 2ndRound Submission: 13th22nd Oct

P. 4P. 5

Verifications Requirements P. 67

Attachment 1: 1stRound Entry Materials Formats

- 1stRound submission: General Formats- 1stRound Submission: Specific Categories

P. 89P. 1011

Attachment 2: 2ndRound Submission Formats P. 12

Payment P. 13

Contact Information P. 13

Yellow highlights for 2014 Edition

Organized by:


2/13


Rules for Entries

1. The Awards are open to all HK4As members and any other advertising related non HK4Asorganizations.

2. All works entered must be initiated, created and developed by a Hong Kong agency stationedin Hong Kong, and launched for the Hong Kong market between 15 Sept 2013 and 14 Sept

2014 (1 Sept 2013 and 14 Sept 2014 for Media entries in Category H).

3. All entries must be work done in the normal course of business, with media placement paidfor (if applicable), except in the category of Public Service, by a bona fide client.

4. All entries must conform to the advertising code of practice of the government of the city inwhich they appeared. Any execution barred from publication or broadcast under rulingsbased on these Codes is not eligible.

5. For Category A-G, I and J, entries which are deemed by the judges to be local adaptationsof existing international materials will be disqualified. Existing international material is definedas work in any medium whose execution core concept, layout or subject matter known to

have been previously published outside Hong Kong for the same client. For Category H,entries which are deemed by the judges to be local adaptations of existing internationalmethodology or core concept in media usage, will be disqualified.

6. No entrants company logo, label or other identifications should be attached to the entries.

7. Entries submitted for previous HK4As Kam Fan Awards are not eligible.

8. More than one entry may be submitted in any category.N.B. Entries to Others cannot be re-entered into the same category. Exceptions arespecified in E3, E4 & E5 of Categories List

9. Only one party may submit an entry, i.e. Media or Advertising Agency, and this is to beagreed in advancebetween the parties concerned. In the event that same entry is submittedby two different entrants, only the first entry will be accepted.

10. HK4As will endeavor to move entries to more appropriate categories if necessary before thejudging begins, or the Judges can move categories during Judging.

11. Entries and fees are not returnable and refundable for any reason including disqualification.

12. One panel of International judges will judge all Finalists. The Awards Committee reserves theright to disqualify entries which fail to meet the qualifications listed here or are deemed

otherwise unqualified in the judges' opinion.

13. The judges' decisions will be final.

14. The jury reserves the option of not awarding any work not up to their standard.

15. HK4As has the right to use or reproduce the work of all accepted entries for publishing of theAwards Annual, production of the Awards tape, VCD/DVD, in any industry-related oreducational activities.

16. The entrants agree that the HK4As will not accept responsibility for errors or omissionsreproduced in the Presentation or Winners Collaterals, or for works lost or damaged under

any circumstances.

17. The HK4As reserves the right to make adjustments of the rules as deemed necessary, andthe final decision rest with the Organizer.


3/13


Submission Requirements

1. Entrants must be able to provide the advertisers consent regarding the submission

of any particular piece of work.

2. Entries submitted in languages other than English must be accompanied by a

complete English translation. If no translation accompanied the entry, it will be taken

as it is.

3. Entries with Interactive / Digital materials should be hosted on entrants own website

(ideally, not a live clients site) with any required username/password provided.

Sites that cannot be accessed due to incorrect usernames, passwords or bad links

will not be judged.

4. All Craft entries must consist of no more than 5 items.

5. Campaign entries must be a series of 2 or more executions advertising the same

product. This applies for both creative & media categories.

6. Entry will be disqualified if the required materials and verifications are incomplete,

not submitted before the submission deadline, or exceeded the limits specified in

Materials Formats on P. 8 - 12.

7. All entries must have been made within the context of a normal paying contract withthe client, except in the charities and public service categories. That client must have

paid for all or the majority of the media costs.


4/13


Submission Procedure

1st Round Submission: 7thJuly3rdSeptember, 2014

Detailed instructions for online registration, submission, format and packing details will be

provided online.

Step 1: Online Registration

1. You are required to create an entrant account online at http://www.aaaa.com.hk before

submitting any entry details. Once you have opened an entrant account, you can submit

your entry details anytime before the submission deadline. You can always login to review

your entry record and edit any information before the deadline. Each entrant (e.g.

Advertising Agency) needs to open one account only with the full name of your company.

For individual entrant, please open an account by using the full name of the registrant.

2. An individual form must be filled out for each entry or campaign. A printable record of the

total for all your entries will be automatically generated at checkout.

Step 2: Online Materials Submission

1. You are required to submit digital format of the entries (please see 1st Round Entry

Materials Format on P. 8 for details), as the 1stround judging will be performed by judges

online.

2. Entrants should preview uploaded materials online to assure all the materials are valid.

Organizer and system provider will not entertain any request to amend any entry records or

materials submitted. Please use the Previewfunction to ensure that the entry records are

correct and materials submitted can be played.

Verifications

For Category G Crafts, there is only ONE round of judging, all verifications must be uploaded in

the 1stRound Submission.Entries will not be processed if the verifications are incomplete and not submitted before the

submission deadline. Please refer to Verifications Requirementon P. 6.

Deadlines

5pm, 3 September (Wednesday) Entries Submission Deadline

4 - 5 September Late Entries (Late charge applies)

After 5 September System Closed
http://www.aaaa.com.hk/http://www.aaaa.com.hk/


5/13


2ndRound Submission: 13th22ndOctober, 2014

1. Notifications will be given after 13thOctoberby email for entries eligible for entering the final

round after 1stround elimination

2. Materials Submission

For Print, Outdoor, Design, Media, Promo & Activation & Integrated, hard copies to be

submitted in addition to DVD to HK4As before deadline of 2ndround submission. Late

submissions will not be counted.

Please refer to Attachment 2: 2ndRound Submission Formats on P. 12 for details.

3. Verification Submission

For all finalists, please submit the verifications in real copy. Entry will be disqualified if theverifications are incomplete and not submitted before the submission deadline.

Please refer to the Verifications Requirementson P. 6.

4. Please find the contact information on P. 13.

Deadline5pm, 22 October (Wednesday) - Hardcopy Submission Deadline


6/13


Verifications Requirements

All entry verifications are to be submitted online in the 1st round.All Finalists are required

to submit verifications in real copy in the 2nd round. Entries will not be processed if

verifications are incomplete & not submitted before deadline.

Please submit all files online in a standard format of JPG / PDF / DOC (except true copies tear

sheets). True copy tear sheets to be delivered to HK4As Office.

Category A Cyber

Original Media schedule from recognized Media Agencies OR

Original Client Endorsement letter in Clients letterhead

For Email marketing entries : to ensure greater understanding of your works execution, you

should include a sample of the email message with the Form and Subject fields as it appeared to

the email recipients.

Category B Print

Print: Original tear sheets (NOT print-outs) and Original Client Endorsement letter in Clients

letter head (* refer to sample)

Online magazines are NOT eligible

Category C Outdoors

Original Media schedule from recognized Media Agencies, AND

Actual photo / video on location AND

Original Client Endorsement letter in Clients letterhead.

Category D Design

Original Media schedule from recognized Media Agencies, AND

Actual photo / video on location AND

Original Client Endorsement letter in Clients letterhead.

Important: please note that all submitted entries must have been developed in accordance to a

specific client brief and executed in its final version. Original and final materials will be required,

along with all standard documents/proofs needed for verification.


7/13


Category E Film

Films: Original Media schedule from recognized Media Agencies

FOC & Online Films (non-paid): Original Client Endorsement letter in Clients letterhead

Category F Radio & Audio

Original Media schedule from recognized Media Agencies and /or Original Clients Letter

Category G Crafts

Print & Poster : Original tear sheets (NOT print-outs) mounted on boards, and / or actual photo /

video on location, and Original Client Endorsement letter in Clients Letterhead.

Online magazines are NOT eligible

Film & Radio : Original Media schedule from recognized Media Agencies and / or Original

Client Endorsement letter in Clients Letterhead

Outdoors : Actual photo / video on location AND Paid Media schedule from recognized

Media Agencies and / or Original Client Endorsement letter in Clients

Letterhead

Cyber : Original Client Endorsement letter in Clients Letterhead

Category H Media, I Promo & Activation and J Integrated

Original Media schedule from recognized Media Agencies and / or Original ClientsLetter


8/13


Attachment 1: 1stRound Entry Materials Formats

1stRound submission: General Formats

* Entries submitted in languages other than English must be accompanied by an Englishtranslation. If no translation accompanied the entry, it will be taken as is.

I. Case Video

1. The case video should contain some key visuals - video, still images or any otherappropriate footage to best explain the campaign with a simple, clear commentary in English.It should not exceed 2 minutes, and 3 minutes maximum for Integrated.

2. For campaign entries, edit all spots on the same DVD with 2 seconds of black leaderbetween each spot. All entries of the same campaign category can be edited on to one DVDbut 5 seconds of black must be provided between each campaign entry.

3. Video Specifications:

It must be in .mov format as specified for either NTSC or PAL.

NTSC Video: MPEG-4 compression: 29.97 fps, Key frame every 24 frames, Millions of

colors, 640x480 pixels. Audio-Mono, 44.1 kHz, 16 bits, MPEG-4 Audio variable bit rate.

OR PAL Video: MPEG-4 compression: 25 fps, Key frame every 24 frames, Millions of

colors, 720x576 pixels. Audio - Mono, 44.1 kHz, 16 bits, MPEG-4 Audio variable bit rate.

File Size should not exceed 50MB per video.

II. Image

1. JPEG @ 72 dpi, maximum quality, RGB color, 2000 pixels by 3400 pixels

2. Each entry can only submit 1 image.

3. File Size should not exceed 5MBper image.

III. Interactive / Digital materials

1. Entries with Interactive / Digital materials should be hosted on entrants own website(ideally, not a live clients site). Sites that cannot be accessed due to incorrectusernames, passwords or bad links will not be judged.

2. You may set up an entry page with links to the features you'd like to be judged.

3. Submit website address (URL) and any required username and password.

4. All submitted URLs must be active from the time you submit your entry until December

2014to allow online judging.


9/13


IV. Film

1. Films must be submitted as they originally aired and in the original language. For non-

English language entries, you are required to subtitle in English. If you are submitting a

subtitled version, you must ensure that the script used is identical to the original ad.

2. All videos must be in the .mov formatas specified for either NTSC or PAL. A typical30-second spot will be 3MB in size.

3. Video Specifications:

It must be in .mov format as specified for either NTSC or PAL.

NTSC Video: MPEG-4 compression: 29.97 fps, Key frame every 24 frames, Millions of

colors, 640x480 pixels. Audio-Mono, 44.1 kHz, 16 bits, MPEG-4 Audio variable bit rate.

OR PAL Video: MPEG-4 compression: 25 fps, Key frame every 24 frames, Millions ofcolors, 720x576 pixels. Audio - Mono, 44.1 kHz, 16 bits, MPEG-4 Audio variable bit rate.

File Size should not exceed 50MB per video.A typical 30-second spot will be 3MB insize.

V. Audio

1. Submit 1 video for this entry category.

2. If English translation is needed, it should be in subtitles & played simultaneously on

screen with the sound track.


10/13


1st Round Submission: Specific Categories

Category C Outdoors

Video or images can be submitted, please refer to general submission format.

Category G Crafts

1. A craft entry should not contain more than 5 items. Exceeding this no. should be inseparate entries.

2. There is only One Round of Judging, please submit all relevant materials in the 1stRound

submission. All entries are mandatory to be submitted in hardcopy actual samples, either

mounting on art boards in actual sizes (and NOT exceeding A2 size), burning in a DVD

for videos. If the actual pieces are not available, please send in 6x4 color photographs

(maximum 5).

3. For Cyber / Mobile Crafts, please submit digital materials (please refer to Interactive /

Digital materialsRequirements on P.8.)

Category H Media

1. Compulsory Materials

A. Written Case (Submit online in the 1st round submission):

(i)Innovative Media Strategy (150 words maximum)

Describe the communication goal for this entry and show how your innovative media

strategy represents a new, consumer insights based approach.

(ii) Creative Execution (150 words maximum)

Show how the creative execution enhanced the overall impact of the effort and engaged

the consumer.

(iii) Target Audience (150 words maximum)

Show how the media idea travelled across different touch points and successfully reachedthe target audience.

(iv) Effectiveness (50 words maximum)

Show how the execution(s) maximized the value of the investment and generated

business results. Please ensure you do not refer to the name of your agency or any

contributing creative companies or people within this submission.

B. Presentation Image

Submit a Digital Image (Please refer to Image Requirements on P. 8). It should focus onkey visuals& with key points or a simple, clear summary of your entry,in no more than

100 words in English.


11/13


2. Supporting Materials

Use of Print:

- No more than 8 images

Use of Audio:

- Supply 1 Audio or Video, if English translation is needed, it should be in subtitles & played

simultaneously on screen with the sound track.

Use of Screens / Use of Outdoor / Best Digital Performance Base Marketing Strategy / Use

of special events and stunt/live advertising / Use of Branded Content & sponsorship / Use of

Ambient / Best Small Budget Campaign / Best Integrated Media Campaign / Use of Insights:

- Supply No more than 8 images / 1 Video or Audio.

Use of Digital Platforms / Use of Mobile Devices / Use of Social Media:

- Refer to Interactive / Digital Materials Requirements on P. 8.

3. Case Video (Optional)

For all entries, you may prepare a Case Video to support your entry. This presentation should

contain some key visuals - video, still images or any other appropriate footage to best explain

the campaign with a simple, clear commentary in English summarizing your entry. Please

refer to Case Video Requirements on P. 8.

Category JIntegrated Campaign

1. Case video, images, digital advertising or website could be submitted for this entry

category, please refer to the general submission format above.

2. Video or images of offline work can be submitted for this entry category. No more than 3items could be submitted.

3. Case Video of this category must not exceed 3 minutes.


12/13


Attachment 2: 2ndRound Submission Formats

All Categories

Case VideoCase Videos must be submitted in DVD, with both long version that was submitted in the 1st

round, and a shorten/edited version.

The long version will be viewed by the Jury during voting and deliberations and could be used

if your entry is a winner in post-event promotions, any industry-related or educational activities.

It should not exceed 2 minutes, and 3 minutes maximum for Integrated.

The shorten/edited version (45 sec max) might be shown at the Presentation Gala if the entry

is a winner.

FilmFilms must be submitted in DVD in the 1stround. A shorten/edited version of 45 secs max

would be requested if the entry got shortlisted.

AudioEntrants must submit a Video (MOV) in DVD in the 1stround. A shorten/edited version of 45

secs max would be requested if the entry got shortlisted.

Specific Categories

Print, Poster, Media & Promo & Activation1. Entries with Images must be mounted on mounted board (which must match digital proof

submitted in the 1stround). The art boards MUST not be bigger than A2 size, otherwise

they will be disqualified.

2. For campaign entries or more than 1 display of the same entry, mark the back of each

piece in the campaign with the reference code and the ranking 1 of 3, 2 of 3 etc.

DesignActual samples required. Entries must be mounted on art boards proportionally and

MUST NOT exceed the size of A2. If the actual pieces are not available, please send6x4 color photographs (maximum 5) mounted on an art board and MUST NOT exceed

the size of A2. If it includes a letter, you must send an actual copy of the letter.

Integrated1. Print / Poster must be mounted on art boards and MUST not be bigger than A2 size,

otherwise they will be disqualified.

2. Actual samples required. Entries must be mounted on art boards proportionally andMUST NOT exceed the size of A2. If the actual pieces are not available, please send6x4 color photographs (maximum 5) mounted on an art board and MUST NOT exceed

the size of A2. If it includes a letter, you must send an actual copy of the letter.


13/13


Payment

Each entry must be accompanied by a crossed cheque covering all fees made payable to TheAssociation of Accredited Advertising Agencies of Hong Kongbefore the deadline of 1stround online submission and submit to the HK4As.Please mark 'Kam Fan Awards 2014 on the package with printed record of the entries.

Entry fee can be submitted via T/T, details are as below:Name of Bank: HSBC (The Hong Kong & Shanghai Banking Corporation Ltd)Name of A/C: The Association of Accredited Advertising Agencies of Hong KongA/C No.: 025-2-059464Address of Bank: 1/F Causeway Bay Plaza II, Causeway Bay, Hong KongSwift Code: HSBCHKHHHKHFor every T/T transaction, HK$250 will be charged for administration.

Entry Fees

HK4As MembersSingle Entry HK$1,800

Campaign Entry HK$3,600Integrated Campaign HK$3,600

Non-HK4As MembersSingle Entry HK$3,600Campaign Entry HK$7,200Integrated Campaign HK$7,200

* Crafts will only accept single entries

Late Charge25% surcharged imposed on each late submission after deadline

Administration Fee for change of info after JudgingEntrants will be given sufficient time to check submitted materials. After the deadline forsubmission, the registration system will be closed and entrants will not be to make amendments.Any changes of data after the judging and results announcements will not be allowed. Specialcircumstances, with justifications by CEO / ECD, will be allowed by discretion and at a charge ofHK$ 500.

Listing FeeAll the finalists are required to pay and will be invoiced a listing fee of HK$500 for single entryand HK$1,000 for campaign entry after the awards.In return, each finalist will be entitled to a free copy of the years Awards Journal.

For general enquiries, please contact:The Association of Accredited Advertising Agencies of Hong Kong (HK4As)Tel: 852 2882 8161Fax: 852 2890 5083Email: [email protected]: 1906 Two Chinachem Exchange Square, 338 Kings Road, North Point, Hong Kong

For 1stRound Online Materials Submissions Technical enquiries, please contact:admanGo tel: 852 2836 6907

Date post:	12-Oct-2015
Category:	Documents
Upload:	waichunau
View:	4 times
Download:	0 times

Kam Fan 2014 Entry Kit

Documents