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MANAGING MULTI CULTURE WORKFORCE IN

INDIAN BUSINESS SCENARIO

RECENT TRENDS IN E-BUSINESS

OUTSOURCING

M.Eswari, Assistant Professor, Womens Christian College,Chennai-06

C.Meera , Lecturer, Park college of Engineering and

Technology,CoimbatoreT. Kanimozhi ,I MBA Park college of Engineering and Tech,Coimbatore

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The countries in the Asia-Pacific today are facing

many challenges and thus preparing their societies and

governments for globalization and the information and

communication revolution. Today e-business has emerged

as a mainstream way to facilitate business transactions

around the world. The internet has become a mainstream

information resource and a medium of commerce and

advertising. E-business is merely a form or procedure for

conducting business transactions. E-business allowsparties to buy products and services using the internet.

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` The transformation of an organizations processes

to deliver additional customer value through theapplication of technologies, philosophies and

computing paradigm of the new economy. is

known as e-business

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` Even with the worlds economy in a downturn and digesting the

impact of the September 11, 2001 attacks on the United States, e-business

has continued to grow.

` Forrester Research predicts In 2004 North America will realize $3.5

trillion in e-commerce transactions

` Asia-Pacific will realize $1.6 trillion

` Europe will realize $1.5 trillion.

` During 2003, online spending in the United States, excluding travel and

auctions, is reported to have exceeded $54.9 billion, and accounted for 1.5-

2.0% of all sales.

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Is eIs e--commerce the same as ecommerce the same as e--business?business?

While some use e-commerce and e-business interchangeably, they are

distinct concepts.

In e-commerce, information and communications technology (ICT) is used

in inter-business or inter-organizational transactions (transactions between

and among firms/organizations) and in business-to-consumer transactions

(transactions between firms/organizations and individuals).

In e-business, on the other hand, ICT is used to enhance ones business. It

includes any process that a business organization (either a for-profit,

governmental or non-profit entity) conducts over a computer-mediated

network.

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Three primary processes enhanced

in e-business

y Production processes

y Customer-focused processes

y Internal management processes

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All e-business is potentially worldwide in scope.

There are no national or territorial boundaries on the internet

The ease of access to e-business through the internet coupled

with their 24X7 availability presents a strong likelihood that

customers from around the world will visit sites.

E-business websites are private property.

Another major characteristic of e-commerce business

applications is to recognize their dependence on information

technology.

Security, reliability and scalability are very important to e-

commerce businesses

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Many companies are relying upon e-business infrastructureoutsourcing to attain the guarantee of application availability,

flexibility and scalability in a timely and cost-effectivemanner.

Scalability and security are two major issues today that arepromoting the outsourcing of e-commerce applications.

Scalability is needed to address the phenomenal growth andsurges in internet traffic.

Security is required to guard against hackers, viruses,industrial espionage, denial of service attacks and fraud.

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Contractual Issuesy There are many contractual issues that need to be

addressed in these e-business outsourcing relationships.

y Probably the most important is the Service Level

Agreement (SLA).

y

The SLA is the contractual mechanism for providingaccountability in the outsourcing relationship and for

measuring performance.

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` One form of e-business outsourcing is through the use of

Application Service Providers (ASPs).

` The ASP model is becoming increasingly more popular.

` They provide remote access to computing, software,

communications and data storage resources enabling their

licensed customers to perform operations using the

functionality provided by specific application software or

a bundle of application software products.

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Advantages of ASP

y ASPs provide significant advantages to customers.y Essentially the ASP allows customers to rent software and retain a third party to

operate it.y The ASP relationship allows the customer to access expensive software at lower

cost than if the customer had to acquire the necessary software license and therelated hardware, software and communications infrastructure.y It also allows the customer to take advantage of the ASPs IT workforce.y Typically ASPs charge customers an up front fee and monthly service fees,

which includes all installations, upgrades and maintenance.y The ASP manages the application software.y As between the customer and the ASP, the ASP is responsible for keeping the

applications current and delivering end-user performance and uptime.y The ASP also manages, hosts, implements, integrates and supports software

applications for their customers.

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ConclusionA more comprehensive measure that government can undertake to ensure

security in e-commerce transactions is the establishment of a Certification Authority,

which verifies seller and buyer identities, examines transactions and securityprocedures, and issues digital certificates to those who are able to meet the set

security standards. Unfortunately, the existing legal systems in most developing

countries are not sufficient to protect those engaged in e-commerce. For instance,

with respect to contracts, existing laws were conceived at a time when the wordwriting, document and signature referred to things in paper form. On the other

hand, in todays electronic business transactions paper is not used for record-keeping

or entering into contracts.

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THANKYOU

EVERYONE